In order to thrive in the current times, keeping up with the latest technologies and trends in the market has become mandatory for the brand. Also, because the consumers have also become digitally-save so in terms to make one offering apt to fit the needs of the customers, the brands need to be thorough with the latest consumer trends in the market.
According to the Euromonitor report. the five tech-driven trends that will redefine commerce the most in 2022 are as follows:
Predictive Personalization - 31 percent of global digital consumers say loyalty rewards that they earn are not valuable. 40 percent Industry professionals who view deepening customer loyalty programmes as a key initiative.
Delivery in Minutes - 86 percent Growth of global food and drink e-commerce in absolute dollar terms from 2019 to 2021. 42 percent global digital consumers who say that longer than expected waits are a delivery challenge.
Green E-commerce - 60 percent value growth of goods e-commerce globally between 2021 and 2026. 65 percent of global digital consumers who indicate they are worried about climate change
Pickup Perks - 18 percent percentage of goods bought online globally in 2021, the highest ever e-commerce penetration rate of 60 percent. Digital’s contribution to the absolute value growth for the retail industry over the 2021 - 2026 period.
Into the Metaverse Shop - 55 percent of baby boomers who are against freely sharing online as opposed to 41 percent of millennials. 58 percent millennials who value virtual experiences online as opposed to 34 percent of baby boomers.
READ MORE: The 2022 Trends of Social Commerce