While the entire nation is trying different means of immunity boosting on a daily basis during the Coronavirus scare quarantine period, leading FMCG players along with product companies are not left behind in contributing to this current health trend.
As per report shared by Euromonitor International Ayurvedic companies, such as Dabur India, Himalaya Wellness and Patanjali Ayurved, are witnessing high demand for products such as Chyawanprash, Guduchi, Giloy tablets, Septilin and other immunity syrups, along with vitamin C, fish oils, multivitamins and mineral supplements. Sales boost is expected as consumers shift focus to inner-wellbeing.
“Immunity boosting items such as honey and ayurvedic products like chyawanprash have also seen a growth of 60%, “ said a spokesperson from Grofers
Apart from these big FMCG players, many start-up companies are witnessing an unprecedented surge in sales related to immunity boosters.
The start-up scene
OZiva which pioneers in clean plant-based nutrition has witnessed a high demand for its products. In the wake of the current situation Ms. Aarti Gill, Co-founder of OZiva says, “with the covid pandemic, people are focusing on their diet, nutrition intake which has led to an increase in demand for plant-based products for staying fit during rains.”
They have seen a 40% increase in demand in June as compared to Feb (pre-COVID month) and there is a growing increase in products related to immunity. AV Organics (the maker of Evocus H2O- India’s first black alkaline water) is seeing huge demand and is aiming to have an extensive presence across 100 cities in India by March 2021. Sourced from deep within Earth's crust in Texas, Evocus H2O contains 70+ natural minerals which help with boosting immunity and provide hydration, better detoxification, and improved metabolism.
Likewise, Fullife, a sports nutrition supplement has risen fresh funding of INR 50 crores. This investment comes from existing shareholders Rakesh Jhunjhunwala and Sixth Sense.
Owing to the increasing demand for herbal and ayurvedic products due to Covid-19, Naturevibe Botanicals, the leading organic brand has launched its new range of Ayurvedic herbs in India. Believing in the strong foundation of Ayurveda, the brand endeavours to provide supreme quality and reasonably priced products to its patrons present across India and beyond.
Naturevibe Botanicals is the brand that is known for its chemical-free and organic products range. With customers spread across the world, the country offers a wide array of products to pick from ranging from organic superfoods, ayurvedic herbs to essential oils.
No doubt, Coronavirus has created a deep impact on our social and economic wellbeing. Same time, it has caused some revolutionary changes making people lead healthy lifestyle. Companies are understanding the trend and have started striving hard to win the share of consumers wallet by launching innovative products cater to immunity.