Focussing on expansion, the Real Estate listing portal Housing.com has acquired Bengaluru-based HomeBuy360, a customer relationship management software company. As stated in a release by the company, the deal took place for an amount of $2 million or Rs 13 crore.
The cloud-based a sales lifecycle management platform connects developers, agents and buyers and streamlines the entire sales lifecycle, by tracking inventory, managing customer relations and in effect drives efficiencies in their sale operations.
"Developers are key stakeholders to drive efficiency in the Indian real estate sector. Our vision is that every developer uses HB360 to bring down their sales and operating costs. This will help in reduction of property prices eventually benefitting the consumers," said Rishabh Gupta, iCEO and COO Housing.com.
This is the third acquisition by Housing.com, which counts SoftBank as its investor, so far this year. Earlier this year, Housing.com had acquired Indian Real Estate Forum (IREF), a platform providing property information to consumers and Realty BI that allows property buyers and financial institutions to assess risks and take decisions.