AC Purchases Rise 3x & Refrigerators Sales Grow 2x During Summer?

Sales of refrigerators have shot up with more than a 100 percent rise over 2021.  Also, cooling the home has become a priority with AC sales rising by 3x.

Further, for the more value-conscious, room cooler sales have witnessed a 2.5X jump in demand with the highest sales this summer came from Pune, according to a report by study by omni-channel electronics retailer Croma. 
Also, Fan sales have doubled in 2022 over 2021, 1 in 5 consumer was from Bangalore  

Avijit Mitra, MD & CEO, Croma said: “Unboxed: Summer 2022 is our attempt to showcase consumer lifestyle changes during peak of the summer heat wave. While consumers are seeking comfort, they are also opting for energy efficient products. There are interesting trends emerging from categories beyond ACs and refrigerators, as entertainment, hobbies and personal care take precedence during summer season.”

Again, cities with smaller homes like Mumbai, Thane, Pune and Kolkata saw the maximum off-take of 1 Ton ACs. Horizontally built cities in the north and central India witnessed more interest in 1.5-ton ACs during to larger average home sizes (accounting for 60 percent of all ACs sold). Fifty percent of all ACs sold across the country were energy efficient with 4-star or 5-star ratings. 

Shibashish Roy, Chief Business Officer – Marketing & E-Commerce, Croma said, “We were anticipating higher consumption pattern during this summer season. While we worked on ensuring the right range and benefits for the consumers, they came out with great enthusiasm to pick up products across categories. Unboxed Summer 2022 is a tribute to the changing aspirations of Indian consumer.”

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