D'Vano refeclets an upward trend, gains traction in India

Footwear retail startup D'Vano,is finding a growing market in India, clocking monthly sales of Rs 50 lakh. Besides, the brand plans to introduce offerings for women in the next few months and go global by the end of the year.
D’Vano refeclets an upward trend in India
Footwear retail startup D'Vano,is finding a growing market in India, clocking monthly sales of Rs 50 lakh. Besides, the brand plans to introduce offerings for women in the next few months and go global by the end of the year.
Co-founded by actor Ajay Ramkrishna and his friend Prashanth S Devan, D'Vano went commercial last November.
Its shoes are designed to increase height by 2-3.5 inches, with invisible elevation fitted between the inner and outer soles.
Indian males are on average shorter than their Caucasian counterparts. Devan, 45, experienced this firsthand when he interacted with people taller than him during business trips to Europe and Central Asia. This shortcoming, so to speak, sparked off a business idea. Inspired by Italian designs, D'Vano creates and sells formal, casual and sports shoes and sandals through its portal and on ecommerce sites Flipkart, Snapdeal, Amazon and ShopClues.
"The product has a certain psychology to it it has to be visible and at the same time invisible. That's why we are selling online so people can order from the privacy of their homes," said Devan.
These products can do well considering that over the past few years, there have been many grooming and vanity products for men, according to Arvind Singhal, chairman of Technopak Advisors, a market research firm.
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