NEW DELHI: The Delhi High Court has asked the central government to not enforce an order of the Advertising Standards Council of India (ASCI) till January 5.
The court has also directed the online marketplace Amazon either to modify or withdraw its advertisement, claiming it is the 'largest online retail store', says a PTI report.
The reprt said that Justice Vibhu Bakhru has also issued notice to the government and ASCI to file their reply by January 5 on Amazon's plea challenging the December 18 order of the council.
"Issue notice. Returnable on January 5. Meanwhile, December 18 order shall not be enforced," the court said.
ASCI, in its December 18 order, had asked the e-commerce site to make changes in its its advertisement or withdraw it completely from all media by January 2, 2015.
In the high court, Amazon's plea contended that ASCI did not have the authority or the jurisdiction to issue the direction as the advertisement appeared in print media.
In the meanwhile, the central government contended that the requisite material sought by ASCI prior to passing its direction was not provided by the company. However, this argument was disputed by Amazon.