Eureka Forbes ventures into cookware segment

Consumer health brand Eureka Forbes has recently ventured into cookware and introduced a health-friendly product in its range, as per a report in IANS.
Eureka Forbes ventures into cookware segment

Consumer health brand Eureka Forbes has recently ventured into cookware and introduced a health-friendly product in its range, as per a report in IANS.

Expressing views on the development, Marzin Shroff, CEO of Eureka Forbes direct sales segment said:

"Our decision to foray into a new category was a very conscious one. We are in the clean home business and are present in many kitchens. So, a natural extension for us was food... while choosing healthy foods and recipes is an important part of eating right, cooking them in a healthy manner is equally important."

As per the report in IANS, the company has launched the category of premium healthy cookware by introducing innovative approach and was introducing the product range in seven cities across India.

"Eureka Forbes has invested in extensive research on various cooking practices and procedures to address consumer needs and aspirations," the company told IANS.

What’s more, the cookware is made using a unique sealed circuit method and surround heat effect which helps cook the food faster and uses a combination of metals like steel, aluminum and copper which helps lower the oil and sugar levels in cooking.

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