How Will Waterless Technology Category Evolve in Near Future

The future study of the impact of Waterless Technology will help marketers discover the latest market dynamics, new market, and industry developments, as well as helps to form new business plans, product portfolios, and segmentations.
How Will Waterless Technology Category Evolve in Near Future

In the global Waterless industry, the outburst of the Covid-19 pandemic crisis in 2021 has had a major effect on infrastructure in the overall market. This pandemic crisis has impacted different industries in various ways, such as supply chain disruption, the shutdown of production processes and manufacturing plants, limited all indoor activities, declared a state of emergency in over forty countries, stock market instability, and potential uncertainty. The future study of the impact of Waterless Technology will help marketers discover the latest market dynamics, new market, and industry developments, as well as helps to form new business plans, product portfolios, and segmentations. 

As the global population hurtles towards 9.7 billion people by 2050, it has never been more important to produce more with less. As the water supply and sanitation sector continue to face increasing pressures, especially due to the impacts of climate change, governments in the developing world will need to increase the sector’s resilience and sustainability. Innovation and technology have a vital role to play in scarcity and safety, water efficiency, utility operations, monitoring and treatment, and data and analytics. Working with companies that offer the latest waterless technological innovations in the sector can help advance such efforts in the near future. 

As per WHO, by 2025, half of the world’s population will be living in water-stressed areas. In the least developed countries, 22 percent of health care facilities have no water service, 21 percent no sanitation service.

Communication and transparency are key as the concept of a waterless product could be misleading. Water is used in nearly every part of the manufacturing process of a product, which means that it is near impossible for a product to be truly waterless.

There is the market potential for water-efficient products, however, their availability is limited in Southeast Asia. Given that the region has many water-stressed markets and is projected to be the next powerhouse in Asia, manufacturers should consider releasing water-efficient products that educate their target consumers accordingly.

Looking ahead, toilet care, laundry, showering, dishwashing is another segment where water-efficient products can be developed as more consumers are educated on hygiene. Much potential remains for the development of products that reduce water wastage.

“Water is set to be a precious commodity as consumption outstrips supply,” with a growing world population, economic development, and increased consumption (the average person in the western world consumes 140 liters a day) the global demand for water is increasing according to the UN. But, with climate change making drier regions even drier, roughly two-thirds of the world’s population already experience water scarcity for at least one month out of the year, with that figure only set to grow.

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•    1 in 10 people get infected while receiving medical care
•    32 percent of surgical patients get a postoperative infection
•    54 percent of neonatal deaths in hospitals by acquiring multiple infections
•    312 million people undergo surgery every year
•    90,000 deaths occur due to healthcare infections

So, what’s the solution? For starters, solid waterless technology bars are gaining momentum. They are more concentrated, so on a cost-per-use basis, you get a lot more. And, they benefit from further sustainable side effects. The container for a big liquid shampoo, for instance, is going to use far more plastic than a concentrated product. You can pack a water-free product in compostable materials or even make it easy to pack. What’s more, your products will have a much lower carbon footprint. Products that have no water weigh a lot less, so the impact to transport them around the world is far less. 

Far more impacts on the water consumption that could be managed through waterless technology on the following could lead to a major transformation. 

✔    Toilets take 36 percent of total home water use
There is a growing market for products masking odors from delaying a urine-only flush, and there is a hole so far for cleaning/ maintenance products aimed at low water domestic toilets.

✔    Showering and bathing takes 30 percent of total home water use
On the additive side, the trend is towards convenience and style-orientated low water hair and body products. There is some stigma to overcome within this area, but the standards of personal hygiene needed socially shift strongly in a crisis. Low water facilities are not strongly penetrated.

✔    Laundry takes 21 percent of total home water use
‘One wash’ superior performance and reduced rinse water using dispersant ingredients are the main water-saving claims inside existing formats. There are potential future game-changing waterless technologies

✔    Dishwashing takes 7 percent of total home water use
There are repeat wash performance concerns lingering after the post-phosphate reformulation; the impact of rewash is greater than any gains from promoting more efficient appliances. 

The scalability of the product in the rural area is must as the water availability is less in the areas, as we work toward developing rural areas into a self-empowered arm. Firstly, solving the problem of water in the water-deficient area and creating a channel to increase the rural economy. As the awareness of the technology rises, the employment of individuals also increases to ensure the maintenance of public demand. 

Waterless technology is further scalable in every household, where the product has zero water application and usage. Through waterless technology, Waterless personal hygiene can help increase the level of personal hygiene and lower the risks of diseases and infections that are caused due to lack of hygiene. The products would reduce our per capita water usage to an extent that one 100 ml bottle helps to save 350 l of water.

Noting the awareness of water conservation and zero-day approaching fast in each country, the need of a product that would save tons of water and maintain your personal hygiene without any change. Through waterless technology, personal hygiene can help increase the level of hygiene and lower the risks of diseases and infections that are caused due to lack of hygiene. 
 

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