It doesn't take much time for a brand's store presence to make or break the deal. When brands are taking the tech road to adopt latest technology in their stores, some still believe in expanding through shop-in-shop format. Let's find out why.
Today the major airports of the country have substantial area devoted to retail. Perfume, cosmetics and destination merchandise are the largest-selling items at the departure section of the Delhi airport.
Loyalty programs few years ago revolved around a simple rule -the more you spent, the more loyalty stock you gain. It's now a tech-tool to retain young customers. A brand with right reward rule can be a success criterion to long term value in retail.