Best Shopping Malls 2015: Ambience Mall, Vasant Kunj

Ambience Mall, Vasant Kunj, is a complete indoor family place with an entertainment zone...
Best Shopping Malls 2015: Ambience Mall, Vasant Kunj
Ambience Mall, Vasant Kunj, is a complete indoor family place with an entertainment centre, lifestyle boulevard, restaurants, exclusive food courts area, bar, pub, and an open-air theatre for high class fashion and music shows. The retail brands in the mall swear by the support that Ambience Mall provides, whether it being an operational support, security support or marketing.
 
The endeavour here is to help the brands in their sales for which regular promotional activities are conducted within the mall. The mall maintains a delicate balance between diversified product, service offering and revenue imperatives of the leasing business. The allocation of spaces is done in such a manner that visibility is maintained and tenant requirements are taken care of.
 
Tenant Mix
Ambience Mall, Vasant Kunj, has anchor stores like Shoppers Stop, Lifestyle, Pantaloons & Westside. The anchor plays a vital role to attract footfalls both from immediate as well as ex catchment areas. 
 
Mall promotional strategy 
Ambience Mall gives an unforgettable experience to its customers by arranging a slew of experimental marketing activities besides the regular, calendar-based affairs. They organise special events, festivals, parades and businesses, with theatres that provide entertainment and has a positive impact on surrounding business community. It establishes a good connect through marketing strategies which are in sync with the shopping-driven activities and events, and rewards customers with value additions. 
Take on eCommerce 
Ambience Mall is more of an ‘experiential’ destination, with more restaurants, spas, salons etc as very few people come to malls only for shopping. They come for the whole experience. Physical stores enable the retailer to showcase products and build its brand. Commenting on the success mantra for their malls, Deepti Goel, Head, Ambience Malls, said, “Mall business is not about making a transaction, it is about detailing for today and analysing for tomorrow. It is very intuitive and analytical, both at the same time.” 
 
Fact File:
Mall Developer: Ambience Commercial Developers Pvt Ltd
Number of stores: Over 150 stores
Total built-up area: 1 million sq ft approx
Average footfall (weekdays): 30-35 thousand
Average footfall during weekends:  40-60 thousand
 
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