Senior living communities a growing market among elderly

Imagine the sun setting over golden beaches, the sound of reggae filling the air, and the smooth aroma of rum wafting through. That’s the magic of Jamaican rum—a drink steeped in history and bold flavors. Known for its rich heritage, it’s crafted with passion, patience, and traditional methods. Now, this Caribbean treasure has made its way to India, capturing the hearts of spirit lovers. Whether you’re savoring it neat or blending it into tropical cocktails, Jamaican rum offers an unforgettable taste of the islands. Let’s explore the finest Jamaican rums you can enjoy right here in India. 

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1. Appleton Estate

Nestled in the lush Nassau Valley of Jamaica, Appleton Estate has been crafting rum for over 270 years. Every drop of this iconic rum tells the story of its birthplace—rolling hills, fertile soil, and crystal-clear water from its own spring. What sets Appleton Estate apart is its use of a proprietary yeast strain, giving the rum a distinct fruity aroma. Appleton Estate is a heritage brand that has been crafting premium rums since 1749. The rums are aged in American oak barrels under the tropical sun, which accelerates aging and imparts deep, rich flavors. With meticulous blending by Joy Spence, the first female Master Blender in the world, Appleton Estate is a masterpiece of tradition and innovation.

• Popular Variants: Signature Blend, Rare Blend 12-Year-Old.
• Why It Stands Out: This rum offers a blend of rich, fruity, and spicy notes with a smooth, velvety finish.
• Flavor Profile: Hints of orange peel, molasses, and toasted oak, making it perfect for sipping neat or pairing with desserts.

2. Captain Morgan (Jamaica Edition)

A global favorite, Captain Morgan's Jamaican rum carries the bold spirit of its namesake, the legendary privateer Sir Henry Morgan. Unlike its spiced cousins, this edition is known for its robust, full-bodied profile. Its deep amber color and rich texture come from being aged in charred oak barrels, which infuse the rum with notes of caramel, molasses, and a hint of smokiness. The Jamaica Edition stands out for its versatility—it can elevate a simple cola or hold its own in a crafted tiki cocktail. With every sip, you can taste the adventure and daring of the Caribbean’s storied past.

• Popular Variants: Original Spiced Rum, Black Label Jamaica Rum.
• Why It Stands Out: Known for its balanced spices, vanilla undertones, and oakiness, this rum is ideal for cocktails.
• Flavor Profile: Smooth, sweet, and subtly spiced, perfect for a refreshing Mai Tai or rum mule.

3. Myers's Original Dark

Myers's Original Dark is a must-try if you love dark, rich rums. Since 1879, Myers’s Original Dark has been the epitome of Jamaican dark rum. Named after its creator, Fred L. Myers, this rum is a blend of nine carefully selected rums distilled in pot stills. Its deep mahogany color and rich body make it a favorite for culinary uses, from decadent rum cakes to savory marinades. Myers’s is aged in white oak barrels, which gives it an intense flavor profile—think burnt toffee, dark chocolate, and a smoky molasses finish. Whether you’re sipping it neat or using it to add depth to a cocktail, Myers’s embodies the heart of Jamaican craftsmanship.

• Popular Variants: Myers's Original Dark.
• Why It Stands Out: Deep molasses flavors combined with hints of caramel and coffee create a warm, comforting sip.
• Flavor Profile: Bold and complex, with notes of chocolate and spice, ideal for sipping or adding depth to baked goods and desserts.

4. J. Wray & Nephew Overproof Rum

A legend in its own right, J. Wray & Nephew Overproof Rum is more than just a drink—it’s a cultural icon in Jamaica. Used in celebrations, rituals, and even medicine, it’s a household name. Distilled using the finest sugarcane and natural spring water, this rum packs a punch with its 63% ABV. Despite its strength, it surprises with its balanced flavors of ripe banana, mango, and warm spices. Its long fermentation process gives it a unique funk, loved by rum connoisseurs. Bold, authentic, and unapologetic, J. Wray & Nephew Overproof is the spirit of Jamaica in a bottle.

• Popular Variants: White Overproof Rum.
• Why It Stands Out: Known for its robust banana, tropical fruit, and spice notes.
• Flavor Profile: Strong, punchy, and full of Jamaican character, perfect for traditional cocktails like the Jamaican Mule.

5. Rum-Bar Jamaican Rum

Crafted by the Worthy Park Estate, one of Jamaica’s oldest distilleries, Rum-Bar Jamaican Rum is a tribute to authenticity. The estate has been making rum since 1741, and their expertise shines through in this vibrant white rum. Made exclusively from Jamaican sugarcane, it is distilled in 100% copper pot stills, which enhance its fruity and floral notes. Unlike many rums, Rum-Bar is unaged, showcasing the raw, unadulterated essence of sugarcane. It’s bold, aromatic, and perfect for mixing classic tropical cocktails like mojitos and daiquiris. With every sip, you’re transported to the lively rum bars of Jamaica.

• Popular Variants: White Overproof Rum.
• Why It Stands Out: Made from Jamaican sugarcane, it delivers a clean and fresh taste.
• Flavor Profile: Light, smooth, and slightly sweet, making it perfect for a refreshing piña colada or daiquiri.

6. Worthy Park Estate Rum

Worthy Park Estate is a single-estate distillery with a legacy dating back to the 17th century. Located in the heart of Jamaica, this family-owned estate produces rum from start to finish—cultivating its own sugarcane, distilling, and aging on-site. The estate’s rum is distilled in traditional copper pot stills, known for preserving rich, flavorful esters. Their Single Estate Reserve is a standout, aged for years in ex-bourbon barrels. The result? A luxurious blend of caramelized banana, spiced oak, and vanilla. Worthy Park’s commitment to quality and tradition makes their rums a true expression of Jamaican terroir.

• Popular Variants: Worthy Park Single Estate Reserve.
• Why It Stands Out: Known for its rich and complex profile with a perfect balance of toffee, banana, and spice.
• Flavor Profile: Smooth yet robust, ideal for sipping neat or enhancing sophisticated cocktails.

7. Hampden Estate Rum

Hampden Estate is not just a distillery; it’s a living piece of history. Operating since 1753, it is one of the few distilleries still using natural, open-air fermentation. This method, combined with the use of dunder (a by-product of distillation), creates high-ester rums with bold, funky flavors. Hampden Estate rums are often described as “wild” and “untamed,” with notes of overripe tropical fruits, baking spices, and herbal undertones. Each batch is aged in Jamaica’s tropical climate, where the barrels breathe the island’s salty air. Hampden’s commitment to traditional methods results in rums that are both complex and unforgettable.

• Popular Variants: Hampden Estate Pure Single Jamaican Rum.
• Why It Stands Out: One of the oldest distilleries in Jamaica, it’s celebrated for its unique fermentation and distillation techniques.
• Flavor Profile: Funky, fruity, and herbal with tropical fruit undertones, making it a unique addition to tiki cocktails.

What Makes Jamaican Rum Special?

Jamaican rum is defined by its pot still distillation, creating bold and flavorful spirits. The use of “dunder” during fermentation enhances its complexity, giving it the funky, fruity notes that fans love. Additionally, tropical aging in oak barrels adds depth and richness.

How Jamaican Rum is Fermented

Jamaican rum fermentation is a unique process. The distilleries use open fermentation with natural yeasts, often adding "dunder," a by-product from previous distillations. This traditional method enhances ester content, giving the rum its signature fruity and funky flavors.

How Jamaican Rum Pairs with Indian Cuisine

The bold flavors of Jamaican rum pair beautifully with Indian dishes. Here are a few combinations:

• Dark Rum with spicy curries or kebabs.
• Light Rum with seafood dishes like prawns or grilled fish.
• Spiced Rum with sweet desserts like gulab jamun or chocolate cake.

Best Cocktails to Try with Jamaican Rum

Jamaican rums are versatile and can elevate any cocktail. Here are some must-try options:

• Rum Punch: A fruity mix of rum, orange juice, and grenadine.
• Dark ‘n’ Stormy: Myers’s Dark Rum with ginger beer and lime.
• Zombie: A blend of dark and light rums, tropical juices, and grenadine.
• Mai Tai: A tropical delight with lime juice, orange liqueur, and dark rum.
• Jamaican Mule: A twist on the classic mule with ginger beer and Jamaican rum.
• Rum Punch: A fruity mix of rum, orange juice, pineapple juice, and grenadine.

Fun Facts About Jamaican Rum

• Jamaican rum is one of the oldest styles of rum in the world.
• It’s known for its high ester content, which gives it fruity and funky flavors.
• The term "navy rum" originated in Jamaica, as the British Navy used Jamaican rum for their sailors.

Final Sip

From the iconic Appleton Estate to the bold Hampden Estate, these Jamaican rum brands offer a taste of the Caribbean in every sip. Whether you prefer sipping neat or experimenting with cocktails, there’s a rum here for every palate. Which of these Jamaican rums will you try next?

Knowledgeably, in the recent past, Indian celebrities have crossed the borders of simply being brand ambassadors and becoming design gurus or fashion designers. These businesses range from sportswear to casual wear and beyond, therefore, revealing their fashion sense and entrepreneurship talents. These celebrities are not just poster boys/girls of these ad campaigns anymore; they actively pitch in for the brand vision and reach out to the sensitive-pricing Indian consumer. Are you ready to find out which stars are coming from which particular labels? Now it is time to discover the best fashion brands that your favourite celebrities wear.

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Why Do Celebrities Own Clothing Brands?

• High Brand Recognition:

Just the name creates curiosity and invests their target consumers in their line of clothing. 

• Large Fan Base:

They have a following that can be expected to make their purchase from their particular brand. 

• Social Media Influence:

For instance, celebrities can make use of their social media accounts to advertise the new clothing line, so it can be seen by several millions. 

• Creative Expression:

The creation of a clothes business enterprise provides stars with the possibility to share their trend and layout skills. 

• Business Opportunity:

Having a clothing line can therefore be considered as an extra source of income for business people.

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15 Best Celebrity-Owned Clothing Brands

1. Imara - Shraddha Kapoor

Imara which is endorsed by Shraddha Kapoor is the modern fairy tail touch with the given fashionable platform. The new line of kurta sets, dresses and trousers, is available and was the result of a creative partnership with Universal Sportsbiz Pvt. Ltd. Imara is unique for its attempt to mix traditional Indian prints with modern-day cuts to provide smart casuals and Indo-fusion wear.

2. True Blue - Sachin Tendulkar

True Blue, is a menswear apparel brand that was introduced in 2016 under the umbrella of a master franchisee joint venture of Sachin Tendulkar and Arvind Fashion Brands. It has merged trendy elongated outfits with ethnicity and style and has a collection of casual, formal and ethnic apparel. Featuring seven sequenced and printed collections, True Blue captures Tendulkar’s private label aesthetic with designs that are at once sustainable and enriching.

3. Force IX - Akshay Kumar

Force IX is an athleisure brand for men co-founded by Akshay Kumar in the year 2015 and has military looks. It sells fashionable stylish t-shirts, hoodies and caps for men and women where comfort and versatility are core. Intended for those fashion-aware audiences, Force IX combines youthful fashion with military concepts, creating confidence in great and useful articles of clothing.

4. Prowl - Tiger Shroff

Prowl is a brand of activewear by Tiger Shroff, meant for the fitness-conscious, the young, the dynamic and the daring. Established in 2016, it currently designs and sells trendy t-shirts, joggers, Urban gym bags and fitness accessories. Prowl aims at providing comfort and flexibility to customers lives with trendy workout and leisure wear apparel.

5. All About You - Deepika Padukone

All About You is a women’s fashion clothing line that began with Deepika Padukone in 2015 About the brand. Targeted at working young ladies between the ages of 18 to 35, this brand has the latest and most elegant fashion clothes such as dresses, tops, and jeans. Working with Myntra encourages body acceptance, as well as inclusiveness in the clothing industry.

6. Rheson - Sonam and Rhea Kapoor

Being a modern women’s wear brand, Rheson by Sonam Kapoor and Rhea Kapoor was launched in 2017. The brand brings in fashionable ordinary wear including tops, dresses and denim jackets, with no restrictions to age or body size. Rheson encourages women to dress up in their own individual ways passionately.

7. Skult - Shahid Kapoor

SKULT, which was started in the year of 2016 by the Bollywood actor, Shahid Kapoor along with the help of the Abof is India’s first athleisure wear brand. Combining elegance and utility, it sells fashionable menswear leisurewear in the form of tees, track pants, sweatshirts and fly jackets. SKULT, also based on Kapoor’s dress code, emphasizes wearing comfort and individuality. Remaining extremely detailed, it is the brand’s goal to encourage people to be active and still look good and confident during their daily commutes.

8. Nush - Anushka Sharma 

Anushka Sharma formed Nush in 2017 to provide women with fashionable, comfy clothing. The brand offers various casual clothing, and athletic wear like t-shirts, dresses, and wear that you would need for exercise. Nush supports body positivity and aims to make women feel that everyone is beautiful; the store provides trendy clothes for different types of body and life.

9. House of Pataudi - Saif Ali Khan

Saif Ali Khan introduced House of Pataudi in 2018 with the help of Myntra which deals in ethnic as well as fusion wear for males. The brand incorporates the classic wisdom of Indian craftsmanship and royal extravaganza that is rooted back to the Pataudi family. It has various types of outfits starting from Indian formal wear like sherwani and kurtas, and Indo western as well.

10. HRX - Hrithik Roshan

Founded by Bollywood actor Hrithik Roshan in 2013, it is a fitness and lifestyle brand to encourages healthy living. The brand stocks all forms of fitness wear for both males and female, Foot wears accessories and equipment. This is why HRX is all about helping people to “Push Your Extreme” in ensuring that get to their fitness best and also support health, education and wellness causes.

11. Just F -  Jacqueline Fernandez

Just F, launched by Jacqueline Fernandez, is a female activewear apparel manufacturer with effective style. It has fashionable, appropriately sized clothing archived for the Indian female figure along with Sports bras, leggings, tops, jackets and more. Targeting youthful, trendy women, Just F blends comfort and style, and revolutionizing athletic wear with flirty, versatile designs.

12. Dreamss - Shilpa Shetty 

Dream SS is a line of stylish women's sleepwear, loungewear and leisure wear jointly started by actress Shilpa Shetty. Broader in appeal than Penelope, the brand is geared toward comfort; thus its name is derived from Shetty’s principles of consistency, discipline, and faith in dreams. DreamSS ensures that women maintain a healthy balanced life while at the same time ensuring that the women feel good in their casual wear.

13. Wrogn - Virat Kohli

Wrogn was co-founded by cricketer Virat Kohli and was initiated in 2014 and is a fearless fashion brand for the young. Coming from its roots of bold hues, unorthodox aesthetics and urban appeal, Wrogn has a casual and sportswear line for men. It covers fashionable t-shirts, shirts, shoes and accessories, especially for youth and it supports youth education and talents.

14. The Label Life - Malaika Arora, Bipasha Basu, and Sussanne Khan

Label Life is a clothing and home accessories company that was started in the year 2012 by Sussanne Khan, Bipasha Basu and Malaika Arora. It is upright targeting fashion-conscious women and offers high-quality products which could range from dresses, and pearls to home decoration items. The brand makes luxury designs ever so slightly affordable so that many more people can own a piece of high-end design.

15. House of Masaba - Masaba Gupta

Established in the year 2009 House of Masaba is managed by Masaba Gupta and the company is famous for its printed clothes and bright hues which are inspired by both Indian and international designs. The brand stocks clothing for all occasions: resort wear, wedding wear and accessories such as jewelries and handbags. The Masaba brand that is House of Masaba has cute and versatile designs that appeal to every age level and all sizes and forms of women while revolutionizing fashion with creative cuts.

Wrapping Up

Celebrities, who launched their clothing brands in India, show a tendency of stars turning into businessmen, as far as fashion is concerned. These brands cut across the various tents and encourage fashion, comfort and being unique; thus they play a role in setting trends.

The Indian jewelry market, valued at $80-85 billion in FY24, is poised for remarkable growth, with projections estimating a value of $225-245 billion by FY35. Rising disposable incomes, rapid urbanization, and a shift in consumer preferences toward branded and sustainable products fuel this growth. Despite challenges such as supply chain disruptions and fluctuating gold prices, the sector’s cultural significance and expanding luxury segment, driven by India’s growing high-net-worth population, serve as strong growth enablers.

Deloitte’s latest report captures this evolution, highlighting how the sector is blending its rich heritage with modern innovation to secure a prominent position on the global stage. By embracing organized retail, catering to younger demographics, and integrating advanced technologies, the industry is reshaping consumer behavior and creating unprecedented opportunities across both urban and rural markets.

Gold: The Cornerstone of Indian Jewelry

Gold continues to dominate the jewelry market, with 97 percent consumer preference. Its intrinsic value, cultural significance, and role in festivals and weddings make it a cornerstone of Indian jewelry traditions. However, evolving tastes among younger demographics are steering the industry toward minimalist and contemporary designs, with diamonds emerging as a preferred choice for daily wear and special occasions.

The Rise of Diamonds and Sustainable Choices

Diamonds, particularly lab-grown varieties, are gaining traction among younger consumers who prioritize sustainability and bespoke options. These environmentally friendly alternatives address concerns about ethical sourcing while offering versatility and affordability. The growing interest in lab-grown diamonds reflects a broader trend of consumers seeking sustainable practices and innovative designs in their jewelry purchases.

Festivals, Weddings, and Daily Wear

Festivals and weddings remain the primary drivers of jewelry purchases, rooted deeply in Indian traditions. However, there is a noticeable shift among younger buyers toward versatile pieces suited for daily wear. This change is supported by a rising demand for customized and contemporary jewelry, which blends functionality with aesthetic appeal. Brands are capitalizing on this trend by offering collections that cater to modern lifestyles while retaining the essence of traditional craftsmanship.

Technology and the Digital Revolution

The jewelry sector is embracing digital tools to enhance consumer experiences and streamline operations. Virtual try-ons, AI-driven personalization, and e-commerce platforms are reshaping how consumers interact with brands. These technologies provide convenience, transparency, and seamless online experiences, enabling consumers to make informed decisions and fostering trust in digital transactions.

Omnichannel retail strategies are also expanding market reach by integrating online and offline channels. This approach allows brands to provide a cohesive shopping experience, catering to diverse consumer preferences and broadening their appeal across various demographics.

Regulatory Reforms: Enhancing Transparency and Competitiveness

The government’s regulatory reforms are playing a pivotal role in shaping the organized retail segment. Initiatives such as mandatory hallmarking, revised wastage norms, and reduced customs duties are enhancing transparency and lowering costs. These measures have strengthened the competitiveness of organized players, enabling them to build consumer trust and expand their market presence.

Sustainability: A Growing Priority

Sustainability and ethical sourcing are emerging as critical factors in the jewelry sector. Younger consumers, in particular, are driving demand for environmentally conscious practices and lab-grown diamonds. Brands that adopt sustainable manufacturing techniques and prioritize ethical sourcing are well-positioned to capture the loyalty of this discerning customer base.

Advanced Manufacturing and Global Expansion

The adoption of advanced manufacturing techniques and technology is empowering jewelry brands to innovate and cater to diverse market segments. From precision-cut diamonds to intricate gold designs, technological advancements are enabling brands to meet consumers' evolving demands while maintaining high-quality standards.

International expansion is another significant trend, with Indian jewelry brands capturing global markets through strategic branding and collaborations. By leveraging their rich heritage and modern innovations, these brands are appealing to a broader audience and establishing a strong global presence.

Addressing Consumer Pain Points

Understanding and addressing consumer pain points remain central to the sector’s success. Certifications and quality assurance are critical in building trust among digital buyers, ensuring authenticity and value. Additionally, brands are focusing on enhancing digital integration, offering personalized services, and creating seamless shopping experiences to meet the expectations of a discerning customer base.

Key Findings from Deloitte’s Report

Deloitte’s report sheds light on the sector’s transformative journey and provides key insights:

• Market Value: The Indian jewelry market’s projected growth from $80-85 billion in FY24 to $225-245 billion by FY35 highlights its immense potential.
• Consumer Preferences: While gold dominates with a 97 percent preference, diamonds are gaining popularity for minimalist and contemporary designs, especially among younger demographics.
• Festivals and Weddings: Traditional occasions remain significant drivers of jewelry purchases, complemented by a growing interest in versatile, daily-wear pieces.
• Technology Adoption: Virtual try-ons, AI-driven personalization, and omnichannel strategies are reshaping consumer behavior and expanding market reach.
• Regulatory Reforms: Initiatives like mandatory hallmarking and reduced customs duties are enhancing transparency and lowering costs.
• Sustainability: Younger consumers are driving demand for lab-grown diamonds and environmentally conscious practices.
• Global Presence: Advanced manufacturing techniques and international expansion are enabling Indian brands to innovate and capture diverse market segments.

The Road Ahead

India’s jewelry sector is at a crossroads of tradition and modernity. By embracing technological advancements, sustainable practices, and consumer-centric strategies, the industry is well-positioned for sustained growth. Stakeholders must continue to innovate, address consumer pain points, and leverage regulatory reforms to enhance transparency and competitiveness.

As the sector evolves, its ability to blend cultural heritage with modern innovation will be instrumental in shaping its future. By focusing on sustainability, digital integration, and customer-centric approaches, India’s jewelry industry is poised to shine brighter on the global stage, reinforcing its reputation as a symbol of artistry, tradition, and innovation.

Coconut rum is a tropical delight that brings the taste of paradise to your glass. Whether you’re mixing it into cocktails or sipping it straight, coconut rum is a popular choice for its sweet, rich, and refreshing flavors. If you’re looking for the best coconut rum brands available in India, this guide has got you covered. Let’s dive in!

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How Coconut Rum is Made

Coconut rum is crafted by infusing high-quality rum with natural coconut flavors. The process often includes aging the rum, extracting real coconut essence, and blending it with sweeteners for a smooth and flavorful finish. This careful production ensures a consistent and tropical taste.

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Top 10 Gin Brands in India That Are Elevating Your Cocktail Game

India’s Rum Market: A Growing Opportunity

The Indian rum market is witnessing steady growth, driven by changing consumer preferences, increasing cocktail culture, and evolving demographics. According to the India Rum Market Outlook, 2027-28, the demand for rum in India is projected to grow at a CAGR of 2.00 percent during the forecast period. Let’s explore the key highlights of this growing trend.

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List of the 8 Best Coconut Rum Brands in India

Let’s dive into a new twist on your regular rum. Here’s a guide to the 8 best coconut rums and what makes them special. Let’s explore!

1. Captain Morgan Coconut Rum

Captain Morgan is a world-famous brand known for its range of spiced and flavored rums. The Coconut Rum variant is a perfect blend of tropical coconut and the brand’s signature smooth rum. Try the classic Captain Morgan Loconut, a coconut rum liqueur with creamy undertones and a hint of spice. Perfect for Pina Coladas and Coconut Daiquiris.

Why It’s Special:

• A delightful balance of sweetness and smoothness.
• Easy to mix into tropical cocktails.

2. Bacardi Coconut Rum

Bacardi is a household name in the world of rum. Known for its quality and innovation, Bacardi Coconut Rum is a tropical treat that enhances any cocktail. The Bacardi Coconut is ideal for mixing with pineapple juice or cola. All love its subtle coconut taste.

Why It’s Special:

• Infused with real coconut flavors.
• Light and smooth texture.

3. Cabo Coconut Rum

Cabo is a relatively new name but has made its mark with high-quality flavored rums. Cabo Coconut Rum is designed for those who love bold coconut flavors. Go for the Cabo White Coconut Rum. It pairs wonderfully with citrus mixers for a zesty twist.

Why It’s Special:

• Strong coconut aroma.
• Slightly creamy finish.

4. Malibu Coconut Rum

Malibu is synonymous with coconut rum. This iconic brand has been serving tropical vibes for decades, making it a must-have for any rum lover. The classic Malibu Original Coconut Rum is a staple for making Pina Coladas and Malibu Sunset cocktails.

Why It’s Special:

• Sweet and creamy flavor.
• Versatile for cocktails or straight sipping.

5. DonQ Coconut Rum

DonQ is a premium rum brand from Puerto Rico. Their coconut rum offers a tropical escape in every sip. Try the DonQ Coco. Its natural coconut essence makes it perfect for Mojitos and Coco Breezes.

Why It’s Special:

• Made with real coconut extract.
• Smooth finish with a hint of vanilla.

6. Rum Heaven Coconut Rum

Rum Heaven is a lesser-known gem that focuses on delivering rich, authentic flavors. Their coconut rum is a hidden treasure. The Rum Heaven Coconut Delight is perfect for those who enjoy bold coconut flavors in their drinks.

Why It’s Special:

• Strong tropical notes.
• Affordable and great for parties.

7. Koko Kanu Coconut Rum

Koko Kanu is a premium Jamaican rum brand that prides itself on authenticity. Their coconut rum is a fine blend of quality and flavor. The Koko Kanu Original is a premium choice for making tropical cocktails or sipping on the rocks.

Why It’s Special:

• Infused with pure Jamaican coconut.
• Smooth and slightly sweet finish.

8. Ricardo Coconut Rum

Ricardo is a brand that focuses on affordability without compromising on flavor. Their coconut rum is a favorite among budget-conscious drinkers. The Ricardo Coconut Rum is ideal for mixing with cola or fruit juices.

Why It’s Special:

• Sweet and rich coconut flavor.
• Great value for money.

Why Coconut Rum is Perfect for Beach Vibes

Coconut rum’s sweet and tropical flavors make it the ultimate beach drink. Its versatility allows you to create refreshing cocktails or enjoy it straight while soaking up the sun. From Goa’s beaches to rooftop parties, coconut rum fits every vibe.

Let’s Cheers!

Coconut rum is a delightful spirit that brings tropical flavors to your glass. From premium options like Koko Kanu to budget-friendly choices like Ricardo, there’s coconut rum for everyone. Explore these brands and elevate your drinking experience today!

Asia’s beer market, especially in India, is now in great taste with the beer revolution. It was once a market that was defined by large quantities of lager beers and is now open to small-run beers that appeal to consumers who are interested in special and craft products. 

The microbrewery industry in India kicked off around 2009 with the influence of worldwide trends and with people having dreams. In doing so, these pioneers have traversed a regime of regulations, and an audience that could wrongly be associated only with beer consumption, and have spurred a dynamic industry. Presently there is a vast variety available in Indian craft beer brands, whether it is a gender or a flavor or the type of beer to go with the sort of craft beer produced creatively.

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Craft Beer Market in India and Abroad

The craft beer market in India was $120 million in 2021 and is projected to grow to $250 million by 2028 with an estimated CAGR of 12 percent for the forthcoming years. 

In 2023 the global craft beer market has reached $92.18 billion and is estimated to achieve growth with a CAGR of 10 percent during the period 2024-2030. 

The craft beer market is expanding as consumers search for innovative craft beer flavor profiles, as well as growers concerns with health and wellness, with more low-alcohol/No alcohol options. These improvements in production processes and delivery are contributing to improved product quality and more innovative tastes so the market will continue to expand. The ongoing expansion of the range of flavors and designs is popular with adults, as discussed above. Digital marketing and distribution of beer through change management is recording notable progress within and outside the country.

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Craft Beer Trends in India

• Changing consumer preferences

There is a shift in consumer preference each demanding innovative brands and the traditional lager beers. Craft beers come in different classes including IPA, stout, wheat beer and fruit beer. 

• Health and wellness

People are demanding more health-conscious products and want beers that are low in calories and free from alcohol. 

• Food pairing

Consumers are searching for beers that can be partnered with foods. 

• Digital transformation

While reaching the target consumer is becoming increasingly important, Web sites and e-commerce channels are used to a greater extent. 

• Urbanization

A large and increasing population of the middle and above class in India is seeking the quality or ‘better’ experience that craft breweries can offer. 

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Top Craft Beer Brands in India

1. Witlinger

Entirely new on the market as a draught beer since its launch in 2014 Witlinger began to steadily rise as the spirit associated with true, no-nonsense bold millennials. The character representing the brand is the famed fearless British Bulldog. For the last six years, Witlinger has targeted cute and cheeky, youthful, and energetic individuals who hustle for their businesses. Witlinger maintains its unique selling proposition by having two product types: the Wheat Ale cocktail-packed fruity punch, and the Premium Lager with its crispy taste.

Key Features: 

• Taste: Witlinger beers contain wheat malt, ale yeast, coriander seeds, and the zest of oranges. They taste like fruit and leave a fruit flavor in the mouth after consumption is done. 
• Variants: Dralon is available in two types; Witlinger Wheat Ale and Witlinger Lager. 

2. Briggs

Briggs Brewery Is Bangalore’s First Local Craft Beer Brand With Compelling Conversation Starters And Flawless Beers. Known for its bold, whimsical labels, Briggs offers four signature variants: Some of which include Willy’s Witbier, Hoppy Feet, Stout Alchemy, and Griffin. Featuring roast, caramel, café, and chocolate notes imported malts are used in their stouts. Besides, the BrewStillery combines pot still and column distillations to create small batches and flavored alcoholic beverages, such as gin with botanicals that are chosen by hand.

Key Features: 

• Ingredients: Craft beers are produced from quality materials, often unconventional, and no chemical elements are incorporated into the beer. 
• Malt: Malt obtained from barley is used for producing sugars for fermentations and giving taste and colour to the beer. 
• Hops: It contributes to the bitterness and the aroma of beer, besides, it is a natural preservative and stabilizing agent

3. Maka Di

A Goan-based brewery called Maka Di focuses on craft beer with an emphasis on the creation of new products of higher quality on the market. Specializing in beers of European repute, right from the German and Belgian beers, maka di Brewery is innovative and committed to the creation of unique beers. Their lineup includes five distinctive variants: Belgian Blanche, Honey Ale, Bavarian Keller, and Belgian Tripel each is brewed meticulously to present a standardized international quality beer brand.

Key Features:

• Citrus hops: Maka Di craft beer, citrus hops together with fresh and quality two-row Pilsen malt.
• Smooth and well-carbonated: This then means that Maka Di craft beer is silky, free-tasting, and effervescent.
• Crisp and light: Maka Di craft beer leaves a dry taste on the palate and has a slight citrus flavor.
• Alcohol content: Maka Di American Lager contains an alcohol percentage of 4-5  percent.

4. Arbor

Arbor Brewery is the pioneer of the purely American Craft Brewing movement in India in terms of retailing true beer culture. Focused on seeking out local individuality, Arbor serves beers of its production only in cans. Popular ones like Easy Rider, Beach Shack, and Bangalore Bliss are prepared in Bangalore and Goa. With an Indian-style setting illustrated by well-designed interior and exterior dining and entertainment areas, live performances and typical pub fare, Arbor’s unique beer brands are Bollywood Blonde and Big Ben Pale Ale.

Beer Variety:

• Idaho 7 Lager: A lager having a yellow-golden color, dry feel, a taste of pine, and mango, as well as having slight grapefruit taste and firm bitterness. 
• Mango Maibock: A highly drinkable, rich caramel and fruit flavoured lager with a crisp and dry bite and a hint of residual mango sugars 
• Watermelon Dandy: A kettle-soured ale with watermelon, Arabian Sea salt and a refreshingly easy-drinking quality 
• Cascade Lager: A clean lager with a rich grapefruit smell, a hint of malt and a lingering citrus flavour. 

5. Susegado

Susegado is a Goa-based start-up craft beer brand that experiences the slow chase of happiness. Known as the first Indian brewery to bottle-condition its beers, Susegado offers five signature variants: English Ale, Vanilla Porter, American IPA, Dortmund Lager, and Kokum Gose. For instance, its Dorado IPA has a nice bitter aftertaste moment while the Trigo Mango Wheat is made using wheat malt and fruit such as Alphonso mango. 

Key Features: 

Ingredients: Susegado beers employ German and British malts; UK, Eastern European and US hops; and Lallemand or Fermentis dry yeasts.

Craft Beer Boom

The revolution in craft beer in India has greatly affected the beer market as different innovative beers are produced to suit the market change. Stressing quality, uniqueness, and use of regional products, the climate for this industry is favorable, and everyone, especially beer lovers across the country, may expect new tendencies in the future.

Growing median household income is directly translating to shifting user preferences, who are prioritizing convenience and an enhanced quality of life than before. The electronics industry has been a strategic beneficiary of this paradigm shift, aligning with this change with numerous new-age technology-driven appliances that not only offer ease of access to high-end technologies but also help to reshape the way we operate, live and interact. As a result, the electronics retail industry is witnessing an unprecedented boom, a notion that is also further supported by relevant statistics.

Recent reports suggest that India’s electronics industry is estimating the registration of a market capitalization of $130 billion by 2030, up from $70 billion in 2022. Simultaneously, the retail market of electronics appliances products is registering steady growth — driven by innovation, originality and user preference.The emergence of new-age digital technologies like Artificial Intelligence (AI), Machine Learning (ML), automation and others are further supplementing this gradual shift, constituting the foundational aspect of the key trends that will shape the electronics retail industry in 2025 and beyond.

The other critical components of this comprehensive transformation are smart systems and wearable technologies that amalgamate unrivaled performance, sleek designs, seamless connectivity aspects, and more. Technologies like 5G connectivity, augmented reality (AR), virtual reality (VR) and personalization aspects are reshaping user experience in a holistic way, offering a unique perspective of better living and operating conditions for end users.

Role of Emerging Technologies

While many would shrug it aside as cliche, AI would be the driving indicator that will transform the future of electronics retail in 2025 and beyond. Supplemented by other relevant technologies like ML, automation and connectivity, this is creating a new-age united front where customer requirements, personalization, and user experience are prioritized by industry stakeholders, who are leveraging the constructive aspects of these technologies to reshape how electronics retail is perceived. For example, the sale of air purifiers a decade ago constituted a very small part of overall consumer electronics sales in India and abroad. However, the worsening air conditions, increased income of households and the aspirations for better living conditions have led customers to prioritize health over potential hazards. Leveraging the power of AI, now the sale of an Air Purifier in India or other countries is driven by aspects like specifications, cost-savings, overall benefits and most importantly — affordability.

This is where emerging technologies are leaving a long-term impact pertinent to the future of electronics retail. In many developed countries, AI is not only becoming the driving power for consumer electronics, but a self-sustaining tool that is leading the overall retailing process.  AI is analyzing data to predict demands for particular electronics products ahead of time, helping manufacturers optimize the supply chain and manage inventory. In countries like South Korea and Japan, AI-operated showrooms are retailing products, managing customer queries, dealing with invoicing and supporting after-sales. While these aspects may sound futuristic to users even in developed countries, this paradigm shift has already begun — and the industry expects it to raise the overall pace in the coming years.

Key Trends Transforming Electronics Retail

Digital transformation is the key term that is driving this comprehensive change in electronics retail. The growing emphasis on integrating digital and manual strategies to modernize and future-proof electronics retail highlights the industry’s objective to establish new benchmarks in the segment and offer customers a more hassle-free purchasing experience. As discussed above, AI & ML and automation are promptly becoming some of the key trends that are driving this transformation. Similarly, establishing a robust supply chain, effective after-sales service, creating a loyal customer community through a 360-degree marketing approach etc have been identified as the primary trends that are increasingly being incorporated to reinvigorate the industry outlook.

Furthermore, industry stakeholders are simultaneously prioritizing scalability and profitability aspects while aligning with customer demands like affordability, leading them to establish new more efficient product lines. This is redefining the end goal of the industry components, irrespective of companies and customers. Industry estimates put these trends at the core of the transformative process to reinvent electronics retail in 2025 and beyond — leading to a more methodical approach that prioritizes efficiency, productivity, scalability and expansion.

Future Outlook

As the scope of growth in electronics retail becomes more widespread, it is imperative to identify that this comprehensive transformation is still at a nascent stage. While new-age technologies are already being incorporated to supplement this transformation, changing customer and sectoral dynamics will mean that new challenges and requirements will come up in the future. The industry stakeholders will have to be ready to constructively interpret these obstacles with eligible and effective solutions, the impact of which extends over the long term, to reorient the direction the electronics retail is heading towards. Building a robust portfolio will be a crucial enabler of this holistic transformation, and businesses will have to divert their attention towards more research and development processes through extensive innovation and originality to holistically change the narrative of the electronics retail industry in 2025 and beyond.

Authored By:

Prashant Bora, MD & CEO, OTEK (A Bora Multicorp Venture)

Feni is more than just a drink; it’s a slice of Goa’s rich culture. Made from cashew apples or coconut sap, Feni is a heritage spirit that embodies the essence of this coastal paradise. With its GI (Geographical Indication) tag, Feni is unique to Goa, offering a strong aroma and bold flavors that make it stand out. Let’s dive into the 6 best Feni brands that bring Goa to life in every sip.

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What is Feni?

Feni is a traditional Goan liquor made using natural methods. It’s either made from the juice of cashew apples or the sap of coconut trees. Known for its robust taste and distinct aroma, Feni holds a special place in Goan culture. This artisanal spirit has been part of Goa’s heritage for over 400 years. It’s not just a drink but a symbol of Goan pride and celebration.

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A Sip Through History: The Origins of Feni

Feni has a history that dates back to the 16th century. The Portuguese brought cashew trees to Goa during their rule. Locals quickly saw the potential of cashew apples. They began fermenting the juicy fruit to create a unique drink. Over time, this process gave birth to Feni. The spirit became an important part of Goan culture and traditions. It was originally made in small villages using simple tools. Even today, Feni is crafted with care and follows age-old methods. Its rich history and distinct flavor make it a symbol of Goa’s heritage and pride.

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How is Feni Made?

The process of making Feni is as unique as its taste. Here’s how:

1. Harvesting: Cashew apples or coconut sap are collected by hand.
2. Extraction: The juice is extracted by pressing the cashew apples or collecting toddy from coconut trees.
3. Fermentation: The juice naturally ferments, creating a flavorful base.
4. Distillation: The fermented liquid is distilled in copper pots to create Feni.

This age-old process is what gives Feni its strong, earthy taste and aroma.

List of the 6 Best Feni Brands That Capture Goa in Every Sip

Feni is made with cashews and coconuts and makes your sip memorable. To find the best Feni brands to slurp near the chilled beach or at your home, Here’s your guide.

1. Goenchi Feni

Goenchi Feni represents the true essence of Goa. The brand is deeply rooted in traditional practices, ensuring every bottle reflects authenticity. Goenchi’s focus on sustainable methods makes it stand out. The cashew apples used are handpicked from local orchards, preserving the natural flavors. Their Premium Cashew Feni is a favorite among mixologists, blending perfectly with tropical flavors. The brand also offers guided tasting experiences, letting visitors learn about the intricate process behind Feni-making. Whether enjoyed neat or in a cocktail, Goenchi Feni delivers a taste of Goa in every sip.

• What Makes It Special: Goenchi Feni uses locally sourced cashew apples, ensuring high-quality production.
• Fun Fact: Goenchi Feni is often recommended by locals as the closest to homemade Feni.

2. Aani Ek

Aani Ek, meaning "One More" in Konkani, captures the vibrant Goan vibe. The brand offers both cashew and coconut Feni, catering to diverse tastes. With its small-batch production, the brand prioritizes quality over quantity. Each batch is crafted with precision, using techniques passed down through generations. Aani Ek’s Classic Coconut Feni has a smooth, nutty flavor that appeals to first-time Feni drinkers. They also produce seasonal limited editions, featuring unique twists on traditional Feni. The brand celebrates Goan culture through its storytelling packaging, making each bottle a piece of art. Aani Ek is a favorite among those who value tradition with a touch of modernity.

• What Makes It Special: Aani Ek takes pride in its small-batch production, ensuring every bottle is crafted with care.
• Fun Fact: Aani Ek is known for its quirky packaging that tells stories of Goa.

3. Cazulo Feni

Cazulo Feni has redefined the way people experience Feni. The brand’s commitment to excellence is evident in its double-distillation process, which enhances the flavor and purity. Cazulo Premium Reserve Cashew Feni is stored in glass carboys, a method that retains the spirit’s rich aroma. The brand is also known for its innovative cocktail recipes, inspiring a new generation of Feni enthusiasts. At their distillery, visitors can explore Feni’s history and craft, making it a must-visit spot in Goa. Cazulo brings a luxurious twist to this heritage spirit, making it globally appealing.

• What Makes It Special: Cazulo Feni is double-distilled, offering a cleaner and richer flavor profile.
• Fun Fact: Cazulo offers Feni tasting tours at its distillery, giving visitors a closer look at the production process.

4. Moji Feni

Moji, meaning “fun” in Konkani, lives up to its name. This brand is all about celebrating the Goan way of life. The brand is committed to sustainability, using only organic cashew apples in its production. Moji Feni stands out for its bold, earthy flavor that speaks of its organic roots. Their Organic Cashew Feni is a crowd-pleaser, especially among eco-conscious consumers. Moji also collaborates with local communities, supporting farmers and preserving traditional methods. The brand has a youthful vibe, appealing to a younger audience looking for authentic yet modern spirits. 

• What Makes It Special: Moji Feni focuses on using organic cashew apples, making their products eco-friendly.
• Fun Fact: Moji Feni supports local farmers by sourcing directly from them.

5. Tinto Feni

Tinto Feni captures the charm of Goa’s traditional markets, known as “Tintos.” This brand is inspired by Goa’s bustling "Tintos,” or markets, where stories and flavors come alive. This brand is a tribute to Goan heritage, focusing on slow distillation to enhance its natural essence. Tinto’s Heritage Cashew Feni is known for its robust aroma and depth of flavor. The brand also experiments with pairing Feni with local Goan dishes, creating unique culinary experiences. Their intricately designed bottles reflect Goa’s rich architectural history, making them perfect for gifting. Tinto Feni offers a delightful journey into Goa’s vibrant culture with every sip.

• What Makes It Special: Tinto Feni uses a slow distillation process to preserve the spirit’s natural flavors.
• Fun Fact: Tinto Feni bottles are inspired by the designs of old Goan architecture.

6. Fidalgo Feni

Fidalgo Feni is named after the Portuguese word for “nobleman,” and it lives up to its name. It is a premium brand that exudes elegance and sophistication. Aged in clay pots, the spirit develops a smooth texture and deep flavor. Fidalgo’s Royal Cashew Feni is crafted for those who enjoy the finer things in life. The brand often releases exclusive editions for festivals, adding to its allure. Fidalgo Feni’s production process respects age-old techniques while embracing innovation. Perfect for special occasions, it is often served as a signature drink at Goan weddings. With Fidalgo, every sip feels like a royal celebration of Goa’s heritage.

• What Makes It Special: Fidalgo Feni is aged in clay pots, giving it a smooth, rich taste.
• Fun Fact: Fidalgo Feni is often gifted during Goan weddings and celebrations.

The Two Faces of Feni: Cashew vs. Coconut

Feni comes in two varieties: Cashew Feni and Coconut Feni. Both types are worth exploring to understand the versatility of Feni truly.

• Cashew Feni: Made from cashew apples, it has a fruity, strong aroma and bold flavor.
• Coconut Feni: Derived from coconut sap, it’s lighter, with a nutty and slightly sweet taste.

How to Enjoy Feni Like a True Goan

Here are some tips to enjoy Feni:

• Drink it neat to savor its bold flavors.
• Mix it with soda, lime, or ginger ale for a refreshing cocktail.
• Pair it with Goan seafood for a complete experience.

Why Feni is Gaining Global Recognition

Feni is gaining global recognition for its unique taste and history. It holds a GI tag, which protects its authenticity and origin. The spirit is made using traditional methods, keeping its heritage alive. Brands like Goenchi and Cazulo are helping Feni reach new markets. They export high-quality Feni to different countries, introducing it to a global audience. Many people now appreciate Feni as a premium drink with a rich cultural background. Its growing popularity shows the world’s interest in unique, local spirits. Feni is not just a drink; it is a true representation of Goa’s culture and traditions.

Say “Saude”!

Feni is not just a drink; it’s an experience that captures the soul of Goa. Whether you’re a first-time visitor or a seasoned traveler, these 6 best Feni brands—Goenchi, Aani Ek, Cazulo, Moji, Tinto, and Fidalgo—offer something for everyone. So, next time you’re in Goa, raise a glass of Feni and toast to the spirit of this beautiful land. Cheers! Or as the Goans say, “Saude!”

New flavors have flooded the Indian beer market and this is what beer lovers have been waiting for! The current market trend shows that there is a greater demand for quality beers and as a result, some of the high-end beers have been imported to the country. These imported beers have taste profiles that are different from those of locally produced beers that range from light lagers to full-flavored ales. 

So here is a practical easy reference guide for top-rated and most popular imported beer brands that are selling in India today! So that means grab a beer, try something different and take your beer drinking to a whole new level. Cheers!

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Beer market of India 

Beer market in India was $12.8 billion in 2023. The beer industry globally is expected to rise from $13.4 Billion in 2024 to $20.2 Billion in 2032, with a CAGR of 5.20 percent for the period of 2024 to 2032. State legislation supporting craft, micro and niche brews and changing from beer as a companion to as beer consumed in a recreational activity rank as key drivers of the Beer Market in India. 

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Best Food Pairing with Imported Beer

Here's a breakdown of some import beer styles and their best Indian food pairings:

• Light Lagers: Soft vegetable preparations, paneer items, less spicy chicken tikka masala. 
• Pale Ales: Mild foods that include butter chicken, creamy curry that is based on coconut, and creamy lamb dishes. 
• Wheat Beers: Prawn curry, fish curries, hot vegetable recipes 
• Amber Ales: Coconut chicken vindaloo, lamb Rogan Josh, delicious and creamy meat curries 
• Brown Ales: Beef or lamb-style curries that resemble a stew, however it can also used in tasty lentil dishes 

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Top 6 Imported Beer Brands in India 

1. Sol

Sol, a Mexican lager, is bringing the sun to a glass, enjoy the tasty and easy-to-drink beer. Established in 1899 the beer brand prides itself for its ‘Taste the Sun’ campaign. Sol was created in Mexico but, as of today, all Sol beer is brewed in the Zoeterwoude brewery, in the Netherlands, with solar panels and thermal energy. And most importantly it is one of the cheapest beers from an import brewery in India!

Key Characteristics: 

• Alcohol percentage: 4.2 percent
• Ingredients: Water, malted Barley, Glucose Syrup, Hop Extract
• Sol beer has aromas of freshly baked bread, honey, and floral and herbal hops

2. Affligem

Affligem is an authentic picture of Belgian beer which with its history can be traced back to as early as 1074 when the monks of the Affligem abbey brewed the beer for their guests. To this date, the beer is brewed strictly according to recipes that have been passed down through generations, by the monks. Combining tradition and new methods of brewing, Affligem offers a soft, tasteable beer. It is known locally and internationally having emerged 2nd winner in the silver category at the 2024 World Beer Awards.

Key Characteristics: 

• Offer four beer types: Lager beer, IPA beer, Blonde beer, UK beer
• Brewed from the finest ingredients and two types of barley malt: pale malt, and caramelised malt, which gives Affligem beer a colour ranging from amber to chestnut - depending on the amounts used.

3. Edelweiss

If you want to try something very fresh and in touch with the fresh mountain air of Austria try Edelweiss. Made to a centuries-old method of brewing, this delicious beer contains purely natural ingredients such as sage, coriander and a slight hint of elderflowers. Taking each bite of the product, clients will taste a note of alpine purity – ideal for those who prefer subtle flavors. When with Edelweiss you do not only quaff beer, but ‘taste’ the spirit of the Alps!

Key Characteristics: 

• Beer Variations Offered: Edelweiss Wheat, Edelweiss Fruity Wheat
• Sparklingly fresh, with a delicate taste of coriander and a refreshing citrus note.
• Food Pairing: Mexican cuisine, salads, seafood, fish dishes, poultry dishes

4. Heineken 

Heineken beer is a classic Dutch original; there is no way anyone confused the green bottle and red star logo. A beer brand with a velvety taste, this is a lager produced from malted barley, hops, water and yeast from the Heineken Company. It has 5 percent alcohol by volume and is not mixed with any other thing to give the beer’s fans a bold taste of the product they love. Due to the high density and intense flavor that is obtained in every drop, Heineken beer remains popular across the globe.

Key Characteristics:

• Taste: Heineken is a kind of bitter and light beer with having spicy taste with a little note of citrus. 
• Serving: Tasting fantastic when cold, Heineken must also be enjoyed from the appropriate glass. 
• Packaging: Heineken beer is bottled in green colored bottles with a red star over it. 

5. Foster's

Foster’s, an Australian beer brand is said to have been established by two American brothers, William and Ralph Foster in 1886 in Melbourne. Although it is popular worldwide its choice remains low in Australia. Today, Foster’s Lager is making its appearance in the Indian market and serves the purpose of relaxed drinking sessions. Foster’s Lager is an Australian beer with 5 percent alcohol content and higher alcohol content in variants, this brand beer is popular in Australia and the UK and is manufactured under the company, AB InBev.

Key Characteristics: 

• Taste: Foster’s lager beer is so daring with its taste, which is due to its special yeast and a certain flower that is added to it. It even also has Cane Sugar instead of Malt
• Aroma: Pleasing mild hued with an odor somewhat like freshly baked malted white bread. 
• Ingredients: Foster’s is prepared from water, malted barley, glucose syrup, barley, hop and hop extract.

6. Amstel

UB unveils Amsterdam beer brand that is now served in India as a premium beer brand the Dutch Lagers. It is a brand famous for creating beers with a particularly crispy taste and perfectly leveled taste of the strong beer category. This beer is simply brewed in a way that, when consumed, gives you a taste of the brewers from the Netherlands. Amstel is a smooth, foamy, refreshing beer and it is the brand that is seeking to reinvent your beer experience as it belongs to a different class.

Key Characteristics: 

• Clear, pale golden color

• Slight white head and little to no lacing.
• Aroma: Light touches of citrus rind, plus apple and pear.

Imported Sips

The increasing popularity of premium imported beers in India gives evidence of a newer and higher quality beer market experience. As advertised with a flavor that ranges from the sharp lager to ale these imported beers present a good opportunity to diversify the drinking experience. 

In a country where cricket is akin to religion, fostering a sports culture around tennis and golf might seem like an uphill battle. However, for a brand like Lacoste, with its lineage deeply rooted in these two sports, the challenge is met with optimism and strategy. Rajesh Jain, Managing Director and CEO of Lacoste India, shares insights into how the brand navigates the Indian market, leveraging its global legacy while adapting to local preferences.

Global Legacy, Local Aspirations

Lacoste's lineage is inseparably tied to tennis and golf, thanks to its founder, René Lacoste, a legendary tennis player and an avid golfer. "Globally, we have associated with top tennis players like Novak Djokovic and Daniil Medvedev," said Jain. "In India, however, tennis and golf are still evolving and haven’t reached the maturity required for meaningful collaborations with a larger audience. But we are optimistic about their growth, as new developments in these sports are opening opportunities for future associations."

Despite these challenges, the brand has successfully leveraged its global associations in India. Jain highlighted the success of the Novak Djokovic line, "This collection sells out almost immediately upon arrival in India. This demonstrates how well global associations resonate with Indian customers, especially those exposed to international markets through travel, media, and the internet."

Expanding Categories Beyond Apparel

Apparel remains Lacoste’s core business, but Jain emphasizes the brand’s growing focus on two other categories: footwear and bags. "Footwear is no longer just about functionality; it’s about style, identity, and even collectability," he explained. "Customers now buy footwear for different occasions, making it a fast-growing segment for us."

The versatility of Lacoste’s products also extends to bags. "Our bags cater to men and women and range from laptop bags to clutches and duffels," stated Jain. "These products have multipurpose utility, aligning with the evolving preferences of Indian consumers. For instance, a clutch can be paired with a sari or a suit, adding to its appeal."

The Fusion of Fashion and Sportswear

One of the most significant trends shaping the market is the convergence of fashion and sportswear. Jain noted, "We are a fashion-inspired sportswear brand, and this fusion is driving growth across categories. Athleisure and Indo-Western fusion styles, such as pairing traditional Indian kurtas with denim and sneakers, are becoming increasingly popular."

This seamless transition from one occasion to another is epitomized by Lacoste’s iconic polo shirts. "Our polos can be styled casually, for business casuals with a blazer, or even for sports events like golf. This versatility is a key factor in their enduring popularity," Jain added.

The Impact of Limited Editions

Limited-edition launches have emerged as a powerful strategy for Lacoste in India. "They connect with our existing customers and attract new ones," said Jain. A prime example is the limited-edition knitted kurta-pyjama set, Golden Moments with Lacoste, launched during Diwali. "The launch required meticulous planning across all functions—manufacturing, supply chain, retail planning, marketing, and visual merchandising. The result was a 71 percent sell-through within three weeks," he shared.

The success of this collection also had a halo effect on other kurta-pyjama sales. "During the month of October, coinciding with Diwali, we sold as many kurta-pyjamas as we had in the previous six months combined. This underscores the potential of limited editions to drive overall category growth," Jain explained.

Leveraging Global Trends for Local Success

Jain emphasizes that for global brands like Lacoste, success in India depends on more than just sports associations. "Indian customers value what’s happening globally. They appreciate the heritage and quality associated with international brands. This is why our global campaigns and collections find strong resonance in India."

Footwear and bags are at the forefront of this strategy. "Globally, Lacoste is designing campaigns around these categories. In India, we’re seeing rapid growth in footwear, driven by its appeal as a style statement and collectible. Similarly, bags are gaining traction due to their versatility and utility," he explained.

Adapting to Indian Sensibilities

While Lacoste’s global heritage provides a strong foundation, adapting to local sensibilities has been crucial. The brand’s decision to introduce a knitted kurta-pyjama—a product unique to India—reflects this approach. "It’s only in India that Lacoste manufactures this product," Jain pointed out. "This customization not only caters to local tastes but also aligns with the brand’s ethos of elegance and functionality."

Looking Ahead

Jain is optimistic about the future. "While tennis and golf are still niche in India, their rapid evolution offers immense potential for growth. Additionally, the convergence of fashion and sportswear is creating new opportunities across categories," he said.

Lacoste’s journey in India illustrates the importance of balancing global heritage with local adaptation. By leveraging its legacy, embracing emerging trends, and catering to Indian preferences, the brand is well-positioned to continue its growth in one of the world’s most dynamic markets. As Jain aptly summed up, "The seamless transition from global to local and from one occasion to another is what defines Lacoste’s success in India."

Hoodies are a must-have in every wardrobe. They are comfortable, stylish, and versatile. You can wear them at home, at the gym, or when meeting friends. A hoodie suits almost every occasion. They keep you cozy while making you look trendy. With so many brands available, picking the right hoodie can be confusing. Some offer sporty styles, while others focus on quirky or premium designs. Whether you want a casual look or something for workouts, there’s a hoodie for you. To make it easy, we’ve listed the 8 best hoodie brands in India. Find your perfect hoodie today!

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List of the 8 Best Hoodie Brands in India

Discover the top 8 hoodie brands in India that combine comfort, style, and quality. From sporty to trendy designs, find the perfect hoodie for every occasion and mood.

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Top 10 Plus Size Clothing Brands in India: Fashion for Every Body

1. Nike

Nike is a global favorite for sportswear. Its hoodies are stylish, durable, and performance-driven. Known for high-quality materials, Nike hoodies are perfect for athletes and casual wear enthusiasts alike. Nike hoodies use Dri-FIT technology to wick away sweat, keeping you comfortable during workouts.

Best Products:

• Nike Sportswear Club Fleece Hoodie: Soft and warm, ideal for winters.
• Nike Therma Hoodie: Designed to keep you cozy during outdoor activities.
• Nike Tech Fleece Full-Zip Hoodie: Lightweight yet warm, perfect for all seasons.

2. The Souled Store

The Souled Store is a go-to brand for quirky and trendy hoodies. They offer designs inspired by pop culture, making them a hit among the younger audience. Unique prints featuring characters from Marvel, DC, and other fandoms. Their hoodies are also sustainably made.

Best Products:

• Marvel Captain America Hoodie: A must-have for Marvel fans.
• Harry Potter Gryffindor Hoodie: Perfect for Potterheads.
• Oversized Hoodies: Trendy and super comfortable for casual outings.

3. H&M

H&M is known for its affordable yet stylish clothing. Their hoodies are no exception. They blend minimalist designs with high-quality fabrics, making them versatile for any look. Their hoodies cater to all, from basic designs to bold colors and patterns.

Best Products:

• Basic Cotton Hoodie: Simple yet chic.
• Printed Hooded Sweatshirt: Adds a splash of fun to your wardrobe.
• Oversized Fit Hoodie: Ideal for layering during winters.

4. Adidas

Adidas is synonymous with sportswear excellence. Their hoodies are made with high-performance fabrics that provide comfort and style for both workouts and casual wear. Iconic three-stripe designs and breathable materials.

Best Products:

• Adidas Essentials 3-Stripes Hoodie: A classic choice.
• Adidas Z.N.E. Hoodie: Designed for athletes to relax in style.
• Trefoil Logo Hoodie: For those who love bold branding.

5. Bewakoof

Bewakoof is an Indian brand loved for its funky and affordable hoodies. They feature vibrant prints and witty slogans that resonate with the youth. Customizable hoodies and exclusive Bollywood-inspired collections.

Best Products:

• Don't Quit Hoodie: Perfect for motivation.
• Batman Graphic Hoodie: A hit among DC fans.
• Plain Solid Hoodies: For those who prefer simple yet stylish options.

6. Roadster

Roadster, Myntra's in-house brand, is a favorite for affordable and rugged casual wear. Their hoodies have a laid-back vibe, perfect for a cool and effortless look. Durable fabrics with a touch of rugged charm.

Best Products:

• Roadster Solid Sweatshirt Hoodie: A classic for every wardrobe.
• Colorblock Hooded Sweatshirt: Trendy and youthful.
• Printed Hoodies: For those who love bold designs.

7. United Colors of Benetton (UCB)

United Colors of Benetton is a global brand known for its colorful and vibrant designs. Their hoodies combine premium quality with modern aesthetics. Bright colors and unique patterns that stand out.

Best Products:

• UCB Graphic Hoodies: Perfect for adding color to your outfit.
• Striped Hoodies: A stylish take on casual wear.
• Solid Pullover Hoodies: Ideal for a minimalist look.

8. XYXX

XYXX is a premium Indian brand known for its comfortable and sustainable apparel. Their hoodies are crafted from soft, breathable fabrics, offering ultimate coziness. Bamboo cotton blend hoodies that are eco-friendly and luxurious.

Best Products:

• XYXX Bamboo Cotton Hoodie: Super soft and eco-friendly.
• Athleisure Hoodies: Perfect for workouts and casual wear.
• Relaxed Fit Hoodies: Great for lounging in comfort.

Features That Set These Brands Apart

• Nike and Adidas: Perfect for fitness lovers with advanced technologies.
• The Souled Store and Bewakoof: Best for quirky, fandom-inspired designs.
• H&M and Roadster: Offer affordable yet stylish options for everyday wear.
• UCB and XYXX: Ideal for those seeking vibrant designs and premium comfort.

Hoodie Trends in India

• Oversized hoodies are gaining popularity.
• Minimalist designs with neutral tones are trending.
• Fandom-inspired hoodies remain a hit among the youth.

How to Pick the Right Hoodie

1. Fit: Choose between regular, slim, or oversized fits.
2. Material: Cotton for comfort, fleece for warmth, and blends for durability.
3. Purpose: Go for sporty options for workouts or stylish ones for casual wear.

Warm Wrap!

These brands offer the best hoodies in India for all styles and budgets. Love quirky prints? Try The Souled Store or Bewakoof. Prefer sporty looks? Go for Nike or Adidas. Want vibrant and premium options? Check UCB or XYXX. H&M and Roadster are great for affordable, trendy styles. Whether for workouts, casual outings, or lounging, there’s a hoodie for you. Choose oversized for comfort or sleek fits for a stylish touch. Explore sustainable, colorful, or minimalist designs. With so many options, finding your perfect hoodie has never been easier. Upgrade your wardrobe with these top hoodie brands today!

Whisky drinking as a practice has thus grown tremendously, and more importantly, India has emerged as the number one consumer of whisky in the world and the maker of companies whiskies that portray its rich regions. Whereas Goa needs no introduction – this strip of land on the western coast of India – the northern Himalayan foothills has taken on the role of distillery, which has turned traditional Indian whiskies into today’s premium brands increasingly popular around the world.

What distinguishes Indian whisky from others is that it uses indigenous grains, water and climate which gives its flavours. In light of rising literacy and constantly rising prices for premium spirits, the Indian whiskies’ range includes mild, delicate versions of the spirit and fiery, hot relative to the original Scotch, for lovers of a sophisticated whisky taste.

Also Check: Top 5 Belgian Beer Brands in India: Worth the Hype 

Indian Whisky Market 

According to forecasted market size estimations, the India Whiskey segment was valued at $21.13 billion in 2023. The India Whiskey Market size is set to grow at a CAGR of 4.61 percent within the forecast period of 2024-2030 and reach a value of $28.97 billion. 

Some of the prominent factors influential in the growth of the India Whiskey Market include the shifting of people to urban standards and the general uplift in alcohol consumption. Furthermore, the whiskey industry is growing at a good rate because of the rising demand for better quality and higher-class premium alcoholic beverages caused by improved consumer affordability status.

Read More: Top 7 Coffee Liqueur Brands in India: A Perfect Blend of Coffee and Spirits

Best Serving With Indian Whisky

Indian whisky can be paired with a variety of Indian foods, including snacks, curries, and desserts: 

• Samosas: The originality of a crispy pastry shell and spiced potatoes and peas interior complement the heat of whiskey. 
• Kebabs: Clearly, the less piquant the kebabs are – for instance kakori galotti or the shami kebabs, the better the complements are – particularly with scotch whiskies, smoky and peaty. 
• Fried fish: This dish of fried fish comes with a crispy finish outside while the scotch says it all topping it off. 
• Tandoori dishes: This medium-peated GlenSpey can be best tasted with tandoori fish, shrimp and chicken. 
• Lamb rogan josh: The special taste of the rogan josh lamb preparation with some gamed flavors is well-balanced with a heavily peated whisky. 
• Medium-spiced madras and vindaloo: Some Scottish malt whisky does better with such dishes; a light to medium-bodied scotch malt rocks their world. 

Also Read: Top 5 Cocktail Mixer Brands in India: Mixology Made Easy

Top 6 Indian Vodka Brands 

Top Indian Whisky Brands in India 

1. Rampur

Rampur is owned by Radico Khaitan; it was launched in the year 2016, and it is a product of the Rampur Uttar Pradesh-based Radico Khaitan Distillery. Crafted from barley in the copper pot still, the use of water, followed by finishing in oak vats forms its maturation process, it has a deep and robust aroma. With its unique character touching vanilla, honey, fruity notes, and spices, the whisky is produced with no chill filtration leaving the natural oils on its body. This position has placed it within the company of other leading luxury whiskies from across the world.

Key Factors: 

• Aroma: Rampur whisky has a complex fruity and oak based with honey and dried fruit notes and sounds tropical intensity. 
• Flavor: The tastes identified in Rampur whisky include vanilla, caramel, dried dark fruits, spices, sweet fruits, and convincing sherry. 
• Palate: Rampur whisky contains both malt and creamy vanilla flavours in equal measure. 
• Finish: The aftertaste of Rampur whisky is medium and yes, it is lingering in the mouth, it has a long finish. 
• Distillation: Rampur whisky is matured in American white oak charred barrels and is produced in copper pot stills. 

2. Wood Burns

Woodburns is one of the rugged and smoky whisky produced by Fullarton Distilleries, Goa which is made with pure malted barley from India. Aged in traditional handmade charred oak barrels, it gives a deep dark caramel color with a flavor of dark chocolate and a sweet fruity/peaty taste. This is a whisky of the new generation; it was released to the market in 2019: a blended malt with profiles of both a blended and single malt whisky. Already recognized as being a range of specialised blends, Woodburns is best drunk neat or with the addition of a little water to release its character.

Key Factors: 

• Woodburns is a whisky with a whole-bodied taste representing intense smoke graduate blended with the peated malt presence of whisky.
• Woodburns the whisky that has won medals in three continents and is an award-winning brand as well.
• Fullarton Distilleries is launching this product for the first time in India and this has been produced in a spacious 11-acre new-generation plant and machinery.

3. Godawan

Introduced in January 2022, Godawan Single Malt Whisky is Diageo India’s limited edition DB WORKSHOP to the art, hospitality, and culture of Rajasthan along with the endangered bird – Great Indian Bustard. Produced from six-row barley produced in the area and fermented in high thermal conditions, it is rich in taste. There are options: the daring, fruity Rich and Rounded or the spiced, crisp Fruit and Spice taste. Should ideally be served on the rocks with filtered water, the whisky is as individual and unique as the state of Rajasthan.

Key Factors: 

• Flavor: Godawan is a wine that has tasting notes and flavor profile with a round combination of dried fruits, raisins, sultanas, figs, apricots, caramel, cinnamon and oak. 
• Texture: Godawan has a smooth mouth feel, slightly syrupy for want ofa  better description. 
• Finish: Godawan has a somewhat lengthy, sweet, warming finish with that nice hint of spice. 
• Aging: Godawan is aged in several kinds of casks, which are Pedro Ximenez (PX) Sherry Casks and American Standard Barrels or known as bourbon barrels.

4. Longitude 77

The creation of Pernod Ricard India, Longitude 77 is a brand of premium single malt whisky, which takes its name from the geographical longitude that runs through India. Produced in small batches at Dindori, Nashik it is double matured in used American bourbon casks and new wine casks imparting caramel, vanilla and a hint of peated finish. This is a brilliantly crafted whisky available in some cities and duty-free shops in India which is representative of Indian spirits in transition.

Key Factors: 

• Longitude 77 is a reference taken from the meridian line that passes through the geographical middle of India and is dedicated to the country’s cultural and ethnic heritage.
• Its sweetness is velvet and well balanced, and flavour is medium wooded and spicy at the same time and the end taste is moderately woody and spicy.
• It has a floral and fruity actuality with toffee and peaty hints within the mix. 

5. Paul John

Originating from Goa, Paul John Single Malt Whisky has made a great impression in the market in less than a decade. Blended from six-row barley sourced from the Himalayan region, its character owes to Goa’s intense heat; the whisky therefore matures faster and gains further character. Out of the total range, Nirvana, Classic and Kanya are some of the names, but each name signifies Goa – their sun, sea and soul. More formal flavour notes to start by employing are: Brilliance, Demerara sugar, Cinnamon, and Honey.

Key Factors: 

• Nose: Notes found in some Paul John whiskies include barley, cinnamon, herbaceous fruity notes such as red berries, green apple skin, citrus and vanilla. 
• Palate: Flavors that are associatively found on some Paul John whiskies are caramel and chocolate, spices, orange peel, malt, and oak. 
• Finish: There are Paul John whiskies that have a long finish; they impart orange, rye, wooded, and peaty characters. 
• Color: Such Paul John whiskies are referred to as liquid gold with a hint of copper.

Indian Spirit

The Indian market of the premium segment of whisky has recently undergone significant changes while preserving the focus on the combination of classic craftsmanship and novelty. Focused on Indigenous ingredients, different flaring tastes, and aging in conditions appropriate for the Indian climate, these products target both aggressive consumers and the younger generation. The global trends of consuming premium quality spirits find Indian whiskies getting appreciation for their unique identity and world-class accreditations, making them a part of the changing palate of the country.

India, traditionally a tea-loving nation, is witnessing a dramatic transformation in its beverage preferences. Coffee is no longer just a drink; it has become a lifestyle choice for millions of urban consumers, driving a significant shift in the out-of-home (OOH) coffee market. India's OOH coffee market is poised to grow from its current size to an impressive $2.6-$3.2 billion by 2028, with a compound annual growth rate (CAGR) of 15-20 percent.

This remarkable growth is underpinned by a growing demand for premium coffee experiences, the advent of specialty coffee offerings, and the emergence of a more discerning coffee-drinking culture. Let's delve into the dynamics of this evolving market and the opportunities and challenges it presents.

The Rise of the Premium Coffee Segment

The premium coffee segment, defined by offerings priced above Rs 200, is at the forefront of this revolution. In 2023, this segment accounted for 46 percent of the market, and its share is projected to expand to 55-60 percent by 2028, driven by a robust CAGR of 20-25 percent, according to a recent report by Redseer Strategy Consultants. This growth underscores the segment's dominant role in reshaping India's coffee landscape.

Premium coffee caters to affluent, discerning coffee enthusiasts who seek artisanal brewing and experiential consumption. With a focus on quality, ambiance, and a unique sensory experience, this segment appeals to a growing class of consumers willing to pay a premium for the perfect cup. Cafés, boutique coffee shops, and specialty chains are increasingly adopting innovative brewing techniques and offering exotic coffee blends to captivate this audience.

"Coffee has moved beyond instant and traditional brews to premium demand for affordable options, offering both quality and enhanced experience," said Rohan Agarwal, Partner at Redseer Strategy Consultants.

The Shrinking Mass Market

In contrast, the mass coffee market, characterized by offerings below Rs 100, is expected to see its share shrink. While it held a 50 percent share of the market in 2023, this figure is projected to decline to 30-35 percent by 2028, with a relatively modest CAGR of 8-10 percent.

Affordability remains the hallmark of the mass market, making it accessible to a broader audience. However, it offers limited avenues for premium differentiation, which is a key driver of consumer engagement in the coffee space. As urbanization and rising disposable incomes drive a shift toward premium experiences, the mass market is likely to face challenges in retaining its dominance.

A Burgeoning Mid-Priced Opportunity

The mid-price range, encompassing offerings priced between Rs 100 and Rs 200, represents an exciting growth opportunity. Although it constituted just 4 percent of the market in 2023, it is projected to grow to 8-10 percent by 2028, with an impressive CAGR of 35-40 percent.

This segment offers immense potential for introducing specialty brews that strike a balance between quality and affordability. Brands that can innovate within this price range are poised to capture a significant share of the expanding market. The mid-tier segment could play a pivotal role in democratizing specialty coffee and making it accessible to a wider audience, bridging the gap between mass-market affordability and premium indulgence.

Factors Driving the Coffee Culture in India

Several factors contribute to the growing coffee culture in India:

• Urbanization and Lifestyle Changes: The increasing urban population and evolving lifestyles have amplified the demand for coffee as a social and aspirational beverage.
• Café Culture: The proliferation of coffee chains and boutique cafés has created spaces for social interaction, business meetings, and leisure, making coffee a lifestyle choice.
• Exposure to Global Trends: As Indian consumers become more globally aware, they seek premium and diverse coffee experiences akin to those available internationally.
• Rise of Specialty Brews: Specialty coffee, with its focus on quality beans, unique brewing methods, and rich flavors, has captured the imagination of the discerning consumer.

Challenges in the Coffee Market

Despite its immense potential, the OOH coffee market in India faces several challenges:

• Supply Chain Complexities: Maintaining consistent quality and ensuring timely delivery across regions can be daunting due to supply chain inefficiencies.
• Competitive Location Selection: Securing prime locations in high-traffic areas such as malls and tech parks is critical but highly competitive.
• Consumer Education: While awareness of specialty coffee is growing, educating a broader audience about its value proposition remains a challenge.

Opportunities for Brands

The evolving coffee landscape in India presents a ripe opportunity for brands to step in and redefine the market. By offering high-quality, accessible specialty coffee solutions, businesses can cater to a burgeoning consumer base that values both quality and experience.

The Path Ahead

As coffee transitions from being a functional beverage to an experiential indulgence, its role in India's lifestyle landscape will only grow stronger. The interplay of premiumization, affordability, and accessibility is set to drive the next wave of growth in the OOH coffee market. Brands that can navigate the challenges of supply chain management, prime location acquisition, and consumer education are well-positioned to thrive in this dynamic market.

In a world where diamonds are forever, Solitario is rewriting the narrative. The brainchild of Ricky Vasandani and Bollywood celebrity Vivek Oberoi, Solitario has emerged as a pioneer in the lab-grown diamond industry. From its humble beginnings in a manufacturing unit in Pune to retailing in seven countries and 21 cities, Solitario is not just a business; it’s a movement that’s setting new standards in the jewelry world.

“We were one of the first pioneers when it comes to lab-grown diamonds. I started by selling one diamond, and today, Solitario is present in multiple countries, redefining luxury,” says Ricky Vasandani, CEO of Solitario.

This is the story of a company that dared to dream differently and is making diamonds accessible, sustainable, and ethical.

The Secret to Solitario’s Success

“You can never do anything with one finger. You need a whole hand to make a fist,” Vasandani reflects, emphasizing the pivotal role collaboration has played in Solitario’s growth.

From partnering with premier mall operators like Nexus and Phoenix to establishing its presence in Malaysia’s prestigious TRX Mall, Solitario’s strategy has been simple yet powerful—partner with the best.

“When I look at collaborations, I see examples like Nike and Dior or Swatch and Omega. These partnerships elevate brands to unprecedented heights. At Solitario, we’ve applied this philosophy by collaborating with traditional jewelers and lifestyle brands,” Vasandani shares.

One such unique partnership is with Just-In-Time, a watch store where customers can now purchase Solitario diamonds alongside luxury timepieces. This approach has allowed Solitario to maintain visibility while keeping operational costs low, a strategy that has been crucial to their success.

The Lab-Grown Diamond Advantage

Lab-grown diamonds are no longer an enigma. Solitario’s approach to educating the consumer is rooted in showcasing quality and value.

“When I started with lab-grown diamonds, it was like a ghost. Everybody heard about it, but nobody saw it,” Vasandani recalls. But the tides have changed. Today, customers are not only embracing lab-grown diamonds but demanding them for their superior quality and affordability.

“Customers often ask, ‘Why isn’t my diamond shining like yours?’ The answer is simple—quality. Lab-grown diamonds offer EF color and VS clarity, making traditional diamonds look dull by comparison,” explains Vasandani.

Solitario’s innovative approach has redefined how diamonds are marketed and sold. By focusing on collaboration with designers and retailers, the brand has been able to seamlessly integrate lab-grown diamonds into the mainstream market. In fact, their first collaboration with a clothing designer in Pune generated nearly a crore in sales within 30 days, showcasing the untapped potential of this market.

Great Diamonds, Good Karma

For Vivek Oberoi, Solitario’s co-founder, the journey is deeply personal.

“The first diamonds I ever bought were for my grandmother. But when I learned about the exploitation behind natural diamonds, I stopped wearing them,” Oberoi shares.

This awakening led to the birth of Solitario with a clear purpose: “Great diamonds, good karma.” Oberoi’s vision was to create a guilt-free luxury brand that champions transparency, ethics, and sustainability.

“Profit is for a quarter; purpose is for life. When you create a purpose-driven company, you build a tribe that believes in your journey,” he says.

Solitario’s tagline, born out of a brainstorming session at a cafe, encapsulates this ethos.

Democratizing Diamonds

Solitario is disrupting the diamond industry by making luxury accessible to the 99 percent. Oberoi explains, “Diamonds were once the domain of the one percent. Today, lab-grown diamonds are changing that. By 2026, two in three engagement rings sold will feature lab-grown diamonds.”

This democratization is not just about affordability but also about creating a product that resonates with modern values.

“People want sustainability and value. For what someone pays for a small natural diamond, they can get a larger, more brilliant lab-grown diamond,” says Oberoi.

The transition from luxury for the elite to luxury for all is a significant shift, and Solitario is at the forefront of this transformation. By aligning with global sustainability goals and leveraging cutting-edge technology, the brand is proving that high-quality diamonds can be both ethical and affordable.

Breaking the Myths of Perception

The diamond industry has long thrived on the perception of scarcity. Solitario is shattering these myths.

“For decades, companies like De Beers held diamonds in vaults to create artificial scarcity. That bubble has burst. Lab-grown diamonds are the future, and Solitario is proud to lead this change,” says Oberoi.

One in three engagement rings sold in 2023 featured lab-grown diamonds, a statistic that is set to rise to two in three by 2026. This shift in consumer behavior reflects a growing awareness and demand for sustainable luxury.

A Legacy of Brilliance

Solitario is also reclaiming India’s legacy as the world’s original source of diamonds.

“For 2,000 years, diamonds were only found in Bharat. Today, Indian craftsmanship continues to lead the global diamond industry. It’s time we wear that heritage with pride,” Oberoi emphasizes.

The brand’s focus on celebrating Indian heritage is not just a marketing strategy but a deeply rooted belief. Solitario is challenging global perceptions by highlighting the expertise and artistry of Indian jewelers and designers.

A Purpose-Driven Future

Looking ahead, Solitario aims to expand its footprint and continue its mission of making diamonds ethical, accessible, and aspirational.

“We’re in the best ever time to do business in Bharat. The value creation over the next 20 years will be unparalleled,” says Oberoi.

Solitario’s journey is a testament to the power of purpose-driven entrepreneurship. With a clear vision, innovative strategies, and a commitment to ethical practices, the brand is not just transforming the diamond industry but creating a legacy that blends luxury with responsibility.

As Oberoi puts it, “Fastest route to profitability, not just growth. That’s the Solitario way.”

TMRW, a digital-first house of brands under the Aditya Birla Group, is redefining the landscape of modern fashion retail by strategically catering to the distinct preferences of Gen Zs and Millennials. Spearheaded by Prashanth Aluru, CEO and Co-Founder, TMRW’s portfolio includes dynamic brands like Bewakoof, Wrogn, Nobero, amongst others, each designed to address unique lifestyle and fashion aspirations. Through a blend of data-driven insights, innovative marketing strategies, and an omnichannel presence, TMRW is not only meeting the evolving demands of consumers but also setting new benchmarks in agility, creativity, and consumer engagement.

Crafting Distinct Fashion for Gen Z and Millennials

"Each brand in our portfolio is distinct, both in its DNA and the consumer segment it targets," said Aluru. "At TMRW, we are fundamentally a house of brands designed to resonate with Gen Z and Millennials. That said the priorities and preferences of a Gen Z-focused brand are quite different from those of a Millennial-focused brand. Understanding and reflecting these nuances is what shapes our strategy."

Bewakoof has been one of the OGs in the space, leading the charge on pop culture and fandom that truly resonates with GenZs. "For this audience, fashion isn’t just about clothing; it’s about identity and community—a way to express the pop culture they connect with and the fandoms they belong to. To cater to this, Bewakoof leans heavily into moment marketing. For instance, when Chandrayaan became a national moment of pride, Bewakoof reacted swiftly, launching a campaign in just two days to celebrate India's historic achievement. These timely, culturally relevant initiatives keep the brand deeply connected to its audience," he explained.

Aluru emphasized that the brand extends beyond fashion, fostering creative collaborations that amplify self-expression. "Recently, we collaborated with music creators on a platform called Spotlight. The idea was to break through the Instagram clutter by offering something unique—an intersection of music and fashion that allows for artistic expression in diverse forms."

Speaking about Wrogn, Aluru highlighted its evolution alongside its brand ambassador and co-owner, Virat Kohli. "When Wrogn signed Virat, he was an emerging cricketer, still carving his place in the sport. Today, with nearly 300 million Instagram followers, he’s one of the top five athletes globally. Virat’s journey has naturally influenced Wrogn’s evolution, but the brand isn’t just about bringing his personality to life. It’s about solving for Millennials—those slightly older than Gen Z who’ve perhaps moved on from Marvel, Disney, and Anime fandoms, yet still seek to stand out in their peer groups."

Wrogn positions itself as a breakaway, fashion-focused brand that caters to Millennials. He added, "It’s not about being a trendsetting Gen Z brand but rather offering Millennial consumers a sense of distinctiveness and individuality."

Describing Nobero, Aluru introduced the term "fash-leisure"—a concept the brand has trademarked. Nobero is a fashion-forward athleisure brand that speaks to the Millennial traveler persona. It’s for those who value utility, minimalism, and functionality, whether it’s for an airport look or a resort look. Post-COVID trends have significantly shaped Nobero’s approach. "We’ve seen a phenomenal shift in how people prioritize travel, and Nobero aligns perfectly with this change. Travel is the end-use case, but the brand’s focus is on how you present your fashion identity in those moments. It’s all about offering a modern, understated aesthetic that combines comfort and sophistication for the socially active traveler," he highlighted.

Through these brands, TMRW demonstrates its ability to cater to distinct audience needs while staying deeply rooted in the cultural zeitgeist.

Digital-First, But Not Digital-Only

Aluru emphasized TMRW’s commitment to being digitally native while acknowledging the importance of omnichannel presence. "We’re a digital-first company, but that doesn’t mean we’ll remain confined to digital," he explained. "At the end of the day, a channel is just a means to an end. Our goal is to be wherever the consumer is shopping. And while Gen Z and Millennials are heavily engaged online, they also shop offline in significant ways."

When it comes to offline retail, TMRW approaches it with a fresh perspective. Being backed by the Aditya Birla Group, the brand has a deep understanding of how offline journeys have unfolded for national brands that are leaders today. “But our outlook is fundamentally different. For us, offline is not just about transactions—it’s about engagement," Aluru stated. "That’s why we invest in D2C and offline as a unified understanding of the consumer. This knowledge translates seamlessly to platforms like Myntra, Ajio, or Flipkart, but D2C and offline are where we own the channel, the engagement, and the consumer relationship."

Data-Driven Approach to Fashion Trends

Fashion has always wrestled with the dual challenge of managing inventory on one side and responding to constantly changing trends on the other. From the beginning, the brand has adopted a tech and data-science-led approach to tackle this Holy Grail problem.

Aluru emphasized the critical role of technology in addressing these challenges. "We’ve invested heavily in tech and data science across the fashion value chain—from trend spotting to demand sensing and ensuring a constant launch rhythm. Today, trends are changing at a much faster pace than ever before, and keeping up requires more than just intuition—it demands precise, data-driven insights."

"What’s critical for us is delivering freshness and newness every month," he continued. "Fundamentally, the value proposition for the consumer is that what they see this month isn’t the same as what they saw last month. Achieving this level of high-frequency launches requires a delicate balance. While not every brand needs to adopt the full fast-fashion model, there’s an element of agility and speed that’s now critical across categories."

Data remains at the heart of TMRW’s operations. "Our approach ensures that every decision is grounded in consumer feedback," asserted Aluru. "For instance, when we launch a product, we know within two weeks what’s flying and what isn’t. This real-time insight allows us to pivot quickly, whether that’s scaling up a hit product or phasing out one that doesn’t resonate."

"The pace of change today demands not just creativity, but also precision and agility. For us, it’s about blending the art of fashion with the science of technology to deliver the best possible experience for the consumer," he added.

Building an Agile Supply Chain

TMRW has developed an agile supply chain. "The key is to operate with low lead times and minimal order quantities (MOQs) while maintaining the ability to quickly launch new products," Aluru explained. "The consumer doesn’t care about what’s happening in your backend—they only care about the freshness and uniqueness of what’s available. And to achieve this at scale, AI and data science are indispensable. Humanly, it’s impossible to operate at this cadence without those capabilities."

Reflecting on TMRW’s origins, Aluru shared, "Even before we achieved revenue milestones, we prioritized building a strong tech and data science team. This was back in our first year of inception, in 2022. In some ways, we joke internally that not knowing fashion is better than knowing fashion, because it forces us to rely entirely on what the consumer tells us. The data reveals what works and what doesn’t within just two weeks of launch."

Quick Commerce in Fashion

"Quick commerce in fashion is still in its early days, but it’s an exciting space to watch," highlighted Aluru. The entry of platforms like Myntra into quick commerce is certainly encouraging, as it will help accelerate the adoption of this model. However, quick commerce is less about the category itself and more about solving specific use cases.

Aluru explained how quick commerce in fashion is evolving along two distinct spectrums. "On one end, you have Gen Z consumers who often seek instant solutions for last-minute needs. Take the recent Manyavar campaign with Zepto, for instance. It portrayed a scenario where someone, late for a wedding, quickly orders a Manyavar outfit on Zepto and shows up looking the part. For this demographic, quick commerce addresses spontaneous occasions—be it a date, a party, or an event. It’s a natural extension of fast fashion, tailored to meet the immediate needs of younger consumers."

At the other end of the spectrum, Aluru identified utility-driven use cases that align well with quick commerce. "Here, it’s about meeting repeat and practical needs rather than high-fashion demands," he noted. "For example, categories like innerwear, activewear, or athleisure are perfectly suited for this model. These are items that consumers often need urgently and regularly."

He also highlighted an emerging trend tied to events. "Look at what Adidas did during the World Cup—they scaled the delivery of sports jerseys across India to meet high demand. This showcases how quick commerce can cater to time-sensitive and highly engaging categories. It’s not just about utility but also about tapping into cultural moments and consumer enthusiasm."

Leveraging Tech to Overcome Retail Challenges

One of the key challenges that Aluru observed in retail is understanding footfall and conversion within stores at scale. "While there are several point solutions available, nobody has truly cracked it across the board. For instance, I’ve heard that Lenskart does a decent job of analyzing consumer walk-ins and conversions, but it’s still very much a work in progress for the broader industry."

"Another big area is inventory flow and the replenishment-refresh cycle," he explained. "Traditional retail typically relied on seasonal updates—spring-summer or autumn-winter—but that approach is quickly becoming outdated. Stores now need to remain current, with newness and freshness coming in almost weekly, or even biweekly. This means understanding what’s selling and replenishing faster, while also pulling back unsold inventory and replacing it with something new."

He believes the solution lies in leveraging technology at scale. "There’s so much data across different clusters in the country, but making that process automated and AI-driven is a massive opportunity. It’s about having the agility to respond to trends dynamically, ensuring the store stays relevant to the consumer at all times."

Aluru also identified pricing as a critical area for innovation in retail. "Pricing has become far more complex, especially as brands operate across multiple channels—be it marketplaces, their own D2C platforms, or offline stores," he noted "The dynamism of pricing is a huge challenge. Imagine the daily pricing decisions that need to be made based on competition, consumer demand, and other factors. Automating these decisions through AI, rather than relying on human judgment, is an area ripe for disruption."

In conclusion, Aluru highlighted the interconnected nature of these challenges. "From footfall analytics to inventory management and dynamic pricing, there are significant opportunities to bring automation and AI into retail. These innovations could unlock new levels of efficiency and engagement for the industry," he added.

A refreshing shower can lift your mood instantly. The right body wash can make it even more enjoyable. In India, there are many options for every skin type and need. From gentle cleansers to moisturizing formulas, there’s something for everyone. Some brands focus on natural ingredients, while others offer luxurious fragrances. Whether you want a soothing experience or an energizing one, the right body wash can do wonders. Popular choices include eco-friendly, cruelty-free, and dermatologist-approved products. Let’s explore the 8 best body wash brands in India and discover what makes each of them special.

Check more: 7 Best Herbal Shampoo Brands in India (2025)

8 Best Mascara Brands in India You Must Try

List of the 8 Best Body Wash Brands in India

Here’s your complete guide with 8 best body wash brands to smell good all day long. 

Read more: 7 Best Face Serum Brands in India for Glowing Skin

10 Best Skincare Brands in India for Glowing Skin

1. The Body Shop: Sustainable Luxury for Your Skin

The Body Shop is celebrated for its commitment to cruelty-free beauty. Their body washes contain natural oils that leave your skin soft and smooth. The refreshing scents, like satsuma and moringa, elevate your shower experience. They are free from harmful chemicals, making them suitable for sensitive skin. The brand’s focus on sustainability reflects in their eco-friendly refill stations and packaging.

Why It’s Loved:

• Made with 100% vegan ingredients.
• Rich lather and long-lasting fragrance.
• Environment-friendly packaging.

2. mCaffeine: India’s First Caffeine-Infused Body Care Brand

mCaffeine's body washes are crafted with coffee extracts that boost blood circulation and improve skin texture. The gentle exfoliation from coffee granules removes dead skin cells. Ingredients like vitamin E and aloe vera offer added hydration and protection. The energizing aroma lingers long after your shower, keeping you fresh. mCaffeine is also PETA-certified cruelty-free.

Why It’s Loved:

• Paraben-free and dermatologically tested.
• Leaves skin smooth and refreshed.
• Signature coffee fragrance to kick-start your mornings.

3. Mamaearth: Nature-Inspired Skincare

Mamaearth body washes are enriched with plant-based ingredients like neem, honey, and aloe vera. They are free from silicones, sulfates, and artificial dyes, ensuring no irritation. Mamaearth’s biodegradable formulations make them eco-friendly. Their child-safe body washes cater to young users too. The delightful natural scents offer a soothing bathing experience.

Why It’s Loved:

• Made safe-certified, ensuring no harmful chemicals.
• Gentle yet effective formulas.
• Environmentally conscious brand with recyclable packaging.

4. Dove: Synonymous with Gentle Care

Dove’s body washes not only cleanse but also replenish lost moisture with their unique 1/4 moisturizing cream formula. The soap-free composition ensures a mild cleanse without stripping natural oils. Options like lavender and oatmeal variants provide a calming touch. Dove's care extends to its commitment to ethical sourcing and minimal environmental impact.

Why It’s Loved:

• Dermatologist-recommended for sensitive skin.
• Contains moisturizing milk for smooth skin.
• Subtle, soothing fragrances.

5. Lux: Classic Elegance in Every Drop

Lux offers a sensory delight with its beautifully crafted floral and fruity fragrances. Their body washes come enriched with essential oils that leave the skin silky. Lux’s new collection, infused with exotic flower extracts, creates a spa-like experience at home. The brand is ideal for anyone seeking luxury without overspending.

Why It’s Loved:

• Affordable and easily available.
• Creates a rich, creamy lather.
• Signature floral fragrances that linger.

6. Nivea: The Perfect Blend of Care and Fragrance

Nivea’s body washes include innovative ingredients like bamboo extracts and sea minerals for deep cleansing. They are designed to maintain your skin’s natural pH balance. Seasonal favorites, such as winter and summer-specific variants, ensure year-round comfort. Nivea also offers men’s body washes, specially formulated for rougher skin types.

Why It’s Loved:

• Trusted for its moisturizing benefits.
• Refreshing fragrances for all-day freshness.
• Budget-friendly without compromising on quality.

7. Be Bodywise: Dermatologist-Approved Solutions

Be Bodywise offers solutions-focused body washes tailored for acne-prone, dull, or uneven skin. Their minimalist formulas focus on active ingredients like niacinamide and glycolic acid for visible results. Free from harsh surfactants, they are gentle on the skin’s barrier. The brand caters to modern needs with its sleek and compact packaging.

Why It’s Loved:

• Formulated by dermatologists.
• Free of parabens and sulfates.
• Tackles specific skin issues effectively.

8. Fiama: A Splash of Fun and Fragrance

Fiama’s gel-based body washes are enriched with exotic natural extracts like Brazilian orange and patchouli. Their unique skin-conditioner beads provide extra hydration with every wash. The fun, vibrant packaging adds a cheerful vibe to your bathroom. Fiama also offers body washes in eco-friendly refill pouches, encouraging sustainable habits.

Why It’s Loved:

• Fun, fruity fragrances.
• Affordable and widely available.
• Suitable for all skin types.

Why Body Washes Are Better Than Soaps

Body washes are more hygienic and nurturing than traditional soaps. They are easier to use, especially for sensitive or dry skin, and often contain additional skincare benefits like moisturizers and antioxidants.

How to Choose the Right Body Wash for Your Skin

1. For Dry Skin: Opt for moisturizing body washes with shea butter or coconut oil.
2. For Oily Skin: Look for gel-based or exfoliating options with ingredients like salicylic acid.
3. For Sensitive Skin: Choose fragrance-free and hypoallergenic formulas.

Glow Up!

The right body wash can change your skincare routine. It keeps your skin clean and healthy. Whether you want a luxurious feel or a fun, fruity fragrance, there’s something for everyone. The Body Shop offers eco-friendly, premium options. Fiama brings vibrant colors and playful scents. Each brand has its own unique features for different needs. Some focus on natural care, while others are perfect for hydration. Picking the right one can make every shower feel special. Explore these 8 top body wash brands and find the one that suits your skin. Enjoy a fresh and relaxing bathing experience daily!

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Belgian beers are popular globally because they are the product of the traditional brewing process and unique taste. Beer lovers in India have slowly started to understand and patronize these special beers; hence there is a Belgium beer brand in almost every part of the country. This article pertains to some of the best-recognized Belgian beer brands launched in India and gives beer lovers a flavor of Belgium’s finest right in their country.

Also Read: Top 7 Coffee Liqueur Brands in India: A Perfect Blend of Coffee and Spirits

Beer Market Space in India and Belgian

Belgium's Beer Market

In the year 2025, the total alcoholic drinks market in Belgium will be at $13.14 billion. This comprises $5.848 billion from home sales and $7.295 billion from out-of-home sales. 

Belgium's beer market has been described by a strong beer culture, Trappist breweries and tourism. Trappist beers are monastic beers produced by the monks in the monasteries and tend to be authentic. 

Chimay and Delirium are some of the Belgian beers that entered India in the year 2017. Hema Connoisseur Collections Pvt. Ltd., the importer and distributor of international liquor brands, imports and markets these beers in India.

India's Beer Market

According to the report, the Indian beer market will reach $15.1 billion in terms of revenue by 2025. This comprises $12 billion for home sales and $3.2 billion for out-of-home sales. 

Read More: Top 8 Celebrity-Owned Alcohol Brands Available in India 

Why is Belgian Beer Famous?

• Variety of styles: Belgian breweries offer a very wide variety of beer styles, carefully categorized according to light blond ales, dark complex stouts fruited beers and sour beers as well as high alcohol beers. 
• Trappist beers: Two of the famous beers produced in Belgium are made under strict Trappist vows through Trappist monks within monastic breweries. 
• Strong brewing culture: Beer has a long tradition in Belgium, and in addition to the abovementioned Trappist beer, much importance has been attached to the quality of beer by emphasizing craftsmanship, so beer production in Belgium can be characterized by high activity and popularity of small breweries. 
• UNESCO recognition: Belgian beer culture has been listed on UNESCO's list of immaterial cultural heritage. 

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Best Belgian Beer Brands

1.  Chimay

Scourmont Abbey, Chimay Brewery is one of six Trappist breweries in the world of Belgium. Taking it up to the next level, the monks produce four unique beers- Chimay Rouge, Bleue, Blanche and Chimay 150 with resources: water sourced from the abbey’s wells. They brag the fact most of the profit they make is donated towards charitable organizations. Chimay beers are brewed and prepared for bottle reference, meaning that their quality gets better over time.

Beer Varieties: 

• 150 Strong Blond Beer
• Triple Blond
• Gold Blond
• Red Brown
• Blue Dark Brown
• Grande Reserve Barrel Fermented

Key Characteristics: 

• Brewing: Chimay beers are produced by monks in a monastic that has sources of water well in the monastic area. 

• Label: Chimay beers share this name on a “Trappist” label, this means that the beer is brewed inside the abbey or close to it and the monks oversee the process.

• Maturation: Chimay beers just spend some time in maturation to go for refermentation in the bottle which takes time that can be stretched to several years.

2. Delirium

Deliriums is a famous beer brand the Brouwerij Huyghe which is a Belgium-based brewery situated in Melle that was founded in 1906. Its main product is Delirium Tremens which is a blond ale with 8.5 percent alcohol content and the appearance of a stylized fruit with a peel and this bottle resembles an old ceramic jug. It also sells Delirium Nocturnum; it is a dark beer with quite a complex taste and Delirium Red; which is a Belgian Strong Ale beer with an alcohol percentage of 8 percent. 

Beer Varieties:

• Delirium Tremens
• Delirium Nocturnum
• Delirium Argentum
• Delirium Red

Key Characteristics: 

• Color: Pale blond with a fine and steady foam layer 
• Smell: Weakish sweet malt holding small alcohol and spicy tinge 
• Taste: A unique speckled pale ale having the sugar wash, honey, ginger touch, and traces of citrus.

3. Hoegaarden

Hoegaarden is an unfiltered beer of the Belgian Witbier category and it comes with an Alcohol by Volume of 4.9 percent Originating from the village of Hoegaarden the brewer's monks began brewing this beer as early as 1445 and the beer contains the spices of coriander and the zest of an orange. This cloudy, full-bodied brew having a foamy head is brewed through a double brewing process that has been finned over the centuries.

Beer Variants: 

• Hoegaarden White
• Hoegaarden Rosee
• Hoegaarden Grand Cru

Key Characteristics:

• Serving: Hoegaarden is traditionally drinking from its uniquely shaped hexagonal glass and most often garnished with a slice of orange or lemon.
• Aroma: The Lager beer has a bright smell of fruit, citruses, bubble gum and banana peel is evident on the nose. It also contains subtle suggestions of herbs as well as spices including coriander, clove and black pepper. 
• Taste: Hoegaarden has a subtle flavor, non-carbonated and weakly flavored, a little sweet and sour. It has a medium body and a slight creamy texture with herbal and spices notes, and fruity and citrus notes on the second taste note. The finish is crisp and dry. 

4. Crofters 

Crofters Belgian Wit is a non-alcoholic beer that is brewed at Adhar Beverages in Mumbai. It entails natural ingredients with limited sugar, and provides a malty sweet flavor and fragrance, with no added colors or preservatives. Said to be best when served chilled, Crofters allows the beer connoisseur to enjoy the genuine article alongside all the sensations without the alcoholic consequences.

Beer Variations:

• Belgian Beer
• Strawberry Beer
• Peach Beer
• Cranberry Beer

Key Characteristics: 

• Taste: It has a nice, tropical taste, is slightly malted and has a rather nice rich and complex scent.
• Ingredients: Carbonated water, sugar, malt, hops lactic acid and a class II preservative Allowed bitterness.
• Preparation: Alcoholic and non-alcoholic, mostly served chilled or bottled cold.

5. Struise

De Struise Brouwers is an independent Belgian microbrewery started in 2001 by Urbain Coutteau & Philippe Driessens which started brewing its own beers while operating an ostrich farm. Situated in the picturesque village of Oostvleteren this brewery specialises in the production of barrel-aged beers as well as successes such as Black Albert Stout and the sumptuous mildly festive Belgian Dark Strong Ale that is Pannepot.

Beer Variations: 

• Struise Witte
• Struise Rosse 
• Struiselensis
• Pannepot Grand Reserva and many more 

Key Characteristics:

• Craftsmanship and Innovation: Each beer's distinctive style is administered to ensure that it develops that special and unrepeatable taste.
• Global Recognition: Constant victories in the international beer festivals ensure De Struise Brew became the epitome of the craft beer market.
• Variety and Complexity: Featuring: fruity, effervescent saisons; robust stouts and barrel-aged specialities and much more!

The Brewing Culture

Some Belgian beers have gained massive popularity in India to provide beer lovers with a new brewing standard. Due to the uniqueness of their style and true taste, these beers help to enrich beer culture in the country up to date. Since Indian consumers are looking for premium products, brands like Belgian beers are expected to continue as the beer of the year.

Olive oil is more than just a cooking ingredient now; it’s a lifestyle choice. Packed with nutrients, it is a healthy addition to every kitchen. From improving heart health to giving glowing skin, its benefits are impressive. Its versatility makes it perfect for cooking, salads, and even beauty routines. In India, olive oil is gaining popularity for its health benefits and unique taste. Whether you are a fitness enthusiast or a home chef, choosing the right olive oil matters. Here’s a list of the 7 best olive oil brands in India that offer top quality, great flavor, and value for money.

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List of the 7 Best Olive Oil Brands in India 

Here is your sign to switch to a healthy lifestyle with these top brands who are acing the industry.

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 1. Jivo

Jivo is one of the most popular olive oil brands in India. Known for its high-quality products, the brand ensures affordability without compromising on health benefits. Jivo’s olive oil is imported from Spain and Italy, ensuring authenticity. The brand focuses on producing heart-friendly oils. High in antioxidants, Jivo olive oil is excellent for boosting immunity.

2. Del Monte

Del Monte is a globally recognized brand offering premium olive oil in India. Its oils are packed with the goodness of Mediterranean olives. Del Monte’s olive oil is known for its light texture, which makes it suitable for Indian cooking. Their oils are cholesterol-free and trans-fat-free. Del Monte ensures its oils are rich in healthy fats, making them perfect for weight management.

3. Tata Sampann Olive Oil

Tata, a trusted household name in India, brings quality olive oil under its Sampann range. Known for its commitment to purity, Tata olive oil is perfect for healthy cooking. Tata Sampann Olive Oil is made from premium olives and follows stringent quality checks. It is great for daily cooking needs. Tata olive oil is budget-friendly and perfect for Indian households looking to make a healthy switch.

4. Oleev Active

Oleev Active is a modern brand designed for health-conscious individuals. It combines innovation and quality, making it a favorite among fitness enthusiasts. Oleev Active Olive Oil comes with ACTIVOX, a unique formula designed to reduce cholesterol levels. Its innovative blends make it ideal for Indian cooking while keeping the food light and healthy.

5. Figaro

Figaro is a heritage brand that has been synonymous with olive oil in India for decades. It is trusted for its consistency and quality. Figaro olive oil is made using cold-pressed methods, ensuring the retention of nutrients. The brand is known for its mild flavor and aroma. Figaro is free from any artificial additives, making it a safe choice for health and beauty.

6. Borges

Borges is a global brand that brings authentic Mediterranean flavors to Indian kitchens. Its olive oil is highly rated for quality and taste. Borges ensures its olive oil is 100% natural and made from carefully selected olives. Borges focuses on sustainability, ensuring eco-friendly production practices.

7. Hamdard Pomace Olive Oil

Hamdard, known for its legacy in health products, offers a reliable pomace olive oil perfect for Indian households. Hamdard Pomace Olive Oil is specifically designed for high-heat Indian cooking. It retains the benefits of olive oil while being light on the stomach. The brand offers value for money and is a trusted name in health and wellness.

Why Indians Love Olive Oil

1. Health Benefits: Olive oil is packed with antioxidants and healthy fats, making it great for heart health and weight management.
2. Versatility: Whether you want to cook, bake, or make a salad, olive oil works for everything.
3. Beauty Uses: Many use olive oil for glowing skin, shiny hair, and as a natural moisturizer.

Specialty Flavours to Explore

Some brands, like Borges and Oleev Active, offer infused olive oils with garlic, basil, or chilli flavors. These are perfect for adding a gourmet touch to your meals.

Quick Comparison Table

Tips for Buying Olive Oil

1. Look for labels like "extra virgin" for the highest quality.
2. Check the acidity level – lower is better.
3. Opt for brands with certifications like organic or cold-pressed.

A Healthier Tomorrow

Incorporating olive oil into your daily routine is a small step toward a healthier lifestyle. Whether you use it for cooking, drizzling over salads, or even for skincare, olive oil offers countless benefits. The brands listed above ensure quality, flavor, and versatility, catering to both your health and taste preferences. Switching to olive oil isn’t just about making your meals healthier; it’s about embracing a more wholesome and nutritious way of life. Choose the right olive oil for your needs and take a step toward better heart health, glowing skin, and overall wellness. Start today – your body will thank you tomorrow!

From late-night shopping binges to the explosive rise of K-beauty, and a revolution in fashion choices, the trends that have taken over the Indian market and shaped consumer habits are myriad, and yes, some of them, quite surprising. Nykaa recently launched the Nykaa Trends Report for 2024, and this year’s findings are nothing short of fascinating!

Beauty Trends that Ruled

Late-Night Shopping Frenzy

Night owls dominated beauty shopping, with a 60% spike in purchases during late hours. Lipsticks, serums, and sheet masks led the charge, proving irresistible to midnight indulgences. This trend highlights a shift in how consumers prioritize self-care, with night-time routines becoming sacred rituals for many.

Lipstick Love

Nude, red, and brown lipsticks stole the spotlight. The trend reflects the growing preference for versatile and long-lasting formulas that cater to both day and night looks. The rise in creative eye makeup signals a newfound love for bold experimentation among Indian beauty enthusiasts.

K-Beauty Craze Continues

Korean beauty brands surged 2.5X faster than Nykaa’s platform average. Favorites included COSRX, TONYMOLY, The Face Shop, and LANEIGE – solidifying K-beauty’s firm grip on Indian skincare routines. Products like sheet masks and hydrating essences have become staples, catering to the Indian consumer’s demand for glass-like, radiant skin.

Global Glam

International brands like Sol de Janeiro, Beauty Of Joseon, and e.l.f. Cosmetics gained traction, growing 1.5X faster than average, as Indian consumers embraced global beauty trends. The allure of cult-favorite products and innovative formulations has opened doors for cross-cultural beauty exchanges.

Men Embrace Luxury

Luxury fragrances from Dior, Clinique, Davidoff, and YSL became must-haves for male shoppers, with one sold every 10 minutes. Men’s skincare favorites included Kama Ayurveda, Kiehl’s, and Clinique, marking a significant shift in men’s grooming habits towards premium products.

The Rise of Skincare Routines

Cleanse, Serum, Moisturizer, Sunscreen routine saw a 30% increase in adopters, reflecting a shift towards comprehensive skincare. Consumers are now prioritizing ingredient-driven solutions, with a focus on long-term skin health.

Gifting Galore

Valentine’s Day topped gifting occasions, with Victoria's Secret perfumes, Bath & Body Works lotions, and M.A.C lipsticks being customer favorites. Interestingly, Wednesdays emerged as the most popular gifting day, signaling midweek pick-me-ups for loved ones.

Trending Ingredients

Searches for Peptide Booster Serum, Alpha Arbutin, and Ceramide Mochi Toners spiked by 150%, reflecting a rising interest in targeted skincare solutions for texture, brightening, and hydration. The ingredient-first approach is reshaping how consumers choose their skincare products.

Fast and Far Deliveries

A customer in Mumbai got their facewash delivered in just 10 minutes, while a lipstick traveled 2,854 km to Srinagar. And for those who forgot their sunscreen in the Andamans, Nykaa made sure it arrived just in time! The brand’s logistics efficiency continues to impress.

Expanding Footprint

Nykaa opened 53 new stores across 36 cities including Agartala, Jabalpur, Rourkela, and Ajmer – strengthening its retail presence across the country. This expansion highlights Nykaa’s commitment to bridging the gap between digital and physical retail.

A Look at Fashion Front-Runners

Co-ord sets continue to dominate, blending Indo-western designs with casual separates. Tikhi Imli’s embroidered co-ords and Twenty Dresses' bold color-blocked styles stood out, showcasing the versatility of this trend. From satin slips to tailored shirt dresses, midi dresses led the charge. Top favorites included Mabish by Sonal Jain’s draped dress and Fablestreet’s satin green slip. Midi dresses have become a wardrobe staple for both casual and formal occasions. Anarkalis retained their timeless appeal, remaining a go-to for traditional Indian wear lovers. The blend of modern silhouettes with classic designs continues to captivate shoppers.

Nykd bras by Nykaa continue to rule the innerwear market, emerging as bestsellers. This reflects a growing preference for comfort-driven choices in fashion. Social media darling CIDER gained immense popularity, offering must-have ruched dresses and pleated pants. The brand’s Instagram-friendly designs cater perfectly to Gen Z and millennials. Trends like waistcoats, off-shoulder tops, and wide-leg jeans surged, driven by Instagram influencers. Social media continues to shape how consumers discover and adopt new styles.

Delhi shoppers leaned towards kurta sets while Mumbai embraced co-ords, and Bengaluru chose lehengas. These regional preferences highlight the diversity in Indian fashion sensibilities.

Festive shopping isn't just for women—men are making bold style statements too. Two sherwanis, each valued at Rs 3 lakh, were snapped up in Siliguri and Mohali. Jaipur saw increased demand for stylish jackets, while Mumbai experienced a notable rise in the purchase of elegant kurta sets.

Women are meticulous shoppers, browsing 70% more products before making a purchase. Men, on the other hand, enjoy a quicker, no-wait experience, showcasing distinct shopping behaviors between genders.

Move over Gen Z—infant fashion is the fastest-growing category! The little ones are catching onto trends earlier than ever, with stylish babywear becoming a booming market segment.

Nykaa Fashion delivered a Forever New blazer in under 3 hours. Why step out when fashion can come to you this fast? The emphasis on speedy delivery is reshaping expectations for online shopping.  The shopping spree doesn’t stop at sunset—30% of purchases happened post 8 PM, with shoppers spending 65% more at night than during the day. Nykaa’s late-night promotions have clearly struck a chord with its audience.

It is hard to find a sweet, bitter, sour, and maximized drink, their roasted, coffee, chocolate, and warm spices top the list of favorite spirits among bakers. Coffee liqueurs bring the bitter taste of caffeine together with the heating effect of alcohol to make the basis for some of the most famous cocktails.

Recently in India, coffee liqueur has been added to turn plain cocktails into exotic ones. These coffee liqueur brands are rich in the flavor of vanilla, cinnamon, and herbs to provide a unique smooth punch that can make every home lively, great for parties, or a great cocktail for the nightcap.

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What Is Coffee Liqueur?

A sweet alcoholic beverage made from coffee beans and sugar, often with other additions such as chocolate, cinnamon, vanilla, and a distilled spirit, commonly rum, vodka or brandy. Flavored and complex coffee taste accompanied by sweet and bitter undertones.

Coffee liqueurs predate the invention of the espresso machine which was invented in the 19th century. In the past, liqueurs were taken clinically by numerous cultures of the world. The history of coffee liqueur production started in the Middle Ages, the first coffee liqueur was created by a French monk, although the date is also unknown.

Alcohol Content

• Coffee liqueur is of comparatively moderate alcoholic strength; it contains 15-30 percent of alcohol by volume.
• The spirit base improves the taste of the coffee yet maintains relative softness to the palate of the drink.

Taste and Serving

• The taste is non too sweet, yet it has a robust taste and one cannot help but note the undertaste of coffee in the spirit base.
• The drink can be served, pure and unadulterated over ice or can substitute coffee liqueur in Espresso Martinis and other cocktails like Mudslides or can be used in desserts to give the ‘kick’.

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Best Ways To Have Coffee Liqueur 

There a several ways to consume coffee Liqueur, here are some:

• Neat: Coffee liqueur may be consumed neat in a shot or when warmed with the aid of hot water in a tumbler or glass a few drops at a time, but more commonly it is enjoyed with ice. 
• In Cocktails: Coffee liqueur is integral to some of the most famous alcoholic beverages in the world; the Espresso Martini, the White Russian, the Black Russian and the Mocha Martini. Cream liqueur gives a drink a creamed coconut flavor, the coffee liqueur provides an intense coffee flavored taste to cocktails. 
• With Ice Cream: Coffee liqueur may be taken with ice cream. 
• After meals: Coffee liqueur can be recommended as a dessert stimulating the work of the digestive system. 

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Best Coffee Liqueur Brands in India 

1. Kahlua

Kahlua origin dates back to 1936 and it originated from Veracruz City Mexico, is a coffee liqueur manufactured from 100 percent Arabica coffee and rum. Because of its intense, heavy-bodied character, it is slowly and steeped in some of the most famous cocktails, the White Russia and Espresso Martini. They have embraced sustainability hence they sourced their coffee from the farmers in a proper manner. Now owned by Pernod Ricard, it is the largest-selling coffee liqueur in the entire globe.

Key Characteristics: 

• Flavor: It has a satisfying bitter taste of black coffee, subtle notes of vanilla, forces like chocolate, and butter taste, and also a touch of exotic spicy sweetness. 
• Color: Kahlua is dark brown, like brewed coffee. 
• Ingredients: Kahlua is created using rum, sugar, Arabica coffee, vanilla and caramel. 
• Alcohol by volume (ABV): Actually, it is20 percent in the United States but 16 percent in Canada and UK. 
• Versatile: It can be consumed in cocktails, in coffee, with tonic, with lemonade or any non-alcoholic beverage of your choice.

2. Quaffine

Quaffine is India’s first cold brew coffee liqueur made from high-quality Arabica beans sourced from Chikmagalur, Karnataka. This product was awarded a gold at the 2023 San Francisco World Spirits Competition and degustes coffee fudge, caramel and chocolate. Hailing herself as a ‘Versatile Woman, Quaffine can be consumed neat, mixed, and even added to desserts. It also contains less sugar and no other additives that are not good for your health and states that it offers an exciting, luxurious taste in every cup.

Key Characteristics: 

• Ingredients: Quaffine is prepared with single-origin coffee beans roasted to various medium-dark profiles and is not flavoured or sweetened. 
• Brewing method: Quaffine is produced using the cold brew technique, a process that involves the use of cold or room temperature water to steep ground coffee for 12-24 hours. This method leads to a coffee with lower acidity and lower tannins and a better arbitration of flavours. 
• Tasting notes: Quaffine has the flavors of coffee, chocolate, roasted nuts, raisins, dates and butterscotch. It contains the authentic taste of coffee, softly sweetened and has a rather long aftertaste with a warm spicy-sourish bitter note. 

3. Old Monk Coffee

Old Monk Coffee is also characterised by a warm and welcoming aroma and moderate taste. The caramels have got undertone of caramel, Choco flavour and a slight hint of vanilla, thus giving out strong feelings. The combination of the coffee and rum is done so well that this is ideal neat or on the rocks. Contrary to other types of flavored rums, it is well-tempered, which creates an excellent pre-dessert or post-dinner beverage that turns any event into a bit more special.

Key Characteristics: 

• Aroma: A coffee taste that is rich with a caramel and vanilla glance
• Taste: A clean yet rich complexity of flavor profiles such as molasses, toffee, and especially dark chocolate.
• Mouthfeel: A smooth, velvety mouthfeel.
• Finish: This wine has a relatively long diol and a hint of sweetness; the major aftertaste remains that of coffee and oak.

4. Bira Malabar Stout 

Bira 91 Malabar Stout Indian Coffee is a special coffee flavoured stout made using freshly roasted coffee beans sourced from the Malabar region of India. It has a full-body flavor, similar to chocolate, a hint of caramel and a walnut aftertaste. Due to its very smooth, velvety mouthfeel and having a palate much lighter than most stouts it provides coffee-like cold brew. They are brewed from roasted malts, oats, and hops and contain 4.2 percent ABV which makes this beer a valued innovation variety of stouts.

Key Characteristics: 

• Ingredients: Two-row barley, flaked wheat, melano malt, lactose, blue tokai coffee blend, roasted rye, cara blond malt and black malted white while using Indian coffee from Malabar, melano malt, blue tokai coffee blend, roasted rye, cara blond malt and black malted. 
• Palate: Tastes less under the tongue than most stouts 
• Pairing: Pairs well with desserts

5. Bandarful

Bandarful is an afforded cold-brew coffee liqueur manufactured in India by using locally procured natural resources such as the Ratnagiri estate’s medium-dark Arabica beans and the Himalayan spring water. Being an alcoholic beverage, it has an ABV of 25 percent; and contains 25g of sugar per liter with a robust taste. Aged for over 22 hours, Bandarful is derived from the Himalayan langur; The brand is best savoured neat, on ice, mixed into cocktails, or even over desserts. It also has a beautiful design in its packaging.

Key Characteristics: 

• Brewed for over 22 hours
• Foundation: a perfect blend of medium dark single estate Arabica coffee beans, hyperlocal rice, and Himalayan spring water.
• Himalayan Langur: Bandarful is a beautiful amalgam of all these hyperlocal elements, making this dessert drink different from its mass-produced contemporaries.

6. Ti Connie

Ti Connie Coffee Liqueur is a drink, that is rich and has the taste of freshly roast coffee beans. This product is brewed from the finest extracts of coffee and its specialities includea  smooth aroma with hints of sweet chocolate and caramel. In terms of alcoholic strength, it’s full-bodied and stocks a pleasant sweetness on the middle palate; and with a smoother texture, like a blend of espresso and cocoa. The coffee has a glossy finish and even after, the aftertaste is more of a coffee experience.

Key Characteristics: 

• Flavor: A coffee colour transparent spirit beverage with a rich, velvety creamy, and high-fined aroma having a taste profile of freshly roasted coffee beans. It also gives the impression of dark chocolate and caramel, the taste of espresso and the feeling of cocoa.
• Aroma: Coffee tastes with a first note of dark chocolate followed by caramel.
• Finish: Very creamy and silky and finished with a more than subtle coffee aftertaste.

7. Stanger & Son’s and Subko

Subko Coffee has partnered with Stranger & Sons to offer the FILTR Martini, the cocktail that embodies the best of the Indian coffee and botanical industry. This beverage has a rich, sweet, and buttery caramel and nutty smell, which brings out the warm and bready accented coffee and chicory flavor further supported by the smoky botanicals. If you want to measure it with coffee, stir it vigorously with ice so that it forms a foam on top of the glass, which makes each sip look like a party in your mouth, this is perfect for coffee lovers who like to add some class.

Key Characteristics: 

• Notes: Sweet caramel flavorings, natural and artificial chicory, botanicals 
• Preparation: Stir in the ice to release the aroma of the cocktail 
• Design: A striking design accompanied by a personalized fragrance spay addition 

Caffeinated Creations

India’s coffee liqueur scene offers a delightful array of flavors, from smooth, rich blends to bold, aromatic profiles. These liqueurs, crafted from locally sourced ingredients and innovative brewing methods, elevate cocktails, desserts, and after-meal drinks. Whether you prefer a classic concoction or a modern twist, there’s something for every coffee lover to enjoy.

Apparel Group India operates much like a traditional Indian joint family, fostering a sense of togetherness and shared purpose across its diverse portfolio. "We focus on creating a cultural ecosystem for our customers, blending global brands with the unique needs of the Indian market," said Tushar Ved, President of Apparel Group India.

"Whether it’s coffee with Tim Hortons, footwear, fashion, or our upcoming foray into the grocery supermarket space with Carrefour, our goal is to ensure that the target audience experiences the right brand, tailored to their evolving preferences."

Currently managing 12 brands in India, the group has ambitious plans to expand its portfolio by adding another five or six brands next year. This is part of its strategy to meet the rising consumer demand and align with India's increasing consumption trends. The past year alone saw the opening of 80 new stores across the country, underscoring its commitment to growth and innovation in the retail space.

Global Meets Local

The Indian consumer is evolving rapidly, bringing unique expectations to the table. “One thing we’ve realized in India is that the consumer is much more evolved. They want an international experience, but with an Indian twist,” stated Ved. “For instance, they want pizza, but with paneer on top. Or spaghetti, but infused with Indian masalas. It’s about Indianizing the international experience to align with their preferences.”

India’s retail landscape also poses distinct challenges and opportunities compared to markets like the Gulf. The presence of Kirana stores and the popularity of ultra-fast delivery platforms like Zepto and Blinkit are uniquely Indian phenomena. Meanwhile, the wedding season in India drives demand differently than Ramadan and Eid in the Gulf. “As a company, we have to evolve with these nuances while ensuring that the quality of products, the customer experience, and the level of service remain consistent—or even better,” Ved emphasized.

Drawing lessons from the Gulf, where the shopping experience is unparalleled, Apparel Group India aims to bring the same grandeur and sophistication to Indian retail. “The shopping malls in the Gulf are massive, and the experience is unbelievable. Indian consumers are now expecting similar scale and quality, and we are committed to delivering that,” he added.

This consumer evolution is also reflected in the demand for spacious, world-class stores and malls that offer both variety and convenience. By understanding and catering to these expectations, the company is setting a benchmark for delivering customized, high-quality experiences that resonate with the Indian audience.

Excelling with Timely, Impactful Collections

Apparel Group India has mastered the art of creating impactful capsule collections tailored to seasonal trends and customer interests. “When we launch a limited edition or capsule collection, it’s about timing and relevance,” explained Ved. “You have to understand what the customer needs and what’s happening in the world or in India—whether it’s the Diwali season, a movie launch, or the cricket World Cup. The key is aligning the product with the moment.”

A standout example of this strategy was the Barbie-themed footwear and handbag collection, launched in conjunction with the movie’s release in India. The collection debuted a week before the film’s release and was available only until a week after. “It was truly a limited edition, and the sell-through was phenomenal,” he shared. “We also ensured a complete experience—tying up with cinemas to market the products, hosting events, and even changing our store team uniforms to celebrate the theme. Every store was decked up to create an immersive Barbie experience.”

The success of such collections goes beyond just designing the product; it’s about orchestrating a seamless launch. This includes coordinating logistics to ensure timely availability, marketing in high-impact spaces like cinema theatres, and creating a buzz with themed events. “The idea is to celebrate the collection for a short, impactful period and then remove it from the shelves,” added Ved. “When we say ‘limited edition,’ we mean it—customers know they have only a short window to pick up the product, which drives demand and excitement.”

This approach highlights the importance of understanding market dynamics and leveraging cultural and seasonal moments to engage customers in meaningful ways, making each capsule collection a memorable experience.

Selectivity in Quick Commerce for Brands' Success

The rapid growth of quick commerce and omnichannel retail has brought both opportunities and challenges for brands. However, Ved emphasized the need for a strategic and selective approach. “Every brand must decide what they want to put on quick commerce—you can’t put your entire catalog there. Be selective, because, at the end of the day, you have to make money. Overextending your collection can create significant challenges in inventory management,” he explained.

For instance, in winter, there may be a spike in demand for jackets in certain regions, but fashion doesn’t solely thrive on impulse purchases. Ved advised brands to carefully curate offerings for quick commerce, ensuring they align with seasonal and localized demand.

Key Omnichannel Challenges and Strategies for Success

On the subject of omnichannel, Ved acknowledges its inevitability but warns of pitfalls. “You have to do omnichannel, but you must be very specific about how much and what you’re doing. My biggest challenge with omnichannel is supplying stock directly from retail stores. It compromises the in-store customer experience. For instance, marketplaces might show up anytime to collect or return stock, which disrupts operations and service quality,” he asserted.

To avoid these issues, Ved recommended separating inventory for online and offline channels. “Let your distribution centers (DCs) handle B2C orders. Don’t disturb the inventory and customer experience in your retail stores unless your system is highly efficient. Mixing the two can lead to product mix-ups, returns of counterfeit items, and other operational nightmares,” he advised.

Returns, particularly in e-commerce and omnichannel setups, are another major concern. “The biggest challenge is when products are ‘in the air.’ A customer returns a product, but it’s neither with the marketplace nor with me — it’s in limbo for 60 to 90 days. By the time it’s resolved, the product is out of fashion, and I’m forced to discount it. This isn’t sustainable,” Ved said.

Additionally, cash-on-delivery (COD) orders significantly worsen return rates. “On our e-commerce platforms like Aldo.in and Victoria’s Secret India, we don’t offer COD. I’m okay losing customers who demand it, because the cost of handling returns and damaged goods outweighs the benefit. Around 40 percent of certain product categories are returned, and with COD, it’s even higher,” he noted.

Ved’s advice to brands navigating these challenges is clear: focus on efficiency and strategic planning. “Omnichannel and quick commerce are necessary, but they need to be executed thoughtfully. Understand your inventory dynamics, streamline operations through DCs, and resist the urge to cater to every demand without considering its impact on profitability and customer experience,” he concluded.

From glittering malls to bustling transit hubs, the industry is rewriting the rules of engagement—transforming shopping spaces into experiential destinations where entertainment, emotion, and exclusivity merge to create something unforgettable.

No longer limited to product displays and checkout counters, these spaces are fast becoming community hubs where cutting-edge technology and curated events keep customers coming back for more. From awe-inspiring architectural designs to interactive installations and personalized experiences, developers and retailers are redefining how customers perceive and interact with retail environments.

Two industry leaders—Ankit Sharma, VP-Leasing, Elan Group, and Amit Butani, Vice President - Strategic Partnerships and Key Projects at Ospree Duty Free—shed light on the strategies and innovations shaping this transformation.

Creating Emotional Connections Through Events

Elan Group, known for its premium retail and real estate developments, believes that emotional connections drive repeat visits. According to Ankit Sharma, “It’s that last memory the customer takes back which brings them back time and again.”

To make this philosophy tangible, Elan regularly organizes immersive events and experiences. Their recent initiatives include:

• Life-size emoji installations to celebrate World Emoji Day.
• A replica of India Gate for Independence Day celebrations.
• Live fire shows, stand-up comedy performances, and art activities to cater to diverse age groups.

Ankit elaborates, “We hosted a screening of ‘Singham Again’ for over 900 police officers and their families at Elan Epic, showcasing both collaboration and social responsibility.”

Such events not only draw footfalls but also build a sense of community, transforming malls into destinations rather than mere shopping spaces.

Turning Transit Retail into Experiences

For Ospree Duty Free, the challenge lies in converting hurried travelers into enthusiastic shoppers. Handling over 20 million passengers annually across eight airports, Ospree has introduced innovative strategies to captivate its audience.

Amit Butani explains, “Unlike malls, passengers won’t fly just to shop at duty-free. We need to create moments of delight.”

To achieve this, Ospree launched ‘Project Speed Breakers,’ a series of interactive performances and installations aimed at calming nervous travelers. From magicians and jugglers to meditation handpan players and DJs, these experiences turn departures into destinations.

The results speak volumes. Departure penetration rose from 25 to 33 percent, and despite a 23 percent increase in passenger traffic, sales soared by 44 percent.

Brand Collaborations That Resonate

Both Elan and Ospree have leaned heavily on collaborations to amplify their experiential models.

Elan has collaborated with major brands like Subway to celebrate milestones, such as the opening of its 850th store in India. Sharma reflects, “When Subway’s global CEO visited India, we created an event showcasing Indian celebrations to make it memorable.”

Similarly, Ospree Duty Free has leveraged Bollywood glamour and limited-edition products to entice travelers. “We had Shah Rukh Khan promoting ‘Dunki,’ Sunny Deol for ‘Gadar 2,’ and even gave away luxury cars like BMW X1 and Audi A6 as part of our Shop and Win Carnival,” says Butani.

Ospree also introduced the concept of ‘Duty Free is Now Free,’ offering customers deals that effectively make their purchases cost-neutral through collaborations with brands like Yatra, Myntra, and Amazon.

Technology as the Experience Amplifier

Innovation doesn’t stop at events and collaborations. Technology is at the forefront of the experiential retail revolution.

Elan malls are designed with architectural brilliance, featuring elements like a 40,000-square-foot water body at Elan Epic. Sharma explains, “Post-pandemic, consumers crave socializing spaces. We’ve created landscapes, waterfronts, and hanging pods to deliver that experience.”

On the digital front, Elan has integrated dynamic LED screens showcasing store highlights and limited editions. Plans are underway to launch mobile apps and loyalty programs to further enhance convenience.

For Ospree, AI-driven personalization is a game-changer. Their dynamic promotion engine uses QR code scans to fetch historical purchase data and offer custom discounts. “We send tailored offers to flyers in real time, boosting sales by 2 percent within weeks,” reveals Butani.

Ospree’s super app has also driven pre-orders, growing this segment from 5 to 25 percent of its offline business—an industry-leading metric.

The Rise of Concept Stores and Personalization

Experiential retail also thrives on personalization and niche offerings. Ospree has tapped into this trend by launching concept stores for luxury watches like Frank Muller and pre-owned Rolexes, as well as tech hubs for Apple products and Bose speakers.

Butani emphasizes, “Limited editions and personalization are key. We recently sold a $50,000 bottle of Balmore 1965 whiskey—a rare gem among only 175 bottles worldwide.”

Similarly, Elan focuses on D2C brands like Souled Store and Zouk to offer exclusivity. Sharma notes, “India’s retail culture is about look-and-feel. Offline experiences with D2C brands give customers a reason to visit.”

Innovating Customer Care

Innovation at Ospree extends to well-being-focused projects. Their ‘Hydration Project’ at Mumbai Airport offers free water bottles to arriving passengers—a simple gesture that builds goodwill and brand affinity.

Butani remarks, “This small act of care often translates into long-term customer loyalty. It’s not always about selling; sometimes it’s about making the customer feel valued.”

Future-Proofing Retail Spaces

Looking ahead, experiential retail will continue to evolve. For Elan, future plans include collaborating with world-renowned designers like Benoy, creators of Ferrari World, to build architectural marvels. Sharma envisions malls with hanging restaurants, massive waterfronts, and immersive landscapes that make visits unforgettable.

Meanwhile, Ospree is focused on scaling up AI integration, dynamic pricing, and expanding its product categories. Butani sums up, “The future is about customization, storytelling, and seamless integration of technology to create memorable journeys.”

A New Era for Retail

Experiential retail is no longer a buzzword; it’s the foundation of modern retail strategy. Whether through interactive events, strategic partnerships, or cutting-edge technology, the focus is on creating memories rather than transactions.

As Ankit Sharma puts it, “Retail today is an experience, and experiences are what keep people coming back.”

With malls and transit retail centers embracing this philosophy, India’s retail landscape is set to offer far more than just shopping—it promises to deliver unforgettable stories and emotional connections.

Herbal shampoos are now a favorite for many in India. They are natural, free from harsh chemicals, and gentle on hair. These shampoos use ingredients like amla, neem, and aloe vera, which nourish and protect your hair. They are perfect for daily use and work well for all hair types. Herbal shampoos help reduce hair fall, control dandruff, and add shine without damaging your scalp. Many brands offer affordable and premium options to suit your needs. If you want healthy, shiny, and strong hair, herbal shampoos are the way to go. Here are the 7 best herbal shampoo brands in India.

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What Makes Herbal Shampoos Special?

1. No Harmful Chemicals: They are free from sulfates, parabens, and silicones.
2. Eco-Friendly: Most herbal shampoos use biodegradable ingredients.
3. Gentle on Hair: Perfect for daily use and suitable for sensitive scalps.
4. Natural Scents: Flavors like Neem, Amla, and Aloe Vera make them refreshing.

Read more: Top 7 Vegan Lipstick Brands in India: Discover Eco-Friendly Beauty

10 Best Italian Fashion Brands in India

1. Forest Essentials

Forest Essentials is a trusted name for luxurious Ayurvedic hair care. Their shampoos are crafted using cold-pressed oils and fresh herbal extracts. The brand follows eco-friendly practices, ensuring sustainability at every step. Their formulas are enriched with Ayurvedic herbs like Bhringraj and Mulethi, which deeply nourish hair. Forest Essentials products are free from synthetic fragrances, ensuring a natural aroma. Their shampoos cater to damaged, dry, and weak hair types. They are ideal for those seeking a premium experience with visible results.

Best Products:

• Bhringraj and Shikakai Hair Cleanser: Repairs damaged hair and prevents breakage.
• Amla, Honey, and Mulethi Hair Cleanser: Adds shine and softness.

2. Lotus Herbals

Lotus Herbals is a pioneer in creating safe and eco-friendly shampoos for all hair types. Their products combine natural goodness with advanced technology for effective results. Lotus shampoos are enriched with soothing agents like aloe vera and neem. These ingredients calm the scalp and promote healthy hair growth. Lotus Herbals is known for affordable pricing, making quality hair care accessible. Their shampoos are free from harsh chemicals, making them safe for regular use. Lotus also focuses on reducing plastic waste, ensuring eco-conscious packaging.

Best Products:

• Kera-Veda Neemactive Shampoo: Great for controlling dandruff and itchy scalp.
• AloeSoft Daily Care Shampoo: Keeps hair hydrated and smooth.

3. Biotique

Biotique brings traditional Ayurveda and modern science together. Their shampoos are rich in natural proteins and vitamins, boosting scalp health. Biotique products are pH-balanced, making them gentle for daily use. The brand uses eco-friendly processes, ensuring minimal environmental impact. Popular ingredients include Kelp, Margosa, and Soya Protein, known for strengthening hair. Their shampoos work well for people facing issues like dandruff, hair fall, or dryness. Biotique also supports sustainability through its biodegradable packaging. It’s a great choice for those who love nature-inspired solutions. 

Best Products:

• Biotique Bio Kelp Protein Shampoo: Reduces hair fall and boosts growth.
• Biotique Bio Margosa Shampoo: Controls dandruff and soothes the scalp.

4. Pilgrim

Pilgrim offers shampoos inspired by global beauty secrets inspiration from Korean and French beauty secrets. Their shampoos are designed to target specific hair problems like thinning and dandruff. Pilgrim uses breakthrough ingredients like Redensyl, Anagain, and Tea Tree Oil. These ingredients promote hair growth and improve scalp health. Pilgrim products are dermatologically tested, ensuring safety for sensitive scalps. They are 100% vegan and cruelty-free, adhering to ethical practices. The brand also avoids toxic additives like sulfates and silicones. Pilgrim shampoos offer salon-like results from the comfort of your home.

Best Products:

• Pilgrim Redensyl and Anagain Shampoo: Reduces hair fall and promotes growth.
• Pilgrim Tea Tree Shampoo: Cleanses scalp and prevents dandruff.

5. Jovees

Jovees is a trusted brand offering high-quality herbal solutions at budget-friendly prices. Their shampoos are formulated to strengthen hair and improve texture. With natural ingredients like Apple, Bearberry, and Ginseng, they promote hydration and shine. Jovees shampoos are suitable for colored and chemically treated hair. The brand emphasizes blending ancient herbal remedies with modern research. Their packaging is eco-friendly, reflecting their commitment to nature. Jovees shampoos are a great pick for everyday use without worrying about hair damage.

Best Products:

• Jovees Henna and Ginseng Shampoo: Strengthens and nourishes hair roots.
• Jovees Apple and Bearberry Shampoo: Adds shine and reduces dryness.

6. Khadi Natural

Khadi Natural offers authentic handmade shampoos rooted in Indian Ayurveda. Their products are free from artificial colors and synthetic chemicals. Khadi shampoos contain potent herbal extracts like Amla, Neem, and Aloe Vera. These ingredients promote hair strength, reduce dandruff, and prevent breakage. The brand supports rural artisans, empowering them through sustainable employment. Khadi products are suitable for all hair types, including sensitive scalps. Their shampoos are affordable yet effective, providing visible results with regular use.

Best Products:

• Khadi Natural Amla and Bhringraj Shampoo: Prevents hair fall and adds volume.
• Khadi Neem and Aloe Vera Shampoo: Soothes the scalp and prevents dandruff.

7. Just Herbs

Just Herbs is known for its clean beauty approach and certified organic products. Their shampoos are crafted with herbal oils like Castor, Coconut, and Argan. Just Herbs ensures transparency by listing every ingredient used. The brand addresses multiple hair concerns like thinning, dryness, and split ends. Their shampoos are safe for colour-treated hair and promote natural hair texture. Just Herbs avoids synthetic fragrances, relying on the natural aroma of herbs. The brand also offers travel-friendly packaging, perfect for busy lifestyles.

Best Products:

• Just Herbs Silky Strength Shampoo: Repairs damaged hair and adds shine.
• Just Herbs 8-in-1 Root Nourishing Shampoo: Strengthens roots and reduces hair fall.

Tips to Pick the Right Herbal Shampoo

1. Understand Your Hair Type: Choose shampoos for dry, oily, or normal hair.
2. Check the Ingredients: Look for herbs like Bhringraj, Shikakai, and Neem.
3. Scalp Concerns: Pick shampoos targeting dandruff, hair fall, or damaged hair.
4. Budget: Options are available from affordable to luxury brands.

Why Switch to Herbal Shampoos?

Herbal shampoos are a healthier option for your hair. They offer long-term benefits and reduce exposure to harsh chemicals. Plus, they help the environment by using sustainable practices and ingredients.

Your Herbal Solution!

Herbal shampoos are the perfect choice for healthy and shiny hair. They are made with natural ingredients that nourish your hair and scalp. These shampoos are free from harsh chemicals, making them safe for daily use. They help reduce hair fall, control dandruff, and repair damage. Whether you want a luxurious experience or an affordable option, herbal shampoos cater to all needs. They work well for all hair types and leave your hair soft and manageable. Switching to herbal shampoos can improve your hair’s texture and strength. Give your hair the natural care it deserves with these amazing options.

The public's shift in tastes and reaction to new social tendencies has resulted in a delicious appetite for celebrity-owned alcohol brands. Whether it is whiskey, gin, or tequila, these celebrity-backed spirits are raising the drinking game to another level.  

It is important to note that the rising trend of celebrities associated with their alcohol brands is not only about endorsement – but creativity, quality and brand narratives. These new-generation brands enjoy refreshing flavors, stylish bottles, and catchy slogans, which make consumers fall for them in India. Well, if you have boggled your mind wondering which famous celebrities have entered this busy-spirited industry, here are some celebrity-owned alcohol brands in India you may be interested in. 

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Alcohol Market in India 2025 

According to a recent report alcoholic drinks market has its revenue attributed to India in 2025 will be around $55.3 billion likely to dominate sales in-home consumption. Supermarkets and convenience stores should generate $49 billion; on the other hand, restaurants and bars (out-of-home consumption) stand to generate $6.29 billion. The at-home segment is expected to have an annual growth rate of 3.99 percent within the fiscal years 2025 to 2029.

In comparison with the size, the whole Indian Alcoholic Drinks market is estimated to be 11.6 billion liters in 2025, of which the consumption the home and out of home would be 10.7 billion liters and 895.4 million liters respectively. However, the amount that is related to at-home is expected to decrease to 0.7 percent in 2026. The per capita consumption rate of alcoholic products at home is 7.34 litres and the per capita turnover will reach to around $33.70 in 2025.

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Why are Celebrities Entering the Alcohol Market?

Celebrities are entering the alcohol market for a variety of reasons, including:

• Fan base: Celebrities can also reach out to the common users of their drinks brand, hence expanding their audience base. 
• Brand awareness: Even celebrities can build brand awareness and consumer interest at the snap of a finger. 
• Tequila's popularity: Tequila is on its way up, and experts predict it will soon become the world’s bestselling spirit, overtaking vodka. 
• Affordable luxury: Consumers may think that consuming what the celebrity does is elegant and affordable. 
• Social media: Celebrities stand the discipline of having numerous followers on social media platforms hence the brand status can reach out to many people.

Also Read: Top 7 Fruit Beer Brands in India from Citrus to Berries

Best Celebrity-Owned Alcohol Brands in India 

Indian Celebrity Alcohol Brands 

1. The Glenwalk - Sanjay Dutt

The first brand that Bollywood actor Sanjay Dutt brought into the spirits market was ‘The Glenwalk’ in June of the year 2023. This scotch whisky brand soon became popular in Asia; they sold over 600 thousand bottles of this drink within seven months and received a Gold Medal at India Wines and Spirits Award 2024. Focused on high malt and grain whiskies, The Glenwalk has emerged from Dutt’s love for whisky and the perspective to open outlets across India and globally.

2. D'Yavol Vodka - Shah Rukh Khan and Aryan Khan

In 2022 Bollywood superstar, Shah Rukh Khan, with the assistance of his son Aryan Khan propelled ‘D’YAVOL’ a luxurious spirits company. The brand features ‘D’YAVOL Vodka’, Polish vodka produced from single estate winter wheat and filtered through black pearls and ‘D’YAVOL Inception Whisky’, eight best Scottish malts blended Scotch matured up to 12 years. Through the Slab Ventures company, D’YAVOL combines artisanship with luxury and releases luxurious spirits on the market.

3. Loca Loka - Rana Daggubati and Anirudh Ravichander

Cinema actor Rana Daggubati and composer Anirudh Ravichander together built ‘Loca Loka’, the first Indian tequila brand that unites Indian and Mexican spirits. Produced from selected blue agave and matured in French and American Oak barrels, the brand has a ‘Blanco’ and ‘Reposado’ range in its arsenal. Specifically, it originates from the Jalisco area in Mexico and offers well-married sweet and spicy notes and high-quality production with moderate employment of new technology.

4. Dansberg - Danny Denzongpa

The founder of ‘Yuksom Breweries is veteran actor Danny Denzongpa who already acted in many Indian Bollywood films Yuksom Breweries was founded in 1987 in Sikkim. The brewery is now a 100 crore beer company in India which boasts of clearing more than three million cases every year. Other beers by Denzongpa are ‘Dansberg’ – a medium bitter beer with a solid lager taste, and moderate bitterness on the back palate and ‘Hit beer’ – The number one beer in Sikkim. Yuksom Breweries has a wide choice of beer products: light beer, and stronger beer in the premium segment.

International Celebrity Alcohol Brands

5. Still G.I.N.  - Snoop Dogg 

Snoop Dogg alongside Dr Dre released ‘Still G.I.N’ on October 15, 2024, this time using a track titled Still D.R.E. Crafted in America via the copper pot vapor process of distillation, this calls itself an ultra-premium gin — it carries a citrus taste with crisp notes of tangerine, jasmine, and coriander. Distilled from a secret still and consistently blending floral and spice characters, Still G.I.N. is a modern interpretation of this classic spirit boasting a spectrum of flavors for creating cocktails with deep, appealing hues.

6. Villa One Tequila - Nick Jonas

In 2019, American singer Nick Jonas, fashion designer John Varvatos for Villa One Tequila and master distiller Arturo Fuentes started the brand. Packed in a golden color bottle and made from 100 percent Blue Weber agave which is harvested after 5 to 7 years along with natural volcanic spring water, it provides a nice smooth taste. Villa One is available in three types of Tequila including ‘Silver’, ‘Reposado’ and ‘Anejo’ the brand focuses on quality and community making it suitable for Tequila lovers and cocktail lovers.

7. Aviation Gin – Ryan Reynolds

Ryan Reynolds entered the spirits industry in 2018 after purchasing a stake in ‘Aviation American Gin’, a super-premium craft gin with a silky taste. Proudly crafted in New Zealand and originally introduced to the market in 2006, this gin is a Dutch-style gin with nine botanicals which comprise of juniper, lavender, orange peel and cardamom. Currently, the company is under the ownership of the beverage giant Diageo, Reynolds was instrumental in taking gin to the masses, in America, and all this while employing a funny man to introduce the brand in a newspaper comic strip.

8. Casamigos Tequila - George Clooney 

‘Casamigos Tequila’ was born in 2013 when Hollywood star George Clooney and his buddies Rande Gerber and Mike Meldman returned from a holiday in the Mexican state of Jalisco. Coined initially as a personal blend to share with friends, it soon became a worldwide hit for its rich, perfect taste of ultra-premium. Produced from 100 percent Blue Weber agave, ‘Casamigos Blanco’ comes with a taste that feels clean with hints of citrus and vanilla. In 2017, the brand was sold for $1 billion.

Star Spirits

Celebrity alcohol beverage brands are the new approach in the spirits sector, coupling fame with quality. These brands are not mere sponsorship; they are about innovation, beauty and great narratives. With the rising demand for premium products and services, celebrity endorsement remains a cornerstone in dictating change in this ever-dynamic market, thus making this segment rather exciting and culturally significant than ever before.

India’s retail landscape has undergone a seismic shift over the past decade, morphing from traditional brick-and-mortar stores to omnichannel ecosystems. Brands are now blending offline and online strategies to capture the imagination of consumers.

Tarun Joshi, Founder & CEO of Join Ventures, notes this transformation, "Consumers today no longer differentiate between online-first brands or retail-first brands. What matters is the experience across multiple touchpoints—whether it’s on Amazon, at the airport, or via quick commerce platforms."

This channel-less approach has been instrumental in driving the success of Indian Gifting Portal (IGP) and other brands under the Join Ventures umbrella, now collectively valued at Rs 400 crore. The ability to integrate experiences across mediums is fast becoming a non-negotiable for retail success.

From Skyrocketing Valuations to Grounded Fundamentals

The euphoria surrounding Direct-to-Consumer (D2C) brands in 2020-21 has cooled, leading to a more mature market evaluation framework.

Amit Singhal, Founding Partner of Fluid Venture, reflects on this correction, "In 2021, we saw valuations as high as 8x GMV. Today, founders are more focused on net sales and long-term sustainability instead of chasing inflated numbers."

Investors are now prioritizing fundamentals—product-market fit, unit economics, and the ability to serve Tier II and Tier III markets. Fluid Venture, with its Rs 3-5 crore ticket size, has already backed 10 promising brands, including Bummer and Master Chow, catering to Bharat rather than just urban India.

Premiumization and Gen Z

India’s consumption narrative is anchored in two distinct trends—premiumization and the rise of Gen Z consumers. Harmanpreet Singh, Co-Founder and Managing Partner at Prath Ventures, explains, "Premiumization is a key trend. Categories catering to aspirational consumers—like lab-grown diamond jewelry and healthy snacking—are thriving. Gen Z’s buying patterns, which are radically different from older cohorts, are also driving this shift."

Prath Ventures has already placed bets on Assembly Luggage and Eat Better, highlighting the growing demand for lifestyle and wellness products. While the fund is bullish on Tier II markets, premium categories catering to urban affluence remain its sweet spot.

Technology as the Backbone of Retail Evolution

Retail in India is no longer just about inventory and storefronts; it’s about data, AI, and hyper-personalization. Saurabh Gupta, Founder & CEO of Verismart, emphasizes how technology is reshaping retail strategies, "Businesses are investing heavily in AI-driven data intelligence to deliver hyper-personalized products. From quick commerce to connected experiences, the focus is on automating processes and enhancing consumer engagement."

Verismart has scaled to 580 million consumer touchpoints, enabling data privacy-compliant solutions.

Gupta highlights the dual challenge of balancing personalization with privacy, "Consumers want tailored experiences without compromising privacy. Our decentralized data framework empowers businesses without infringing on user consent."

The Debt Advantage

Financing has emerged as a game-changer, particularly for D2C brands looking to scale. Subramanian MK, Director at Velocity, elaborates, "Equity funding is limited to 1-2 percent of applicants. The real need is working capital financing to help brands expand, especially when they hit revenue ceilings online and need offline presence."

Velocity leverages data from payment gateways and POS systems to assess creditworthiness, offering flexible financing options for both working capital and offline expansions.

The Marketing Conundrum

With digital marketing costs surging, founders are getting creative. Tarun Joshi sheds light on the evolving strategies, "The cost of traffic keeps rising. The only way to beat this is by leveraging data smartly and diversifying ad spend across multiple channels."

Amit Singhal highlights emerging tactics, "Micro-influencers and hyper-local targeting are experimental yet promising alternatives to costly performance marketing campaigns."

Brands are also tapping into cultural trends like live commerce, which mirrors China’s explosive growth in this space. Joshi envisions it as India’s next big retail disruption, "Live sales are embedded in our DNA, from Amway to LIC agents. Technology can scale this into a formidable retail channel."

AI and Beyond

Artificial intelligence is making waves, but experts caution against its overuse. Saurabh Gupta advises a problem-first approach, "AI should solve real problems—enhancing efficiency, cutting costs, or improving consumer experiences. Otherwise, it’s just burning investor money."

Applications of AI in generative content, product recommendations, and predictive analytics are already showing promise. However, Gupta predicts that Artificial General Intelligence (AGI) will take another five years to reach mainstream retail applications.

What Lies Ahead?

While omnichannel retail is now the norm, experts predict a wave of innovations. Harmanpreet Singh points to the Metaverse as a potential disruptor, albeit in its nascent stages. For now, brands are focusing on:

• Live Commerce: Blending human interaction with digital convenience.
• Quick Commerce Expansion: Penetrating under-served markets with 10–30-minute deliveries.
• Global Marketplaces: Leveraging platforms like Amazon to scale internationally.

India—The Growth Engine for Global Retail

India’s retail sector is no longer a growth story; it’s a growth engine. Fueled by technology, evolving consumer behavior, and smart financing solutions, the country is setting global benchmarks for innovation and scalability.

As Harmanpreet Singh succinctly puts it, "India’s consumption story is a 10-20 year bet, and we’re just getting started."

Whether it’s premiumization, Gen Z preferences, or AI-driven personalization, India’s retail landscape is primed to redefine global standards. For international brands and investors, the question isn’t whether to bet on India—it’s how soon they can.

Mascara works wonders, transforming your lashes that instantly enhance your gaze. Whether you want volume, length, or curl, the right mascara can do it all. In India, the mascara market is booming, offering both budget-friendly and premium options. Here’s a list of the 8 best mascara brands in India, detailing their specialties, products, and why they stand out.

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List of the 8 Best Mascara Brands In India

Here’s a complete guide to help your eyes sparkle in the winter season.

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Top 10 Makeup Brands in India: Best Picks for Every Beauty Lover

Top 8 Hair Dryer Brands in India You Must Try for Salon-Style Hair at Home

1. MAC Cosmetics

MAC is a global leader in premium makeup. Their mascaras are designed for people who love bold, dramatic lashes. They focus on quality and provide long-lasting formulas. MAC mascaras are perfect for professionals and makeup lovers alike. The intense pigmentation ensures striking results. The sleek packaging adds a touch of luxury to your makeup kit. MAC is a trusted choice for flawless lashes that stand out.

Best Product: MAC In Extreme Dimension 3D Black Lash Mascara.

• Adds volume, length, and curl.
• Smudge-resistant formula.
• Perfect for dramatic lashes that last all day.

Specialty: MAC mascaras are ideal for people who love intense black pigmentation and a luxurious feel.

2. Maybelline New York

Maybelline is known for creating affordable, high-quality mascaras. Their innovative formulas deliver great results every time. The brand is a favorite for beginners and professionals alike. Maybelline offers a wide variety of mascaras to suit all needs. Their brushes are designed for easy application. The brand is perfect for everyday wear and glamorous looks. Reliable, budget-friendly, and widely available, it’s a go-to for many.

Best Product: Maybelline Lash Sensational Mascara.

• Features a unique fanning brush.
• Lightweight yet volumizing formula.
• Suitable for both daily wear and glam looks.

Specialty: Maybelline’s mascaras are great for beginners and makeup lovers looking for budget-friendly options.

3. Lakmé

Lakmé is India’s most loved makeup brand. Their mascaras are made for Indian weather and preferences. They are lightweight and easy to wear all day. The water-resistant formula works well in humid conditions. Lakmé products are affordable and high-performing. Perfect for daily use or subtle makeup looks. The brand ensures quality and caters to the needs of Indian women.

Best Product: Lakmé Eyeconic Curling Mascara.

• Lightweight formula with a curling brush.
• Water-resistant and perfect for humid conditions.
• Long-lasting yet easy to remove.

Specialty: Affordable and dependable, Lakmé mascaras are perfect for daily use.

4. L’Oréal Paris

L’Oréal Paris blends luxury with affordability. Their mascaras are crafted to suit all lash types. With nourishing ingredients, they care for your lashes while enhancing them. L’Oréal mascaras deliver volume and definition without clumping. The brand is trusted worldwide for innovative beauty products. Their premium packaging and formulas feel luxurious. Ideal for anyone looking for professional results at home.

Best Product: L’Oréal Paris Voluminous Lash Paradise Mascara.

• Ultra-soft brush with over 200 bristles.
• Adds volume without clumping.
• Infused with nourishing ingredients for lash care.

Specialty: Offers high-end results at a mid-range price.

5. Mars Cosmetics

Mars is a budget-friendly brand with trendy makeup products. Their mascaras are lightweight and easy to use. The waterproof and smudge-proof formulas are perfect for long days. Mars caters to makeup lovers who want quality at a low cost. Their products deliver great results without breaking the bank. The fun and vibrant packaging adds to the appeal. A perfect choice for beginners and budget-conscious buyers.

Best Product: Mars Fabulash Mascara.

• Smudge-proof and waterproof formula.
• Provides intense volume and definition.
• Lightweight for comfortable wear.

Specialty: Great for budget-conscious buyers looking for quality mascaras.

6. Revlon

Revlon is a trusted name with decades of experience in beauty. Their mascaras are reliable and long-lasting. The brand focuses on comfort and ease of use. Revlon offers products that deliver soft, voluminous lashes. Their buildable formulas are perfect for any occasion. Affordable yet premium, Revlon caters to diverse preferences. Ideal for anyone looking for a dependable mascara.

Best Product: Revlon Ultra Volume Mascara.

• Triple brush technology for even application.
• Offers buildable volume.
• Long-lasting and flake-free.

Specialty: Ideal for those who want soft, voluminous lashes without compromising on comfort.

7. Sugar Cosmetics

Sugar is a trendy brand with bold and innovative products. Their mascaras are designed for dramatic, statement-making looks. The formulas are smudge-proof and waterproof for all-day wear. Sugar is loved for its quirky and stylish packaging. They focus on delivering high-quality results at affordable prices. Perfect for makeup lovers who enjoy experimenting with bold styles.

Best Product: Sugar Uptown Curl Lengthening Mascara.

• Provides a dramatic curl and length.
• Intense black formula for bold looks.
• Smudge-proof and waterproof.

Specialty: Perfect for creating bold, statement-making eye makeup.

8. Swiss Beauty

Swiss Beauty is known for affordable yet high-performing makeup. Their mascaras are perfect for daily wear. They offer intense volume and precise application. The lightweight formula ensures all-day comfort. Swiss Beauty products are easy to use and widely available. Ideal for beginners and budget-conscious makeup enthusiasts. A reliable choice for everyday makeup looks.

Best Product: Swiss Beauty Precision Thickening Long Lash Mascara.

• Offers a thick, voluminous lash effect.
• Easy-to-use wand for precise application.
• Long-lasting formula suitable for daily wear.

Specialty: Affordable mascaras for everyday use that deliver great results.

Mascara for Every Mood

• Daily Wear: Try Lakmé Eyeconic Curling Mascara or Mars Fabulash Mascara for a subtle look.
• Party Glam: Go bold with MAC In Extreme Dimension 3D Black Lash Mascara or Sugar Uptown Curl Mascara.
• Waterproof Options: Maybelline Lash Sensational and L’Oréal Lash Paradise work wonders.

Luxury vs. Budget

• Luxury: MAC and L’Oréal offer premium mascaras with advanced formulas.
• Budget: Lakmé and Mars prove you don’t need to splurge for great lashes.

Beyond Black

Beyond classic black, some brands like Revlon and Sugar are redefining mascara with unique shades like brown and blue. Brown mascaras offer a softer, natural look, perfect for daytime or minimal makeup styles. Blue mascaras, on the other hand, bring a playful pop of color, enhancing the eyes and adding a vibrant twist to any look. These shades are ideal for experimenting with your makeup routine without being too bold. Whether you want subtle sophistication or a striking statement, colored mascaras let you express your personality effortlessly. Revlon and Sugar make it easy to stand out with their creative options.

Glow Up! 

From affordable choices to high-end luxury brands, the best mascara brands in India offer something for everyone. Whether you’re aiming for bold, voluminous lashes or a natural, curled look, there’s a perfect mascara for every preference. Budget-friendly options provide great performance without breaking the bank, while premium brands deliver long-lasting, luxurious results. Whether you're prepping for a casual day out or a glamorous evening, mascaras in various formulas cater to different lash needs. With so many varieties available, finding the right mascara for your beauty kit is easier than ever. Choose one that complements your unique style and mood.

India’s fashion industry is changing in exciting ways. What was once reserved for the elite is now becoming increasingly accessible, thanks to the rise of e-commerce. This shift has bridged the gap between aspiration and affordability, allowing consumers from diverse backgrounds to embrace fashion. As a result, fashion is no longer just for a select few—it has become a space for self-expression for all.

The growth of India’s online fashion market has been a major driver of this change, with the sector expanding by 30 percent annually since 2019. Major national brands, as well as private labels, have tapped into this digital space, offering products across various price points. In addition to traditional brands, digital-first players are disrupting the market with a direct-to-consumer model that appeals to a wide audience. This expansion is reshaping how fashion is consumed, with the focus on accessibility rather than exclusivity.

The Role of National Brands and Private Labels

National brands have quickly adapted to the digital boom, with their online sales surpassing $2.5 billion in FY23. Meanwhile, private labels are filling gaps in the market, offering affordable options that appeal to a broader demographic. These labels, often exclusive to online platforms, allow consumers to explore trendy styles at lower price points. The integration of private labels and established brands in the digital space is making fashion more accessible to a larger audience.

The Rise of Digital Disruptors in Fashion

Digital-first fashion brands are gaining significant traction, particularly among younger consumers. With an estimated market size of $10 billion by FY28, these disruptors are pushing the boundaries of innovation, focusing on speed and agility to meet fast-changing trends. They cater to niche markets, including ethnic wear, jewelry, and other fragmented categories, helping bridge the gap between tradition and modernity. As these brands gain momentum, they continue to redefine what it means to be fashionable and affordable in today’s digital-first world.

Fashion as a Tool for Self-Expression

One of the key shifts in fashion today is its role in self-expression. The younger generation views fashion as a way to represent their unique identity. Online platforms offer a wide range of styles, sizes, and cultural influences, allowing individuals to explore their personal style without the limitations of traditional shopping. Digital-first brands, in particular, are catering to these emotional and social needs, ensuring that fashion is not just about clothing but about creating an authentic personal narrative.

Fast Fashion: Accessible, Trendy, and Affordable

Fast fashion has played a central role in democratizing style. By quickly turning runway trends into affordable, mass-market products, fast fashion has made it possible for consumers to stay on-trend without breaking the bank. The convenience of online shopping, combined with frequent sales and easy returns, has further simplified the process of buying trendy clothes. This model has redefined the fashion experience, making it more accessible to a broader audience and allowing consumers to experiment with their style.

Empowering Consumers Through Fashion

Affordable fashion empowers individuals by offering them the ability to experiment with style and express their personalities. With endless options at their fingertips, consumers are no longer limited by their budget. Online shopping has made it easier than ever to personalize wardrobes, whether it’s mixing high-end pieces with budget-friendly finds or embracing new trends. This shift is not just about what people wear; it’s about creating a sense of confidence and individuality.

Conclusion: Fashion for All

The digital revolution has made fashion a space for everyone, breaking down the barriers of exclusivity and affordability. As e-commerce continues to grow, it offers greater opportunities for consumers to explore personal style in new and exciting ways. Fashion in India is no longer about fitting in—it’s about expressing individuality. The future is inclusive, diverse, and accessible to all, regardless of background or budget.

Authored By

Deepak Bansal, Director, Cantabil Retail India

Cocktail mixers are slowly making themselves indispensable part of the rapidly developing Indian beverage market as they serve as an all-in-one package for making yummy cocktails at home. The offered flavors allow to create beloved and traditional cocktails as well as other mixes that the owner of the bar does not necessarily have to be a professional bartender to create.

It is with this context that many of the existing Indian brands are taking their cocktail mixers a notch higher by using fresh locally sourced ingredients. These brands are based on improvement of the drinking experience through offering special, intensively flavoured and varied choices adapted for different tastes – from fresh, sharp citrus to sweet fruits and exotic spices.

Also Check: Top 6 Indian Vodka Brands 

Global Market of Cocktail Mixers

The current size of the cocktail mixers market is $11.88 billion as of 2024 and it will be expanding at a CAGR of 6.8 percent from 2025 to 2030. This growth is due to increasing consumption trends and the development of the sectors in beverages. There will always be a sufficient market for well-made mixers given the current and further cocktail consumption developments. 

Read More: Top Gin Brands for Martini in India: From Classic to Contemporary

Tip to Use Cocktail Mixers

Here are some tips for using cocktail mixers:

• Shake

Combined with a lively shake, all the ingredients become cold and mixed to achieve better results. Shaking is most appropriate on those cocktails with fruits or more amount of mixer added to it. 

• Stir

Stirring is best used with spirit-based drinks, and that’s assuming there aren’t any fruits or vegetables involved, in which case you first muddler, and then stir. 

• Muddling

Muddling is a technique whereby fresh fruits, herbs or spices are pressed briefly in the base of a glass or shaker, usually using a wooden muddler. This puts pressure on the ingredients, thereby releasing juices and such essential oils as marinate the cocktail powerfully. 

• Use the 2:1:1 ratio

This ratio serves as a standard for making sour-based cocktails and is composed of two parts liquor, one part sweet, and one part sour. Of course, you can play with the parts pro rata if you wish to have a different flavor: more or less sweet. 

Also Read: Best Cottage Cheese Brands in India: Cottage Cheese Is the New Dairy Hero

Top 7 Bread Brands in India: India’s Bread Basket

Best Cocktail Mixer Brands in India 

1. Jimmy’s Cocktail

Jimmy’s Cocktail Assorted Set includes eight great alcoholic beverages, each in 250 ml and made from fresh products. The brand is associated with bolder and more unusual drink mixes and there are cocktails, both spicy mojito and fruit daiquiri. There’s also a range of juices such as Cosmopolitan, Mango Chilli Mojito and Bloody Mary and they also have interesting non-alcoholic beverages. Their recent work on sleep owl is also added which gives a tasty shot of espresso martini with equal quantity of fruits and botanicals.

Key Features: 

• Low calorie: All Jimmy’s Cocktails contain low calories and no artificial sweeteners are used in their preparation. 
• Natural flavors: The Cocktails made at Jimmy’s contain natural flavors and finest ingredients. 
• Ready-to-drink: Jimmy’s Cocktails are ready-to-drink premium, non-alcoholic cocktails contain a mix of natural ingredients. 
• Variety of flavors: Whiskey sour, cosmopolitans, mango chili mojito, sex on the beach, margarita, bloody mary, gin cherry sour and the new comer; old fashioned.

2. Sepoy & Co. Cocktail Mixers

Sepoy & Co. also has a list of gourmet cocktail mixers that are modelled around the spices and the local taste buds: tamarind margaritas and compotes of spices. From the natural and organic botanicals, free from artificial additives, each 100 ml serves less than 5g of sugar and only 22 kcal. It also offers tonic water and other mixers like ginger ale and lemonade which have received international awards, making Sepoy & Co mixture to be among the best mixtures in India.

Key Features: 

• Indian-Inspired Flavors: Indian-style specialized mixers prepared from tamarind and elderflower, hibiscus, and spiced grapefruit.
• Natural and Organic Ingredients: Created with organic, natural plant extracts with no additives such as sweetener, preservative, or flavouring.
• Low Calorie and Low Sugar: A sugar content of less than 5g per 100ml of the beverage and not more than 20 kcal per portion.
• Versatile Use: Great on their own or served alongside spirits such as gin, vodka or tequila.

3. Jade Forest 

Jade Forest provides a range of tonic waters and mixers that are as sophisticated as Jin, free from artificial sweeteners and low in sugar. As their philosophy suggests, from branch to bottle, the brand offers a unique stimulating flavor of the grapefruit tonic water with tonic and fresh grapefruit added to the composition. Some other common bring variants are Elderflower Tonic Water, Indian Tonic, Club Soda and Ginger Ale. Designed to complement Garnish and Thoroughbreds, their mixers contain selective botanicals to provide a crisp, tasty drink.

Key Features: 

• Wide Range of Variants: Gin Garnisher Bundle including Grapefruit Tonic Water, Wild Elderflower Tonic Water, Premium Indian Tonic Water, Club Soda and Original Ginger Ale.
• Perfect for G&Ts: Bolster the taste of botanicals in gin; recommended for gin and tonic drinks.
• Refreshing Flavor Profiles: Being famous for its sharp and clear tastes such as bitter-sweet Grapefruit, floral notes of Elderflower and the classic Indian tonic.
• Premium Drinking Experience: Suitable for a sophisticated spirit programme where the products are exciting to consume alone or when mixed with spirits.

4. Swa Artisanal Syrups

Swa Artisanal Syrups provides artisanal rum cocktail syrups with no preservatives and pure, natural ingredients for true taste. All these models are excellent for cocktails, non-alcoholic beverages, and cold coffee drinks. This set includes Mojito Mint and Mango Passion; both are 250 ml servings each for 12 bottles.Tthey are versatile, simple to make, and excellent for entertaining, Swa’s syrups are a decent suggestion for anyone trying to find a liquor companion.

Key Features:

• Glass bottles: Swa syrups are orderly packed in glass containers which can be taken back for washing to meet its sterile nature. 
• Uses: Swa syrups can be added to iced teas, lemonades, nonalcoholic beverages, alcoholic beverages, and creative coffees. They can also be poured on pancakes, yogurt, or on dessert.

5. Svami

Svami has shaken up cocktails with its range of alcohol-free mixers which it extracts from natural Indian resources. Legend of low caloriekvärld, Svami serves tonic waters including; Cucumber and grapefruit tonic or the 2-Cal colas which is a sweetener-free tonic. The brand currently boasts salted lemonade, ginger ale, and also soda water, all made from natural constituents. It was created in Mumbai, during the gin craze, and has grown into a well-loved producer of high-quality, natural, and affordable mixers.

Key Features: 

• Tonic Waters: For tonic waters, Svami presents a broad range of natural ingredients and with locally sourced additives.
• Non-alcoholic ready-to-drink beverages: Svami also publishes easy-to-consume non- alcoholic ready cocktails that makes cocktails nice and easy to consume.

Summing Up

Being chemistry products with natural and natural-based ingredients,-Packaged with intense flavours, these mixer brands respond to new consumer trends: low calorie. Flavoured alcohols are a good fit for people who are discovering cocktails and exotic beverages, they have become necessary additions to home cocktail bars due to their contribution to improved drinking experiences.

Picture this scenario: Neha, a working professional who is usually pretty tied up with meetings and other work-related commitments, steps into a sleek, state-of-the-art shopping mall. As she approaches her favorite clothing store, her smartphone buzzes with a personalized welcome message and a curated list of items based on her online browsing history. Inside, a sales associate greets her by name, already aware of her style preferences. Later, she tries on a dress she's been eyeing online, checks store inventory on a touchscreen mirror, and decides to have it delivered to her home. On her way out, she uses the store's app to order a coffee from the mall's artisanal café, picking it up without waiting in line.

While it may seem like a futuristic fantasy, this is the new reality of retail that we’re witnessing. 21st-century shoppers have front-row seats to a dramatic transformation, evolving from traditional brick-and-mortar stores to the dynamic realm of e-commerce. The future lies in seamlessly blending physical and digital channels for a unified shopping experience. This resurgence of omnichannel retail redefines customer engagement, leveraging technology and data to create personalized, convenient experiences. Those who master the integration of bricks and clicks will thrive, turning every interaction into an opportunity to delight customers.

The Evolution of Retail: From Traditional to Digital and Back Again

There was a time when shopping was a purely physical experience. Customers would visit stores, interact face-to-face with sales staff, touch and feel products, and even engage in the art of bargaining. Retailers would entice shoppers with personalized service, offering refreshments and exclusive in-store promotions. This traditional model fostered a sense of community and personal connection between brands and their customers.

As technology advanced, we witnessed a seismic shift towards digital commerce. The convenience of shopping from anywhere, at any time, with just a click revolutionized the retail industry. E-commerce giants emerged, threatening the very existence of physical stores. The pendulum had swung from bricks to clicks.

However, the retail world is now experiencing another paradigm shift. Consumers are demanding more than just convenience – they want an integrated, seamless experience that combines the best of both worlds. Enter the era of phygital retail: a harmonious blend of physical and digital shopping experiences.

The Power of Omnichannel: Redefining Retail Spaces and Experiences

Omnichannel retail strategy is not just about having multiple sales channels; it's about creating a cohesive, interconnected ecosystem where customers can seamlessly transition between online and offline experiences. This approach expands reach, redefines retail spaces, and explores new distribution models, breaking down geographical barriers.

The benefits of this strategy are manifold:

1. Convenience and flexibility: Customers can shop anytime, anywhere, and through any channel they prefer. They might browse products online, visit a store to touch and feel the items, and then complete their purchase through a mobile app.
    
2. Personalized experiences: By leveraging data analytics, retailers can offer tailored recommendations and personalized services across all touchpoints. This level of customization enhances customer satisfaction and fosters brand loyalty.
    
3. Enhanced product knowledge: Physical stores in an omnichannel setup offer unique opportunities for customers to experience products firsthand. This tactile interaction, combined with face-to-face expert advice, builds trust and aids in informed decision-making.
    
4. Improved customer insights: The integration of online and offline data provides retailers with deeper insights into customer behavior, preferences, and pain points. This wealth of information enables continuous improvement of products, services, and overall customer experience.
    
5. Technological integration: Cutting-edge technologies like Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) are being deployed both in-store and online, offering enhanced visualization and driving faster decision-making.

The Rise of ‘Shoppertainment’ and Sustainable Practices

As the lines between entertainment and commerce blur, we're witnessing the rise of ‘shoppertainment’. Interactive shopping experiences, such as in-video shopping and shoppable social media posts, are becoming increasingly popular. These engaging formats not only capture attention but also drive conversions in a highly competitive digital landscape.

Simultaneously, there's a growing emphasis on sustainability in retail operations. Consumers are becoming more environmentally conscious, and retailers are responding by investing in smart technologies to enhance efficiency in fulfillment while reducing carbon emissions. This includes developing more sustainable delivery and return processes, aligning with the values of modern, eco-aware shoppers.

The Future of Retail

The ultimate goal of omnichannel retail is to create a unified brand experience. Whether a customer interacts with a brand online, in-store, or through social media, the experience should be consistent, seamless, and reflective of the brand's core values.

This unified approach not only enhances customer satisfaction but also drives brand loyalty. When customers feel understood and valued across all touchpoints, they're more likely to become brand advocates, driving both repeat business and word-of-mouth marketing.

As we look to the future, it's clear that the most successful retailers will be those who can effectively blend the physical and digital realms, creating immersive, personalized shopping experiences that resonate with the modern consumer. The resurgence of omnichannel retail isn't just shaping the shopping landscape – it's revolutionizing it, one seamless interaction at a time.

In this new era of retail, the power truly lies in the hands of those who can master the art of bridging bricks and clicks, creating a shopping experience that's as dynamic and multifaceted as the consumers it serves.

Authored By

Dr Mahesh M, CEO, Creaticity

It is important to note that innovation is rife in India’s spirits scene with flavored vodkas embodying spirits from all over the world while at the same time reflecting flavors distinctively Indian. Even originally a colorless and odorless alcoholic drink with its origin in Russia, Sweden and Poland, vodka has undergone a thru and thorough transformation in the hands of Indian distilleries by employing local fruits and spices has given this global favourite a cultural twist. 

Historically produced using fermented sugars found in potato, rye or wheat, vodka is enjoyed for its nearly flavorless canvas. Indian brands could take it to a new level of creativity through their incorporation of flavors that are modern-day friendly. This article helps to find the leading and most innovative Indian vodka brands that are changing the spirit by adding a local flavor.

Also Check: Top Gin Brands for Martini in India: From Classic to Contemporary

Vodka Market in India 

It is estimated that, by 2025, the Vodka market in India is expected to reach a market size of $38.2 million, out of which $37.0 million is expected of its consumption at homes through supermarkets as well as convenience stores. Street vending sales, which can be attributed to restaurant and bar sales account for a lesser portion of $1.2 million. The at-home segment is anticipated to grow steadily and has an estimated 2.30 percent annual growth rate (yearly CAGR) throughout 2025-2029 due to higher consumption of vodka at home.

Read More: Best Soda Brands in India: Soda for Every Occasion

Best Ways to Drink Vodka

Vodka can be enjoyed in several ways, each offering a unique experience:  

• Neat

Serving vodka without any accompaniment such as ice and other beverages is another method that was used traditionally in order to enable an individual to enjoy the quality of the vodka by the kind of its taste and smell. They can be enjoyed when sipped slowly from a tumbler glass to get the best out of the drink.  

• Chilled

Courtesy of chilling, the vodka is smoother and denser, and its alcohol content is less pungent. This is best taken by pouring it over ice in a tumbler glass, or serving the bottle on ice.  

• Cocktail

Vodka as a spirit can be used to great effect in cocktails: the purity of the vodka lets it add depth to other ingredients without dominating the cocktail. There are several Vodka drinks; the Vodka Tonic, Bloody Mary and the Cosmopolitan.  

• Infused  

Make your own infused vodka by putting thyme, cucumber, coconut, mint or blackberries directly into a glass jar of vodka. Seal and let it mature, or infuse it for special and individual tastes.  

• Garnished

Upgrade your vodka with a garnish like a lemon or lime twist, mint sprig, an orange slice, a cucumber slice or cranberries depending on what complements the particular vodka tasted.  

Also Read: Best Bourbon Brands in India

Best Indian Vodka Brands

1. Red Bliss

Spearheaded by Hermes, an Indian company, Red Bliss Vodka is the utmost rich, smooth, and has a flavour that contains pure grain. Filtered five times and offering consumers a very fine quality vodka, it is smooth and has a great taste. It contains alcohol of 42.8 percent ABV, Red Bliss is the best companion for parties and other social events. Being very pure and smooth it occupies one of the top ranks in the Indian affordable vodka segment in such a cutthroat competition.

Key Characteristics: 

• High-quality distillation: Red Bliss is usually ethanol five times over, which makes its flavor slightly mellow and slightly free of impurities. 
• Subtle grain flavors: Red Bliss may still have a slightly grainy texture due to its ingredients even when the flavor is Setter to be tasteless. 
• Crisp finish: The vodka is positioned to bear a refreshing taste with a slight sting before swallowing the taste. 
• Versatility: Perfect for drinking neat or in cocktails because of its’ non-offensive taste. 

2. Smoke Lab

Smoke Lab Vodka is a new generation brand from Smoke Lab that targets the millennial and the Gen Z consumers of the Indian market The vodka is distilled five times and produced using a modern method of charcoal filteration. When it comes to style, Smoke Vodka has got it nailed, based largely on its rather unique bottle. The Aniseed version takes after the Indian spice, fennel and liquorice, with a shocking, enjoyable taste that comes with a 40 percent ABV.

Key Characteristics:

• Certifications: Smoke Lab vodka is gluten-free, and vegan and is produced according to kosher requirements. It is also a certified zero-carbon footprint brand.
• Flavor: Smoke Lab vodka has a pleasantly fresh smell of nuts with a citrus touch. It is said to be tender and juicy yet spicy.
• Enjoyment: Smoke Lab vodka may be served ice-cold or mixed.

3. Magic Moments

Magic Moments Vodka is a Russian vodka product produced by Radico Khaitan which is one of the largest distillers in Asia it is a triple distilled, gluten-free vodka made from rice grain. The green product known for its smooth texture with a hint of spice is available in eight flavors: Green Apple, Orange, and Chocolate amongst others. This high-proof, economically-priced vodka coming from a third party has carved a niche for itself in the hearts of consumers in up-and-coming nations, especially the ones in India.

Key Characteristics: 

• Filtering: Stretched outbound through champagne limestone to develop a precise, crystallant fluid. 
• Taste: A dry pleasant taste with good grainy flavours, some vanillin and very slight acidulating. 
• Finish: Nice and smooth on the palate and a refined tingling on the end palate. 
• ABV: 42.8 percent

4. Rahasya

Rahasya Vodka, produced by Blisswater Industries, is a vodka, the flavor and quality of which protect the ancient recipes of Indian cuisine. It has been prepared from special quality corn and wheat grains purchased from Punjab and it gives a light and calm taste as it is refreshing and can be drunk either directly or as a mixer for many cocktails. Rahasya cocktail originated from Goa, India and the packaging of the same bottle has a royal blue and gold touch, which sums up the Indian anticipation. 

Key Characteristics: 

• Taste: Ideally great and clear naked shelf aromas with the pursuit of a delicate background of Indian spices, giving the beer a fresh aftertaste.
• Ingredients: It is prepared from the best quality grain in India.
• Inspiration: Indians’ mythology, tradition, and spirituality.

5. Romanov

Romanov is an India-made vodka owned by United Breweries Ltd or UBL, and has a Russian-sounding name. The vodka is cheap and popular with the young and in bars and pubs that want to offer the best of vodka at affordable prices. Romanov is available in four flavors: Premium, Orange, Lemon, and Apple, and has found its place easily in India’s vodka market. Because of its tastefulness and affordability, this condiment is well-loved by many, it is especially popular among people inviting few guests and families during special occasions such as parties and so on.

Key Characteristics: 

• Crystal clear appearance: Similar to other brands of vodka, Romanov is visually transparent. 
• Neutral taste: Little of its character stands out on its own so it works great when blended with other ingredients. 
• Smooth finish: For purposes of SWISH, is thought to sip without sharp edges. 
• Premium positioning: Also called as ‘premium vodka, it is usually sold at slightly higher prices compared to the other brands. 

6. Fuel 

Fuel Vodka, part of the Seagram product range owned by Pernod Ricard, is a superior quality vodka blended from fine grains and subject to quadruple distillation to make it astoundingly pure and incredibly smooth. Using a special carbon filtration system, it avoids the bitterness with the fruity and smooth texture on the mouth and mild flavor. Fuel Vodka is clear with a 42.8 percent ABV targeted at the latest generation, ideal for mixing cocktails or for shots. Coming in different tastes, it is one of the most recognized vodka in India.

Key Characteristics:

• High-quality base ingredients: Usually they are brewed with well-selected grains such as wheat or rye to achieve a clean background taste. 
• Minimal filtration: Filtering wine during the distillation process removes some of the base materials and thus flavors; little filtering therefore preserves more of the base taste. 
• Low dilution: Fewer amounts of water are added during the blending process hence a high alcohol content, and higher concentration. 

Wrapping Up

The vodka sector in India strikes a balance between tradition and modernity and can be best suited for consumers of all types. From the easy-going, multipurpose types to the special locally flavored types, these vodkas enhance the experience. On the rocks, in cocktails, or distilled with flavors, Indian vodkas are benchmarking global flavors with cultural heritage intact.

Mustard oil has been a kitchen staple in Indian homes for generations. Known for its strong aroma, rich flavor, and numerous health benefits, it is more than just a cooking oil. It is a tradition. Whether you’re frying crispy pakoras or making a flavorful curry, mustard oil adds that perfect touch. Here, we list the 7 best mustard oil brands in India that bring quality, taste, and trust to your table.

check More: Top 8 Spice Brands in India That Bring Flavors to Life 

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Why Mustard Oil is a Staple in Indian Kitchens

Mustard oil is more than just a cooking ingredient. It is packed with health benefits. It contains omega-3 fatty acids, antioxidants, and essential nutrients. These help improve heart health and boost immunity. Mustard oil is also great for skin and hair care. Its rich nutrients nourish and protect.

The oil has a unique flavor and strong aroma. This makes it perfect for Indian cooking. It enhances the taste of curries, pickles, and fried dishes. Mustard oil is also used in traditional massages. It soothes muscles and improves blood flow. In many households, it is seen as a health booster. Its natural properties make it a favorite for everyday use. Whether in food or beauty routines, mustard oil offers multiple benefits. It’s a true staple in Indian homes.

Read more: 7 Best Atta Brands in India: Freshness, Quality, and Taste in Every Bite

Top 8 Tonic Water Brands in India You Need to Try

Top 7 Mustard Oil Brands in India

Here are the best mustard oil brands that stand out for their quality, flavor, and value.

1. Emami Healthy & Tasty Mustard Oil

Emami Healthy & Tasty Mustard Oil is a favorite for its consistent quality and taste. The oil is processed using a unique cold filtration technology, preserving its nutrients and aroma. It’s perfect for both cooking and pickling.

Specialty: Balanced aroma and taste

Why Choose Emami?

• Cold-filtered for maximum purity.
• Balanced pungency that suits all dishes.
• Available in eco-friendly packaging.

2. Saffola Mustard Oil

Saffola is a trusted name in health oils, and their mustard oil is no exception. It is double-filtered, ensuring purity and freshness. With a mild aroma, it’s perfect for cooking light, healthy meals without overpowering the dish.

Specialty: Double filtration for purity

Why Choose Saffola?

• Low absorption oil for healthier cooking.
• Rich in omega-3 for heart health.
• Fewer calories compared to traditional oils.

3. Fortune Kachhi Ghani Mustard Oil

Fortune Kachhi Ghani Mustard Oil is known for its authentic taste and strong aroma. The oil is extracted using the traditional cold-pressed method, preserving its natural nutrients. It’s a go-to choice for deep frying and pickling.

Specialty: Strong flavor and rich aroma

Why Choose Fortune?

• Made with the traditional cold-pressed method.
• High smoking point for frying.
• Affordable and widely available.

4. Dabur Mustard Oil

Dabur is a household name, and their mustard oil is loved for its purity and natural taste. The oil is extracted from carefully sourced mustard seeds and is free from chemicals. It’s an ideal choice for cooking, skin care, and hair care.

Specialty: 100% natural and pure

Why Choose Dabur?

• 100% pure and chemical-free.
• Versatile – perfect for cooking, skincare, and massage.
• Trusted brand with decades of experience.

5. Dalda Mustard Oil

Dalda is one of the oldest and most trusted brands in India. Their mustard oil is known for its affordability without compromising quality. It has a strong flavor, making it ideal for traditional Indian recipes and pickling.

Specialty: Budget-friendly and versatile

Why Choose Dalda?

• Affordable yet high-quality.
• Strong pungency and authentic flavor.
• Ideal for everyday cooking.

6. Tata Sampann Kachhi Ghani Mustard Oil

Tata Sampann’s mustard oil brings trust and quality. Extracted using the kachhi ghani process, it retains the natural goodness of mustard seeds. Its balanced flavor makes it perfect for modern and traditional dishes.

Specialty: Premium quality

Why Choose Tata?

• Rich in omega-3 and antioxidants.
• Processed with high standards of quality.
• Suitable for all types of cooking.

7. Dhara Mustard Oil

Dhara Mustard Oil is a household favorite, known for its rich flavor and natural goodness. The oil is packed with nutrients, making it a healthy choice for cooking. It’s versatile, affordable, and available in various pack sizes.

Specialty: Rich flavor for everyday cooking

Why Choose Dhara?

• Excellent for frying and cooking.
• Affordable and easily accessible.
• Nutrient-rich and heart-healthy.

Specialties of Each Brand

Each brand has unique qualities that make it stand out:

• Emami: Eco-friendly packaging and balanced flavor.
• Saffola: Low-calorie option with a mild taste.
• Fortune: Traditional flavor and high smoking point.
• Dabur: Pure and versatile for cooking and skincare.
• Dalda: Budget-friendly with a strong aroma.
• Tata Sampann: Premium quality and health benefits.
• Dhara: Everyday affordability with rich flavor.

Flavor & Versatility: Perfect for Indian Dishes

Mustard oil enhances the taste of Indian dishes like curries, chutneys, and pickles. Its nutty and pungent flavor is loved in Bengali, Punjabi, and Rajasthani cuisines. From frying to tempering, these brands offer oils that can handle it all.

How to Choose the Right Mustard Oil

• For strong flavor: Choose Dalda or Fortune.
• For health-conscious cooking: Pick Saffola or Tata Sampann.
• For multipurpose use: Dabur is the best choice.

Wrapping Up!

Mustard oil is an essential part of Indian kitchens. It is versatile and used for many purposes. Whether for cooking, skincare, or traditional remedies, it has many benefits. Its strong aroma enhances curries, pickles, and fried foods. Mustard oil is also great for massages and skincare. It improves blood circulation and nourishes the skin. India has many trusted mustard oil brands. These brands focus on quality and purity. Each offers something unique, from health benefits to authentic taste. Whether you prefer mild or strong flavors, there’s a brand for you. Choosing the right mustard oil is important. It should match your cooking style and health needs. These 7 brands bring the best options to your home. Use them to enjoy the authentic flavors of India in every meal.

Planning a party without alcohol? Don’t worry! Non-alcoholic drinks are here to add flavor and fun to your celebrations. These drinks come in a variety of unique flavors, from herbal blends to fruity delights, making them perfect for every guest. They’re refreshing, healthy, and easy to serve, ensuring everyone has a great time. Plus, they’re versatile enough to create exciting mocktails. Whether it’s a family gathering or a night with friends, these drinks guarantee good vibes and inclusivity. Let’s dive into the seven best non-alcoholic drinks to make your party memorable, tasty, and completely hangover-free this season!

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1. Feragaia

Feragaia is a Scottish brand known for its bold and earthy flavors. It’s crafted using 14 carefully chosen botanicals, offering a taste that’s truly unique. The drink is entirely free of added sugar and artificial ingredients. It’s also distilled sustainably, making it a great choice for eco-conscious party lovers. Feragaia offers a complex flavor profile with hints of citrus, spice, and a touch of earthiness. Perfect for those who enjoy a bold and aromatic drink. Feragaia is a premium yet worthwhile addition to your party.

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2. Pentire

Pentire hails from Cornwall and celebrates coastal botanicals. It’s ideal for nature lovers and those seeking refreshing flavors. This drink focuses on health, being low-calorie and completely alcohol-free. It’s crafted to provide a clean and invigorating taste. Pentire comes in varieties like Seaward and Adrift. Seaward offers zesty grapefruit and herbaceous notes, while Adrift features sage and citrus undertones, it’s a refreshing option worth every sip.

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3. Seedlip

Seedlip is a pioneer in the non-alcoholic spirits industry. With a sophisticated approach, it’s perfect for mocktails and straight sipping.: Made from natural ingredients, it’s free of calories, sugar, and artificial flavors. A perfect guilt-free indulgence! Seedlip offers three core variants: Garden 108 (herbal), Spice 94 (aromatic spices), and Grove 42 (citrus blend). Each is crafted to suit different moods making it a luxurious yet versatile party essential.

4. Aplós

Aplós blends plant-based ingredients with calming adaptogens. It’s designed to enhance relaxation while keeping you alert. This beverage is crafted with functional botanicals like hemp extract, promoting a calming yet uplifting experience. Aplós offers a citrus-forward flavor profile with subtle hints of herbs and mint. It’s light and refreshing, making it perfect for long evenings. Aplós is a premium choice for those seeking wellness and taste.

5. Ghia

Ghia is inspired by Mediterranean aperitifs. It’s bold, slightly bitter, and packed with botanical goodness. Completely vegan and free of added sugars, Ghia is an excellent choice for health-conscious guests. The drink has citrusy notes combined with rosemary and ginger. It’s bold and perfect for pairing with light snacks,  making it a chic and flavorful addition to your drink menu.

6. Figlia

Figlia focuses on celebrating connections and conversations. It’s crafted with natural ingredients and a unique vision. It’s a women-led brand emphasizing inclusivity and shared experiences. Figlia is free of artificial sweeteners and crafted sustainably. Figlia’s Fiore has a tart and floral flavor profile, with notes of rose, citrus, and bitter orange. A perfect toast to friendships. It’s worth it for its taste and values.

7. Wilfred’s

Wilfred’s is a vibrant aperitif crafted in the UK. Its unique combination of natural botanicals makes it stand out. This drink is vegan, gluten-free, and low in sugar, making it a healthy yet flavorful choice for your party. Wilfred’s has a refreshing citrus base with a hint of rosemary and bittersweet orange. It’s ideal for serving with tonic water, it’s both affordable and delightful.

Mocktail Magic: Mix It Up for the Perfect Party

Try these easy mocktail ideas with your non-alcoholic drinks:

1. Feragaia Fizz: Mix Feragaia with tonic water, add a slice of orange, and top with ice.
2. Pentire Breeze: Combine Pentire Adrift with soda water, a dash of lime, and fresh mint leaves.
3. Seedlip Citrus Spark: Shake Seedlip Grove 42 with fresh lemon juice and soda for a refreshing twist.
4. Aplós Glow: Mix Aplós with sparkling water and garnish with rosemary.
5. Ghia Sour: Combine Ghia with fresh orange juice and a splash of soda.
6. Figlia Rosé Delight: Blend Figlia Fiore with pomegranate juice and serve over ice.
7. Wilfred’s Sunset: Mix Wilfred’s with grapefruit juice and tonic for a zesty finish.

Why Go Non-Alcoholic? The Party Pros

• Inclusive Fun: Everyone can enjoy these drinks, from kids to designated drivers.
• Health Conscious: Low in calories and free of artificial additives.
• Mocktail-Friendly: These drinks make excellent bases for creative mocktails.
• No Hangovers: Enjoy the party and wake up fresh the next day!

Sip Without Buzz

This party season, switch things up with these fabulous non-alcoholic drinks. From Feragaia’s earthy tones to Figlia’s floral charm, there’s a drink for every mood. These beverages aren’t just delicious; they’re also healthier and more inclusive. So, grab your favorite bottle and let the celebrations begin. Cheers!

Martini drink has come through numerous changes since its historical past. Originally, up to the early twentieth century, it was prepared with sweet gin and sweet vermouth. Progressively the “dry” martini was created, consisting of equal parts of dry gin and dry vermouth. Recently, however, “dry” has come to mean a gin that is mixed with little or no vermouth today which although a common topic for debate. 

To show how a drier gin can change the martini we have collected several opinions for this purpose to show how even slight differences in gin and vermouth will alter the drink. This guide is a step-by-step analysis of the finest Gin brands for martini in India which allows you to spend less yet get the finest cocktail in the market.

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Basics of Martini

Martini is an evergreen classic cocktail that is prepared using gin or vodka, dry vermouth therefore very popular among cocktail lovers. 

Martinis are normally taken with either gin or vodka. The only other item is called Vermouth, which actually is a kind of wine product, fortified wines in fact. Vermouth is produced as being either dry or sweet. Some martinis insist on dry vermouth.

There are two ways of serving Martinis they inhale straight up, and the other one is the Martinis on the rocks. A classic martini which is the most commonly ordered drink, is enjoyed in a martini glass. The rocks martini is served in rocks glass.

It means that, if, while ordering the rocks with the martini, one wants the remaining ice in the shaker. In this kind of instance, pour the martini into the martini glass of the client and pour the remaining rocks into another glass for them to drink.=

Martinis can either be with olive or twist decoration. Twist is a lemon peel, not lime at all! Making lemon rind is relatively simple – you just have to take a piece of lemon and, pulling it off, separate the rind from all the pulp and juice. That’s where some bars go a step further and use a specific apparatus to make fancy turns that hang on the rim of the glass.

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Best Gin Brands for Martini in India

1. Bombay Sapphire

Bombay Sapphire is a flexible, easy-to-inhale gin that is prepared with botanicals such as juniper, liquorice, and almonds. These are Bombay Sapphire East which adds Asian spices and botanicals, Bombay Dry Gin and Premier Cru Murcian Lemon which has more citrus contents. In martinis, it offers a juniper, lemon flavored taste, herbaceous accents, and a touch of saltiness. Tasters noted that its aftertaste is cool and flavour profile is levelled and while the intensity and richness were credited as beefy some thought it made for a robust spirit for cocktails.

2. Greater Than 

Greater Than Gin is the first gin made in India, belonging to the London Dry style and containing nine ingredients: juniper, lemongrass, ginger, and orange zest. Online, people said it is perfect for martinis because of its citrus notes and lack of any kind of bitter or oily finish as it is smooth in its taste. The complexity of botanicals such as coriander and chamomile raises its level of ease of usage, it is ideal for creating dry martinis and other cocktails.

3. Stranger and Sons

One that deserves a special place on the bar is Stranger and Sons, a craft gin from Goa, India; Gondhoraj lime, coriander, black pepper, and cassia bark form the base of the gin’s botanicals and produce an aromatic, spicy gin with traces of citrus. A quite popular beverage due to its warm, nutmeg-like feel and sweet, cinnamon taste. This gin is ideal for the standard splash, with orange-mint syrup, for the gin’s bouquet remains intoxicating and its flavors unbeatable across the country.

4. Hapusa

Hapusa meaning Juniper in Sanskrit is a strong and crisp flavored gin from Nao Spirits incorporated with actual Himalayan Juniper –the first in the world to have used this. With hints of native Indian flora that include the spice flavor of turmeric, the fruity flavor of mango, and the sharpness of ginger, cardamom and Gondhoraj lime, it has a deep woody taste with traditional Indian ingredients. Bottled in a 1000 litre copper still, Hapusa’s personality leaps out as a stand-alone gin or as a mixed drink over tonic to bring out its bouquet.

5. Jaisalmer

Jaisalmer Indian Craft Gin from the production house of Radico Khaitan is a perfect blend of conventionalism and contemporary. About the Indian state’s city, this brand offers 11 botanical ingredients from which millennials are made from coriander, vetiver, Darjeeling green tea, and lemongrass among others and cubeb pepper. Julene is central to it and it has a taste of citrus and liquorice. Jaisalmer gin is an extreme pleasure for those who use to take their drinks in exotic cocktails and it is the triple distil gin that gives the rich aromas that people feel in every drop of this gin.

6. Monkey 47

Monkey 47, a gin made in Germany’s Black Forest is made from 47 ingredients including juniper, lingonberries, elderflower and spruce shoots. It possesses an opportunity of 47 percent ABV and hence has a complex taste with floral, fruit, and herby flavor. The limited Distiller’s Cut 2022 brings the woodruff flavor into the Non-Alcoholic beverage much as it brings light and the delicious natural and spicy scent of cinnamon and nutmeg. That Monkey 47 is quite expensive does not make it any less special, and it remains one of the best gins to try out.

7. Tanqueray

Tanqueray Gin, a gin that has been manufactured since 1830 by Charles Tanqueray has remained a Standard London Dry gin. The taste and smell are traditionally crisp notes of juniper sustain additional flavors of angelica root and coriander, as well as a rich note of liquorice which makes it perfect for cocktails. Extension flavours such as Rangpur, the Indian lime twist and No. TEN, which carries the citrus boldly brings balance. As one of the most successful alcoholic beverages in the world, Tanqueray is an incomparable gin brand and popular among those people who cannot imagine their bar without quality gin.

Wrapping Up

The increasing demand for an improved gin has emerged as India’s newfound love for priced martinis grew. Ranging from shelf standards of London Dry that anyone acquainted with gin would recognise to craft concoctions brewed with practically anything found in the region of the world, there are enough types of gin to suit anybody’s taste buds. You may want something straightforward, such as a dry martini, or something exotic to mix it up; the correct mixer will make all the difference. Learn about these versatile spirits to improve ways of making the most of your martinis.

India's smartphone market is on the brink of an exciting transformation. Experts predict a 6 percent growth in 2025, as improving consumer sentiment and strategic government initiatives fuel the country’s mobile phone sector. With 2024 already showing record-breaking trends, the market is set to break even more milestones. Here’s a closer look at why India’s smartphone industry is becoming a global powerhouse.

India: The World’s Second Largest Smartphone Market by Volume

India’s rise as a smartphone giant is no longer just a prediction—it’s a reality. According to the latest Counterpoint Research report, the country has solidified its position as the second largest smartphone market globally by volume and third largest by value. In the third quarter of 2024 alone, India’s smartphone market grew by 3 percent in volume and an astounding 12 percent in value, setting new records for a single quarter. The smartphone sector is now on track to surpass a $50 billion retail value as it continues to flourish.

This growth isn’t just a statistic; it reflects a massive shift in consumer behavior, with a premiumization trend taking hold across the country. Consumers are increasingly opting for high-end, feature-rich devices, with the demand for premium smartphones soaring in tier-3 and tier-4 cities.

The Surge of Production: A 2000 percent Growth Surge

But it’s not just consumer demand driving growth—production numbers are skyrocketing, too. India’s mobile phone production surged by a jaw-dropping 2,000 percent from Rs 18,900 crore in 2014-15 to an estimated Rs 4.10 lakh crore in FY24. This explosive growth is primarily attributed to the Production-Linked Incentive (PLI) scheme, which has incentivized domestic manufacturing and reduced reliance on imports.

The 5G and AI Revolution: 2025 is All About Innovation

2025 is set to be a game-changing year for Indian smartphones. As 5G technology continues to expand, OEMs (original equipment manufacturers) are gearing up to launch new devices, including models under Rs 10,000 to tap into the rapidly growing budget segment. The focus is on bringing cutting-edge features, including AI capabilities, into affordable smartphones.

5G and AI smartphones are expected to see a 21 percent YoY growth in 2025, fueled by Chinese smartphone brands entering the low-tier market with value-for-money AI-enabled devices. As 5G becomes a cornerstone of smartphone innovation, manufacturers are not just focusing on urban areas—they are also making strategic inroads into smaller cities, where there’s immense untapped potential.

Smartphone Exports: A Record-Breaking Year for India

India’s smartphone industry is not just booming on the domestic front—exports are seeing unparalleled growth as well. From April to November 2024, electronic exports surged by 27.4 percent, reaching $22.5 billion, with smartphone exports increasing by an impressive 45 percent. Leading global brands like Apple and Samsung are expanding their production bases in India, further driving this export growth.

In November 2024, India achieved a historic milestone: smartphone exports surpassed the Rs 20,000 crore mark for the first time in a single month, with Apple leading the charge. The international recognition of Indian smartphone manufacturing is a testament to the sector’s resilience and innovation.

The Changing Landscape of Smartphone Segments

While India’s smartphone market continues to grow across all price segments, there’s a noticeable shift in consumer preferences. Let’s break it down:

• Entry-Level Segment: Once the largest market for smartphones, the sub-$100 segment has seen a 36 percent YoY decline, now accounting for just 14 percent of total shipments. Despite the push for affordable 5G smartphones, this segment is facing significant challenges, particularly in the face of rising device costs and premium features flooding the market.

• Mass Budget Segment: The $100 to $200 segment remains robust, growing by 8 percent YoY and now representing 44 percent of the market share. Xiaomi, realme, and Vivo continue to dominate this segment, making up a significant portion of total shipments.

• Entry-Premium Segment: The $200 to $400 category has exploded with 42 percent YoY growth, and now represents a 30 percent share of the market. Big brands like OPPO, Samsung, and Vivo are leading the way here, capitalizing on the demand for affordable premium smartphones that offer exceptional features without breaking the bank.

• Premium Segment: The $600 to $800 segment has faced a 37 percent YoY decline in units sold, but Apple continues to dominate with a 61 percent market share. This segment has become increasingly focused on flagship models, such as the iPhone 13, Galaxy S23FE, and OnePlus 12.

• Super-Premium Segment: Here, Apple is in a league of its own. The $800+ segment grew by 22 percent YoY, with the iPhone 15/15 Plus/14 models accounting for a staggering 77 percent of shipments. The competition here is limited, with Apple commanding a massive 83 percent market share, followed by Samsung at 16 percent.

The Digital Shift: Online Sales Surging

The growth isn’t just happening in brick-and-mortar stores; online sales are booming, too. According to IDC’s latest data, shipments to online channels grew by 8 percent YoY, with online sales now representing 50 percent of the market share. Smartphone brands are increasingly shifting their focus toward e-commerce, capitalizing on the growing preference for digital shopping.

Motorola and Vivo are making significant strides in the online space, with Motorola breaking into the top-five vendor list, while Vivo’s T series models have seen strong performance.

What’s Next for India’s Smartphone Market?

As we look ahead to 2025, the Indian smartphone market is brimming with opportunities. Government initiatives, such as the PLI scheme, and the growing demand for 5G and AI-driven devices, will continue to propel the industry to new heights. Additionally, the surge in smartphone exports is a sign that India is becoming a global manufacturing hub, not just for domestic consumption but also for the world.

With the premiumization trend in full swing, smartphone makers are expected to increase their focus on the premium and entry-premium segments, while continuing to offer affordable 5G smartphones to tap into the budget-conscious mass market.

The Indian smartphone market is no longer just growing; it’s evolving. With new technologies, rising consumer aspirations, and government support, the industry is set for an even brighter future. If you’re looking to invest in the future of tech, the Indian smartphone market is where the action is.

Indian weddings, traditionally synonymous with opulence and grandeur, are experiencing an unparalleled boom in 2024, driven by evolving consumer preferences, increased luxury spending, and an expanding demand for specialized services. Representing a significant 32 percent share of India’s $42 billion events industry, the wedding sector is thriving like never before. Let’s take a closer look at the latest retail trends, market dynamics, and numbers defining this transformation.

Metro Cities: The Wedding Powerhouses

Metro cities remain the heart of India’s wedding market, contributing significantly to the surge in wedding service demand. Searches for wedding-related services have increased by 34 percent, with Delhi leading the charge with a 44 percent rise in wedding searches. This shift is especially evident in the growing demand for resort-style weddings, with bookings in Delhi’s resort venues increasing by 4x, a trend indicative of the move toward destination-inspired celebrations.

Mumbai has seen a surge in demand for wedding choreographers, with bookings tripling. Meanwhile, Chennai has become a hub for candid photography, with a 12x rise in searches. Hyderabad, too, is becoming a wedding hotspot, with a 41 percent growth in wedding planning-related queries, reflecting a growing preference for bespoke celebrations. Bengaluru and Kolkata have also recorded double-digit growth in wedding-related searches, showcasing an increasing inclination towards tech-driven wedding solutions and a blend of traditional and modern wedding aesthetics.

Non-Metro Cities: The Emerging Wedding Markets

While metros dominate the scene, non-metro cities are also showing impressive growth. Lucknow, with a 36 percent rise in wedding searches, tops the list, followed by Patna (34 percent) and Jaipur (30 percent). These figures highlight the expanding aspirations of couples in smaller cities who are embracing luxury and personalization. Coimbatore has seen a rise in eco-friendly weddings, with sustainable decor and locally sourced catering becoming popular. In Guwahati, Assamese weddings are embracing modern elements like live bands and digital invites, while Indore is witnessing a boom in outdoor weddings, leveraging its beautiful climate and scenic venues.

Luxury Spending: Weddings Become Extravagant Affairs

Luxury is taking center stage in 2024 weddings, reshaping the retail landscape for wedding-related products and services. From venue rentals to gold jewelry, expenditures are reaching new heights. Indians spend $1.2 billion (₹10,000 crores) annually on wedding attire, and a massive $7.2 billion (₹60,000 crores) on gold and jewelry. Ultra-premium venues have seen a 40 percent increase in demand, with Delhi experiencing a 79 percent growth, followed by Hyderabad (72 percent) and Mumbai (66 percent).

Even in non-metro cities, luxury is gaining momentum. Udaipur, known for its heritage venues, has experienced a 25 percent rise in demand for heritage properties. In Goa, luxury, all-inclusive wedding packages have seen a 30 percent increase in bookings, reflecting the broader shift towards opulent, picturesque destinations.

Destination Weddings: A Booming Global Trend

India’s growing reputation as a wedding destination is propelled by government initiatives like the "Wed in India" campaign. By promoting 25 iconic destinations, the campaign seeks to attract international couples, aiming to recapture the $12.1 billion spent annually on destination weddings abroad. This has also had a positive impact on the tourism and hospitality sectors. Wedding bookings now generate ₹5,000 crores annually for hotels, and destinations like Rajasthan and Goa have become hotspots for extravagant wedding setups, benefiting allied industries like logistics, decor, and catering.

Tech-Driven Weddings: Digital Transformation in Retail

Technology is revolutionizing the Indian wedding industry. Couples are increasingly turning to digital tools like 3D venue tours, AI-powered planning apps, and virtual wedding options, creating seamless and personalized experiences. Social media platforms such as Instagram and Pinterest are influencing wedding trends, with hashtags like #BigFatIndianWedding and #WeddingGoals gaining popularity. Influencers and content creators are also playing a significant role, offering tips and vendor recommendations that drive wedding industry growth.

Millennial Influence and the Personalization Boom

Millennials are at the forefront of redefining wedding expectations. Their emphasis on personalization, coupled with financial independence, has altered spending patterns. About 70 percent of couples now contribute to wedding expenses, with a significant portion allocated toward personalized experiences such as professional photography, custom outfits, and unique honeymoon destinations.

The trend of renting wedding attire and accessories is also growing, with a 47 percent increase in searches for rental pre-wedding gowns. Cities like Hyderabad (116 percent), Mumbai (33 percent), and Delhi (10 percent) are leading this shift. Artificial and rental bridal jewelry are becoming more popular, with 36 percent of brides opting for artificial pieces and 16 percent choosing rental options.

Changing Cultural and Budget Dynamics

The traditional model of weddings being funded by the bride’s family is evolving, with 59 percent of wedding expenses now shared between both families, signaling a shift towards more collaborative and progressive celebrations. This shift is also evident in the growing trend of alcohol-free weddings, which now account for 55 percent of weddings, reflecting a blend of cultural and personal preferences.

Family involvement in decision-making is also increasing, with families actively participating in selecting venues, vendors, and wedding themes. This has led to a rise in family-oriented activities at weddings, including group dances and interactive games, ensuring a more inclusive experience.

The Rise of Eco-friendly Weddings & Lab-grown Diamonds

Sustainability is becoming a crucial part of wedding planning, with over 50 percent of respondents opting for eco-conscious choices. Wedding vendors are supporting these initiatives by offering organic or locally sourced materials, sustainable decor options, and environmentally friendly packaging.

In addition to eco-friendly trends, lab-grown diamonds are gaining traction in the wedding jewelry market. With their competitive prices, lab-grown diamonds have captured 45 percent of the bridal jewelry market, particularly for engagement rings.

Key Trends Shaping 2024 Weddings

1. Larger Weddings and More Functions: The average guest list has expanded to 310, with the number of wedding functions increasing from 3.2 to 4.2, emphasizing grandeur.
2. Rising Demand for Wedding Professionals: Searches for wedding planners have increased by 13 percent, with Jaipur seeing a 37 percent rise in interest.
3. Choreographed Celebrations: Mumbai has witnessed a 278 percent increase in demand for choreographers, turning weddings into dance extravaganzas.
4. Photography Trends: Candid and cinematic photography is in high demand, setting new benchmarks in cities like Chennai and Mumbai.
5. Eco-Friendly Weddings: Sustainable wedding trends, such as digital invitations and locally sourced catering, are on the rise.

The Expanding Middle Class and Luxury Retail

India’s growing middle class is driving the demand for luxury goods and services. High-end shopping destinations like Mumbai’s Jio World Plaza are becoming key locations for wedding-related luxury shopping, offering brands such as Louis Vuitton, Tiffany & Co., and Gucci. Even middle-income families are indulging in luxury wedding experiences, often through flexible payment plans and affordable luxury options.

A Major Economic Driver

The wedding industry is not just about celebrations—it’s a major economic contributor, fueling growth across sectors like retail, hospitality, logistics, and technology. Industries related to floristry, catering, and transportation have experienced a surge in demand, with the catering sector seeing a 15 percent rise in premium offerings and the floral industry witnessing a 20 percent increase in imports.

Looking Ahead

With an annual growth rate of 17 percent, India’s wedding industry is set to continue its upward trajectory. As it balances tradition with modernity, the industry is evolving to create unforgettable, luxury-filled experiences. In 2024, Indian weddings are becoming grander, more personalized, and increasingly driven by technology, setting the stage for a new era in retail and celebration.

As 2024 comes to a close, the consumer durables industry stands at a transformative juncture, driven by evolving consumer behaviors, technological advancements, and an increasing inclination towards premium and sustainable solutions. This year has been particularly remarkable for key players in the sector, including BSH Home Appliances, ErgoSpace, and UBON.

Premiumization: A Key Driver in Consumer Durables

“As India’s consumer behavior evolves, we are witnessing a transformative shift towards premiumization, driven by rising incomes, changing preferences, and an increasing desire for global-quality products,” remarked Saif Khan, MD & CEO of BSH Home Appliances. This trend has been a significant growth driver, with Indian consumers increasingly investing in high-quality appliances that enhance their lifestyle experiences.

At BSH Home Appliances, the focus has been on shaping the premium and luxury appliance market through their iconic brands—Bosch, Siemens, and Gaggenau. “The growing demand for premium appliances—such as high-capacity washing machines, advanced dishwashers, built-in cooking ranges, and premium refrigerators—is driving positive sales momentum in the consumer durables sector. Consumers seek superior quality, innovation, and enhanced lifestyle experiences,” added Khan.

To cater to this demand, BSH Home Appliances expanded its product portfolio, including the launch of high-capacity front-load washing machines with 9kg and 10kg models. “By increasing the capacity of our front-load washing machines, we are reinforcing our commitment to localization and meeting this growing demand,” he stated. The company’s strong performance in dishwashers and premium cooking categories across key markets reflects its ability to align with evolving consumer expectations.

Khan expressed optimism for the future, noting, “With continued innovation and leadership in the premium built-in appliances category, we are confident that this upward trend will fuel double-digit growth in 2025.”

Ergonomics and Functionality Take Center Stage

In the commercial and institutional segments, 2024 saw a growing emphasis on functionality, aesthetics, and well-being. “This year highlighted a significant shift in consumer preferences, with a growing demand for functional and aesthetic products designed for offices, corporates, co-working spaces, hospitals, and educational institutions,” said Prashant Garg, MD of ErgoSpace.

ErgoSpace’s commitment to ergonomic solutions has been pivotal in addressing the maturing market’s needs. “The increased adoption of ergonomic solutions reflects a market that places employee and user well-being, comfort, and productivity at the forefront,” Garg elaborated. The integration of omnichannel retail strategies has also been instrumental in delivering seamless and cohesive customer journeys, bridging the gap between online and offline experiences.

Looking ahead, ErgoSpace aims to drive innovation in ergonomics by introducing smarter solutions tailored to evolving work and institutional environments. “In 2025, we will focus on expanding our footprint across key markets and strengthening partnerships with organizations that prioritize health, efficiency, and sustainability,” Garg emphasized.

Technology and Inclusivity Reshape Retail

For UBON, 2024 marked a pivotal year where technology and inclusivity redefined the consumer electronics landscape. “2024 has truly been a transformative year for the retail industry, marked by a harmonious integration of technology and a consumer-first approach,” commented Lalit Arora, Co-Founder of UBON. The rapid adoption of hyperlocal delivery solutions significantly enhanced convenience for consumers, while advanced technologies like AI and machine learning enabled deeper personalization and precise predictive analytics.

“At UBON, this year was pivotal as we capitalized on the rising demand for affordable yet premium-quality consumer electronics,” Arora shared. By leveraging digital influencers from Tier II and III cities, the brand broadened market inclusivity and engagement. “Our targeted campaigns played an instrumental role in reshaping the retail landscape,” he added.

UBON’s forward-looking strategy for 2025 involves embracing emerging technologies such as AR and VR to enhance consumer experiences. “We aim to expand our presence in Tier II and III cities, innovate our product line to cater to the younger demographic, and continue prioritizing sustainability across operations and packaging,” Arora said, highlighting the brand’s commitment to meet evolving consumer expectations and global trends.

Key Trends Shaping 2024

The insights from these industry leaders reflect broader trends that have defined the consumer durables sector this year:

1. Premiumization: The growing preference for high-quality, innovative appliances and electronics has driven sales in both urban and semi-urban markets.
2. Sustainability: Companies are increasingly prioritizing eco-friendly practices across product development, operations, and packaging to align with consumer expectations and global sustainability goals.
3. Technological Integration: Advanced technologies, including AI, machine learning, and AR/VR, are reshaping product offerings, retail strategies, and consumer experiences.
4. Omnichannel Retail: The seamless integration of online and offline channels has been critical in delivering cohesive customer journeys.
5. Inclusivity: Targeted campaigns in Tier II and III cities have expanded market reach and brought diverse consumer segments into the fold.

The Road Ahead

As the consumer durables sector prepares for 2025, the focus will remain on innovation, sustainability, and customer-centricity. Companies like BSH Home Appliances, ErgoSpace, and UBON are well-positioned to lead this charge, leveraging their strengths to meet the aspirations and demands of modern consumers.

The transformative shifts witnessed in 2024 underscore the resilience and adaptability of the consumer durables industry. With continued investments in technology, premiumization, and sustainable practices, the sector is poised for robust growth and evolution in the years to come.

Whiskey lovers across India are increasingly embracing world-renowned whiskey brands for their distinct flavors and quality. Whether you’re a connoisseur or a casual drinker, there’s something magical about the craftsmanship and tradition behind each of these premium whiskey brands. In this article, we’ll explore 8 great world whiskey brands available in India—detailing their flavors, features, specialties, and prices—so you can discover your new favorite.

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List of World Whiskey Brands In India

India offers a wide range of premium world whiskey brands, imported from renowned distilleries worldwide. These brands bring unique flavors, rich traditions, and exceptional craftsmanship to whiskey lovers across the country.

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1. Glenfiddich: The Scottish Master

Glenfiddich, one of the world’s most famous Scotch whiskey brands, has been a symbol of tradition and quality since 1887. It was founded by William Grant in Dufftown, Scotland, and is renowned for its distinctive single malt whiskeys. Glenfiddich has set the standard for fine Scotch whiskey across the globe. What makes Glenfiddich stand out is its rich, smooth character. The brand’s unique aging process, where whiskey matures in oak casks, imparts a mellow, complex flavor. The distillery uses a special Solera vatting process, making it one of the few brands to employ this technique. 

Glenfiddich whiskeys are known for their fruit-forward flavors, with notes of pear, oak, and a slight hint of spice. The Glenfiddich 12-Year Old is an easy choice for newcomers with its smooth, approachable taste. For those looking for something bolder, the Glenfiddich 18-Year-Old offers rich, deep flavors of dried fruit and oak. Glenfiddich is a pioneer in the single-malt Scotch whiskey industry. Its rich history and legacy make it a go-to brand for anyone seeking an authentic Scotch experience. 

2. Johnnie Walker: The Iconic Blend

Johnnie Walker, established in the 19th century, is one of the world’s most recognized whiskey brands. This blended Scotch whiskey was created by John Walker in Kilmarnock, Scotland, and has grown to become a global symbol of luxury and craftsmanship. Johnnie Walker is known for its innovative blends and consistent quality. Its wide range of expressions, from the affordable Red Label to the premium Blue Label, caters to all tastes and budgets. The brand's signature blending process ensures smoothness and balance in every bottle.

Johnnie Walker’s flavor profile varies with each label. The Red Label is bold and smoky, perfect for cocktails, while the Black Label brings a smooth, rich blend of spices, fruit, and smoke. The Blue Label, a luxury offering, is praised for its velvety smoothness and complex, layered flavors. Johnnie Walker is known for its versatility and is often seen as a whiskey for every occasion. 

3. Jameson Irish Whiskey: The Smooth Irish Spirit

Jameson is Ireland’s most famous whiskey brand, founded in 1780 in Dublin. Known for its smooth, mellow flavor, Jameson is produced using triple distillation, a process that ensures purity and smoothness. The brand has a rich history and is a favorite among whiskey drinkers worldwide. Jameson is made from a unique blend of pot still and grain whiskey, which gives it a signature smoothness. The whiskey undergoes a triple distillation process, making it one of the smoothest whiskeys on the market.

Jameson’s signature flavor is a delicate balance of sweet vanilla, toasted wood, and a hint of spice. It’s perfect for sipping neat, on the rocks, or in cocktails like the classic Irish coffee. Jameson is perfect for those who enjoy smooth, light whiskey with a hint of sweetness. 

4. Jack Daniel’s: The Bold Tennessee Whiskey

Jack Daniel’s, founded in Lynchburg, Tennessee, in 1866, is one of the most recognizable whiskey brands in the world. Known for its distinctive square bottles and black label, Jack Daniel’s is a testament to American whiskey-making tradition. Jack Daniel’s is a Tennessee whiskey, which differentiates it from Scotch or Bourbon. It undergoes a unique charcoal mellowing process, known as the Lincoln County Process, which imparts a smooth and slightly sweet character.

Jack Daniel’s has a signature smoky flavor with hints of vanilla and caramel. The classic Jack Daniel’s Old No. 7 is perfect for cocktails, while the Jack Daniel’s Single Barrel offers a richer, more complex taste. It is the go-to whiskey for those who love bold flavors. 

5. The Macallan: The Refined Single Malt

The Macallan, founded in 1824, is a premium single malt Scotch whiskey brand. Known for its rich, refined flavors and heritage, The Macallan has earned a reputation for producing some of the finest whiskeys in the world. The Macallan is known for its high-quality ingredients and aging process. Whiskeys are aged in sherry-seasoned oak casks, imparting a unique sweetness and depth of flavor. The brand is highly regarded for its commitment to producing some of the finest aged whiskeys in the world.

The Macallan offers rich, luxurious flavors, with notes of dried fruit, oak, and chocolate. The Macallan 12-Year-Old is a great starting point, while the Macallan 18-Year-Old delivers an incredibly rich and complex flavor profile. Macallan is for those who appreciate fine, complex Scotch whiskeys. 

6. Wild Turkey: The Bold Bourbon

Wild Turkey, founded in 1940, is an iconic American bourbon whiskey brand. Known for its bold, full-bodied flavor, Wild Turkey is crafted in Kentucky, the heart of bourbon country. Wild Turkey is known for its high-proof whiskeys that deliver intense flavor. The brand’s aging process and use of charred oak barrels impart deep, smoky flavors that make it stand out.

Wild Turkey’s bold flavor profile includes rich caramel, vanilla, and hints of spice. The Wild Turkey 101 is a favorite, known for its robust, complex taste. Wild Turkey is for those who enjoy bold, spicy whiskey. 

7. Kavalan: The Taiwanese Wonder

Kavalan, established in 2005, is a relatively new but highly acclaimed whiskey brand from Taiwan. In a short time, Kavalan has won numerous awards and is known for its innovative approach to whiskey making.  Kavalan’s production process is unique, using a warm, humid climate that accelerates the aging process. This gives Kavalan whiskeys a smooth, rounded flavor.

Kavalan whiskeys offer rich, tropical flavors like pineapple, vanilla, and honey. Kavalan Solist is a favorite among whiskey enthusiasts, offering a luxurious and complex profile. Kavalan is ideal for those who enjoy a smooth, tropical whiskey. 

8. Misaka: The Rising Japanese Whiskey

Misaka is an emerging Japanese whiskey brand, gaining recognition for its premium craftsmanship. Produced in Japan’s famous whiskey-making regions, Misaka blends traditional Japanese techniques with modern innovation. Misaka is crafted with a focus on balance and precision. The brand emphasizes the use of local Japanese ingredients and the aging process in Mizunara oak barrels, imparting unique flavors.

Misaka whiskeys have elegant flavors with hints of honey, green apple, and spices. They are lighter than traditional Scotch, offering a smooth, delicate drinking experience. Misaka is perfect for those who enjoy subtle, delicate whiskeys.

Interesting Facts About World Whiskey: Why It’s Loved in India

In India, whiskey is not just a drink—it’s a way to experience the world’s best flavors while connecting with global traditions. World whiskey has a rich history and is loved by many for its unique flavors and quality. Here are some fun facts and reasons why whiskey is so popular in India:

• Whiskey’s Global Appeal: Whiskey has been around for centuries, originating in Scotland and Ireland. Today, it’s produced in countries all over the world, including the U.S., Japan, and Taiwan.
• Whiskey Imports in India: Whiskey is mostly imported into India from countries like Scotland, Ireland, the U.S., and Japan. These international whiskeys are available in major liquor stores and online, making them accessible to whiskey lovers across the country.
• Indian Whiskey Culture: Whiskey holds a special place in Indian culture, with many people enjoying it as a symbol of celebration and luxury. It's often paired with Indian snacks or enjoyed during social gatherings and festivals.
• Growing Popularity: As the Indian middle class grows and tastes evolve, demand for international whiskeys has surged. People are now more open to exploring global whiskey brands for their premium quality and diverse flavors.
• Whiskey’s Versatility: Whiskey is incredibly versatile. It’s enjoyed neat, on the rocks, or in cocktails. This makes it a go-to drink for various occasions, from casual get-togethers to formal events.
• Whiskey Tasting Events: India has seen an increase in whiskey-tasting events, where enthusiasts can explore different varieties of world whiskeys, learn about their production, and taste rare editions.
• Exotic Flavors: The variety of flavors in world whiskey, from smoky Scotch to smooth Irish whiskey, appeals to a wide range of palates. Indian whiskey drinkers love experimenting with different tastes and finding their favorites.

Sip From The World Of Whiskey

These 8 world whiskey brands bring unique flavors and features to the Indian market. From the smooth and rich Glenfiddich to the bold and smoky Wild Turkey, there's a whiskey for every taste. Whether you prefer a refined Scotch, a smooth Irish whiskey, or an exciting Japanese or Taiwanese option, these brands offer premium experiences that elevate any occasion. Choose your favorite, and savor the craftsmanship behind each glass.

You don’t need to spend a lot to enjoy good whiskey. In India, many brands offer great quality at low prices. These whiskeys are smooth, flavorful, and budget-friendly. They are perfect for casual drinkers and those who want value for money. With rich taste and fine blends, these whiskeys stand out in their price range. Whether you prefer sipping neat or mixing in cocktails, they work well for all occasions. Here’s a list of the top 7 whiskey brands under Rs. 1000. They offer premium taste without burning a hole in your pocket. Enjoy affordable luxury in every sip!

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Why Budget Whiskeys Deserve a Spot on Your Bar Shelf

Budget whiskeys are no longer synonymous with low quality. Many brands now focus on crafting smooth blends, unique flavors, and great drinking experiences, all while staying pocket-friendly. These whiskeys are ideal for everyday enjoyment, gifting, or even experimenting with cocktails. Let’s dive into the best options available.

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How to Pick the Perfect Whiskey Under Rs. 1000

Here are a few tips to make your choice easier:

• Flavor Profile: Choose between smoky, smooth, or rich flavors.
• Blending Style: Check if it’s single malt, blended, or grain whiskey.
• Occasion: Pick based on whether you’re sipping neat or mixing cocktails.

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The Top 7 Affordable Whiskey Brands in India

These whiskeys prove that quality doesn’t have to break the bank. Whether you’re hosting friends or relaxing solo, these options provide excellent taste without emptying your wallet. Choose your favorite for the ongoing festive season.

1. Oaksmith Gold

Oaksmith Gold is the first international whiskey brand made in India. It's a globally inspired blend crafted by Suntory’s legendary Shinji Fukuyo. It combines the richness of Scotch and the smoothness of American Bourbon.

Key Features:

• Crafted using imported Scotch malts and American Bourbon.
• Unique notes of caramel, spices, and vanilla.
• Double-distilled for a smooth finish.
• Price: Rs 950 approx.

2. Rockford Reserve

Rockford Reserve is a premium whiskey with a smooth taste and elegant presentation. It’s perfect for those who prefer a balanced flavor. Rockford Reserve is often considered a hidden gem among budget whiskeys in India.

Key Features:

• A blend of aged malts and grain spirits.
• Subtle notes of honey, wood, and dried fruits.
• Ideal for sipping neat or with light mixers.
• Price: Rs 900 approx.

3. Royal Challenge

A household name in India, Royal Challenge combines Scotch malts with Indian grain spirits for a rich and bold taste. Royal Challenge is one of the most popular whiskeys in cricket sponsorships.

Key Features:

• Smooth texture with hints of oak and honey.
• Perfect balance of boldness and softness.
• Great choice for cocktail lovers.
• Price: Rs 850 approx.

4. Signature Rare Aged Whiskey

Signature is known for its iconic square bottle and rare aged whiskey. It offers a distinct aroma and a smooth drinking experience. Signature is crafted at India’s first malt whiskey distillery in Bangalore.

Key Features:

• Made with aged Scotch malts.
• Warm notes of oak, vanilla, and caramel.
• A premium feel at an affordable price.
• Price: Rs 800 approx.

5. Royal Stag

Royal Stag is a classic choice for whiskey lovers in India. It is crafted with a perfect mix of Scotch malts and Indian grain spirits. It’s one of the best-selling whiskey brands in the world.

Key Features:

• Bold, smooth taste with hints of dried fruits.
• No artificial flavors or colors.
• Widely loved for its consistent quality.
• Price: ₹Rs 750 approx.

6. Imperial Blue

Imperial Blue, or "IB," is a smooth whiskey known for its affordability and great taste. It’s perfect for casual gatherings. Imperial Blue is famous for its catchy “Men Will Be Men” ads.

Key Features:

• Blend of Scotch malts and Indian grain spirits.
• Sweet and slightly spicy flavor profile.
• Light and easy to drink.
• Price: Rs 590 approx.

7. 8 PM Whiskey

8 PM Whiskey has a rich heritage and offers a smooth, bold flavor at an unbeatable price. It’s a favorite for evening celebrations. 8 PM Whiskey was the first Indian brand to sell 1 million cases in its launch year.

Key Features:

• Robust blend of fine malts and grain spirits.
• Slightly smoky taste with a hint of sweetness.
• Great for sipping neat or on the rocks.
• Price: Rs 520 approx.

Fun Pairings: Food That Goes Best with These Whiskeys

1. Oaksmith Gold: Smoked Salmon or Roasted Nuts
Oaksmith Gold's smooth and rich flavor pairs well with smoked salmon. The smoky taste of the fish complements its hints of spices. Roasted nuts add a crunchy texture and bring out the whiskey’s sweet and nutty notes. This pairing feels classy yet easygoing.

2. Rockford Reserve: Mild Cheeses or Dark Chocolate
Rockford Reserve has a balanced flavor that pairs beautifully with mild cheeses. The creaminess of cheese enhances the whiskey’s subtle notes. Dark chocolate, with its bittersweet richness, brings out Rockford’s hidden layers of flavor. This pairing is perfect for a relaxed evening.

3. Royal Challenge: Tandoori Chicken or Kebabs
Royal Challenge’s bold taste matches perfectly with spicy tandoori chicken. The smoky, charred flavors of kebabs also go well with its smoothness. This pairing highlights the whiskey’s richness while balancing the spice in Indian grilled dishes. Ideal for gatherings or celebrations.

4. Signature: Grilled Lamb or Spicy Indian Curries
Signature’s warm and woody notes pair perfectly with grilled lamb. The whiskey’s smoothness complements the rich flavors of lamb. Spicy Indian curries also work well, as the bold spices enhance Signature’s distinct aroma. This is a treat for lovers of hearty meals.

5. Royal Stag: Fried Snacks or Biryani
Royal Stag’s bold and smooth taste is perfect with fried snacks like pakoras or samosas. Its rich flavor also complements the aromatic spices of biryani. This pairing offers a great balance of textures and flavors, making it ideal for casual or festive occasions.

6. Imperial Blue: Butter Chicken or Chips
Imperial Blue’s slightly sweet and spicy notes pair wonderfully with butter chicken. The creamy gravy enhances the whiskey’s smoothness. For a lighter option, chips are a great choice, adding a salty crunch to balance the drink. This is a versatile pairing for any mood.

7. 8 PM Whiskey: Paneer Tikka or Spicy Peanuts
8 PM Whiskey’s smoky and bold flavor is a match for paneer tikka. The grilled spices complement its rich notes. Spicy peanuts add a fiery crunch that enhances the whiskey’s character. This pairing is perfect for unwinding after a long day.

Pocket-Friendly Sip

Affordable whiskey brands like Oaksmith, Rockford Reserve, and Royal Stag have revolutionized the whiskey scene in India. With rich flavors, smooth textures, and unbeatable prices, these are a must-try for anyone looking to sip on a budget. Pick your go-to budget whiskey from the list.

Cottage Cheese is increasingly being taken into kitchens within the country, and for very good reasons. When people talk of milk, it is not just rich and creamy but nutritious, containing good proportions of proteins. Not only is it delicious as a snack accompaniment, in baking recipes or even for breakfast, cottage cheese is also a very versatile product. 

However, choosing the perfect cottage cheese might not be very easy going by the number of brands out there. From texture to flavor profile to its finish, the better choices are first-rate. Below we’ve reviewed some of the best cottage cheese brands available in India that offer on taste, quality, and nutritional value. Here are some of the top cottage cheese brands, making space in consumers ultimate guide to the superb curd types in the market today. 

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What is Cottage Cheese?

Cottage cheese is a form of curd cheese, with a bland flavor, cream-like, homogenized and more watery consistency produced from skim milk. It is also important in the manufacturing process that sets cottage cheese apart from all the other fresh cheeses that the curd grains are dressed with a substance such as cream which, to a considerable extent, determines the flavour of the cheese. Cottage cheese does not undergo the process of aging, as does cheddar, Swiss or parmesan cheese; they do not dry or melt evenly for that matter.

Cottage cheese is low in calories when compared to the traditional cheese — similar to yogurt; that is why dietitians and some personalities concerned with health patronize it a lot. It can be eaten with yogurt, fruits, toast and granola, in salads, as a dip and even instead of mayonnaise.

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Health Benefits of Cottage Cheese

• Bone Health

Strengthening and densifying bones, calcium, phosphorus and protein from cottage cheese are very beneficial to our bodies.

• Manage Blood Sugar Levels

One of the best things about cottage cheese is that it has virtually no effect on spikes in blood sugar levels for diabetics.

• Muscle Recovery

Cottage cheese provides a boost to muscle recovery through slow digesting casein protein which improves muscle quality and metabolism.

• Protects Thyroid Health

Selenium present in cottage cheese helps in the functioning of thyroid and benefits patients suffering with conditions such as Hashimoto’s and Graves’.

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Cottage Cheese Market Size in India

The cottage cheese market in India, known as ‘Paneer’ is a largest and fastest-growing segment and it is expected that the market size of cottage cheese Paneer in India growing up to 2032 is projected to show a CAGR of about 13.5 percent and the market size is from Rs 570.8 Billion in 2023.

• Dominant Product

In India, ‘Paneer’ is particularly the most usual form of cottage cheese used in preparing meals which is prepared by reacting the curdled milk. 

• Market Drivers

Some of the key factors that are spurring the wheat protein market are high protein concentrations, lower cost of the meal, ability to prepare in many different ways, and increasing awareness of consumers regarding their health. 

• Market Trends

Rising trends of different types of paneer products such as flavoured paneer, low fat paneer and paneer that comes in a cooked and packed form. 

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Top 5 Cottage Cheese Brands in India

1. Organic Valley

Organic Valley Cottage Cheese is one tasty cheese which can best be eaten during breakfast. Produced from the organic skim milk, it has small tender curd particles and a cream dressing prepared from organic elements. This cheese is rich in protein, and it is developed from cultures and a rigorous method to produce its tender feel and finesse taste. Enjoy it with melon or on French toast or even enjoying a more wholesome breakfast bowl.

Benefits: 

• Good source of protein, calcium, and vitamin A
• Muscle growth and repair
• No antibiotics, synthetic hormones, toxic pesticides or GMO

2. Good Culture

Good Culture Organic Cottage Cheese is a thick, creamy, and flavorful option made with simple, organic ingredients. Certified USDA Organic, it contains live and active cultures for added probiotic benefits. The Low-Fat Classic Cottage Cheese, with 2 percent milkfat, offers a balanced salty flavor and a standout texture. Its small, smooth curds are pleasantly creamy and never rubbery, making it a delicious and wholesome choice for health-conscious consumers.

Benefits:

• High Protein - repair, oxygenate and satiate
• Healthy gut microbiome 
• Weight management

3. Nancy’s Probiotic Foods

Nancy’s Probiotic Foods has protein rich cottage cheese prepared from organic milk and live cultures and free from rennet and thickeners. It is all the way through culturing making it look like a yogurt with highly desirable protein rich snackiness. Due to less defined curds, it is suitable for yogurt lovers to switch to cottage cheese. It has a vibrant taste, a creamy texture, and it also means that it is a perfect dairy product for many people.

Benefits:

• Balance your digestion
• Good source of protein and other essential vitamins and minerals
• Nancy's Organic Cottage Cheese is 99-95 percent organic, gluten-free, and non-GMO

4. Daisy

Daisy has been a family run dairy business for five generations and they have been continuously committed to producing good quality dairy products including the cottage cheese. Throughout its 20 years of product development, Daisy revolutionized ordinary cottage cheese by providing a low fat, low calorie, low sodium product. It adds to the foregoing that their devotion to the quality of their products has made this time-honored dairy product a favorite once again for consumers who are conscious of their health status and prefer tasty as well as nutritious foods.

Benefits: 

• Good source of calcium, which is important for bone and teeth health
• Daisy Cottage Cheese is gluten-free

5. Friendship

Friendship Cottage Cheese is made by Friendship Dairies with the community’s quality taste and nutrition since the company was established 100 years ago. One of the most popular cheese types used for its creamy, tiny curd, high protein content, and is liked in many kitchens across the country. Artisanal using real dairy products in each sandwich while embracing quality and heritage in every bite. To act as a snack or an addition to meal, Friendship Cottage Cheese will offer healthy production for you the friends at dairy.

Benefits:

• Low in fat (depending on the variety)
• Balanced diet due to its nutritional profile
• Can be incorporated into various meals

Bottom Line

Cottage cheese is healthy food which can be included in the diet of any person that leads an active life. This food contains proteins, calcium and other nutrients that enhance many parts of the body such as bones, muscles, and blood sugar levels. Due to its thick and versatile nature, it has proved popular for cooking, both conventional and innovative. In India, you have a lot of possibilities, so there is an ideal car for every person and every situation.

Finding the proper knife can take cooking to another level – everything from slicing to dicing. In order to get you closer to your choice and facilitate your decision we’ve put together a list of the best knife brands in India.  These brands merge new and old perfectly, creating culinary essentials that turn every meal you make into a masterpiece whether you’re a home cook or professional.

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Kitchen Cutlery Market in India 

It is presumed that the India Cutlery market reaches approximately $3,100 million in 2024 and has a CAGR of 7.2 percent for the next five-year forecast. Also, the later market should amount up to approximately $4.9 billion by 2030. 

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Market Trends

Some of the critical trends working on the Indian cutlery market are connected with the changes of customers’ needs. It’s important to note that sustainability is an increasingly paramount category on the market since customers prefer natural and environmentally-friendly products, packaging or PPE. People are also designing and ordering more unique knives that reflect their personality and traditions of the place they come from. 

Food safety with non-hazardous and easy to clean materials has been on high priority for health-wise, choosy consumers with beautiful sleek designs adding value to the dining experience. New product development in smart kitchenware is gradually growing as attention is paid to the technologies that facilitate their use and the already actively developing segment like e-commerce helps to have access to a great variety of brands.

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Types of Knives Available in India 

• Chef's Knives: Primary used for slicing, dicing, and chopping.  
• Paring Knives: They are most suitable for detailed work such as exclusive slicing and cutting.  
• Cleavers: This is used in slicing meat, and firmer vegetable types.  
• Bread Knives: Blade for slicing Bread and cakes, smooth or serrated.  
• Utility Knives: Versatile for small and big kitchen as well as for other areas of the house.  
• Boning Knives: Special knife used for removing bones from meat and fish.  
• Vegetable Knives: Designed for slicing and dicing vegetables as well as chopping them.  

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Top 7 Knife Brands in India

1. Pigeon

Pigeon is a well established company specializing in Indian kitchen needs, which provides necessary tools – knives and cutlery, and utensils at reasonable prices. Their kitchen knives are made of high carbon tempered stainless steel with rustable blades and riveted like handles for added strength. The multisets include knives designed for chopping, slicing, carving and utility knives with comfortable grips. Easy to maintain and offering remarkable cutting ability, especially for vegetable, fruits and meats, Pigeon’s knives for the lowly home cook are a welcome addition.

2. Victorinox

The brand is specifically known for the Swiss origin, precision and reliability and accredited among professional as well as domestic chefs for its quality and sharp knives. Best known for the creation of the Swiss Army Knife in 1897, the brand brings the same skill in engineering tiny blades with carbon-rich steel that would last longer in the kitchens. 

3. Solimo

Solimo, a private label brand by Amazon, has become equally popular in the Indian kitchen utensils market after the creation in 2018. Popular and cheap alike, Solimo knives have high carbon stainless steel blades giving the sharp and corrosion edge respectively. Due to the triple-rivet ergonomic handles, the handle provides a safe and comfortable grip on the tool. Ideal for cutting, chopping, and even hard skin removal, the set comprises the chef knife, the kitchen or the utility knife, and the paring knife therefore being suitable for use in most homes.

4. Glare

Glare started in 1992 and deals in quality kitchen knives and tools in India. These knives consist of martensitic stainless steel and therefore non-stick and corrosion resistance along with easy cutting. Non-toxic polypropylene on their handles guarantees safe use of the weapons and their knives pass through a series of tests for rigidity. While offering the operator a good grip, Glare knives may be used with a little more force especially when shaving fruits and other vegetables.

5. Agaro

Agaro is a household name in India that deals with home appliances, kitchenware, and technology products at competitive prices. Its kitchen knives for example are made from high-carbon stainless steel, sharp, do not stain and specifically cut through foods. Constantly offering wooden handles and triply riveted construction its knives are very easy to clean and built to stand for real. It also comes with a wooden case to keep them organized which are affordable and efficient Agaro knives for daily use.

6. Crystal

Crystal was established in 1971 a nd emerged as one of the leading kitchen appliances companies dealing in knives, utensils, and tableware, etc. Proudly produced in Germany, Crystal knives have smooth, long lasting cutting edges that do not get rusty easily. This specifically implies that through having lightweight structure and plastic handles, it will be easier to connect and make precise specific chops. Nevertheless, despite the effectiveness of this grip for chopping and serving purposes, its experience during prolonged use may cause some uneasiness than its counterparts in the market.

7. Shun

Shun is a brand of Kai U.S.A. Ltd., of Japanese style knives which are made in Seiki, Japan. Some popular knives including the Shun knives are characterized by their elegant cutting edge and craftsmanship, their stainless steel build allows them to be made of Damascus steel with multiple layers to allow easy sharpening. Their handles are lightweight and ergonomically designed for better grip and it is usually made of Pakkawood to reduce the process of garnishment. Intended for professional cooks, Shun knives have truly remarkable characteristics and all the fascinating features that are present in the production of these knives are rather expensive, therefore, they should be used with special care.

Summing Up

Choosing the right kitchen knife is crucial for an ideal cooking experience. In India the market has a large variety of knives all of which have been designed to meet particular requirements in cooking. Try to find such criteria as the material of the blade, shape and material of the handle, usage of the knife, etc. Thus, it constitutes knives made from high quality stainless steel as a choice that will give durability and sharpness. Easy to grasp handles ensure easy to use and reduce the force needed when using the equipment. Regardless of the type of cook—ranging from a commercial one to amateur and a student, a good kitchen knife can highly enhance the efficiency and safety of the cooking process. 

In an era of rapid technological advancements, the grocery retail sector in India is witnessing a transformative shift. Digital channels have become a cornerstone for businesses aiming to thrive in the modern retail landscape. However, the journey from traditional methods to fully embracing digital transformation remains fraught with challenges and opportunities.

Sharmila Senthilraja, Industry Platform Leader for Consumer Products and Retail – India at Capgemini, provides valuable insights into how the grocery sector can navigate this dynamic environment. “The pandemic significantly accelerated digital adoption among consumers and retailers alike. While larger players have successfully integrated e-commerce, smaller stores often grapple with resource limitations and a lack of technical expertise. Yet, there’s immense potential for all stakeholders to evolve,” she explains.

Striking the Balance Between Tradition and Innovation

The Indian grocery retail sector continues to be dominated by in-person shopping, particularly for fresh produce and personalized services. Sharmila notes, “Consumers in India often prefer to touch, feel, and choose their groceries, especially for perishables. However, the convenience of online platforms cannot be ignored, especially in urban areas.”

Retailers who adopt hybrid models that blend online and offline experiences are better positioned to cater to these diverse consumer needs.

Strategies for Profitability and Growth

Remaining profitable in a highly competitive grocery sector requires innovative strategies. Sharmila highlights the importance of omnichannel integration. “Today’s customers rely on both online and offline platforms for informed decision-making. Retailers must invest in personalization through data analytics to understand and cater to consumer preferences,” she says. By leveraging customer insights, businesses can customize products and services, fostering loyalty and satisfaction.

Another critical area is the supply chain. “The adoption of smart supply chain solutions, including AI, automation, and predictive analytics, can significantly reduce costs and minimize wastage. This is particularly important for managing perishable goods,” Sharmila points out.

Strategic partnerships with technology and logistics providers can further enhance competitiveness. “Collaborations for digital payments, last-mile delivery, and loyalty programs add value to the customer experience,” Sharmila adds. Indian grocers who integrate these strategies can position themselves for long-term success.

The Surge of Quick Commerce

Quick commerce has redefined consumer expectations, offering ultra-fast delivery for a wide range of products. “The rise of quick commerce services has been a game-changer, especially among younger consumers who value convenience and speed,” Sharmila observes.

Citing a recent trend, she notes that Gen Z shoppers in India are willing to pay a premium for 10-minute delivery services. “On average, they are ready to spend 12 percent of the order value for such convenience. This highlights the immense potential for quick commerce to grow further in the coming years,” she adds.

As technology evolves, advancements in AI-driven personalization, drone deliveries, and sustainability-focused solutions are expected to drive innovation. “Retailers must stay agile and invest in these emerging technologies to remain competitive,” Sharmila advises.

Festive Season Trends in Online Grocery Shopping

The festive season in India brings unique consumer behaviors that grocery retailers can capitalize on. “There is a marked increase in demand for premium products like gourmet foods and organic ingredients during the festive period,” Sharmila explains. Shoppers also look for massive discounts and promotional offers, making it a peak season for e-commerce platforms.

Expanding into Tier II and III cities during the festive season can be a game-changer. “These regions are witnessing rapid e-commerce adoption. Retailers who tailor their offerings to these markets can tap into significant growth opportunities,” she says. Convenience, festive excitement, and attractive deals are expected to fuel substantial growth in the online grocery market during this period.

Transforming Supply Chain Efficiency

Supply chains are the backbone of the grocery retail sector. Sharmila underscores the transformative role of technology in enhancing supply chain efficiency. “Emerging technologies like AI, machine learning, and data analytics can revolutionize supply chain operations, offering greater transparency and streamlining processes,” she states.

Automation plays a crucial role in optimizing inventory management and demand forecasting. “Automated warehouses and order fulfillment systems are becoming increasingly popular. They minimize errors and reduce dependency on manual labor, enhancing overall efficiency,” Sharmila explains.

Sustainability is another focus area. “Organizations are adopting route optimization algorithms to reduce travel time and costs, thereby lowering carbon emissions. This not only benefits the environment but also improves productivity and cost-efficiency,” she adds.

Opportunities for Indian Grocers in 2025

Looking ahead to 2025, Indian grocers are poised for significant growth opportunities. Sharmila outlines several key areas:

Expansion of E-commerce: “The continued rise of online grocery shopping will allow grocers to strengthen their digital presence, including in Tier II and III cities,” she says.

Technological Advancements: Features like regional language interfaces and voice assistants can make platforms more inclusive and accessible.

Omnichannel Strategies: Seamless integration between online and offline channels will become essential to cater to evolving consumer preferences.

Focus on Sustainability: “Health-conscious and environmentally aware consumers are driving demand for organic, locally sourced, and eco-friendly products,” Sharmila notes.

Collaborations with Agri-tech Firms: These partnerships can optimize supply chains, reduce waste, and ensure the availability of fresh produce.

The retail landscape is on the brink of a revolution, and 2025 promises to deliver an experience that goes far beyond traditional transactions. Imagine a world where shopping is not just about buying but about bonding, entertaining, and leaving customers thrilled to return for more. The future is here, and it’s all about rethinking how retailers connect with consumers. Here’s a glimpse into the crystal ball of 2025 retail trends that will reshape the industry.

One Platform to Rule Them All: Unified Commerce Takes Over

Seamlessly blending online and offline shopping experiences will no longer be a luxury but a necessity. Unified commerce is set to dominate, bringing everything—from point-of-sale systems to inventory, customer data, and marketing—under one integrated platform. This single source of truth empowers retailers to deliver personalized shopping journeys powered by AI.

According to a recent report, 84 percent of shoppers demand a seamless experience across apps, websites, and stores, retailers have no choice but to step up. Yet, 29 percent feel their expectations aren’t being met. Unified commerce bridges this gap, enabling AI-driven personalization, automated inventory management, and targeted marketing campaigns. The result? Shoppers feel valued and understood, while retailers see fewer returns and optimized stock levels.

Expect AI retail agents to steal the spotlight, offering real-time product recommendations, customized offers, and tailored support. This evolution is a win-win, transforming retail into a finely tuned operation that serves both customers and bottom lines.

Shopping Assistants Get Smarter and Savvier

Gone are the days of browsing aimlessly. In 2025, shopping assistants powered by AI will revolutionize how consumers find products. Picture this: a virtual personal shopper that knows your preferences, predicts your needs, and even helps reduce decision fatigue. Sounds futuristic? It’s already becoming a reality.

During Cyber Week 2024, AI agents drove $60 billion in online sales, with brands leveraging these intelligent tools to create hyper-personalized shopping experiences. These digital assistants analyze behavior, suggest products, and even assist in-store associates with clienteling. By enhancing accuracy and convenience, they’re not just selling products but building trust and loyalty. For retailers, this means fewer returns, higher conversions, and happy customers who keep coming back for more.

Retail Media Goes Physical

Retail media is evolving, and in-store opportunities are taking center stage. While most retail media budgets currently flow toward online advertising, the untapped potential of in-store media is immense. With 84 percent of retail sales still happening in physical stores, brands have a golden opportunity to reach shoppers right where decisions are made.

Interactive displays, digital signage, smart carts, and even self-checkout screens are set to transform in-store advertising. Shoppers are already in discovery mode when they walk into a store, and subtle, well-placed ads can nudge them toward purchases. Imagine cooler doors with video ads or POS systems that suggest add-ons based on purchase history. By 2028, in-store retail media is expected to surpass $1 billion in spending, signaling a major shift in how retailers approach advertising.

A Shopper’s Playground

Retailers are turning transactions into adventures with gamification, and shoppers couldn’t be more excited. Loyalty programs are evolving into interactive, game-like experiences that make earning rewards feel like fun rather than a chore. From spinning wheels for prizes to unlocking exclusive tiers through challenges, the possibilities are endless.

The trend is clear: 73 percent of shoppers plan to participate in gamified loyalty programs in 2025. Retailers are even extending these experiences into virtual worlds like Roblox, where achievements in the game can translate into real-life rewards. By making loyalty programs engaging, retailers not only boost participation but also drive repeat purchases and customer retention.

Winning Gen Z

With their $12 trillion spending power by 2030, Gen Z is the generation every retailer wants to woo. But attracting this digitally native group requires more than traditional tactics. Gaming, influencers, and generative AI are the keys to their hearts.

Virtual fitting rooms, fashion shows, and digital purchases within these spaces allow brands to connect with Gen Z on their terms. Influencers play a pivotal role, too, with 43 percent of Gen Z following them for product recommendations. Meanwhile, AI-driven tools offering personalized shopping experiences are becoming indispensable for this tech-savvy demographic.

Retailers who can authentically blend these elements into their strategies will win over Gen Z, creating lifelong customers who not only shop but advocate for their favorite brands.

The Takeaway

The retail landscape in 2025 will be defined by innovation, personalization, and engagement. Unified commerce, AI-powered shopping assistants, gamified loyalty programs, and immersive retail media are not just trends—they’re the future. Retailers who embrace these changes will not only survive but thrive in an increasingly competitive market.

So, are you ready to reimagine retail and step into the future? The clock is ticking, and the race to captivate customers has already begun.

The Beauty and Personal Care (BPC) industry in 2024 has witnessed a dramatic transformation driven by sustainability, personalization, and digital innovation. Shivaraj Jayakumar, Practice Leader at Praxis Global Alliance, notes, “Augmented reality, virtual try-ons, and AI-driven solutions have revolutionized the shopping experience, enabling brands to deliver hyper-personalized recommendations and reduce return rates.” This year also marked a surge in men’s grooming products, quick-commerce adoption, and celebrity-owned brands, reflecting changing consumer preferences.

Praxis data reveals a 200 percent YoY growth in men’s grooming on MyntraBeauty, while NykaaMan and Beardo reported exponential growth, proving the rising importance of male-focused products. Additionally, quick commerce now accounts for over 35 percent of FMCG sales, indicating consumer demand for faster delivery. Celebrity-backed brands like Hyphen by Kriti Sanon and Akind by Mira Kapoor are setting new benchmarks for visibility and authenticity.

Leading the Charge

• PEP Brands: Sustainability and Innovation Redefined

Tarun Sharma, Co-founder & CEO of PEP Brands, parent company of mCaffeine and HYPHEN, highlights the company’s unwavering commitment to clean and sustainable formulations. “As India’s first caffeinated personal care brand, mCaffeine revolutionized toxin-free skincare. HYPHEN, our new launch, combines potent actives with natural ingredients to address specific skin concerns effectively,” says Sharma.

The company has achieved sustainability milestones, including recyclable packaging and eco-conscious production methods. Sharma elaborates, “We leverage cold emulsions, cutting energy consumption by 90 percent, and our packaging uses 60 percent glass and biodegradable plastics.” With 60 percent of its revenue driven by repeat customers, PEP Brands focuses on loyalty-building through AI-driven personalization and regional customization.

HYPHEN’s first-anniversary celebration and Kriti Sanon-led campaigns established it as a 100-crore brand within a year. Meanwhile, mCaffeine’s Patch Fix and Chill campaign created interactive experiences, blending wellness with engagement. Sharma concludes, “We are expanding our house of brands, launching new products, and tapping into Tier II and Tier III cities to drive the next phase of growth.”

• The Body Shop: Ethical Beauty with Purpose

Shriti Malhotra, Group CEO of Quest Retail, underscores The Body Shop’s dedication to sustainability, inclusivity, and ethical practices. “Consumers now expect safe, effective, and sustainable solutions. Our Edelweiss and Vitamin C ranges deliver these benefits through potent natural ingredients,” says Malhotra.

The Body Shop’s India Edit collection, inspired by local ingredients like lotus and hibiscus, celebrates cultural diversity and sustainability with over 90 percent natural-origin formulas. Malhotra adds, “Our Community Fair Trade partnerships have diverted 2,000 metric tonnes of plastic waste while supporting over 2,000 waste collectors.”

From Braille-integrated stores to local artist murals, The Body Shop champions inclusivity and cultural storytelling. Malhotra emphasizes, “We’re creating purpose-driven experiences, blending digital-first strategies with in-store transformations.” With quick-commerce platforms and experiential campaigns, The Body Shop continues to shape the future of ethical beauty.

• Mila Beaute: Cruelty-Free and Youth-Focused

Saahil Nayar, Co-Founder and MD at Mila Beaute, emphasizes the rise of relatability and inclusivity in beauty. “Gen Z customers want products made for Indian skin, focusing on transparency, cruelty-free ingredients, and relatable communication,” says Nayar. Mila Beaute has emerged as a key player in targeting India’s youth, especially in Tier I, II, and III markets. Its core strategy focuses on being a Made-in-India brand with toxin-free, cruelty-free formulations that resonate with modern sensibilities.

The brand’s bestsellers, including Pro Matte Lipstick, Conceal It concealers, Gloss Girl, and Lockedin Lips, gained immense traction. “Our Bollywood-inspired shade names created cultural connections, ensuring better relatability and emotional appeal,” Nayar adds. Mila Beaute is also leveraging digital-first strategies to optimize its outreach while prioritizing affordability and accessibility without compromising quality.

• Nat Habit: Ayurveda Meets Sustainability

Swagatika Das, Co-Founder of Nat Habit, highlights the shift to holistic wellness and Ayurvedic formulations. “Consumers are demanding ingredient transparency, AI-driven skin analysis, and eco-friendly products. Our VeDHA tool provides accurate skin profiling, empowering customers with data-backed solutions,” says Das. Nat Habit has built its reputation around daily-made, 100 percent natural products using fresh ingredients like milk, fruits, and pulses, eliminating synthetic processing.

Nat Habit has also demonstrated an exceptional commitment to sustainability by reducing its carbon footprint. Transitioning to paper bubble wrap saved over 9600 kg of plastic annually, while adopting recycled PET bottles minimized reliance on virgin plastics. Das emphasizes, “Our sustainable practices, coupled with a low-waste production model, show that eco-conscious beauty doesn’t have to compromise efficacy.”

• Ikonic Professional: Styling Tools for Modern Consumers

Rayed Merchant, Director at Ikonic Professional, notes the demand for premium-quality tools that combine sustainability with performance. “Our ergonomic designs and energy-efficient mechanisms cater to both professionals and individuals, redefining styling as a lifestyle,” says Merchant. Ikonic Professional has blended functionality and luxury, enabling consumers to achieve salon-quality styling at home.

By focusing on digital engagement, Ikonic launched AR-based tutorials and influencer collaborations to showcase their products’ versatility. Merchant elaborates, “Our collaborations with celebrity stylists provided hands-on demonstrations, bridging the gap between salons and at-home styling.” As the demand for AI-powered personalization grows, Ikonic is well-positioned to lead innovations in smart styling tools.

• ClayCo: Asian Rituals and Holistic Skincare

Niharika Jhunjhunwala, CEO of ClayCo, observes a growing affinity for Korean and Japanese beauty rituals. “Consumers want glass skin and effective actives like fermented rice and sake,” says Jhunjhunwala. ClayCo’s minimalist yet effective formulations blend natural and high-performance ingredients, appealing to modern sensibilities.

ClayCo’s approach centers on combining modern technology with traditional practices. Its products feature clinically-tested ingredients in eco-friendly, biodegradable packaging. With influencer marketing and user-generated campaigns, the brand has built a strong community of followers. Jhunjhunwala adds, “We are bridging skincare and self-care, providing skin-deep and soul-deep solutions that resonate with the evolving preferences of Gen Z.”

• Fixderma: Science-Backed Dermatology

Preetam Jena, CMO of Fixderma, emphasizes ingredient-specific formulations targeting skin concerns like acne and pigmentation. “Products with niacinamide, retinol, and salicylic acid gained traction due to proven efficacy,” says Jena. Fixderma’s Nigrifix range, patented for treating darkness, highlighted its focus on innovation and long-term skin health.

Jena notes that consumers are prioritizing clinical validation, driving Fixderma to focus on before-and-after case studies and dermatologist-approved products. “We cater to informed buyers who look for transparency and results-driven solutions,” he adds. As the brand scales up AI-driven diagnostics, it is paving the way for hyper-personalized skincare in 2025.

• MARS Cosmetics: Clean Beauty and Digital Innovation

Muskan Jain, Brand Manager, highlights transparency and AI-driven personalization as key drivers. “Consumers demanded sustainable, multi-functional products, prompting us to simplify routines without compromising quality,” says Jain. MARS Cosmetics has focused on ingredient transparency, eco-conscious packaging, and multipurpose beauty solutions.

Through influencer collaborations and experiential marketing, MARS amplified its brand visibility, especially through luxury events. Jain highlights, “Combining local insights with international trends allowed us to cater specifically to Indian skin tones, enhancing our relatability and market position.”

• Recode Studios: Accessible, Inclusive Beauty

Dheeraj Bansal, Co-Founder at Recode Studios, highlights personalization and digital engagement. “Consumers today expect cruelty-free, vegan, and ethical products. Recode delivers through eco-friendly packaging, AI-powered diagnostics, and influencer partnerships,” says Bansal.

Recode’s strategy includes live tutorials, user-generated content, and collaborations to showcase its commitment to transparency and inclusivity. Bansal adds, “We bridge accessibility and luxury by blending affordable, clean formulations with advanced technology.” Looking ahead, Recode plans to focus on hyper-personalization and sustainability to meet evolving consumer demands.

• Insight Cosmetics: Ethical and Vegan Beauty

Mihir Jain, Director at Insight Cosmetics, highlights the rise of ethical, toxin-free formulations. “Consumers are demanding vegan, dermatology-tested products with transparent ingredient lists. Insight Cosmetics addresses these needs with targeted solutions and AI-driven personalization,” says Jain.

Immersive pop-up events and educational campaigns deepened customer connections in 2024. Jain adds, “We combined experiential marketing with data insights, ensuring trust and engagement.” With plans to expand customized skincare lines and wellness-focused offerings, Insight aims to lead in clean, ethical beauty.

• Shryoan Cosmetics: Sustainable Beauty for Modern Consumers

Himanshu Madnani, Co-founder at Shryoan Cosmetics, highlights the company’s focus on sustainability and transparency. “Consumers expect eco-friendly, cruelty-free products with personalized solutions. Our refillable packaging system and AI-driven recommendations set new benchmarks for sustainability and customer satisfaction,” says Madnani.

Shryoan’s campaigns, such as the refill-and-reuse initiative, encouraged consumers to reduce plastic waste while enjoying discounts and rewards. Madnani adds, “We used interactive content and in-store events to educate consumers, fostering trust and long-term engagement.” As the brand expands AI-driven personalization and wellness-focused formulations, it aims to lead India’s shift toward circular beauty practices.

• Kass: Ayurvedic Roots and Modern Science

Deepti Gujar Kulkarni, Founder & CEO of Kass, champions clean, sustainable skincare rooted in Ayurvedic wisdom. “Consumers are demanding solutions for specific skin concerns, focusing on transparency, bioactives, and long-term efficacy. Kass combines Ayurveda with modern science to deliver this,” says Kulkarni.

Kass emphasizes education through blogs, campaigns like #AgeBetter, and dermatologist collaborations. Kulkarni notes, “We empower customers with ingredient knowledge, creating confidence in both our products and their skincare routines.” Kass plans to expand its product range, integrate AI tools, and launch dermatologist-backed initiatives to stay ahead in 2025.

Trends Shaping 2025
Experts predict that 2025 will bring hyper-personalization, AI-driven innovations, and eco-conscious beauty to the forefront. From clean ingredients to sustainable packaging, transparency and ethical practices will drive consumer decisions. Tarun Sharma predicts, “AI-powered diagnostics, hyperlocal solutions, and eco-conscious innovations will define 2025.” With strong foundations laid in 2024, the BPC industry is set for an even brighter, more conscious future.

As Shivaraj Jayakumar observes, “Consumers are embracing multi-step routines, AI diagnostics, and ingredient transparency. The future of beauty lies in personalization, science, and sustainability.” With strong foundations laid in 2024, the BPC industry is poised for an even brighter, more conscious future.

Christmas is a season of joy, warmth, and family time. It’s also the perfect occasion to enjoy a glass of rum. Rum adds a rich and cozy touch to your festive celebrations. Whether you like it neat, in a cocktail, or paired with sweet treats, it never disappoints. Its smooth flavors and warm spices make it a must-have part of every holiday season. From classic options to unique blends, there are options for every mood. Raise a toast with friends and family this Christmas. Here are the 8 best rum brands to make your celebrations stylish and memorable!

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Top 10 Brandy Brands in India with Price List

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Cocktails to Warm Your Winter Nights

Try these easy recipes:

• Hot Buttered Rum: Mix rum, butter, sugar, and spices with hot water.
• Eggnog with Rum: Add a shot of rum to your eggnog for a festive twist.
• Spiced Rum Punch: Combine spiced rum with orange juice, cranberry juice, and a cinnamon stick.

Read more: 8 New Made-in-India Alcohol Brands for the Party Season

5 Indian Alcohol Brands That Are Making a Global Impact

Top 10 Gin Brands in India

Top 8 Alcohol Brands for Women in India

1. Old Monk – The Timeless Indian Classic

Old Monk is more than just a rum; it’s an emotion in India. It’s a true Indian legend, loved for its nostalgic charm. Its deep amber color and warming aroma make it a go-to rum for cold evenings. The rum has a loyal fan base, with generations swearing for its consistent quality. Its smoothness is perfect for sipping or mixing. Old Monk’s affordable price also makes it accessible to everyone. A must-have for holiday gatherings, it embodies the spirit of togetherness.

Features That Set It Apart:

• Aged for seven years, giving it a rich and caramelized taste.
• Unique blend of vanilla, coffee, and chocolate flavors.
• Perfect for cold winter nights.

Best-Selling Variant: Old Monk Original.

Festive Twist: Mix Old Monk with hot water, honey, and spices for a soothing Christmas toddy.

Perfect Pairing: Pair it with Christmas fruitcake or roasted nuts for a delightful treat.

2. Bacardi – The Party Starter

Bacardi stands out for its crisp and clean taste, ideal for creating festive cocktails. It’s perfect for those who enjoy experimenting with flavors. The light rum is refreshing, while the dark variant adds depth to drinks. Its tropical vibes bring a slice of summer to your winter celebrations. Bacardi’s long history of quality and innovation makes it a trusted choice for holiday parties. A true party essential!

Features That Set It Apart:

• Known for its smoothness and versatility.
• Offers both light and dark rum options.
• Rich heritage dating back to 1862.

Best-Selling Variant: Bacardi Superior White Rum.

Festive Twist: Create a classic Mojito or a festive Piña Colada to get the party started.

Perfect Pairing: Serve it with seafood appetizers or a tropical fruit platter.

3. Captain Morgan – The Bold Pirate’s Choice

Captain Morgan’s rum brings a sense of adventure to your glass. This rum brand is all about fun and boldness. The iconic pirate branding adds excitement to the drinking experience. Its spiced flavor enhances the warmth of holiday drinks, making it perfect for Christmas cheer. Captain Morgan’s versatility lets you enjoy it in cocktails or straight up. With its adventurous spirit, this rum brings a lively vibe to any festive gathering. A great choice for those who love a little drama in their drink!

Features That Set It Apart:

• Spiced rum with hints of cinnamon and nutmeg.
• Perfectly complements holiday spices.
• Named after the famous pirate, Sir Henry Morgan.

Best-Selling Variant: Captain Morgan Original Spiced Rum.

Festive Twist: Mix it with apple cider and a cinnamon stick for a festive holiday punch.

Perfect Pairing: Pair it with gingerbread cookies or spiced ham.

4. Diplomatico Reserva Exclusiva – The Luxurious Choice

Diplomatico Reserva Exclusiva is a premium Venezuelan rum that is considered a masterpiece for rum connoisseurs. Its rich amber hue and aromatic complexity make it truly luxurious. Crafted with precision, it delivers a velvety texture that lingers on the palate. Perfect for those who appreciate the finer things, this rum is ideal for sipping slowly by the fireplace. It’s also a thoughtful gift for someone who loves premium spirits. Celebrate Christmas with a touch of elegance!

Features That Set It Apart:

• Aged for 12 years, resulting in a complex flavor profile.
• Notes of toffee, orange peel, and vanilla.
• Crafted in copper pot stills for superior quality.

Best-Selling Variant: Diplomatico Reserva Exclusiva.

Festive Twist: Enjoy it neat or with a dash of orange bitters for a sophisticated Christmas drink.

Perfect Pairing: Serve with dark chocolate truffles or a rich Christmas pudding.

5. Amrut Two Indies– India’s Premium Rum

Amrut Two Indies rum reflects India’s heritage in every sip. Its earthy tones and smooth finish make it stand out. The aging in oak barrels imparts a subtle smokiness that enhances its character. Amrut is perfect for anyone who enjoys a drink with depth and warmth. It’s a fine example of Indian craftsmanship and pairs wonderfully with traditional Indian snacks. A must-try for adding a local twist to your Christmas!

Features That Set It Apart:

• Made from Indian sugarcane molasses.
• Aged in oak barrels for a smooth finish.
• Subtle hints of spice and caramel.

Best-Selling Variant: Amrut Old Port Deluxe Rum.

Festive Twist: Mix with cola and a squeeze of lime for a classic yet festive drink.

Perfect Pairing: Pair it with savory snacks like samosas or spicy kebabs.

6. Segredo Aldeia – The Goan Delight

Segredo Aldeia is a premium Goan rum that stands out for its authenticity and artisanal crafting. Its smooth texture makes it easy to enjoy, even for those new to rum. This Goan treasure is crafted with precision, reflecting the coastal charm of Goa. Its fruity notes bring a refreshing touch to holiday drinks. Ideal for adventurous drinkers, Segredo Aldeia is a unique addition to your Christmas table. Discover a taste of Goa this season!

Features That Set It Apart:

• Made with traditional Goan methods.
• Infused with tropical fruit and spice notes.
• Smooth and easy to sip.

Best-Selling Variant: Segredo Aldeia Cafreal Spiced Rum.

Festive Twist: Use it to create a spiced rum punch with orange juice and cloves.

Perfect Pairing: Enjoy it with Goan Christmas sweets like bebinca or dodol.

7. Gosling’s Black Seal – The Dark and Mysterious

Gosling’s Black Seal has a bold character that sets it apart. Its dark color hints at the depth of flavors inside. The rum’s richness makes it perfect for creating iconic cocktails like the Dark ‘n’ Stormy. It has a robust aroma that fills the room with festive vibes. Gosling’s is a rum for those who enjoy bold flavors and classic style. A true winter warmer for Christmas nights!

Features That Set It Apart:

• Aged for a distinctively deep flavor.
• Notes of caramel, vanilla, and spice.
• Known as the base for the famous Dark ‘n’ Stormy cocktail.

Best-Selling Variant: Gosling’s Black Seal Rum.

Festive Twist: Make a Dark ‘n’ Stormy with ginger beer and lime for a refreshing Christmas drink.

Perfect Pairing: Serve with smoked meats or a hearty Christmas roast.

8. The Kraken – Unleash the Beast

The Kraken is as striking as its name, with its deep black hue and bold spices. The bottle design adds to its mysterious appeal, making it a conversation starter. Its intense flavor profile is ideal for creating memorable Christmas drinks. Whether in cocktails or desserts, The Kraken adds a unique twist. It’s a rum for those who love experimenting with bold and rich flavors. Perfect for adding drama to your celebrations!

Features That Set It Apart:

• Infused with 11 secret spices.
• Hints of cinnamon, clove, and vanilla.
• Named after the legendary sea monster.

Best-Selling Variant: The Kraken Black Spiced Rum.

Festive Twist: Add The Kraken to hot chocolate for a sinful Christmas treat.

Perfect Pairing: Pair it with dark fruit desserts like plum cake or mince pies.

How to Build the Perfect Rum Bar at Home

• Stock a variety of rums – light, spiced, and dark.
• Add mixers like cola, ginger beer, and fruit juices.
• Don’t forget garnishes like lime, cinnamon, and orange slices.

Your Best Christmas Sip!

This Christmas, let the warmth of rum bring you closer to your loved ones.  Rum is not just a drink; it’s a way to keep warm and cozy during Christmas. From Old Monk’s nostalgic charm to The Kraken’s bold flavors, these rums bring a unique touch to your celebrations. Whether you’re hosting a party or enjoying a quiet evening by the fire, these rums are your perfect companions. So, pick your favorite, mix up a festive cocktail, and celebrate in style!

The 55th meeting of the Goods and Services Tax (GST) Council on December 21, 2024, brought India’s complex indirect tax regime back into the spotlight. This time, the focus was on a seemingly trivial yet controversial issue—the differential taxation of popcorn. Finance Minister Nirmala Sitharaman’s explanation of why salted popcorn in a pre-packaged form attracts 12 percent GST, while caramel popcorn is taxed at 18 percent, sparked a fiery debate on social media, renewing calls for simplifying the GST system.

GST and Popcorn: A Taxing Tale

The GST regime, introduced in 2017, was envisioned as a “Good and Simple Tax,” but its four non-zero slabs—5 percent, 12 percent, 18 percent, and 28 percent —have often been criticized for adding complexity. The December meeting highlighted these challenges, with Sitharaman explaining that caramel popcorn’s higher tax rate stems from its classification as sugar confectionery. “Salted, caramelized popcorn comes with added sugar, so the treatment of the rate is different,” Sitharaman said. She emphasized that items with added sugar, such as beverages or snacks, fall under higher tax brackets due to their classification.

This explanation aligns with existing tax treatment for other food products. For instance, fresh milk is GST-exempt, but milk containing added sugar or sweeteners attracts a 5 percent tax. Similarly, beverages with milk fall under a 12 percent slab, while condensed milk is taxed at 12 percent.

The Case for Simplification

India’s GST regime stands out globally for its multiple tax slabs. A 2018 World Bank report highlighted that the number of rates directly affects the complexity of an indirect tax system. “Multiple slabs impose additional compliance costs for businesses and tax administrators, encouraging evasion,” the report noted. Comparatively, 49 nations, including Australia and Singapore, have adopted a single-rate GST structure.

Efforts to simplify the GST structure have been discussed, but implementation has been slow. Former Finance Minister Arun Jaitley had proposed merging the 12 percent and 18 percent slabs into a single rate and reducing the 28 percent slab to cover only luxury and sin goods. However, these changes were contingent on improved revenue collections.

Political and Public Backlash

The popcorn taxation issue has also attracted criticism from opposition parties. The Congress party termed it an example of the “absurdity” in India’s GST regime, calling for a complete overhaul with a “GST 2.0” system. “The current regime’s complexity disproportionately affects businesses and consumers, leading to higher prices and legal disputes,” the party’s spokesperson said.

On social media, citizens voiced their frustration, highlighting the every day challenges posed by the intricate tax system. A significant segment of the debate centered around the inconsistent treatment of widely consumed products. For instance, puffed or flattened rice, whether coated with sugar or jaggery, attracts only 5 percent GST, regardless of packaging. Critics argue that such inconsistencies complicate compliance and enforcement.

Expert Opinions

The broader implications of these debates extend beyond popcorn or parathas. Tax experts believe that simplifying GST could enhance the ease of doing business and boost consumer confidence. “A simpler tax regime reduces compliance costs and litigation, making India a more attractive destination for investment,” said tax consultant Abhishek Jain.

KV Subramanian advocated for a streamlined tax structure, suggesting that fewer slabs could ease compliance and enforcement. “Instead of veering towards greater complexity, we should aim for a rational and simplified tax regime that aligns with global best practices,” he said.

The Path Forward

The GST Council’s clarification on popcorn taxation, while aimed at transparency, has reignited calls for reform. Experts argue that the government should prioritize merging tax slabs and reducing exemptions to achieve a more unified and straightforward system.

Finance Minister Sitharaman has reiterated the government’s commitment to refining GST. “We are open to constructive feedback and will continue working towards a balanced and efficient tax regime,” she said during the December meeting.

The popcorn debate underscores a broader need for simplifying India’s GST structure. As revenue collections rise and the economy grows, policymakers have a unique opportunity to address the long-standing demand for a “Good and Simple Tax”—one that benefits businesses, consumers, and the administration alike.

Even choosing a soda water may not be a difficult task, but choosing the right one can let you appreciate your drinks, not just with the perfect fizz, but with the ideal crispness as well. As much as soda finds its place in almost every household, it is one of the most underrated products with consumers picking the first thing they come across. However, can choosing the best soda with a certain food type alter your selected beverage type altogether?  

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Types of Sodas in the Market

In India soda is derived from carbonated water which is used in mixing with any beverage or taken independent of any other item. Here are the types of sodas commonly available:  

• Plain Soda Water

Soda in thin caramel: Clear carbonated water without any taste additives. It is essential for us for cocktails non-alcoholic beverages, or simply lime juice.  

• Club Soda

Fundamentally, improved carbonated water contains potassium bicarbonate the new formulation in addition to sodium. It also provides more of a salty taste, which makes it preferable for special drink mixtures.  

• Tonic Water 

Coke/soda is carbonated water containing quinine and sugar. It is quite bitter and has sweetness, and it is usually served with gin or any type of alcohol.  

• Premium Soda Water

These are rather high quality, and since the fizzy sensation is enjoyable there are sodas specially made to be slightly smoother. Svami and Perrier brands are some of those products.  

• Flavored Sodas

Sparkling water with gentle, organic tastes such as lemon, cucumber, or mint. They include this option is considered to be better than additional consumption of sugar products. These sodas belong to different categories: from traditional mixers to luxurious ones.

Read More: Top Energy Drink Brands in India: Recharge and Refuel

Popular Drinks with Soda

• Cherry - Vanilla: 2 cups cherry juice, 1/2 cup sugar and 1 split, scraped vanilla bean (seeds and pod) to a simmer over medium heat until syrupy 15-20 minutes, then strain. Let cool completely. Mix with seltzer.
• Chocolate Simmer: 1 cup sugar, 1 cup water, 1/2 cup unsweetened cocoa powder, stirring at intervals, to a syrupy consistency, 6 minutes. Add ½ teaspoon vanilla extract and cool the dough for about fifteen minutes. Mix with seltzer.
• Chocolate-Cherry: Make cherry vanilla syrup and chocolate syrup. The recipe for each drink is 2 tablespoons of cherry syrup that needs to be combined with 1 tablespoon of chocolate syrup and then it needs to be added to seltzer.
• Espresso-Licorice Simmer: 2 cups water, 1 cup sugar, 1/2 cup brewed espresso and 1/4 teaspoon anise seeds; boil for about 10 minutes until syrupy; strain. Let cool completely. Mix with seltzer. 

Also Read: Top 8 Japanese Whisky Brands in India with Price: A Taste of Japan

Top 7 Soda Brands in India 

1. Catch

The Catch Club Soda made by the Indian company, DS Group is one of the most excellent and tasty sodas available in the market. It is available for Rs 25 / 750 ml recyclable pet bottle and is natural spring water containing naturally sourced carbon dioxide. This soda had the longest-lasting fizz during tests and yielded a crisp clear sharp ‘snap’ when tasted. A no-calorie product great for both use in drinks or as an accompaniment to scotch and has a shelf life of 9 months.

2. Bisleri

Bisleri Soda adds joy to every beverage adding bubbles for those happy hours, cocktail or non-alcoholic drinks, and parties. It is marketed as an extra strong and highly effervescent product, that can enhance the taste of any drink. It did not keep carbonation as well as those same peer products in tests; however, it is a stable standby for cocktails or by itself, ready for house parties, picnicking, or those simple sips.

3. Schweppes 

One of the oldest established in 1783, Schweppes Soda Water is one of the first carbonated beverages on the market today, which meets the highest quality and taste. Made from natural water and mineral salts, the drink is tasteless, does not leave a sulfur taste, and is suitable for combining with juice, wine or whiskey, or for solitary drinking. Slightly more expensive and now widely accessible in local supermarkets, it performed well compared to our pick in clarity, gas retention and everyday use.

4. Svami 

Svami Soda Water which is manufactured by a company based in Mumbai is intended to enrich drinks and simultaneously complement them without overwhelming their taste. The brand has niche Booker’s Premium Mixers catering to the Indian spirits market. Svami Soda bottled in fancy glass containers fared well in tests keeping the fizz for over 60 minutes and tasted very good. Whether used for recipes or served individually, Svami represents the taste, sophistication, and creativity of a drink.

5. Kinley

Kinley carbonated soda water and packaged drinking water is a brand under Coca-Cola which is relied on across Europe and Asia. There are Kinley Soda with carbonated water and mineral salt having a plain version and flavoured versions such as tonic, bitter lemon, ginger ale etc. In fizz tests, it did not make an impressive show but it is always good to add to other drinks or for straight drinking. Kinley water is a bottled mineral water that has undergone the process of purification through ten stages.

6. Rogers

Rogers Soda was established in 1837 as a solution to the issue of cholera-infected water in Mumbai. Rogers soda is caffeine-free, and gluten-free and is produced from freshly-squeezed real fruit juices and spices; the currently available Rogers soda flavors include vanilla, Jeera Masala, and Orange Polka. It is available in 250 ml clear glass bottles; the beer produces small and large bubbles making it both smooth and refreshing, which is deadly when combined with a soda siphon.

7. Lehar Evervess

Lehar Club Soda available for Rs 20 each for 750 ml plastic bottle is prepared with purified water and carbon dioxide. It is commonly used in cocktails and in making drink mixers, but in our carbonate test it failed to fizz after 30 minutes. Lehar Evervess comes in 600 ml to 2.25 liters and is not made from artificial colors and flavors to ensure consumers get a refreshing taste perfect for social events, celebrations, and beverages.

Final Thought 

What many people do not realize is that soda can be a useful addition to any drink if you have the right type of soda, and the options can be narrowed down based on carbonation, taste, and adaptability. If you want your soda to be as fine as your taste or if you fancy a slightly coarse or coarse bubble then there is a soda for every occasion. From cocktails to single-serving drinks, soda is an important ingredient that can improve the taste of a drink. While some of these brands provide long-lasting fizz and a clean taste some have the best of the flavors and packs. 

If the Indian apparel industry of 2024 were a runway, it would be ablaze with reinvention, resilience, and adaptability. The sector hasn’t just weathered storms; it has strutted through them with confidence, bringing trends, technology, and sustainability to the forefront. This year saw fast fashion stealing the limelight, sustainable practices making headlines, and athleisure comfortably settling into wardrobes.

It was a year of defining moments—new trends, cutting-edge technologies, and challenges that tested the limits of supply chains and adaptability. Yet, the industry emerged stronger, driven by bold strategies and customer-centric innovation. Shivaraj Jayakumar, Practice Leader, Consumer and Internet at Praxis Global Alliance, captures this evolution, saying, “The apparel sector grew by 6 percent overall, but fast fashion stole the spotlight with 30-40 percent growth, driven by affordability and agility.” Brands like Zudio, which crossed Rs 7,000 crore in revenue and opened over 190 stores in 164 cities, proved that innovation and accessibility are the keys to success.

Fast Fashion Rewrites the Rules

Fast fashion continued to outpace traditional categories, thanks to brands churning out 50+ collections annually compared to traditional brands’ 3-4 seasonal launches. Trent’s Zudio emerged as the poster child of this trend, boasting a 45 percent five-year compound annual growth rate and opening 190 new stores in FY23-24 alone.

Chetan Siyal, CMO of Snitch, notes, “Menswear evolved significantly, blending modern twists with nostalgic influences. Denim dominance and artisanal craftsmanship are set to lead 2025, marking a return to simplicity through 'normcore' trends.” With Snitch targeting a GMV of Rs 600 crore and offline sales contributing about one-third of its revenue, its aggressive expansion strategy is reshaping the menswear segment.

He further explains, “Our collections have reflected individuality and bold designs, resonating with modern consumers who seek both comfort and style. As we move into 2025, we aim to redefine menswear trends through oversized silhouettes, earthy tones, and versatile layering.”

Snitch’s rapid growth showcases how innovative approaches can cater to evolving preferences, ensuring that trends and practicality go hand in hand. Siyal emphasizes, “Our focus has been on providing elevated casualwear, where timeless design meets affordability.”

The Rise of Omni-Channel Dominance

Omni-channel strategies have emerged as the industry’s backbone, bridging online and offline retail seamlessly. Bewakoof and Bombay Shirt Company spearheaded this shift, expanding offline footprints to complement their digital presence. Bewakoof opened 25 flagship stores in 2024, while Snitch strengthened its presence with 25 outlets across India.

Nitin Chhabra, CEO of ace turtle, explains, “Our vertically integrated omnichannel model ensures real-time consumer data flows back into production. About 75 percent of our merchandise is informed by data insights, enabling speed-to-market.” With iconic brands like Lee, Wrangler, and Dockers under its umbrella, ace turtle has leveraged AI and GenAI to streamline forecasting and optimize inventory management.

He highlights, “The conventional wholesale model doesn’t provide insights fast enough. By integrating AI, we decide what consumers want and deliver it quickly, driving growth across our brands.” Chhabra predicts that future success will hinge on these integrated systems, adding, “AI-driven insights will allow us to align inventory, manage supply chains effectively, and enhance the overall shopping experience.”

Meanwhile, The Souled Store has leaned heavily on fandom-inspired collections and dynamic offline expansions. Vedang Patel, Co-Founder, highlights, “We expanded physical stores while maintaining strong digital engagement, building an ecosystem that celebrates fandoms and casual luxury.”

Patel further states, “Our focus has been on building experiences—not just sales. From exclusive screenings to limited-edition launches, we’re redefining the customer journey.” He adds, “Our emphasis on affordability, quality, and fun has allowed us to connect with communities on a deeper level, even as we plan for global expansion.”

He emphasizes, “We’ve built a loyal community that thrives on exclusivity, offering merchandise that resonates deeply with fandoms. Our commitment is to make fashion both fun and memorable.”

Comfort Meets Fashion

Athleisure emerged as a defining trend, reflecting India’s growing fitness consciousness post-pandemic. Sneakers dominated the market, while hoodies saw exponential growth. Brands like XYXX capitalized on this shift.

Yogesh Kabra, Founder of XYXX, reveals, “Innerwear is our cornerstone, but quick commerce drove exponential growth in outerwear and athleisure categories. By leveraging BlinkIt, Swiggy Instamart, and Zepto, we recorded a 20% month-on-month increase, crossing INR 1.5 crore in revenue within the first quarter.” XYXX’s expansion into outerwear aims to sustain its 100 percent year-on-year growth trajectory.

He elaborates, “Our collections emphasize versatility—shackets, sweatpants, and hoodies are now essentials. We believe comfort and style must go hand in hand, making athleisure more relevant than ever.” Kabra further notes, “Our innovations will expand into outerwear in 2025, helping us drive growth while retaining our focus on modern fabrics and craftsmanship.”

Sustainability Steers the Future

Sustainability emerged not just as a buzzword but as a necessity. Eco-conscious consumers drove demand for sustainable fashion, pushing brands to adopt greener practices.

Sawan Gandhi emphasized the shift, stating, “Sustainability has been at the heart of our transformation. From sourcing eco-friendly fabrics to embracing circular fashion, our initiatives have resonated deeply with consumers.” ABFRL led the charge by transitioning 88.9 percent of its packaging to sustainable materials and sourcing 67 percent of energy from renewables.

Gandhi underscores “Modern fashion must balance innovation with sustainability. We’re reimagining luxury through eco-conscious practices, ensuring every piece makes a statement.” He concludes, “Our story is rooted in inclusivity and sustainability, helping us create pieces that reflect timeless elegance and responsibility.”

Reinventing Retail in Style

From fast fashion and athleisure to sustainable practices and AI-led strategies, 2024 redefined the apparel industry’s playbook. Industry leaders like ace turtle, The Souled Store, and The Indian Garage Co proved that adaptability and innovation are key to success.

Alka Dembla, Head of Retail at The Indian Garage Co, sums it up, “Inclusivity, transparency, and affordability will continue to drive consumer choices. The focus is on making fashion both accessible and aspirational.”

Vedang Patel concludes, “As we enter 2025, we’ll keep evolving to match the energy of our consumers, celebrating fandoms and trends that resonate globally.”

With AI-driven technologies, sustainable goals, and experiential retail, the apparel industry has laid a strong foundation for 2025—a future brimming with possibilities and style.

The retail sector witnessed a transformative year in 2024, with several brands securing substantial investments to scale operations, drive innovation, and redefine consumer experiences. From quick commerce platforms to personal care startups, the funding rounds unveiled emerging trends that highlight growth opportunities in beauty, wellness, apparel, pet care, fitness, sexual wellness, and home decor segments. Here’s a detailed look at the top funding rounds and the categories that garnered maximum attention.

1. Quick Commerce Dominates the Investment Landscape

• Zepto - $350 Million

Zepto, the quick commerce giant, raised $350 million in a funding round led by domestic investors, maintaining its valuation at $5 billion. Backed by prominent family offices and high-net-worth individuals, Zepto’s strategy to double its dark stores by 2025 positions it as a frontrunner in instant delivery services. With profitability within reach, Zepto’s growth marks a turning point for India’s commerce ecosystem.

Zepto’s focus on operational efficiency and customer satisfaction has allowed it to reduce store profitability timelines from two years to just six months. With nearly 75% of its 350 stores already profitable, Zepto aims to scale further, bridging the gap between urban demand and supply through rapid deliveries.

2. Beauty and Personal Care

• Purplle - Rs 1,500 Crores

Leading omnichannel beauty platform Purplle secured Rs 1,500 crores in its Series F round. With investments from Abu Dhabi Investment Authority and Premji Invest, the funding underlines Purplle’s mission to democratize beauty in India through technology and personalized solutions.

Purplle plans to leverage its funding to enhance its technological infrastructure and expand its range of skincare, makeup, and wellness products. It will also focus on omnichannel integration to create seamless online and offline shopping experiences.

• RENÉE Cosmetics - Rs 100 Crores

RENÉE Cosmetics closed its Series B round with Rs 100 crores, valuing the company between Rs 1200–1400 crores. The investment will fuel omnichannel expansion and product innovation, reinforcing its position as a disruptor in the beauty industry.

RENÉE has built a diverse product portfolio of over 200 items, including beauty tools, perfumes, and makeup kits. It plans to expand its physical presence across 1200 stores while strengthening its online marketplace presence.

• 82°E - Rs 50 Crores

Deepika Padukone’s D2C personal care brand 82°E raised Rs 50 crores for growth and expansion. The celebrity-led brand highlights the surge in skincare-focused investments.

With an emphasis on minimalism and clean ingredients, 82°E seeks to capitalize on India’s growing preference for conscious beauty products. The funds will be used to scale product lines and explore international markets.

• Arata - $4 Million

Haircare brand Arata raised $4 million to focus on product innovation and distribution. Competing with brands like WOW Skin Science and Mamaearth, Arata aims to become a leader in haircare solutions designed for Indian hair types.

The brand's 3X growth in the past year highlights the demand for specialized haircare products. Arata will use its funds to broaden its reach in quick-commerce platforms and offline retail channels.

3. Fitness and Wellness Surge

• HealthKart - $153 Million

HealthKart secured $153 million, including a Rs 55 crore ESOP buyback, to scale its fitness supplement business. Surpassing Rs 1,000 crore in revenue, HealthKart emphasizes India’s growing health consciousness.

With flagship brands like MuscleBlaze and HK Vitals, HealthKart plans to expand into international markets and strengthen its direct-to-consumer (D2C) channels while investing in R&D for new supplement formulas.

• Boldfit - Rs 110 Crores

D2C fitness brand Boldfit raised Rs 110 crores to expand its product range and offline presence. Focused on sports accessories, dietary supplements, and apparel, Boldfit is positioned as a holistic wellness brand for India’s fitness-conscious millennials.

• Power Gummies - Rs 10 Crores

Power Gummies raised Rs 10 crores to expand its sugar-free nutraceutical product line and diversify into wellness categories.

The company aims to introduce innovative products, including collagen supplements and digestive health solutions, while entering global markets like Dubai and the UK.

4. Pet Care Sees Rapid Growth

• Supertails - Rs 125 Crores

Tech-enabled pet care startup Supertails raised INR 125 crores to scale its omnichannel strategy and expand its pharmacy services.

The funds will support growth in grooming services, online consultations, and pet food offerings, catering to the rapidly growing community of pet parents in urban India.

• Papa Pawsome - $400,000

Papa Pawsome raised $400,000 in seed funding to cater to India’s pet-centric households.

Known for its lick-safe grooming products, Papa Pawsome aims to scale operations, launch new SKUs, and target Tier II and III cities.

5. Home and Furniture Reshaped

• Wooden Street - Rs 354 Crores

Home décor and furniture brand Wooden Street raised Rs 354 crores in its Series C round.

With over 100 experience stores and a vertically integrated supply chain, Wooden Street plans to scale production capacity and expand its retail presence nationally.

• Rentomojo - Rs 210 Crores

Rentomojo secured Rs 210 crores to strengthen its leadership in furniture rentals.

The funds will support the rollout of smart rental plans and digital-first marketing strategies to capture millennial audiences.

• Mokobara - Rs 100 Crores

Luggage brand Mokobara raised Rs 100 crores to expand its product offerings and retail footprint.

Mokobara focuses on functional and stylish travel bags, targeting both domestic and international travelers.

6. Apparel Brands Make Bold Moves

• WROGN - Rs 75 Crores

Virat Kohli’s apparel brand WROGN raised Rs 75 crores to scale operations and strengthen its market presence. With stylish offerings targeting young men, WROGN focuses on both offline and online expansion.

• Libas - Rs 150 Crores

Ethnic wear brand Libas raised Rs 150 crores to enhance its omnichannel presence and expand its footprint in metros and Tier II-III cities.

• Bombay Shirt Company - Rs 54 Crores

Bombay Shirt Company secured Rs 54 crores to innovate its custom apparel offerings and grow its store network.

6. Breaking Taboos: Sexual Wellness Rises

• MyMuse - $2.7 Million

MyMuse raised $2.7 million in a pre-Series A round to expand its sexual wellness portfolio and national distribution. Focused on intimate products and education, MyMuse is changing perceptions and boosting awareness.

• Cupid Limited - Rs 18.20 Crores

Cupid Limited secured Rs 18.20 crores from the UNFPA for manufacturing condoms, highlighting its impact in global health and wellness markets.

A Year Defined by Diversification and Growth

The past year highlighted a clear trend of diversification in retail investments. Categories such as beauty, pet care, home decor, fitness, and logistics attracted considerable funding, reflecting changing consumer preferences. Brands leveraged omnichannel strategies, AI, and sustainable practices to redefine their markets. With evolving consumer habits and increased digital adoption, 2023 has laid the groundwork for an even more dynamic retail ecosystem in 2024.

The Indian stock market just closed the most electrifying year in its history, with IPOs scaling unprecedented heights and smashing records left and right. Fueled by a surge in investor confidence and robust economic sentiment, 2024’s equity issuances soared to 2.6 times the volume of the previous year, making this a landmark year for the Indian primary market.

Rs 1.8 Trillion IPO Boom: A Historic High

India’s IPO landscape reached new heights, raising a staggering Rs 1.8 trillion across 317 IPOs. This obliterated the previous high of Rs 1.3 trillion in 2021 and dwarfed the Rs 576 billion raised in 2023, according to Motilal Oswal Financial Services (MOSL). The unprecedented growth highlights the evolving nature of the Indian equities market, drawing in a diverse array of investors and reshaping capital markets.

The Stars of 2024: Top Retail Brands 

Swiggy
Issue size: Rs 11,327 crore
BSE Listing Price: Rs 412 per share

Vishal Mega mart
Issue size: Rs 8,000 crore
BSE Listing Price: Rs 110 per share

FirstCry
Issue size: Rs 4,193.73 crore
BSE Listing Price: Rs 625

PN Gadgil Jewellers
Issue size: Rs 1,100 crore
BSE Listing Price: Rs 834 per share

Baazar Style
Issue size: Rs 834.68 crore
BSE Listing Price: Rs 389 per share

Gopal Snacks
Issue size: Rs 650 crore
BSE Listing Price: Rs 350

Stanley Lifestyles
Issue size: Rs 537.02 crore
BSE Listing Price: Rs 499 per share

Nifty 50 Leads the Charge

The Nifty 50 index played a pivotal role in sustaining investor enthusiasm, crossing the 26,000 mark in September 2024 with a solid year-to-date gain of 12 percent. Although this performance trailed the 20 percent gain in 2023, it underpinned the market's strong fundamentals.

Interestingly, new IPOs accounted for 2.9 percent of the overall market capitalization in 2024, a notable increase from 1.4 percent in the previous year. However, this contribution still lagged behind the peaks of 3.7 percent in 2017 and 3.4 percent in 2021.

Mainboard IPOs Shine

Among the 78 mainboard IPOs, 69 percent are trading above their offer prices, and 11 have seen gains exceeding 100 percent. Premier Energies, Bharti Hexacom, and Waaree Energies emerged as top performers, with gains of 194 percent, 155 percent, and 106 percent, respectively.

Not all IPOs fared equally, with ACME Solar, Hyundai Motor, and Sagility India debuting below their issue prices. Still, the majority of listings showcased investor appetite, with oversubscription rates averaging an impressive 26.6x the offer size.

SME IPOs Steal the Spotlight

While mainboard IPOs were the crowd-pullers, SME IPOs proved to be the dark horse of 2024. Out of 231 SME IPOs, 28 debuted at premiums exceeding 100 percent, compared to just four mainboard IPOs achieving this feat. SMEs raised Rs 92 billion, a jump from Rs 49 billion in 2023, though their contribution to total IPOs dropped to 5.3 percent this year.

A defining characteristic of 2024’s IPO spree was its sectoral diversity. Companies from 23 industries participated in the fundraising frenzy, marking a stark departure from earlier years when sectors like BFSI, healthcare, and real estate dominated.

Automobiles, telecom, retail, capital goods, and e-commerce led the charge, collectively contributing 59 percent of the total issue size. Consumer durables, logistics, and capital goods delivered sectoral gains of 77 percent, 57 percent, and 51 percent, respectively, while oil & gas and NBFCs lagged with declines of 29 percent and 17 percent.

Breaking Records with Mega-IPOs

The year also set new benchmarks for IPO and FPO sizes. Hyundai Motor launched the largest IPO in Indian history, raising Rs 278.6 billion in October 2024, surpassing LIC’s Rs 205.6 billion in 2022. Vodafone Idea followed with a record-breaking Rs 180 billion FPO in April 2024. Collectively, five mega-issues — including Swiggy, NTPC Green, and Vishal Mega Mart — accounted for 43 percent of the total funds raised.

Top IPO Performers

1) Vibhor Steel Tubes Ltd

• Vibhor Steel Tubes saw a 195.53 percent gain on its debut, with its shares closing at Rs 446.25, up from the issue price of Rs 151.
• The company raised Rs 72.17 crore and was oversubscribed by 320.05 times.

2) BLS E-Services Ltd

• BLS E-Services surged 171.11 percent on its first day, closing at Rs 366 compared to its Rs 135 offer price.
• The IPO was oversubscribed 162.38 times and raised Rs 310.91 crore.

3) Bajaj Housing Finance Ltd

• Bajaj Housing Finance saw a 135.71 percent gain at listing, with its shares closing at Rs 165, up from the issue price of Rs 70.
• It received an overwhelming Rs 4.42 lakh crore in total subscriptions on its debut day, September 16, 2024.

4) Unicommerce eSolutions Ltd

• Unicommerce eSolutions saw a 94.52 percent gain from its Rs 108 issue price, closing at Rs 210, and was oversubscribed 168.35 times.

5) One Mobikwik Systems Ltd

• Mobikwik surged 90 percent on its debut from the Rs 279 issue price, with the total IPO value at Rs 572 crore.

6) Premier Energies Ltd

• Premier Energies gained 86.6 percent on listing, with shares closing at Rs 839.90, up from Rs450.
• The IPO was oversubscribed 75 times, with a total subscription value of Rs 2.12 lakh crore.

7) P N Gadgil Jewellers Ltd

• P N Gadgil Jewellers saw a 65.27 percent rise on debut, with shares closing at Rs793.30 from the issue price of Rs 480.
• The IPO was oversubscribed 59.41 times and raised Rs1,100 crore.

The Oversubscription Mania

Oversubscription frenzy hit new highs, with IPOs drawing Rs 46.7 trillion in bids against an offer size of Rs 1.8 trillion, marking one of the highest subscription ratios in a decade. SME IPOs particularly stood out, averaging an oversubscription of 165.3x compared to 18.9x for mainboard IPOs.

What’s Driving the IPO Frenzy?

The surge in IPOs can be traced back to two primary catalysts: growing retail investor participation and favorable regulatory reforms.

1. Retail Investor Boom

Retail investors are emerging as the backbone of India’s IPO success. In 2023, they poured a staggering Rs 1.49 lakh crore ($17.87 billion) into IPOs—double the funds raised in 2022.

Some blockbuster IPOs saw unprecedented retail participation:

• Tata Technologies: 52.11 lakh applications
• DOMS Industries: 41.30 lakh applications
• INOX India: 37.34 lakh applications

The trend reflects the growing appetite of ordinary Indians to invest in equity markets. As of March 2024, the National Stock Exchange (NSE) had over nine crore unique investors, with daily new registrations reaching as high as 78,000 in January.

2. SEBI’s Game-Changing Reforms

India’s market regulator, SEBI, has played a pivotal role in simplifying the IPO process. Key reforms include:

• Faster Listing Timelines: Reduced from T+6 to T+3 days, giving companies quicker access to capital and lowering risks for investors.
• Pre-Filing Process: Improved transparency with key performance indicators disclosed upfront.
• e-IPO System: Eliminated physical applications, making IPOs more accessible to retail investors.
• Streamlined Approvals: Fast-tracking the approval process for companies with robust governance and financials, reducing approval time from 60-90 days to just 21 days.

These initiatives have not only enhanced efficiency but also bolstered investor confidence in India’s capital markets.

Challenges in the IPO Landscape

While the IPO boom is exciting, it comes with its own set of challenges. Both companies and investors need to exercise due diligence. For companies, this means ensuring financial transparency and reducing legal risks, which in turn builds trust among investors. For investors, evaluating a company’s financial health and growth prospects is essential for making informed decisions.

The Broader Impact on Capital Markets

The rise in IPOs is transforming India’s stock market dynamics in several ways:

• Increased Market Capitalization: More listings mean a higher total market value of companies, reflecting economic growth.
• Enhanced Liquidity: With more shares available, trading becomes easier and more efficient.
• Promoting Financial Inclusion: IPOs allow everyday investors to participate in wealth creation, democratizing access to financial growth opportunities.
• Driving Innovation: Companies are now compelled to innovate and differentiate themselves, fostering advancements across sectors.

What Lies Ahead for India’s IPO Market?

With only 3 percent of India’s population currently engaged in the stock market, the potential for growth is immense. Rising disposable incomes and increased financial literacy are expected to drive more retail participation in the coming years.

Looking ahead to FY25, market experts predict a surge in IPO activity, with companies likely to raise Rs 1 lakh crore ($12 billion). A strong economy, combined with lower inflation and interest rates, is expected to sustain the momentum.

The Takeaway

As the Indian market continues to evolve, 2024 will be remembered as the year that redefined IPO dynamics. With a mix of robust investor demand, sectoral diversity, and record-breaking fundraising, this year’s IPO boom is a testament to India’s thriving equity market and its growing global prominence.

Will 2025 manage to top this spectacular show? Investors are already bracing for what’s next in India’s capital market saga.

The UK is one of the most travelled countries in Europe, filled with historic cities and scenic beauty. However, before you embark on your journey, understanding the UK visa requirements is crucial. In 2024, the UK continues to have strict visa policies, but with the right preparation, the process can be straightforward. This article covers everything you need to know about UK visa requirements for Indian citizens planning to visit the UK in 2024.

Different Types of UK Visa

Following are the different types of UK visas for Indians to consider:

1. Standard Visitor Visa
You can get a standard visitor visa to the UK for study, business, or tourism for up to 6 months. However, with this type of visa, you can stay for more than 6 months for medical treatment. 

2. Work Visa
If you are planning to work in the UK, you will need to apply for a work visa. Common work visas include the Skilled Worker Visa, which requires a job offer from a UK employer, and the Global Talent Visa for highly skilled individuals in specific fields.

3. Student Visa
You can get a student visa to the UK if you want to go there for educational purposes. However, you need to determine which type of visa you are applying for. For instance, if you are below 16 years then you need to apply for a child student visa. Otherwise, apply for a general student visa. 

4. Family Visa
If you have a partner, spouse, parent or children living in the UK, you can apply for a family visa which is valid for more than 6 months. However, if the duration of your stay is less than 6 months, then you can easily apply for the standard visitor visa. 

5. Transit Visa
When you are passing through the UK, or laying over for some time, then you need to get a transit visa. However, a transit visa is not needed if you have an EU Settlement Scheme Family Permit, a standard visitor visa, or a Home Office travel document. 

Documents Required for UK Visa

To get a UK visa from India, you need to provide the following documents:

• Passport: A valid passport with at least one blank page.
• Visa Application Form: Completed online application form.
• Photographs: Passport-size photographs as per UK visa specifications.
• Financial Evidence: Bank statements, payslips, or affidavits showing that you can cover your travel and living expenses in the UK.
• Travel Itinerary: Return tickets, hotel bookings, and details of places you plan to visit.
• Visa Fee Receipt: Proof of payment for the visa application fee.
• Additional Documents: Depending on your visa type, additional documents like a sponsorship letter, CAS letter (for students), job offer letter (for work visas), or marriage certificates (for family visas) may be required.
• Insurance: You need to provide travel insurance for UK to get your hands on a UK visa as it is a mandatory requirement and it will help you stay financially covered during mishaps in the journey.    

Eligibility Criteria to Get a UK Visa

A UK visa for Indians requires the applicant to fulfil the following eligibility criteria:

• You must have a valid Indian passport for at least six months and at least one blank page. 
• A candidate must not have the intention to get a job and settle in the country. 
• An applicant must have £2,530 in savings.
• Applicants should not have any criminal record and show compliance with the country’s laws. 
• Depending on the visa type, applicants may need to demonstrate their ability to speak, read, and write in English. This is usually required for student and work visas.

Common Challenges and Tips for Indian Applicants

While the process of applying for a UK visa is relatively straightforward, there are common challenges that Indian applicants face. Some of these include:

• Insufficient Financial Proof: It is crucial to show that you can support yourself financially during your stay. Ensure that you have sufficient funds and provide clear documentation to prove this.
• Document Discrepancies: Incomplete or incorrect documentation can delay the processing of your visa. Double-check all documents before submission.
• Interview Performance: Some visa applicants may be asked to attend an interview. Be prepared to answer questions about your travel plans, financial situation, and intentions in the UK.

Final Thoughts

Applying for a UK visa involves thorough planning, knowledge of the rules, and possession of the necessary documents.  As the UK visa system can be strict, make sure to plan well in advance and provide accurate information in your application. By following the suggested method, you may boost your chances of acquiring a UK visa and enjoy your vacation to one of the most popular tourist locations in the world.
 

India is the fastest-growing economy across the globe and estimated to become the third-largest economy by 2027. This has led to a change in the distribution of income, with the upper middle-class accounting for one-third of the overall population and the high-income class tripling by 2031. This signals the highest growth rate of High Net Worth Individuals (HNIs) in Asia.

Consumers are premiumizing their choices because of increasing incomes, thereby driving the growth of the luxury market. By 2030, the luxury market in India is estimated to reach $30 billion, with 60 percent of existing consumers expected to spend on luxury every year.

According to Deloitte’s Consumer Signals (an initiative, which tracks consumer sentiments), 77 percent of Indian consumers said they have no intention of delaying significant purchases. About 70 percent said that they had splurged at least once in the past two months.

High growth in the number of HNIs, the emergence of non-metro markets, and the popularity of luxury brands are fueling consumer spending.

Emergence of Non-Metro Markets

The widespread use of internet and social media, which can be easily accessed through mobile devices, has led to a rise in consumers’ aspirations and willingness to spend on discretionary items. The growth of e-commerce has given consumers in tier II and tier III markets equal access to brands, offering easy exchanges, value-added services, last-mile delivery, and similar standards of experience. These cities now account for more than 60 percent of online orders.

Surge in the Launch of Luxury Brands

There has been a rise in global luxury brands launching in India across categories. These brands attract Indian audiences through their global portfolios. Additionally, they have launched curated localized offerings to suit Indian preferences, allowing them to capture peak demand, such as during the festive and wedding seasons.

Additionally, there has been growth in the number of Indian luxury brands. Indian consumers have responded favorably to D2C brands that offer specialized products, global designs, and quality that is comparable with that offered by international brands. These brands have also gained popularity as value propositions.

Brands focus on Gen Zs and the Alpha generation as they are the key drivers of consumerism. They plan to introduce entry-level and affordable luxury options to establish early brand connections with these generations and eventually move them up to high-end products.

Growth in Luxury Real Estate

The sale of ultra-luxury homes doubled in 2023 compared with 2022, with real estate becoming the preferred investment instrument for ultra-HNIs. The sale in the second and retirement home segments also increased, with their market size expected to cross $4 billion by 2026, compared with $1.4 billion in 2021.

This has also given rise to the home lifestyle industry, as choices to design their homes have changed from self-done to hiring interior designers and increasing their purchase of home luxury products. A recent survey by Deloitte indicates that 50 percent of luxury consumers replace their furniture within five years and buy soft furnishings multiple times a year.

Travel and Experiences

After COVID-19, pent-up demand fueled revenge travel. This trend has continued to grow as consumers now look at travel as an extension of their lifestyle. Deloitte Consumer Signal responses indicate that discretionary leisure travel peaked in the past three months, with a 12 percent higher peak than in past two years.

A recent consumer survey by Deloitte reveals that over 64 percent respondents prefer spending on travel and experiences.

The travel and hospitality industries are curating unique, personalized offerings to upsell and retain consumers, increasing the repeat rate of purchases.

The Future of Luxury Retail

Luxury brands must serve evolved and discerning consumers by crafting exceptional shopping journeys and experiences. Besides product and experience, powerful storytelling will be another critical factor in a brand’s success. And engagement beyond purchase, such as the creation of communities and personalized communication, enables a brand to build such a virtuous cycle with their customers.

Generative AI has enabled brands to offer nuanced and personalized content and contextual conversations at scale. Creating virtual and extended reality experiences through technology upgrades across offline and online channels will add to the differentiated experience and engage consumers through their journeys.

Conclusion

As the Indian economy grows, consumers are expected to keep premiumizing their choices, and the luxury segment will continue to add an additional base of consumers, giving brands an opportunity and headroom for growth. Furthermore, first-mover brands that can invest in shaping category-specific consumer choices are expected to build a significant lead in capturing market share in the Indian luxury market.

Authored By

 Smita Murarka, Director, Consulting, Deloitte India

Praveen Govindu, Partner, Consulting, Deloitte India 

Condensed milk is a kitchen essential in many Indian households. It is rich, creamy, and versatile, perfect for desserts, beverages, or even quick fixes for your sweet cravings. But with so many options, which condensed milk brands should you trust? Let’s explore the best-condensed milk brands in India that stand out for their quality and flavor.

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Why Choose Condensed Milk?

Condensed milk is a sweetened and thickened version of milk. It adds creaminess and sweetness to dishes effortlessly. From cakes to ice creams, it’s a time-saving ingredient that never disappoints. Whether you’re making gulab jamun, kulfi, or even coffee, condensed milk is your secret weapon.

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Top Condensed Milk Brands in India

Here’s a complete guide to help your dishes sweetness effortlessly. 

1. Nestlé's Milkmaid

Nestlé's Milkmaid is a household name in India. Known for its premium quality, it has been a trusted choice for decades. Nestlé’s Milkmaid is thick, creamy, and perfectly sweetened. It is made with high-quality milk, ensuring a rich taste in every spoonful. The classic Milkmaid tin is its star product. It’s ideal for desserts like barfi, cheesecake, or caramel pudding. Nestlé’s Milkmaid is easy to use and always delivers consistent results. Its long shelf life makes it a convenient choice for Indian households.

2. Amul Mithai Mate

Amul, the taste of India, offers Mithai Mate as its condensed milk option. It’s an affordable yet high-quality product. Amul Mithai Mate is slightly less sweet than some other brands, making it perfect for those who prefer balanced flavors. Its thick consistency makes it ideal for mithais and other Indian desserts. Mithai Mate comes in an easy-to-store tin and is great for recipes like ladoos, kheer, and halwa. Amul is a trusted Indian brand, and Mithai Mate offers quality at a budget-friendly price. It’s widely available across the country.

3. A2 Desi Cow Condensed Milk

A2 is a premium brand that focuses on health-conscious consumers. Its condensed milk is made from A2 cow milk, which is known for its easy digestibility. This condensed milk is preservative-free and made with 100% natural ingredients. The use of A2 cow milk ensures better nutritional value and a unique taste. A2 condensed milk is available in eco-friendly packaging, reflecting the brand’s focus on sustainability. Health-conscious consumers prefer A2 because of its purity and natural ingredients. It’s perfect for making healthy desserts like jaggery barfi or coconut ladoos.

4. Dlecta Sweetened Condensed Milk

Dlecta is a rising brand in the Indian dairy industry. It offers high-quality dairy products, including condensed milk. Dlecta condensed milk is smooth and creamy with the right level of sweetness. The brand prides itself on using premium milk for its products. Their condensed milk is ideal for recipes like fudge, custards, and milkshakes. Dlecta is known for its consistent quality and freshness. It’s also relatively affordable, making it a great choice for everyday use.

5. Rainbow Quality Sweetened Condensed Milk

Rainbow Quality is a global brand known for its rich and creamy condensed milk. It’s gaining popularity in India for its premium taste. Rainbow’s condensed milk has a slightly caramelized flavor, making it unique. It’s made with high-grade ingredients, ensuring a rich taste. The brand offers condensed milk in tin packaging, perfect for recipes like caramel sauce or baked goodies. Rainbow’s creamy texture and distinct flavor stand out. It’s a favorite for international desserts like banoffee pie and tres leches cake.

6. Ossoro Sweetened Condensed Milk

Ossoro is known for its niche dairy products. Its condensed milk is perfect for those looking for artisanal quality. Ossoro focuses on natural ingredients and traditional methods of production. Its condensed milk is free from artificial flavors and preservatives. Ossoro condensed milk is excellent for gourmet recipes like flavored pana cotta or tiramisu. The brand appeals to those who value artisanal quality and natural ingredients. It’s a bit on the premium side, but the taste justifies the price.

What Makes These Brands Special?

Each brand has its own unique qualities that cater to different needs:

• For everyday use: Amul and Nestlé are great options.
• For health-conscious choices: A2 and Ossoro offer natural and preservative-free options.
• For international flavors: Rainbow Quality and Ossoro are perfect.

Factors to Consider When Buying Condensed Milk

1. Quality: Look for brands that use high-grade milk and natural ingredients.
2. Sweetness: Choose a brand based on your preference for sweetness levels.
3. Consistency: Ensure the condensed milk is thick and creamy for better results.
4. Price: Compare prices to find a brand that fits your budget.

Creative Ways to Use Condensed Milk

1. Quick Desserts: Mix condensed milk with biscuits and cocoa powder for instant fudge.
2. Coffee Booster: Add a spoonful of condensed milk to your coffee for a creamy and sweet flavor.
3. Homemade Ice Cream: Blend condensed milk with cream and freeze for a simple ice cream recipe.
4. Breakfast Treat: Drizzle condensed milk over pancakes or toast for a quick breakfast fix.

Your Sweet End!

Condensed milk is a versatile ingredient that every kitchen needs. From trusted brands like Nestlé and Amul to premium options like A2 and Ossoro, there’s something for everyone. Choose the brand that suits your taste and budget, and start creating delicious recipes today. Which brand is your favorite? Let us know in the comments!

The Italians have earned the love for pasta around the world not only for its versatility but also for it being a very easy to prepare dish in Indian homes. Mashed and boiled with olive oil, garlic and herbs it becomes a delicious meal that can be taken any time of the day. However, the way much a pasta is used depends with the brand because the difference in texture and taste are significant.  

Pasta is offered in thousands of variations: from the costly imports originating from Italy to the cheap local analogues, so choosing the right one might be a real dilemma. To simplify it let’s have a quick look of the available pasta brands in the Indian market arranging from good quality and tasty to easy to cook.

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The Pasta Market Size in India

The pasta market of India has reached value of $922.4 million in 2023 and is further expected to grow and reach as high as $3428.4 by the end of year 2032 with a CAGR of 15.2 percent during the year 2024-2032.  

Such growth is due to aspects such as urbanization, consciousness about food choices, shifts in consumer behavior and preferences, and demand for convenience. For the same reason, increased employment opportunities amongst women and improved disposable income have been driving the demand. Increasing demand for health-beneficial pastas from whole wheat and quinoa materials also forms a paradigm to the market growth.

Read More: Top 7 Bread Brands in India: India’s Bread Basket

Types of Pasta Available in India

• Penne  

A short, cylindrical-shaped pasta that has edges cut at an angle so that it can cling to sauces, meat or vegetables.  

• Macaroni

Found in a selection of sizes and forms, this pasta is ideal for a macaroni and cheese dish, for salads or baking.  

• Spaghetti

Best described as long, thin wisps and rich when cooked with watery sauces such as tomato or simple combinations of olive oil, garlic and peppers.  

• Fusilli

A form of pasta that can be used to entrap thicker types of sauce and is best used where the sauce incorporates bulky pieces such as vegetables or meat.

• Lasagne

Thin lasagna-type noodles that are great for layered dishes, can either be vegan or non-vegan.  

• Ravioli

Pasta pouches containing meat or vegetables which is very good for business as people want something tasty for lunch or dinner.  

• Farfalle

Shield-shaped pasta or lenticular in form; commonly used in creamy pastas and salads as a container for other ingredients.  

• Linguine

Somewhat thicker than spaghetti, it’s ideal for seafood or even creamy sauces. 

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Best Pasta Brands in India 

1. Del Monte

Del Monte is proud to present Italian pasta that delivers on the promise of ‘Made in Italy,’ our pasta is made from 100 percent semolina available and packed with loads of health benefits. Packed in protein and fibre, it is ideal to include in your meals. Del Monte Foods was established in 1886 and has its operation in California; this company deals with quality products, such as pasta’s, olive oils, and canned foods.

Key Features: 

• No preservative
• Fat-free
• Versatile use
• Perfect texture

2. Gustora

Indo-Italian brand of pasta is a joint venture between Rustichella d’Abruzzo and Indo-Italian Goyal Group. Found in 2009, it is jointly Italian quality with Indian innovation to offer top-class pasta from high-quality Durum Wheat Semolina. It is famous for having a perfect structure, as well as for maintaining optimal product taste; Gustora has various pasta types and sauces. A boon for the health-conscious generation, Gustora pasta is rich in protein, loaded with fibres and encompasses the deliciousness that pasta is well-known for.

Key Features:

• Long shelf life
• Affordable
• Available in a variety of shapes

3. DiSano Pastalicious

DiSano gives you the genuine taste of Italian food with its line of 100 percent durum wheat pasta. Its pasta is an exotic range of pasta products possessing peculiar shapes and containing only natural ingredients, it is rather useful and tasty, and its application allows preparing meals rather quickly. Delicious in taste, high in protein and devoid of dyes, flavours or stabilisers to which they have added, it aids in muscle recovery and heart health. DiSano pasta comes with a shelf life of 730 days, and therefore, the pasta is convenient and tasty when used.

Key Features:

• Zero cholesterol and trans-fat-free
• Free from artificial additives
• Quick and convenient preparation
• Vegetarian and vegan-friendly

4. Borges

Borges, a pasta brand established in Spain in 1896, is prepared with 100 percent durum wheat semolina. With pasta being its flagship product, Borges offers protein-rich, cholesterol-free and without trans fatty acids food for your dining pleasure. Some of it is very simple to prepare, and all of its pasta contains fresh, natural ingredients, and boasts the ideal texture and consistency. The perfect pasta for any time of the day, Borges pasta when cooked with olive oil and fresh vegetables makes a healthy meal.

Key Features: 

• Full of flavor and can be used in hot or cold recipes
• Mini range of pasta that's ideal for kids 
• Good source of protein, fibre, and essential nutrients 

5. Tak Makaron Grandi 

Tak Pasta, an Iranian brand, deals with healthy pasta that is free from maida, completely vegetarian and contains natural products. Packed with Organic Fibre and containing no trans fats or cholesterol, it’s suitable to be consumed at any time of the day. Tak Pasta is well known for its great taste and quality and can be accompanied by fresh vegetables starting from tomatoes, beans, carrots etc. 

Key Features: 

• Halal certified
• Made without maida
• Zero trans fat

6. Chef’s Basket

Chef’s Basket which is under the Weikfield group boasts of pasta kits that are all-encompassing and can easily enable one to prepare a quick delicious meal. Containing organic pasta, real sauces, and fresh herbs, the kit is always popular with working moms and pasta enthusiasts. Recommended for lunch meal or late evening meal preparation and served hot within 10 minutes of preparation. 

Key Features: 

• High in protein, fibre, and carbohydrates
• Used for a variety of meals
• Made without artificial colors, flavors, or preservatives

Wrapping Up

The rising affection for pasta has been on steroids in India, activated by quality, healthy nature and easy methods of cooking. From the imported and costliest brands, to the locally produced brands, one will never lack a type of pasta that you will fancy. For a snack or dining meal, better quality pasta guarantees the three facets that people care about: flavor, nutrition, and fill factor.

The retail industry is undergoing a significant transformation, with growth projections indicating a rise from $32.68 trillion in 2024 to $47.24 trillion by 2029, at a compound annual growth rate (CAGR) of 7.65 percent. This dynamic sector encompasses a wide array of enterprises, from e-commerce giants to traditional brick-and-mortar stores, all adapting to an ever-evolving landscape shaped by technological advancements, consumer behavior, and market trends.

The Impact of E-commerce

E-commerce has emerged as the fastest-growing segment in the retail industry, revolutionizing how businesses interact with consumers. With global reach, e-commerce platforms allow retailers to access a vast online marketplace, diversifying customer bases and reducing reliance on local markets. Unlike traditional retail, e-commerce operates 24/7, providing unparalleled convenience for consumers and enabling businesses to maximize sales opportunities without the constraints of standard operating hours.

Cost efficiency is another critical advantage. E-commerce eliminates many overhead expenses associated with physical storefronts, such as rent, utilities, and staffing. These savings enable businesses to allocate resources toward technological innovations and customer-centric strategies. Data analytics and customer insights play a pivotal role in e-commerce, empowering retailers to personalize shopping experiences and implement targeted marketing efforts. By analyzing consumer behavior and preferences, retailers can offer tailored product recommendations and promotions, ultimately enhancing customer satisfaction and loyalty.

Furthermore, e-commerce optimizes inventory management by using data-driven insights to align stock levels with consumer demand. This reduces waste and enhances operational efficiency, making e-commerce a cornerstone of modern retail strategy.

The Shift Toward Multichannel Retailing

The COVID-19 pandemic accelerated the shift toward multichannel retailing, compelling businesses to adapt to changing consumer preferences. Today, retailers leverage a combination of physical and digital channels to offer seamless shopping experiences. This integration enables consumers to explore products online, and purchase them in-store, or vice versa, meeting their expectations for flexibility and convenience.

Retailers are also prioritizing sustainability and social responsibility. Ethical sourcing and environmentally friendly practices are becoming key differentiators as consumers increasingly seek brands that align with their values. As a result, businesses are adopting sustainable supply chain practices, including advanced inventory management systems, last-mile delivery solutions, and warehouse automation, to enhance efficiency and reduce environmental impact.

Regional Spotlight: Asia-Pacific’s Retail Boom

Asia-Pacific is poised to witness the fastest growth rate in the retail industry, driven by factors such as urbanization, rising disposable incomes, and a burgeoning middle class. The region hosts some of the world’s largest and most dynamic retail markets, including China, India, Japan, South Korea, and Australia. E-commerce has experienced explosive growth in these countries, fueled by widespread smartphone adoption, improved internet connectivity, and a tech-savvy population.

China, in particular, stands out as a global e-commerce leader with platforms like Alibaba and JD.com. India is not far behind, with Flipkart and Paytm Mall spearheading the digital retail revolution. In Southeast Asia, platforms like Shopee and Lazada have transformed the shopping landscape, making e-commerce a dominant force across the region.

The Rise of Omnichannel Strategies

Retailers in Asia-Pacific are increasingly embracing omnichannel strategies to meet the evolving demands of consumers. This approach integrates online and offline channels, ensuring a seamless shopping journey. For instance, a customer might research a product online, purchase it in-store, and later use a mobile app for after-sales support. Such flexibility enhances customer experiences and builds brand loyalty.

Convenience-driven retail formats are also gaining traction in Asia-Pacific. Convenience stores, mini-marts, and online grocery delivery services are becoming integral to urban lifestyles. These formats cater to time-conscious consumers, offering quick access to essential products and services.

The Role of Digital Payments

Asia-Pacific is at the forefront of digital payment adoption, a trend that significantly impacts the retail industry. Mobile payment platforms such as Alipay and WeChat Pay in China, Paytm in India, and GrabPay in Southeast Asia are driving e-commerce growth and enabling financial inclusion. These platforms simplify transactions, reduce reliance on cash, and enhance consumer trust in digital ecosystems.

Digital payments also offer valuable data insights, helping retailers understand consumer spending patterns and preferences. This information allows businesses to tailor marketing strategies and improve product offerings, further strengthening their market position.

Innovations in Retail Technology

Technology continues to reshape the retail landscape, with advancements in artificial intelligence (AI), machine learning, and data analytics paving the way for innovative solutions. AI-powered chatbots and virtual assistants enhance customer service, while augmented reality (AR) enables immersive shopping experiences by allowing consumers to visualize products in real-world settings.

Retailers are also investing in warehouse automation to streamline supply chain operations. Automated systems improve order accuracy, reduce processing times, and lower operational costs, ensuring timely deliveries and customer satisfaction. Additionally, last-mile delivery solutions, such as drone deliveries and autonomous vehicles, are being explored to meet growing consumer demands for speed and convenience.

Sustainability: A Core Focus

Sustainability has become a central focus of the retail industry. Consumers are increasingly drawn to brands that prioritize ethical practices and environmental stewardship. Retailers are responding by adopting sustainable packaging, reducing carbon footprints, and promoting circular economies. These efforts not only appeal to environmentally conscious consumers but also align with global sustainability goals.

For instance, many retailers are implementing recycling programs and offering incentives for eco-friendly purchases. Such initiatives enhance brand reputation and contribute to long-term profitability by building trust and loyalty among consumers.

Retail has always been about evolution—moving with the times and responding to changing consumer behavior. The Biyani family, often hailed as the godfathers of modern Indian retail, has once again stepped forward to redefine the space with their latest venture—Broadway. Helmed by Vivek Biyani, the Founder and CEO, Broadway aims to revolutionize the Direct-to-Consumer (D2C) retail experience by bringing online-first brands into the physical world.

The brainchild of Vivek Biyani and co-founded by actor-entrepreneur Rana Daggubati, Apurva Salarpuria of Salarpuria Group, and Anuj Kejriwal of Anarock—with industry stalwart Kishore Biyani as mentor—Broadway is more than just a retail outlet. It’s a 25,000 to 35,000 sq. ft. experiential playground where content meets commerce.

Breaking the Digital Clutter

For years, digital platforms like Amazon and Shopify have propelled D2C brands into the limelight. However, as Vivek Biyani points out, digital-only presence has its limitations. “All of these brands ultimately need an expression in terms of how that engagement comes alive in a physical space,” he explains. Broadway seeks to provide that expression by transforming stores into dynamic spaces for storytelling, engagement, and discovery.

“What we’re attempting is a new format for this era,” says Vivek. “Physical retail hasn’t been thought through for almost 40-50 years. It’s the same format, same kind of experiences. We’re challenging that.”

The Anatomy of an Experiential Store

Broadway isn’t just a store—it’s an ecosystem. The outlet blends shopping with interactive experiences, making it a space where products are not just displayed but demonstrated and tested. It houses:

• Staging Areas for live performances and events
• Creator’s Studios to produce content in collaboration with brands
• Sampling Stations to let consumers try products before buying
• Consultation Rooms with experts, including dermatologists and stylists
• A Dry Salon for beauty trials and makeovers
• Gourmet Food and Beverages to complement the shopping experience

Vivek elaborates, “It’s not just about transactions anymore. Consumers need reasons to step into a physical store, and experiences make visits meaningful.”

Content-Driven Commerce

Broadway Studios, the experiential arm of the venture, doubles as an in-house content production facility. It enables brands to create engaging multimedia campaigns right within the store. “Today, storytelling is what sells,” Vivek notes. “If you can’t bring a brand’s story alive in the space, it’s very difficult for consumers to connect.”

From live masterclasses and product demos to influencer-led events, Broadway uses content to drive awareness and conversion. “We are building what I call the billboard or hoarding of today—a space where brands can drive top-of-the-funnel awareness and middle-of-the-funnel engagement,” he says.

Category Focus

Broadway has taken a curated approach to product categories, focusing on areas where experiential retail can make the biggest impact.

1. Beauty (40–45 percent of Floor Space): “We feel beauty has just scratched the surface in India,” Vivek remarks. “With massive room for growth, we’ve dedicated a significant portion of our store to beauty, complete with trial zones and consultation services.”
2. Health and Wellness: The space features on-site nutritionists and dermatologists. “Consultation will lead to commerce,” he says, emphasizing the need for personalized experiences.
3. Sneaker and Streetwear Culture: Broadway has tapped into the hype sneaker market, partnering with aggregators to deliver premium, above-MRP products. “The revenues we’re seeing per square foot are mind-boggling,” Vivek admits.
4. Young Fashion and Accessories: Focused on contemporary, youthful designs, Broadway avoids formals and home categories, sticking to trends that resonate with younger audiences.

A Community Hub

Broadway isn’t just a retail destination; it’s a lifestyle hub. “We call it ‘Shop, Vibe, Tribe’ because we want people to connect over shared interests,” says Vivek. With a built-in café and bar, the store encourages customers to linger, interact, and participate in events. “We measure time spent in-store. The longer customers stay, the more they discover and engage.”

The Digital Connection

While Broadway is physical-first, it integrates digital strategies to amplify engagement:

1. Data Analytics: 110 cameras track customer movements, analyzing engagement and enabling retargeting via Meta and Google.
2. Content Amplification: In-store events are converted into digital assets for online distribution.
3. Omni-Channel Aspirations: Plans include features like ‘pick in store’ and ‘return in store’ services, as well as home delivery.

Vivek emphasizes, “We’re okay with transactions happening anywhere—whether in-store or online. Our goal is to be a growth enabler for brands.”

Scaling the Broadway Model

Broadway’s ambitious plans don’t end here. With its scalable model, the brand is poised to replicate the experience across multiple cities, ensuring that physical retail keeps pace with digital-first brands.

“Broadway is about creating discovery journeys, not just transactions,” says Vivek. “We’re enabling D2C brands to experiment with physical spaces without the overheads of opening standalone stores.”

Shaping Retail’s Future

Broadway is not just another retail outlet—it’s a bold statement on the future of retail. By merging content with commerce and creating experiential hubs, it sets a new benchmark for modern retail spaces.

In Vivek Biyani’s words, “Physical retail needs to evolve, and Broadway is our attempt to create a space that resonates with today’s consumers—where experiences, storytelling, and engagement matter more than transactions.”

For the Biyani family, this is yet another chapter in their legacy of reshaping India’s retail landscape. And for the D2C brands it houses, Broadway might just be the launchpad to a whole new level of growth.

Quick Commerce (Q-Commerce) has emerged as a pivotal force in India’s retail landscape. While grocery and personal care products dominate this space, niche categories such as hair care, skincare, and health and wellness are witnessing growing adoption. This diversification reflects the evolving preferences of Indian consumers and the capacity of Q-Commerce to cater to varied needs efficiently.

According to the Meta-commissioned GWI study, which surveyed over 2,500 internet users aged 16 to 64 across India, 9 out of 10 respondents are aware of Quick Commerce services. Half of these respondents have used Q-Commerce platforms in the past week, showcasing their integral role in consumers’ daily lives.

Meta’s Role in Driving Quick Commerce Growth

The study reveals that 86 percent of respondents discover new Q-Commerce brands or products via Meta platforms. Additionally, Meta platforms exhibit the highest click-through and purchase rates, underscoring their effectiveness in converting interest into action.

Influencers play a vital role in this ecosystem, enhancing brand visibility and fostering positive consumer perceptions. Over a third of respondents have discovered new brands or products through influencers or creators, and 30 percent have made purchases based on influencer recommendations.

The adoption of Q-Commerce is particularly prominent among Gen Z, with 87 percent of Gen Z respondents discovering new brands or products on Meta platforms. This demographic is also driving demand in niche categories such as sportswear, wellness products, and pet supplies, highlighting their role as trendsetters in the e-commerce domain.

Top Categories

Fashion, food, beauty, and mobile devices are the most frequently purchased categories in Tier II and III towns. Interestingly, for categories like jewelry, accessories, large electronics, and home furnishings, online and offline purchases are now on par, reflecting the growing trust and reliance on e-commerce platforms for high-value items.

Discovery Channels

Social media has emerged as the primary channel for product discovery. A significant 68 percent of respondents from these cities have discovered products or brands through social media platforms. Among these:

• 59 percent have discovered products via Reels.
• 57 percent have been influenced by creators and influencers.

This highlights the immense potential of visual content and influencer marketing in driving consumer engagement and product discovery in smaller towns.

Role of Messaging Platforms

Messaging platforms are becoming integral to the online shopping experience. The study found that 55 percent of respondents have used messaging platforms to purchase a product in the past 12 months. Among these:

• 95 percent have utilized WhatsApp in their purchase journey.
• 77 percent have relied on WhatsApp for product discovery and communication.

This trend underscores the importance of direct and personalized communication in building trust and facilitating transactions.

Influencers and Consumer Decision-Making

Influencers hold significant sway over consumer decisions, particularly in Tier II and III markets. Among influencer followers, 46 percent stated that watching influencers promote products and comparing different options influenced their purchasing decisions. This trend highlights the growing reliance on authentic and relatable endorsements to guide purchase choices.

AI-Powered Personalization and Discovery

Personalization, driven by AI, is at the core of these evolving shopping behaviors. AI-powered recommendations and discovery mechanisms are enabling brands to deliver more tailored and engaging experiences. This not only enhances the shopping journey but also builds long-term consumer loyalty.

Meta’s Perspective

Commenting on these trends, Arun Srinivas, Director and Head (India), Ads Business, Meta said, “As we exit 2024, the two key trends that stand out in the e-commerce space are the rise of Quick Commerce and the continued acceleration of online shopping in Tier II and III markets. The studies underscore how AI-powered personalization and discovery, creators, and messaging are enabling quick commerce and online shopping platforms to be more easily discoverable and accessible to consumers. This allows brands to create more seamless, engaging, and impactful shopping experiences that cater to the consumers’ evolving preferences.”

Coconut water has become a popular drink for its natural taste and health benefits. Whether you're looking for a post-workout drink or a refreshing beverage for any time of the day, coconut water is the perfect choice. In India, several brands offer high-quality coconut water packed with nutrients. Here's a list of the best coconut water brands in India that more and more people prefer. 

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Coconut Water Market in India

The coconut water market in India is growing rapidly. With healthy lifestyles on the rise, this segment is projected to expand significantly in the coming years. According to recent reports, the market value is estimated to cross Rs 12,950.1 crore by 2032.

Why Coconut Water is a Must-Have Drink

Coconut water is low in calories and full of essential nutrients. It keeps you hydrated, improves digestion, and even supports skin health. Unlike sugary drinks, it’s a natural source of electrolytes, making it an ideal choice for fitness enthusiasts.

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Best Time to Drink Coconut Water

To get the most benefits:

• Drink it in the morning to kickstart your day.
• Have it postworkout for hydration and recovery.
• Enjoy it on an empty stomach for better digestion.

Top 6 Coconut Water Brands in India

Coconut water is a popular, refreshing drink in India. It’s known for its health benefits and natural hydration. Here are the top 6 coconut water brands in India.

1. Raw Pressery

Raw Pressery is known for offering 100 percent natural coconut water. They source tender coconuts from the best farms to ensure high quality. Raw Pressery’s coconut water has a clean, fresh taste. The packaging is sleek and easy to carry. The brand ensures minimal processing to retain nutrients.

What Makes It Stand Out

• No added sugar or preservatives.
• Retains the natural sweetness of coconuts.
• Packaged in BPA-free bottles, keeping it eco-friendly.

2. Real Activ

Real is a trusted brand in India offering a range of juices and beverages. Their coconut water is a refreshing addition to their lineup. The taste is mildly sweet with no artificial flavor. Real coconut water comes in convenient tetra packs, perfect for travel purposes as well. Real uses UHT (ultra-high temperature) technology to maintain freshness without preservatives.

What Makes It Stand Out

• Fortified with natural electrolytes like potassium.
• Affordable price point, making it accessible to many.

3. Paper Boat

Paper Boat is known for its nostalgic drinks with a modern twist. Their coconut water is no exception, blending tradition with quality. Paper Boat coconut water is slightly sweeter than other brands, catering to those who prefer a flavorful experience. Paper Boat supports farmers by sourcing coconuts directly from local communities.

What Makes It Stand Out

• Made from handpicked coconuts.
• Lightweight and recyclable pouches.

4. B Natural

B Natural, a brand by ITC, focuses on delivering beverages free from concentrates. Their coconut water stays true to its name. It has a pure taste with a hint of sweetness. The tetra pack is user-friendly and preserves the drink’s freshness. B Natural is committed to sustainability with eco-conscious production methods.

What Makes It Stand Out

• Made from 100% Indian tender coconuts.
• Rich in vitamin C and potassium.

5. YU

Yu is a rising star in the Indian beverage market. Their coconut water stands out for its focus on premium quality and health benefits. Yu offers a crisp, natural taste. Their packaging is simple yet appealing. The brand uses advanced technology to ensure freshness and purity in every sip.

What Makes It Stand Out

• Cold-pressed to retain nutrients.
• No sugar, no chemicals, just natural coconut water.

6. Plix

Plix offers coconut water infused with additional nutrients, making it a unique choice for fitness lovers. Plix coconut water has a slightly enhanced flavor due to its nutrient infusion. The packaging is designed to attract health-conscious buyers. Plix uses coconuts sourced directly from organic farms.

What Makes It Stand Out

• Enriched with added vitamins and antioxidants.
• Aimed at promoting hydration and recovery after workouts.

Interesting Coconut Water Facts

1. Coconut water can be used as a natural electrolyte replacement.
2. During World War II, it was used as an IV fluid substitute in emergencies.
3. It is a natural source of cytokinins, compounds that promote cell growth and repair.

Why Choose Coconut Water Over Sugary Drinks

Coconut water is a healthier choice than sugary drinks. It’s all-natural and provides hydration without the added sugar. Unlike sodas and fruit juices, coconut water is low in calories, making it a great option for weight management. It’s packed with essential electrolytes like potassium, which helps keep you refreshed and energized. Plus, it has a light, refreshing taste that doesn’t overwhelm your senses. Coconut water also supports digestion and overall wellness, making it a better option for daily hydration. Choose coconut water for a healthier, more natural alternative to sugary drinks.

Choose Your Healthy Sip!

Coconut water is more than just a drink; it’s a lifestyle choice. Brands like Raw Pressery, Real, Paper Boat, B Natural, YU, and Plix offer excellent options for every preference. Whether you’re looking for a post-gym drink, a mid-day refreshment, or just something to quench your thirst, these brands have you covered. Choose the one that suits your taste and enjoy the goodness of nature in every sip!

This Christmas, bring hope, happiness, and decency in chosen gifts that are beautiful, stylish, and necessary. It ranges from must-have skincare items that restore healthy skin radiance before the festive season to exquisite jewellery pieces to complete every festive outfit. Everyone needs some pampering, or are you treating yourself, then, these specially handpicked gifts will bring luxe and joy to the holiday season.  

The holidays also bring the perfect occasion to update your beauty kit and accessorize your clothing. Discover the best cosmetics that any woman needs in makeup products and skincare; jewelry brands that will make your life more sparkling. So, with these reputable brands, everyone will know the true meaning of a stylish and quality Christmas. 

Cosmetic Trends This Christmas

• Candy Cane Red Lipsticks (light red-orange)

For lips go for a red colour that is similar to that of candy canes and add a layer of glossy coat to it for that festive outlook. This goes well coupled with little eye makeup and rather soft eyebrows so that the lips shine the most.

• Metallic Winged Eyeliner

Experiment with metallic colours such as silver, gold or bronze to get a lengthy winged eyeliner look. This should be accompanied by a neutral eyeshadow and full-powering mascara to avoid offsetting the emphasized liner.

• Frosted Cheeks

A cool-toned highlighter or even a cream blush with an icy pink or champagne-like finish. Tap it gently on the high points of the cheeks, on the area between the eyebrows, and on the upper lip or Cupid’s bow for that natural glowing look resembling winter sleighing. 

Jewelry Trends This Christmas

• Make layers with rings, necklaces or bangles
• Accessorize to match attire
• Wear rings with panache
• Correlation between the necklace and the type of neckline your dress has.
• Keep your jewelry clean to avoid damage

Top Cosmetic Brands for this Christmas

1. Milagro: Honey Yogurt Moisturizer

Give your skin the care it deserves with the Milagro Beauty Honey Yogurt Moisturizer, the best mix of nature. Formulated with the natural healing properties of honey and yoghurt, this is a high-quality moisturizer that will hydrate, heal as well as soften the skin. Easy on the skin, effective for all skin types.

• Price: Rs 294

Benefits: 

• Long-Lasting Hydration
• Calming and Soothing
• Non-Greasy and Fast-Absorbing
• Gentle Exfoliation

2. Insight Cosmetics -  24-Hour Non-Transfer Matte Lipstick

Insight Cosmetics 24 Hours Non-Transfer Matte Lipstick is considered to be a tremendous and worthy product with an affordable price tag. Your lips will remain bright and beautiful for the celebrations due to this highly pigmented non-transfer formula. From this lipstick, you can be sure to get the perfect look you want besides upholding moral values as you sing carols or take Christmas pictures.

• Price: Rs 220

Key Features: 

• Vitamin E
• Jojoba Oil
• Waterproof
• Highly Pigmented

3. Recode 

Selfie Matte Liquid Lipstick - If there is one makeup that can be extremely useful during the Christmas period, then Recode’s Selfie Matte Liquid Lipstick may just be it. This lipstick has full coverage, with matte formula that guarantees that the color will stay put during the holiday festivities. Your celebrations will be guilt-free thanks to the ill-treatment of animals that goes into manufacturing this product and the light-as-air formula that feels fabulous on the lips.

• Price: Rs 399

Key Features: 

• Paraben free
• Mineral Oil free
• Featherlite
• Moisturizer With Goat Milk in Tube - Recode yourselves with the Goat Milk Moisturiser – an easily absorbed lotion that is enriched with natural goat milk. For extra dry skin and for longer moisturizing, this is a must-have lotion for every skin type kind. The system of the lotion does not leave your skin oily and greasy and can be easily absorbed by the skin making it smooth and radiant. 

Key Features: 

• Daily use hydrating cream that gives long-lasting and intense hydration.
• Cosmetology – safe for all skin types and even for sensitive skin
• Free of grease and irritation of the skin
• Aids in diminishing skin-related complications and/or masks out pimples.

Price: Rs 445

4. MARS Cosmetics - Matte Lip Crayon

In terms of a lipstick that can go hand in hand with your festive bustle the MARS Matte Lip Crayon complements the package. This non-transferable lip care will help you exhibit that lip colour through night events to Christmas presents opening. Its application is convenient because of its shape useful for narrow-tip usage, and the color is bright and gives a festive look.

• Price: Rs 299

5. Dishis Jewells - Collins Diamond Pendant 

Find yourself looking festive this holiday season when you wear the Collins Diamond Pendant from Dishis Jewels. Looking like it has been designed through contact with features of ancient art, this pendant is an epitome of beauty and can be categorized as charming. Whether it is being worn with some lovely party dress or a little black dress for the evening, it sprinkles a little glamour onto your look. 

• Price: Rs 32,299

6. Giva - Silver Zircon Love Island Ring 

Add glamour to the holidays with Giva’s Single-Stoned Ring in Silver Plated. No frills or bling here, this great ring with its concealed silver sheen and a brilliant cut solitaire diamond sparkles anywhere. Whether worn for a specific holiday or as a casual wrist adornment, it is the watch that will give that sparkle to an outfit.

• Price: Rs 1,099

7. Everstylish: Embellished Frop Earrings

Brighten up your holiday outfit with these beautiful gold-crusted crystal studded earrings from EverStylish that you can purchase online. Designed in a way that is fashionable with crystals on them they are especially suitable for this time of the year. These are great studs that are very lightweight and can be worn with any outfit; perfect for those extra sparkle this season.

• Price: Rs. 298 

8. Palmonas: Golden Layers With Stone Necklace 

Bring back the sparkle with the Golden Layers with Stone Necklace, an accessory you can wear from the house of Palmonas. The gold-plated layered necklace with clear shimmering stones added to its design gives this necklace an exclusive look and can be best worn to an official party or any other formal occasion. Great for any holiday get-together or any formal occasion, it is the perfect statement piece for formal wear with minimal effort.

• Price: Rs 3,055

Summing Up

Deck the halls this Christmas this year by wrapping beautifully selected cosmetics and jewellery that are fine, functional and fashionable. For skincare that can help intensify our skin’s natural glow to beautiful accessories that instantly elevate the ensemble whenever we need it, especially during the holiday season. 

Bourbon whiskey, with its unique appeal and deep roots, is more than a drink—it's a toast to class, skill, and timeless style. People know it for its special taste, which blends sweet smoky, and oak-like flavors. Bourbon whiskey has gained many fans in India. This rise in its popularity shows not just that the country's taste is changing but also that it values the craft behind this famous American drink. From whiskey experts to new tasters, Bourbon has won a special place among Indian whiskey fans.

The Indian market is warming up to high-end spirits, and Bourbon whiskey is making a splash with its deep roots and top-notch quality. You can enjoy it straight, with ice, or as the star of classic mixed drinks making it a hit for all sorts of get-togethers. This post will take a look at the best Bourbon whiskey brands you can find in India shining a light on what makes each one special and why they're great picks for anyone who wants to savor real skill in a bottle.

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