How Baba Ramdev's Patanjali is all set to challenge Jio and Whatsapp?

Baba Ramdev has blown his trumpet into the Indian telecom sector by launching Patanjali sim and social messaging application Kimbho.
How Patanjali is all set to challenge Jio and Whatsapp?

It is not unusual for yoga guru Ramdev to capture the headlines. He has done it again! And, this time he has made a big foray into Indian telecom sector “swadeshi” SIM card in partnership with BSNL and introduced a messaging app named Kimbho.

Patanjali's spokesperson SK Tijarawala took his Twitter account to make this announcement. Here is how his tweet reads:

"Now Bharat will speak. After launching sim cards, Baba Ramdev has launched a new messaging application called Kimbho. Now Whats App will be given a competition. Our own #SwadeshiMessagingplatform. Download it directly from Google Play store."

This desi version of messenger is kept as “Ab Bharat Bolega” which translates as “Now India will speak”. The app will allow free VoIP( Voice over Internet) calls, sharing files, group chats etc.

The basic idea behind this massive launch seems to be compete with Facebook-owned WhatsApp and directly compete with Reliance Jio. Kimbho has received around 1000 downloads as of now but the number is growing rapidly.

If we talk about Patanjali’s sim, there are many apprehensions about Patanjali’s sim card whether or not it would be available to common people. Initially, the sim has been made available to Patanjali’s employees only; however, this might be just a testing phase before the big roll out. Apart from attractive data and call package, Patanjali sim comes with the medical and life insurance covers of Rs 2.5 lakh and Rs 5 lakh, respectively. Similarly, Reliance Jio has been testing its Jio Fiber broadband services which will allow unlimited calling through a VoIP phone and Jio TV.

Well, Kimbho is just launched but there few controversies are already making rounds. It icon seems to be copied from Watsapp. However, the app is claimed to safe and fast as it won’t store any data on its server.

The obvious question arises what Patanjali is looking to achieve with this big telecom sector foray where Jio has already made a dent…

The Big Picture: Is e-commerce on the mind?

Though, the benefits of Pantajali sim are confined to its employees and office bearers. However, after its full-fledged launch, people will get discount of 10 per cent on Patanjali products with this card. Patanjali is aggressively expanding its retail distribution via exclusive and the partner channel. This may further led to integration of sim with retail/kirana store so whosoever has the Pantanjali sim can avail benefits. The will help the company in further escalating the consumer base and grow its network.

Similarly, after creating the disruption in telecom section, In December last year Mukesh Ambani led Reliance Jio had announced aggressive plans to disruption in Indian e-commerce space by linking manufacturers and kirana stores to its existing Reliance Jio customers. Read the full story in the following link.

Social media giant Facebook is looking to tap the e-commerce market. As per leading media resource, Facebook had held early talks with several brands and Indian businesses to list on Facebook Marketplace and the company may begin testing the B2C transactions on the marketplace in India this month while a soft launch is planned for June 2018.



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