In a bid to expand its foothold in the country, CREYATE an online custom clothing brand of Arvind Internet Ltd, a start-up by the Arvind group is all set to open stores in 15 cities across the country by the next year.
In addition to the existing stores in Bengaluru, Ahmedabad and Delhi, the brand plans to set up new stores. Also, AIL has plans to reach out to global consumers by next year by starting with the US market, where the online custom clothing is a large thriving market.
"As a pioneer in bringing global fashion to India, Arvind now intends to break the monotonous convention with CREYATE offering innovative and the best in class brand experience backed with never before technology. CREYATE intends to offer an alternative to ready-to-wear as well as traditional custom clothing and targets to cross Rs. 100 crore by next year. Our digitized concept retail stores are well thought-out extension that facilitates one's yearning to create their own style statements, by literally letting you wear your personality on your sleeve." said Kulin Lalbhai, Executive Director, Arvind Ltd.
Besides, this concept store is built on a pillar of customisation with the underlying concept of brick and click. The stores allow customers to design their own garments on www.creyate.com, not only does the online studio give the freedom of choice and expression.
Further , the brand has come up with a new concept of apparel retail, wherein consumers can make purchases by booking a home visit with the Style Stewards, one can get measured and styled in the comfort of their homes and create their own clothes.
A technically advanced fashion studio, the Creyate Store is quite an extraordinary experience. Starting from iMacs that help one design their garments online and ending with swatch books that allow them to touch and feel the fabrics, fashion play is literally at one's fingertips.
Tejinder Singh, Chief Operating Officer at AIL said "CREYATE is a multi-channel concept and our technologically adept retail stores have been designed to enhance the retail customer's brand experience by manifolds. The customer will experience some exclusive and unique services coupled with the phenomenal power of customisation which has never been seen in India. CREYATE is like a factory at your fingertips."
The technically advanced fashion studio, the Creyate Store is quite an extraordinary experience. Starting from iMacs that help one design their garments online and ending with swatch books offers ample options to the consumers.Besides, the brand recently opened a new store in Ambience mall, Gurgaon.