Lava to infuse Rs 200 crore for design, testing phones in India

With a vision to strengthen its design and testing operations, Lava has plans to invest about Rs 200 crore over the coming 18 months.
Lava

With a vision to strengthen its design and testing operations in the country, India’s leading mobile phone makers Lava has plans to invest about Rs 200 crore over the coming 18 months. The domestic handset maker aims to make India a major export center for its handsets in the coming few years.
As per Hari Om Rai, CMD, Lava International, "We are making India a major manufacturing hub and in process, we are expanding design, testing and R&D teams also. We will invest about Rs 200 crore in the next one-one and half years.
He added that the company will have more than double the head-count in these areas.
"We will bring the entire manufacturing ecosystem to India. Our plan is to expand exporting to other countries next year and hopefully, by 2019, we will export to China itself," he said. The plan to ramp up capacity is in line with that vision, Rai added.
Few moths back, Lava had said that it has plans to invest Rs 2,615 crore to set up two manufacturing units in India over the next seven years. The units will have combined capacity of manufacturing about 18 million handsets ever month.
Global handset makers like Samsung and domestic players like Micromax and Spice have assembly units in India.
Recently, international players like Xiaomi, Gionee and Asus have announced assembly units in India in partnership with electronics major Foxconn in Andhra Pradesh.
The Indian handset industry is likely to overtake the US as the second-largest market in the next few years. According to research firm IDC, smartphone shipment in India grew 21.4 per cent year-on-year to 28.3 million units in July-September 2015 quarter.
Lava ranked fifth in the tally with 4.7 per cent market share, after Samsung (24 per cent), Micromax (16.7 per cent), Intex (10.8 per cent) and Lenovo Group (Lenovo and Motorola) (9.5 per cent).

 

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