Being Human on expansion spree

Being Human Clothing, leading fashion brand that has made a strong hold all over the country with its massive presence in past few years is all set for an aggressive expansion.
Being Human on expansion spree

Being Human Clothing, leading fashion brand that has made a strong hold all over the country with its massive presence in past few years is all set for an aggressive expansion.

To capitalize on the brand’s surging popularity Being Human Clothing under its licensing partner Mandhana Industries Ltd is planning to open 8 stores which consist of 5 Franchise stores, 2 EBOS in India and 1 franchise store in Nepal by March 2015. The stores will be targeted in cities like Hyderabad, Kolhapur, Mohali, Noida, Lucknow, Pune and Jalandhar in India and Pokhra in Nepal.

As part of their development strategy the brand has added 18 exclusive stores, including 6 franchises in the FY 13-14 and 5 EBOS in FY 12-13 to their expansion portfolio.

Expressing views on the launch, Kunal Mehta, VP - Marketing and Business Development, Being Human Clothing said, “Before we move into any new city or country an assessment is made of the market’s potential. After a thorough research on demographic structure, purchasing power, competitor analysis, infrastructure etc the decision is made. We are very delighted with the announcement, we are hoping for the continued great response.”

The brand which propagates on the philosophy of fashion with a heart is known for its casual yet stylish clothing with effortless store decor. The vast collection boasts t-shirts, shirts, polos, denims, chinos, shorts, jackets, hoodies, flip flops and accessories for men and women. Being Human Clothing has also extended its women’s wear portfolio with fun and chic dresses, skirts and tops and blouses.

Commenting on the launch Manish Mandhana, Managing Director, Mandhana Industries Ltd said, “We continue to grow in new and existing markets with focus on quality, sustainability and profitability. Our aim is to grow in double in the coming years and reach out to as many people as we can. We are grateful for the response we have received”.

Holding 29 exclusive stores including 6 franchises Being Human Clothing keeps its promise of offering global fashion and helping the twin causes of education and healthcare through the Being Human – The Salman Khan Foundation. Being Human Clothing’s target is to increase the number of stores to 50 by end of 2015.

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