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Trends

This section covers the news-based features that identify what are the latest trends ruling the retail sector.

Showing 1 - 15 Articles out of 808

ABC

BY Shipra Srivastava  |  Nov 14, 2018  |  comments ( 0 )  | 

When Katherine Krug raised 1.2 million on Kickstarter to manufacture BetterBack, a posture-support device she created after developing sciatica during long hours on her computer, it was just the beginning of her success. Krug soon appeared on the TV show Shark Tank, and the publicity helped her business grow. All told, in her first

BY Guest author  |  Nov 12, 2018  |  comments ( 0 )  | 

Although the festival season is in the last leg with Diwali, which is around the corner culminating the season, brands seem to have left no stone unturned to make shopping experiences pleasant for customers this year. While all major brands are giving out seasonal offers and discounts, many big brands have gone a step ahead and have

BY Shwetha Satyanarayan  |  Nov 01, 2018  |  comments ( 0 )  | 

A report by Ace Turtle casts light on tips for sellers to accelerate the sale in ongoing festive season.        

BY Indian Retailer Bureau  |  Oct 31, 2018  |  comments ( 0 )  | 

Cartoon sketchers, standup comedians and bloggers- for decades, these have been the profession of people with creative bend, but hardly meant for storytelling or brand marketing. However, with young consumers moving from TV to mobiles for shopping, entertainment and even information, the methods of reaching out  to these consumers

BY Shwetha Satyanarayan  |  Oct 29, 2018  |  comments ( 0 )  | 

Have you heard of brands such as missa more, fashion police, shopsnub amongst others? We often see Instagram feed flooded with dresses and latest fashion jewellery . And, most of the time this merchandise is offered by unknown brand/ designer. Intagram is changing fashion industry and becoming a launch platform for many budding fashion

BY Shipra Srivastava  |  Oct 18, 2018  |  comments ( 0 )  | 

Indian online fashion market is growing at humongous  rate. As per the study conducted by online fashion retailer Myntra , online fashion and lifestyle market is pegged at $100 billion and growing at a CAGR of 8-10% offline, the segment gradually seems to be embracing online as the channel of the future, evident from a projected

BY Shipra Srivastava  |  Oct 16, 2018  |  comments ( 0 )  | 

For over 100 million middle class families in tier II, III cities and beyond, this festival season is as exciting and joyous as the 400-odd families in Metros and tier I cities. For, these people will not have to wait for their cousins or relatives from ‘cities’ to return with festival goodies that are not available in

BY Shwetha Satyanarayan  |  Oct 15, 2018  |  comments ( 0 )  | 

Millennial, between the age group of 18 and 35 years of age is becoming the driver force in consumer markets and redefining India’s consumption story. To remain relevant to millennial audience for long time is challenging to any consumer brand. Speaking on same, Sanjay Sharma, Chief Executive Officer, MTR Foods Private Limited,

BY Shipra Srivastava  |  Oct 15, 2018  |  comments ( 0 )  | 

Japanese retailers such as DeuxiemeClasse in Osaka and Birdhouse in Tokyo, Story in New York, Easybuy and Breya in India are some brands that are as different as cheese and chalk, yet surprisingly,they have common strings that tie them together. While DeuxiemeClasse and Birdhouse are known for their curated, theme-based

BY Shwetha Satyanarayan  |  Oct 13, 2018  |  comments ( 0 )  | 

Criteo the advertising platform for the open Internet has released seasonal data in anticipation of Diwali, to help e-commerce companies and online retailers better understand the buying behaviour of their customers during the festive season. The seasonal data, based on consumers’ online browsing and buying behaviour during the

BY Indian Retailer Bureau  |  Oct 03, 2018  |  comments ( 0 )  | 

Mithila, an advertising professional, mostly buys her monthly essentials from ecommerce marketplace and she trusts her etailers, as much as she trusts her neighbourhoodkirana store ‘bhaiyya’. However, her recent purchase of a vegan product on Amazon turned out to be non-vegan when the product arrived, and she was left

BY Indian Retailer Bureau  |  Sep 29, 2018  |  comments ( 0 )  | 

For centuries, women were considered weak and were not considered capable of owning a business. While the situation is a lot better now but we still have a long way to go. A recent Facebook study suggested that four out of five women in India aspire to become entrepreneurs and inspiring more women into entrepreneurship would

BY Tanya Krishna  |  Sep 28, 2018  |  comments ( 0 )  | 

At a time when millennials have moved on from taxis to Uber and ‘shaadikishagun’ is now e-cash, can gifting choices be limited to just home décor and fashion? Why waste money on crockeries when the same money can give free rides for a month or even a year? Innovating on transport services seems to be the need of the

BY Shwetha Satyanarayan  |  Sep 27, 2018  |  comments ( 0 )  | 

Commerce has a new entrant! While E-commerce is now ubiquitous, there is another trend that is now picking up rapidly. Voice commerce, although, is somewhat in its nascent stages, is already starting to show powerful influence on consumer behaviours. How is everyone getting ready to handle this new wave of shopping technology?

BY Guest author  |  Sep 03, 2018  |  comments ( 0 )  |