A decade ago, providing a fully-integrated shopping experience that started with a brick-and-mortar store and ended with a mobile or vice-versa would have been too far-fetched for any retailer to imagine.
Other traders too, seeing the sudden surge of demand for khadi apparels, have started selling apparels in the guise of khadi. Clearly, reason being, khadi sales rose 25% to Rs 2,509 crore in FY18 from the previous year.
With the demand for refurbished or second-hand smartphones predicted to grow by up to 27% in the coming two years, Togofogo wants to significantly capture the offline market through an organized channel.
While Myntra has seen big success online, Narayanan maintained that there has been overwhelming response to its offline stores and it had witnessed increase in sales from the localities around the Roadster store.