R-Day spreading cheer among retailers

Despite EOSS, it is special to retailers
R-day spreading cheer among  retailers

Republic day is a special day for every Indian. To cherish the spirit of patriotism and make the day even happier, every individual does something special. Even retailers are not left behind this sentiment. And to celebrate the day, a few retailers have already launched special discounts and schemes. Though end of the season sale (EOSS) is already on in all major cities of India, still retailers are busy planning all sorts of activities to lure customers on this Republic Day. Let’s see what they are up to:

Retailers are with big plans

Future group-owned Big Bazaar has undertaken an innovative way to celebrate the Republic Day this year. This time, they have come up with ‘special supermarkets-on-wheels’ concept. Under this concept, they will offer discounted goods at the doorsteps of consumers. The company has hired 50 special trucks to execute the same.

As per the strategy, the company will target those areas where Big Bazaar store is not located. Addressing the same, Akshay Mehrotra, Head-Marketing, Big Bazaar, said, “Almost one crore people visit our 220 stores during 26th January. Hence to reduce the commotion, we have come up with this concept.”

Likewise, Hab by Usha, first-of-its-kind sewing experiential store, is conducting workshop classes to embellish clothes and accessories by its swing experts on this republic day.

Food retailers seeing it big

Food retailers are too coming up with all sorts of schemes and special offers to cash in on the national festival. To celebrate Republic Day in true patriotic spirit, the Yum Yum Tree has come up with a ‘Republic Day Special Brunch’ to attract maximum customers on this day.

Similarly, Sofitel Mumbai BKC will host special cupcake festival on the occasion. Addressing the same, Aashima Sharma, Hotel Manager, Sofitel Mumbai, BKC, said, “Republic Day brings in tradition to the table, the cupcake delights would weave in dashes of French cuisine for Sofitel’s guests.”

Gift from e-tailers

Almost all leading e-tailers, including Flipkart, Amazon and Ebay, are offering various deals and discounts specific to this day. To begin with, Amazon.in has launched a special ‘Deals Week’ with hundreds of deals and discounts across a number of categories, including electronic, books, watches, toys and jewellery. Apart from this, the homepage has been customised by introducing tiny firkis (pinwheels) to spread out the message of unity and oneness.

Celebration in  Malls

Viviana Mall is offering flat 50 percent off till mid-night on all brands at the mall on 25th January, 2014. Apart from the hot deals offered by the brands, the mall has also announced ‘SHOP-A-THON’, which is already commenced from 15th January. Moreover, the mall will be organising Emcee Games and special workshops for kids on this day.

Likewise, one of the happening malls of South Delhi, Select CITYWALK is going to unveil ‘Thela Concept’ on this day. It will sell ground nuts, gur (jaggery), sweet potato, roasted chanas for people to buy, thus reconnecting with the rural India through various savouries. Speaking on the same, Yogesh Sharma, CEO, Select CITYWALK, said, “It is an effort to promote small time villagers/stall owners who are trying to make a living in the capital.”

Last few months were not good for Indian economy; the rupee was falling drastically against dollar. In an era of economic gloom, festivals offer opportunity to bring cheer to retailers who are struggling otherwise. Republic Day is yet another festival for them from which retailers are looking to take leverage.

 

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