New Delhi: It seems the rather intellectual and elite class labeled ‘khadi’ has stirred a new level of strategic war among its makers, sellers. Good part is that we consumers and lover of our khadi kurtas can breathe in ease, ah!
As a leading English daily report says, the Khadi and Village Industries Commission (KVIC) has asked over 200 entities including Fabindia not to use terms including ‘handwoven’, ‘handspun’ and ‘woven in handlooms’ without its prior permission.
This is not the first time the Commission has issued such statement. In recent past as well, the body has asked popular ethnic apparel brand Fabindia no to use the term Khadi in its products. More so, the commission has also dragged the apparel brand Fabindia to court over the use of the word ‘khadi’.
As per a recent Hindu report, the body has filed petition against Fabindia in the Bombay High Court for “illegally” using its trademark “charkha” and selling apparel with the khadi tag. It said, KVIC has demanded monetary damages to the tune of â‚¹525 crore from the company. As per the report, the company rather sells factory-made cotton in the guise of khadi. It is not that Fabindia is facing the heat alone.
Other traders, seeing the sudden surge of demand for khadi apparels, have started selling apparels in the guise of khadi. Clearly, reason being, khadi sales rose 25% to Rs 2,509 crore in FY18 from the previous year, as KVIC’s Chairman, Vinai Saxena told ET.
Meanwhile, Indianretailer spoke to a few khadi-led designer brands. Among them, The Pot Plant founder Sanya Suri said, “This new step we believe will be very beneficial for the customers and especially the artisans because it makes the whole process transparent. The aim of sustainable design is to give a platform to our craftsmen and increase their revenue to keep our heritage alive and that can only happen when we protect their interests. It also assures the customer the authenticity the product and increase awareness about the product cycle.”
KVIC did not comment till the time of filing this report.