Shoes and accessories retailer, M&B Footwear has chosen Openbravo Commerce Suite for its upcoming Lee Cooper Shoes EBOs (Exclusive Brand Outlet). The alliance came in wake of the former’s strategy to spur visibility across its distribution network spread across India comprising of more than 80 distributors.
The company is now looking to revamp Lee Cooper’s current legacy store solution to help the business support future growth plans and position it efficiently to address the challenges in footwear industry.
This new solution will significantly reduce the IT investment on each store and the preparation time for new openings along with seamlessly integrating the online channel. This will also aid the company’s Omni-channel strategy and future expansion plans.
M&B Footwear also aims at gaining real-time centralised inventory visibility across locations along with greater business agility for speedy introduction of new brands, styles, collections, prices and promotions that can be made available transparently and rapidly on each store and terminal.
The new suite will also help distributors of footwear retailer to gain access to a modern solution that will allow them to increase the efficiency of their overall retail operations, and seamlessly integrate with M&B Footwear, so helping to boost the overall distribution network performance through improved operational coordination and greater end-to-end visibility.
Being easy to integrate, this solution opens the door to future integration with the corporate SAP system for real time control and monitoring of the business from the headquarters and the option to easily reconcile information at any time with the information provided by SAP.
According to Shishir Kumar, M&B Footwear's Head of IT, "After a thorough analysis of the existing alternatives on the market, we chose the Openbravo Commerce Suite thanks to its light architecture that simplifies deployment and maintenance of our retail outlets, the possibility to use mobile POS enabling us to provide an enhanced in-store shopping experience as well as centralized real-time inventory visibility across locations and Openbravo’s superior capacity to seamlessly integrate with existing systems.”
“These capacities will allow us to ensure our store opening plan, deliver new services and a more specialized in-store assisted sale as well as support our omnichannel strategy through easier integration with our online channel. And all this whilst being well aligned with our budget," Kumar added.
Exceloid, a specialized consulting firm offering Technical Consulting, Web Application Development and Mobile App Development, Digital Signage and Infrastructure Services, will be Openbravo´s Official Partner in-charge of the project implementation.