Doughnuts-and-coffee chain Dunkin' Donuts said on Thursday it would open more than 1,400 restaurants in China, Hong Kong and Macau in the company's largest development deal in its history.
The company has entered into a long-term master franchise agreement in which Golden Cup, a joint venture between Jollibee Worldwide and Jasmine Asset Holding, will serve as the franchisee and plans to open and operate more than 1,400 Dunkin’ Donuts restaurants across China over the next 20 years.
The opening of the first restaurant is expected in Q4 2015.
“We are delighted to enter into this relationship with Jollibee and RRJ, a group with a proven track record of success in the quick service restaurant industry in China and a deep knowledge of the consumer,” said Nigel Travis, Chairman and CEO, Dunkin’ Brands.
“Through this franchise development agreement, the largest in our history, we believe we can significantly expand and accelerate Dunkin’ Donuts presence in China.”
In a related development, Jubilant Foodworks, the master franchisee for Dunkin’ Donuts in India, is opening an outlet of the brand in Panchim, Goa.
The outlet will be operational from 10th January 2015. On its opening, the first 300 Dunkin' Donuts customers in Panjim will get the special Dunkin' Mojo Kit.
With this opening, the US based doughnuts and coffee brand now has around 40 outlets in India
Dunkin’ Donuts currently has more than 11,000 restaurants in 36 countries around the world, including 16 in China and more than 2,200 across the Asia Pacific region.
The master franchise agreement with Golden Cup is the latest step in Dunkin’ Donuts’ plan to accelerate its international growth.
In 2013, Dunkin’ Donuts signed a master franchise agreement with Fast Gourmet Group to develop the brand in Eastern China to open more than 100 restaurants in the Shanghai, Jiangsu and Zhejiang regions.
Additionally in 2014, Dunkin’ Donuts signed agreements to develop in key markets including Brazil, Sweden and Austria.