How 'Long Lines' at supermarkets will be thing of past soon? Let's shed light on innovation done by this grocery start-up..

In the future, technology will become the differentiator on how retailers will squeeze efficiency out of their operations.
How ‘Long Lines’ at supermarkets will be thing of past soon? Let’s shed light on innovation done by this grocery start-up..

The days of getting stuck at the end of long checkout lines at the supermarket may soon be over for India's consumers. SunnyBee Market, a Chennai based grocery start-up has introduced India’s first-of-its-kind self-checkout store in Besant Nagar, Chennai. Powered by WayCool Labs, the self-checkout counter occupies a minimal 4 sq. ft. floor space with a built-in high-speed scanner, touchscreen panel, and a billing printer. The counter eliminates the need to interact with the store staff altogether.

How the touchless system works?

The size of this store is about 500 sq. ft; and around 2000 SKUs has been stocked in this particular store. Using technology, shoppers scan their purchases on their own and place the scanned products in the conveniently hanging bags or use their own bags.

With a single click on the touch screen to pay, a QR code will pop up on the screen. Customers scan this QR code on their mobile using any one of the numerous UPI payment methods such as GPay, PhonePe, Paytm, etc. Though, few big grocery retailers already use such technology, SunnyBee Selfie, a self-checkout concept, is where customers scan their products, pay using digital payments, and leave the store with their purchase. Hence, it is first of its kind standalone Self-Checkout Store in the food retail sector.


Speaking on this tech innovation, Business Head, SunnyBee Market said,” Retail, without a doubt, is becoming more and more technology driven. Our SunnyBee Selfie is one such example. Technology will become the differentiator on how retailers will squeeze efficiency out of their operations. SunnyBee Market is implementing many such technology based solutions across our stores - social distancing alerts, Covid crowd control using sensors, heat map analysis for better planogram, F&V traceability via QR codes using Electronic Shelf Labels, WhatsApp based interactive ordering service - to name a few. Many other exciting technologies are also in our pipeline. Overall goal here is to provide a seamless & safe shopping experience to our customers whether they engage with us, offline or online.”

All about embracing new normalcy

 This solution frees up the store billing staff to manage the store operations and improve customer service. The only place where there is an interaction with store staff is when staff will assist the customer for F&V produce to weigh, pack, and print/paste a barcode. The F&V bags with barcode can be scanned at the Selfie counter as well.

Speaking on same, Sridharan, said, “There has been a steady flow of shoppers as they look to stock up during these uncertain times. Though several retailers are open through the lock down with strict enforcement of safety measures, there is a sense of uncertainty among shoppers due to multiple interactions within the store. Hence, the self-checkout solution was designed, developed, and implemented in 15 days despite the lockdown. The initial response from customers is very positive and this is evident from their excitement to use the self-checkout counter every time they walk into the store.”


SunnyBee Market, founded in July 2015, is a one-stop premium food store that offers a wide assortment of more than 5,000 SKUs across multiple categories like regular & exotic F&V, Dairy, Staples, Indian and International foods. Operating 6 stores in Chennai, SunnyBee Market also conducts SunnyBee Santhai, a farmer and consumer connect platform where farmers sell their produce directly to consumers.

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