Reliance Brands keen on deals to expand brand portfolio

Reliance Brands , a part of the Reliance Industries Group, is on the look out for partnerships, which will help expand the portfolio of brands that it offers through joint ventures and master franchise arrangements..
Reliance Brands keen on deals to expand brand portfolio

Reliance Brands , a part of the Reliance Industries Group, is on the look out for partnerships, which will help expand the portfolio of brands that it offers through joint ventures and master franchise arrangements, a senior executive of the Reliance Group said. He said that RBL has two business models through which it offers multiple international brands across fashion segments.

While one was a joint venture in which some equity may be held by Reliance, the other was a master franchisee model. Reliance Brands began operations in October 2007 to launch and build international and domestic brand equity in the premium to luxury segment across apparel, footwear and lifestyle business, the company said.

 However the company does not have any arrangement in two segments – beauty and kids apparel. “With a strong presence in the footwear and men‟s and women‟s casual and tailored apparel segment RBL is now looking to enhance its fashion presence by adding beauty and kids wear to its bouquet,” the President and CEO of RBL Darshan Mehta said. He was here on the occasion of the opening of a Hamleys toy store at a premium mall. Indications were that in the beauty segment the Rs.3,000 crore colour cosmetics and fragrances segment had attracted RBL‟s attention and it would enter this segment as and when it could identify a global brand which will have consumer knowledge of India. On the toy store, Mehta said that Reliance Lifestyle Holdings, a subsidiary of RBL has collaborated with the 255-year old U.K.-based Hamleys brand to open this store. The offerings include toys of Hamleys brand and other brands too. This is Hamleys 14th store in eighth Indian city in five years and RLHL would like the brand to be present in 25 top India.

The company allowed kids to „experience a toy‟ by touching and playing around with it before a buy, and this was its USP. To a question, Mr. Mehta said contrary to perceptions internet was actually expanding the toy market and children were now demanding toys on the characters that they were seeing on the entertainment channels in TV or the Youtube (like say a Chhota Bheem). “Kids now know what to buy,” he said, adding that market was now actually expanding through the internet and entertainments channels.

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