Best shopping malls 2015: Amanora Town Centre, Pune

Amanora Town Centre is Pune's Lifestyle shopping destination which offers big sized F&B outlets, entertainment and also the city's largest hypermarket and home, electronics and accessories collection.
Best shopping malls 2015: Amanora Town Centre, Pune
Amanora Town Centre is Pune’s Lifestyle shopping destination which offers big sized F&B outlets, entertainment and also the city’s largest hypermarket and home, electronics and accessories collection.
The centre gets an average footfall of 13 lakh monthly, owing to the unforgettable experience it provides, in a beautiful landscape and wonderful ambience. The Musical Fountains at the Oasis are a major attraction and one can also view the LED while enjoying a meal at the outdoor seating arrangements for a number of highly acclaimed restaurants located at the Oasis.
 
Promotional Strategies 
Amanora Town Centre is quite well-known for its niche events and engagement activities and this draws in crowds and also creates the required buzz by engaging with them through events/special offers etc. Pune, being a major IT hub, the mall reaches to various companies in the vicinity and works out alliances which benefit their employees and also drive in more footfalls to the mall, thus leading to more consumption.
The centre houses 60 per cent regional and 40 per cent international brand occupancy and all the categories are performing well. Amanora uses a 360 degree approach which consists of ATL and BTL marketing. 
 
eCommerce is in fashion
The mall management believes as the world advances with technology and time and money occupies the prime focus for everyone, there will always be new challenges and newer opportunities. eCommerce has a certain market share and attracts a certain number of consumers. Malls on the other hand, offer complete shopping experience and also provide something for everyone in the family. 
Ketan Sanghvi, COO, Amanora Town Centre believes, “The country still prefers to personally and physically verify the look and feel of any product before purchasing, and also, shopping is still a reason for a family outing and hence,s malls will always be here to stay! “ 
 
Mall Developer: City Realty & Development Pvt Ltd 
Number of floors: 4
Total built-up area: 11, 50,000 sq ft
Gross leasable area: 11, 50,000 sq ft
Anchor tenants: Inox, Big Bazaar Family Centre, Amoeba, Central, Marks & Spencer, @ Home, Home Town, Ezone, Reliance Digital, Reliance Trends and Ethnicity
Average footfall (weekdays): 30,000-35,000 per day
Average footfall during weekends: 70,000-75,000 per day
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