Chogori Retail expands Columbia Sportswear brand but parts way with Crocs

Chogori India Retail signed a distribution agreement with Columbia Sportswear Company covering retail, wholesale, and e-commerce sales of its brand.CIRL has at the same time parted ways with Crocs in their franchise relationship.
CIRL announces new retail store in Kolkata, loses Crocs franchising rights

Kolkata: Columbia Sportswear Company’s exclusive Indian distributor, Chogori India Retail Limited (CIRL), a privately-owned Indian outdoor brand distributor and retailer has opened as many as six new stores in India. The latest one is a 600 sq ft shop in Kolkata at South City. 

Chogori India Retail Ltd (CIRL) signed an exclusive distribution agreement in 2013 with Columbia Sportswear Company covering retail, wholesale, and e-commerce sales of its Columbia brand.

CIRL has at the same time parted ways with Crocs in their franchise relationship. Crocs had entered the country in 2007 through a joint venture with Chogori Retail which was later changed into franchise operation.

The Columbia stores offer innovative products with various technologies that are functional yet stylish for outdoor lovers. Columbia's apparel is designed with ground-breaking technologies that include TurboDown™, Omni-Heat™ Reflective, Omni-Tech®, Omni-Shade™, Omni-Freeze™ ZERO, etc.

Hemant Sachdev, Founder CIRL and distributor said, “With the growing interest of people towards outdoor activities, we see huge potential in the outdoor industry. The market is growing rapidly, creating demand for products that feature cutting edge technology. Our aim is to keep our consumers comfortable as they explore the outdoors.”

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