Italian eye- wear brand Nau! eyes expansion, to increase its footprint across Delhi/ NCR region

Italy's premier eyewear brand Nau!, which recently entered India has announced its plans to open more exclusive outlets across key locations of Delhi/ NCR region in the next few months.
Italian eye- wear brand Nau! eyes expansion, to increase its footprint across Delhi/ NCR region

Italy's premier eyewear brand Nau!, which recently entered India has announced its plans to open more exclusive outlets across key locations of Delhi/ NCR region in the next few months. All these company owned stores will be in line with the company’s objective of providing Indian consumers with fresh collection of world-class and fashionable eye wear.

Commenting on the expansion plans Vaibhav Sharma, India Operations & Strategy Head- Nau! said, “With our first store situated at MGF Metropolitan Mall, Gurgaon receiving a phenomenal response from the customers in the initial month of its launch itself, we are all set to bring a gamut of new collections and services for our Indian consumers. We remain committed to providing a holistic world- class experience to the Indian consumers and look forward to a long-term partnership. We believe that NCR has huge potential and we would like to leverage this market by expanding in this region”

The brand offers optical glasses, sunglasses, kids collection and accessories ranging between Rs 2,000 and Rs 10,000 and changes its merchandise within two weeks to offer customers fresh stock on their next visit. The company also plans to open about 70 stores over the next five years at an investment of Rs 40-45 crore.

With youth constituting half of India’s overall population, the demand for the fashionable eye- wear is on a rise. This rising phenomenon of spectacles becoming a must- have accessory of next gen in order to look more chic is leading the optical industry to grow by leaps and bound. The recent expansion plans underscore the fact that the popularity of Nau! is increasing with each passing day. The brand has 90 stores across Italy and 1 in Barcelona.

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