Micromax backs music streaming service, Gaana

Smartphone maker Micromax Informatics Ltd. has made an investment of undisclosed amount in online music streaming service Gaana, operated by Times Internet Limited.
Gaana
Smartphone maker Micromax Informatics Ltd. has made an investment of undisclosed amount in online music streaming service Gaana, operated by Times Internet Limited. Under the new partnership, Gaana will be available on all Micromax smartphones, enabling users to seamlessly access the mobile app. The financial details of the investment were not disclosed.
"Gaana is becoming a household brand for music, and in partnership with Micromax we will strengthen our footprint, helping us reach our goal of 100 million Indian users listening to millions of songs via Gaana. Micromax is the most popular smartphone company in India, passionate about providing its consumers with the best experiences. It's a great opportunity to bring our service to their users," said Satyan Gajwani, CEO of Times Internet.
New Micromax smartphone users will also receive free trials of Gaana+, allowing unlimited downloads and an ad-free subscription to the service. After the trial, users can continue with Gaana+ or use Gaana to access over 10 million songs with ad-supported streaming.
Rahul Sharma, co-founder, Micromax Informatics, said, "We at Micromax have been consistently integrating the best in class services to our smartphones and are trying to build an ecosystem of connected devices in a connected world. India is a music loving country and youth today are hooked on music for at least two to three hours a day through their smartphones. Gaana brings the widest selection of songs across genres and we are proud to announce our strategic partnership with them to provide our neo users an uninterrupted access to latest tunes and transcend them into the world of music." Gaana has a library of over 10 million songs with ad-supported streaming in over 45 languages. It has over 20 million active users and has seen over 30 million downloads.
Micromax has also partnered with Ixigo, MiMedia, and others, to develop strategically relevant deployments of software that leverage its consumer footprint.
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