Brick and mortar stores which used to host seasonal sale or clearance sales for a period of not more than 15 days or so, had extended that duration to months, two years back. However, that's out-of-style now!
When there are over 200 million active social media users in a country, a feedback often makes or breaks the deal. This new age conversation between the retailer and a customer is taking form as social commerce, a new-age retail trend.
A decade ago, providing a fully-integrated shopping experience that started with a brick-and-mortar store and ended with a mobile or vice-versa would have been too far-fetched for any retailer to imagine.
Other traders too, seeing the sudden surge of demand for khadi apparels, have started selling apparels in the guise of khadi. Clearly, reason being, khadi sales rose 25% to Rs 2,509 crore in FY18 from the previous year.
With the demand for refurbished or second-hand smartphones predicted to grow by up to 27% in the coming two years, Togofogo wants to significantly capture the offline market through an organized channel.