To offer seamless digital cash and pay service through mobile PAYBACK has tied up with MobiKwik
PAYBACK, a multi-brand loyalty programme has entered into an alliance with mobile wallet MobiKwik with the aim to extend the service of both the platforms to around 50 million consumers.
According to the statement released by PAYBACK, ultimately the partnership will enable 15 million customers of MobiKwik to earn rewards for their transactions at MobiKwik and all other PayBack partners.
"We are happy to be associated with PAYBACK as it will benefit MobiKwik users at large. The aim behind this partnership is to create loyalty for MobiKwik users and attract PAYBACK users to adopt MobiKwik as their mobile wallet option," said Bipin Preet Singh, founder and CEO, MobiKwik.
Thus both may increase their consumer base through their loyalty programmes.
"Mobile wallets are a fast growing category as India embraces technology and witnesses strong growth of eCommerce," said Rahul Rana, Managing Director and Chief Executive, PAYBACK India.
"People prefer to store their cash digitally and use it seamlessly via mobile and online transactions. This partnership will allow MobiKwik customers to earn rewards when an online transaction is made," added Rana.
The PAYBACK customers too will get the access to a seamless payment experience with wide merchant coverage through this alliance.
"Our endeavour is to continue to partner with newer categories in online and offline commerce such that PAYBACK customers can have greater choice in earning and redeeming their rewards at the click of a button", continued Rana.
With this increase in our network strength, we are confident of leveraging on economies of scale to deliver higher value to our customers, added MobiKwik's Singh.
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