KidZania Mumbai, a Global Indoor Theme park that inspires, educates and empowers kids, helping them understand and manage their world better, has partnered with Kokuyo Camlin, pioneers in art and stationery products in India. Under this partnership with Kokuyo Camlin, Kidzania has designed activities aimed for indulging children to create their own works of art, their masterpieces.
“We have all grown up using Camlin products and share a special bond with the brand. The Kokuyo Camlin Arts & Craft studio at KidZania Mumbai provides a perfect platform to encourage children to use their imagination and harness their creativity”, said Viraj Jit Singh, Chief Marketing Officer, KidZania India.
Camlin will be sponsoring the products for these activities giving children the opportunity to become artists and craft makers. These activities will include cloth bags painting, mask making, finger puppets, bird and animal designs pasted onto popsicles, design and personalise notebook covers and create wall hangings using geometric figures.
“Camlin and KidZania are natural partners as both aim to make learning process fun for children. With this partnership, children will get an experience of colourful world of Camlin products in the amazing world of KidZania” said Saumitra Prasad, Chief Marketing Officer, Kokuyo Camlin Limited.
These activities are based on a more relaxed, open, playful approach and all activities will be using a wide variety of Kokuyo Camlin products for children to explore.
At KidZania Mumbai, the brands that have sponsored 36 activities includes Amity University, Bajaj Electricals, Big Bazaar, Birla Sunlife Insurance, Cadbury, Central, Coca Cola, Club Mahindra, DHL, E-Zone, among others.