AlphaOne has in the past 3+ years changed the socio-economic fabric of Ahmedabad by presenting Ahmedabad with a truly global lifestyle destination, customised in a professional manner to the city's requirements and aspirations.
AlphaOne has in the past 3+ years changed the socio-economic fabric of Ahmedabad by presenting Ahmedabad with a truly global lifestyle destination, customised in a professional manner to the city’s requirements and aspirations. AlphaOne, Ahmedabad has since its launch in 2011 become the hub of retail and entertainment activities, carving a distinct niche among the many shopping centres of Ahmedabad, besides re-invigorating the organised retail and entertainment category per se. The strategy was to provide Amdavadis with ‘‘something special….har baar!’’
AlphaOne is centrally located at Vastrapur with access from the 132 feet wide Ring Road, Drive-in Road and SG Road. There are various means of transport to reach AlphaOne, including private taxi, auto-rickshaws, buses, Ahmedabad BRTS (Bus Rapid Transit System), et al.
Of the total operational area of 6,74,534 sq ft, international brands consist of 28 per cent presence, national brands have 67 per cent occupancy and local brands have 5 per cent.
The mall believes in collaborative efforts by wayof promotions, value offers and incentives to shoppers and long-term win-win relationships with retailers.
eCommerce is helping/hindering malls?
As per Dr Prodipta Sen of Alpha G:Corp Management Services, “Online retailing is now increasingly becoming the trend and the new mode of purchasing across the world. And since these ventures have fewer overheads, lower rentals to worry about and no large-scale staff wages to pay out, online retail is the trend to watch out for. By understanding that they will co-exist, shopping centres must keep a close track on eCommerce to understand the consumer trends on a real-time basis as well as provide relevant engagement on-ground for consumers.”
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