Attiitude.com, an international fashion and lifestyle brand spearheading the alterative fashion movement in India, announced the dawn of a new era in fashion by signing up international cricketer Chris Gayle in a multi-million dollar deal.
The hard-hitter from Jamaica, who has inspired awe with his explosive batting, is taking on a new role – to make alternative fashion popular across the globe. Chris Gayle will represent Attiitude in all his international appearances worldwide over the next five years.
Speaking at the event, Mansoor Ahamed, Founder and CEO, Attiitude Fashions, said, “The brand stands for those that follow their instincts and wear their rebellious streak on their sleeves. We are excited to have Chris on board with us. Chris has carved a niche for himself in the world of cricket with his fearless style and we see great synergies between Attiitude and Chris.”
Chris Gayle, who is equally known on and off the field for his flamboyance and distinctive style, is not just the face of the brand but is impressed enough with the potential of the brand to actually invest in it. “Attiitude has been synonymous with alternative sports globally and it is a privilege to be a part of the great list of athletes Attiitude has on its roster. The brand echoes my philosophy and I feel a strong connect with it. Both Attiitude and I are committed to a long-term partnership. I am impressed by the way Attiitude has gained popularity across the globe in a short period of time and is committed to promoting an alternative attitude through sports,” said Chris Gayle.
Attiitude.com, born in the UK and bred out of social media, is an alternative fashion and lifestyle brand, which has acquired huge fame and fan following on digital platforms, within one year. It has more than a million fans, over a 100 brand ambassadors from 20 nations worldwide.
Adding to the brand’s growing influence, Attiitude.com has been featured in the Retailer Magazine as ‘one of 100 brilliant brands reshaping the world of retail.’ Other recent accolades include being featured in the UK’s leading fashion magazine Boutique as a ‘social rebel brand’ to watch out for and recognition by the famed international men’s magazine GQ, UK.