Myntra on Monday said it has signed Bollywood actress Kangana Ranaut as brand ambassador and the face of its in-house brand DressBerry.
NEW DELHI: Online fashion retailer, Myntra on Monday said it has signed Bollywood actress Kangana Ranaut as brand ambassador and the face of its in-house brand DressBerry.
The e-retailer already has Bollywood stars Ranveer Singh and Hrithik Rohasn and model-turned-actress Lisa Haydon on board.
"With her recent mega hits like Queen, Revolver Rani and previously unforgettable role in Madhur Bhandarkar's Fashion, Myntra saw Kangana as an ideal choice for endorsing its bold and stylish range of apparel and accessories," Myntra said in a statement.
The two-time Filmfare award winner, Ranaut, will be the face of its brand, DressBerry, which is dedicated to young women. Myntra launched DressBerry in 2013, it added.
Myntra ventured into private brands in December 2012 and has since developed a strong portfolio of eight private brands, including Roadster, HRX, Sher Singh, Anouk, Kook N Keech and Mast & Harbour among others.
Meanwhile, Ranveer Singh is the brand ambassador for the in-house brand Roadster, Haydon has recently signed on for Myntra.com and has featured in the 'Live for Likes' campaign.
Roshan has been associated with Myntra.com to develop his own brand of apparel called HRX.
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