Footwear major, Bata has been rapidly expanding its retail presence and has opened doors toa sprawling new store in Infiniti Mall, Malad. The store was inaugurated by Mr. Alexis Nasard, global CEO, Bata along with the India CEO, Mr. Sandeep Kataria. Spread across 6000sq.ft, the store has been created under ‘The Red Concept’, the global format representing the renewed spirit of the brand. This expansive store boasts of the largest Sneaker Studio, most extensive Fashion Footwear & Handbags collection, Workwear range for men & women and more such ‘must-visit’ experiences.
The highlight of the store is a state-of-art Happy Feet Centre for specialized foot care services like 3D Scanning for your feet, experienced Podiatrist and a premium Shoe Laundry. It is equipped with Omni-channel enablement to ensure home delivery if the size or colour of your favorite pair is not in store, multiple Billing countersfor ease of shopping and also captures real-time shopper feedback on NPS platform.
With the new ‘Red Store Concept’, the brand is also getting its Indian customers to experience their global concept of uniformity and standardization. The new store has been designed optimally to display each segment better and showcases an impressive Heritage wall coveringthe company’s 125 year journey.
“Expanding our retail footprint and channel presence continues to be our core focus for the year. All stores are being designed under the global Red format to standardize the brand imagery across the globe. We are focusing on innovating our product portfolio and are constantly increasing newness by introducing New Arrivals Every Friday. Additionally, the new stores are technologically advanced with more meaningful touch points like a Happy Feet Centre for specialized foot care services and omni-channel home delivery offering.” says Sandeep Kataria, CEO, Bata India Ltd.
The sporty options from Power, rugged CAT collection, stylish and chic options fromBata Red Label and premium products from Hush Puppies, Naturalizer are all on display under one roof. The brand is also looking to expand its retail presence in the country and is betting big on franchising. The brand already has over 150 franchise stores across the country and plans to add 500 stores in the next 5 years.