Flipkart made it to Interbrands 40 next-generation, disruptive brands

The report honors emerging brands that are the next generation of world- changing brands.
Flipkart made it to Interbrand’s 40 next-generation, disruptive brands

Interbrand has announced its second annual Interbrand Breakthrough Brands report in partnership with New York Stock Exchange (NYSE), Ready Set Rocket, and Facebook. The 2017 report recognizes 40 next-generation, disruptive brands that define progress and the potential to grow. The report complements Interbrand’s annual Best Global Brands report, now entering its 18th year, by putting a spotlight on emerging brands—those that are affecting change and embodying growth.

“There are moments throughout the life of your business when you enter a new stage of growth,” said Jez Frampton, Interbrand’s Global CEO. “For Breakthrough Brands, it’s realizing there’s a gap or a need in the marketplace, and filling it. These brands are catalysts as they are not just setting new standards for other brands, they’re breaking them.”

The report features brands to watch and incorporates a deep dive into growth and innovation across key global regions including EMEA, LatAm, North America, and Asia Pacific. All 40 brands represent the next generation of brands; the startups, upstarts, challengers, problem solvers, innovators, and category creators. These brands join many of the 2016 brands that have shown stand out growth in the past year. Notable brands from the inaugural list include Casper, AWAY, Line, Venmo, Blue Apron, and iCarbonX and many more as mentioned below.

 

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