Kolkata-based jewellery brand, PC Jeweller has recently tied up with US-based online jeweller Blue Nile to launch products that will be retailed through retail and e-commerce channels, says a report in PTI.
The move will help the companies tap the huge potential in online jewellery market in India.
"As a part of exclusive collaboration agreement, PC Jeweller and Blue Nile will initially launch joint branded products that will be retailed through our showrooms and our e-commerce portal," PC Jeweller said in a BSE filing.
Both companies will work together on designing the jewellery, diamond sourcing, branding and marketing, the filing added.
Nasdaq-listed Blue Nile is leading online jeweller company that provides in-depth educational materials and online tools that place consumers in control of the jewellery shopping process.
PC Jeweller is leading retailer with 50 showrooms across 42 cities in India.