Overall, it's been a very tepid quarter for FMCG. Focus on operational efficiency and lower tax liabilities have helped them stay the course. Companies like Nestle and ITC who have been focussing on new product launches.
In a world like never before, brands have evolved to match the changing palette of the millennial consumer. Digital revolution has not only transformed the way we shop, but also impacted what we shop for.
Mobile Commerce or mcommerce is merely a natural subset ecommerce. However, it's turning out to be a significant extension with the potential to outgrow its parent in terms of sales, engagement levels and conversions.