LensKart, American Swan apologise for earthquake barbs

LensKart and American Swan's promotion messages over Nepal earthquake has caused backlash on social media.
LensKart, American Swan apologise for earthquake barbs

 After making a mistake of pegging on the Nepal earthquake during their promotional messages, online retailers like Lenskart and American Swan have apologised for the same. The catastrophe has caused the death of 3,200 people so far.

Both the retailers had sent out messages few hours after the earthquake that read "Shake it off like this Earthquake" and "Whooaaa! This is an Earth Shattering offer", respectively.

This behaviour had led to backlash on social media, thus forcing both the companies to apologise.

"We sincerely hope that you will be able to forgive our lapse," Lenskart co-founders Peyush Bansal and Amit Chaudhary said in a blog post. American Swan, too, sent messages apologising for its lapse in judgement.

The earthquake epicentered in Nepal killed nearly 3,200 people in the Himalayan nation and more than 62 people in northern and eastern parts of India.

Delhi-based Lenskart, founded in 2011, is backed by investors including IDG Ventures, Ronnie Screwvala-led Unilazer Ventures, and TPG Growth and TR Capital. American Swan has received funding worth Rs 40 crore from Four Cross Media.

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