In the efforts of keeping with its unique identity, Zopper.com an app which works with offline stores to attract online deals savvy shoppers, is planning to expand its merchant base from half a million to 1 million in 2015.
Zopper deals in consumer durables and electronics. A consumer looking to buy one of these products can search it on the app that will display details of all the retailers who have that product in the neighbourhood, along with price comparisons.
Presently this three-year-old app has around 5000 active retailers on its platform and wants to increase it to 25,000 by the end of 2015. Plans are afoot to expand the service, currently available in Delhi and its neighbourhoods, Mumbai, and Bengaluru to 20 more cities.
"In India, there are 150-200 million Internet users, out of which, 100-120 million visit shopping sites and only 20 million make purchase from these online e-tailing sites," said Neeraj Jain, founder of Zopper.com in a statement to ET. That means, a majority still buys from local trusted retailers, he said. Zopper's target is these people who offer a market at least 10 times bigger than the current online space.
Zopper received an undisclosed amount of funding from Blume Ventures and VenturEast Partners In 2012. In 2014, it raised $5 million institutional round of funding from Tiger Global Management with participation also from existing investor Nirvana Venture Advisors. The company used the fund for product enhancement, hiring and merchant acquisition.
Zopper has monthly traffic of three million active users. As much as 90% of the purchases are mobile phones and electronics. The company has recently tied with mobile phone retailer The Mobile Store to deliver products within four hours.