Best shopping malls 2015: Orion Mall, Bengaluru

The Orion Mall at Brigade Gateway Campus is one of the best planned retail spaces in Bengaluru that offers an international shopping experience supported by world-class infrastructure.
Best shopping malls 2015: Orion Mall, Bengaluru
The Orion Mall at Brigade Gateway Campus is one of the best planned retail spaces in Bengaluru that offers an international shopping experience supported by world-class infrastructure. 
The plan of the mall is based on the classic – Internationally proven Race Track Model. The exterior  architecture is designed by the world famous New York firm, HOK Architects and the interiors by Foley Designs and DSP. The Anchors are on either end with the vanilla  stores in between. With almost the entire mall being visible from wherever a customer stands, the design facilitates a stress-free shopping experience.
Sprawled across 5 floors, the mall has a mix of international and  Indian brands, across categories, great range of dining options, unmatched entertainment including a 11-screen PVR, with over 2,800 seats (the largest PVR of the country) and a 27-lane BluO (the largest bowling alley of the country). 
Orion Mall is a destination mall attracting primary, secondary and tertiary catchment areas. It has witnessed nearly 50 million visitors in 3 years of operations and recorded largest single-day footfalls of  2.5 lakh visitors. It has delivered the highest  retail sales, approximately INR 2000 crores of sales in 3 years noted in the city. 
Tenant Mix
The brands have been chosen carefully to cater to diverse needs of the shopper. While Fashion & Departmental stores constitute 45 per cent of the total tenant mix, F&B and Entertainment consists of 40 per cent, Electronics, books, music and Hypermarkets are 15 per cent. The 55,000 sq ft food court – Sauce Pan, designed with Victorian interiors, is apt for a quick meal with over thirty varieties. 
Marketing strategies
There are several marketing properties created  by Orion Mall that are truly unique and caters to a diverse audience. Events such as Fun League, Orion Shopping Festival, Orion Wine Festival, Orion Fashion Week and Forever Jackson were conceptualised keeping in mind that customers today are avid travellers and are exposed to international standards. 
 
Fact file:
Mall Developer: Brigade Enterprise Ltd
Number of floors: LG + UG + 3 floors
Total built-up area: 1.1 million sq ft
Gross leasable area: 8 lakh sq ft
Anchor tenants: Zara, Westside, Landmark, Zara, PVR Cinemas, Star Bazaar Central, BluO, Timezone, RMKV, Tommy Hilfiger, Mango, Starbucks, Swarovski
Average footfall (weekdays): 35-40 thousand
Average footfall (weekend): 75-80 thousand 
Publish Date
Not Sponsored
Live: People Reading Now
 
 
 
 
TRENDING ARTICLE
RECOMMENDED FOR YOU