Tanishq, a jeweller known to offer the best-in-class jewellery has pledged to ensure that every purchase is ethical, whether it is a sale or exchange of a product. Tanishq, which bears the hallmark of Titan and the assurance of the TATA Group, to live up to the expectations of the Indian woman promises to provide her with superior craftsmanship, exclusive designs and guaranteed product quality. Tanishq Promise – is a pledge to always keep 10 precious promises that it has made to its consumers.
From introducing the state-of-the-art karatmeter at every single Tanishq store which guarantees the most accurate way of measuring purity of gold, to providing 100% exchange value for diamonds and other precious stones, Tanishq ensures that its customers are never disappointed. The brand propagates ethical practices not only by assuring the customer purity and selling policies, but also fair policies to the karigars who craft the jewellery.
Sandeep Kulhalli, Senior Vice President, Retail and Marketing, Jewellery Divison, Titan Company Limited, said;“Tanishq Promise is a premise to reiterate our commitment to jewellery lovers across the country. Through Tanishq Promise, we are underlining 10 distinctive features whether it’s exchanging gold at a right price or checking your gold jewellery for its purity through the scientific Karatmeter, the new Promise campaign from the house of Titan and Tata’s reinforces these features for which the brand has stood for all these years.”
Tanishq charges only for the actual gold weight, after subtracting the stone weight from the total weight of the piece. In addition to this, Tanishq also promises best exchange value for old gold. It melts the customer’s old gold in front of their eyes and weighs it in their presence. There is complete transparency when it comes to buying and selling of jewellery at Tanishq.
Tanishq’s range of gold and diamond jewellery has been designed to suit all occasions from wedding to everyday wear. From the traditional harams, mangalsutras and thalisto the more fashionable earrings, chains, bracelets and rings, there is a lot to choose from at Tanishq. The collections in gold abound from the grandiose wedding collection to exotic kundan and polki, from the stunning Aarka collections to the exclusive Nakashi work.
Tanishq also transforms precious stones into breathtaking masterpieces, each unique and splendid in design. When it comes to diamonds at Tanishq, you will be spoilt for choice from many collections it has to offer.
With over 160 stores across 100 cities in the country today, the Tanishq promise experience reaches a growing customer base and the company looks forward to growing the network.