PVR Cinemas, premium retail entertainment company recently announced the launch of its first 3 screen multiplex in the heart of the city at Gulmohar, Bhopal. The company now stands at a screen count of 457 across 44 cities in 103 properties pan India.
With the success of PVR’s two properties in Madhya Pradesh (Ujjain and Indore) this will be PVR’s third property in the region spreading across an area of 33,541 sq ft. With this launch, the multiplex chain strengthens its presence in the state with 11 screens.
“We are excited to kick off 2015 by bringing the PVR experience to Bhopal.” said Gautam Dutta, CEO PVR “Our competitive edge comes from the way we design our properties by prioritizing each granular detail and vibrancy to provide for a state of the art multiplex. PVR has brought a platform for the new revolution in the Indian cinema exhibition by bringing diversity, not only in cinemas and F&B offerings but also in providing niche content. As we make our debut in the city, we promise to bring the best global practices to the multiplex and look forward to an over whelming response from our patrons.”
The experience of going out to the movies continues to evolve as PVR raises the bar. The group has invested in providing amenities that further enhance the movie going experience with new state-of-the-art multiplex featuring comfort and luxury. Opened at a prime location in Bhopal, the multiplex promises to bring lavish seating accommodation along with quality content with a mix of Hindi, English and regional films. PVR, with its robust expansion plans aims to cross the mark of 500 screens this year with the motive of providing patrons an international experience of movie watching.
Commenting on the launch, Sanjeev Kumar Bijli, Joint Managing Director, PVR said, “As we envision excelling in our domain, we are pleased to bring to the people of Bhopal a premier experience. We are delighted to work in association with our mall developers, Sandhya Prakash Limited, who have provided us with a central location that promises to cater to a wide spectrum of audience. We aim at redefining cinema viewing as we make our entry into the Bhopal market.”
The newly launched cinema in Bhopal has a distinct design and is equipped with an exceptional digital movie experience, 7.1 channel sound and is 3D enabled with large screens, comfortable seating and a wide range of F&B.