The journey towards sustainable shopping is a challenging but uplifting one. Escalating environmental issues like global warming, climatic changes, and large-scale catastrophes, has hyped the need to switch to a more conventional approach. E-commerce has flourished worldwide, bringing about overwhelming changes in the marketing industry.
Initially, sustainability and e-commerce appeared to be quite ambiguous but the gradual jeopardizing capacity of sustainable shopping and the cumulative effect of e-commerce on the ecological setup has ensured a keen interest of the consumers to go for an eco-friendly lifestyle.
E-commerce is far more eco-friendlier than compared to shopping in brick-and-mortar stores. Particularly, the study by (MIT, 2013) suggests that the entire procedure of online shopping leaves a less carbon footprint than traditional shopping.
E-Commerce embraces an eco-friendly chain management system that ensures that every part of the product’s journey through the supply chain, from production to delivery, is not impacting human health, society, or the environment in a negative way. The cost-effectiveness in the production, packaging, and also delivering the final product to the customer is crucial for the organizations offering products meant to cater to the requirements of the online shoppers.
Why is Sustainable Shopping Important?
Sustainability is a lifestyle investment and this requires a long-term commitment. Among all the most appalling environmental issues, climate change, and pollution of the air, water, and land are the ones that are responsible for the catastrophic events happening worldwide. And green consumerism ensures mindful buying by consumers who are looking for a more sustainable option. The products having eco-friendly production processes are preferred largely over the ones that require more stringent waste disposal management and careful recycling.
Environmentally viable products are widely recommended and preferred by consumers largely because of the cause of safeguarding the planet’s environment and resources. This can be very specifically understood by the recent trend of green products available in the market, ranging from Ayurvedic medicines to organic foods, natural textiles, and dyes, herbal cosmetics, etc. A shift to an eco-friendly lifestyle is the most sought-after goal of consumers. The concept of preserving the planet and keeping it green and healthy for the coming generations is something, which is the need of the hour.
E-commerce on the Environment and Society
The purpose behind sustainable shopping is to increase awareness of environmental stewardship. The necessity to cut down the massive production, which is a prominent part of offline-based industries, is causing a major shift in the e-commerce business, as the amount of waste disposal management is huge. Besides, the alarming effects, the industry has on the environment and society at large, have led to the progressive development of e-commerce, which promises green consumerism alongside sustainable shopping.
Eyeing the greater demands of green consumerism and changing the path of e-commerce, the reduction of the number of carbon footprints through sustainable and minimalistic production is the accelerator behind the flourishing of the e-commerce business.