Carlson Rezidor Hotel selects religious locations for expansion

The Group intends to set up at least 20 heritage hotels in the pilgrimage centres in South India in the next 5-7 years.
Carlson Rezidor Hotel selects religious locations for expansion
Coimbatore: Depicting the move of F&B players setting stores around public places like hospitals and colleges to cater to the consumers, Carlson Rezidor Hotel Group, is set to tap devotees gathering at major pilgrimage centres in South India by setting up hotels around.
“Carlson Group is one of the world's largest hotel chains. South India has vast potential for religious tourism and the group is focusing its attention to develop hotels in major pilgrimage centres like Tirupati, Madurai and Rameshwaram, said Raj Rana, CEO, Carlson Rezidor Hotel Group, South Asia.
"The Group has already tapped the pilgrimage tourism potential in northern parts of the country like Ajmer, Varanasi and Haridwar and as part of the expansion of footprint, south (India) is an important destination for such activities," he added.
“Depending upon availability of partners and locations, we would set up at least 20 heritage hotels in these centres in five to seven years. As the group functions on franchise, management and operation basis, the investments would purely depend on arrangements based on partners and number of hotel rooms,” he continued.
The Group is also fairly open to conversion of existing hotels and their renovation.
Hence, Rana believes that the younger generation prefers such centres and people still consider visiting centres upholding cultural and heritage values.
Presently, the Group holds 74 hotels across the country, including two in Chennai, one in Mahabilipuram and one in Salem in Tamil Nadu under different brands and 40 more hotels are in the pipeline. It is also exploring mid segment hotels under the Park Plaza and Park Inn brands in Salem.
The occupancy level at most of its hotels was around 60 per cent for the last 2-3 years, according to Rana.
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