Catering To Changing Consumer Behavior
Catering To Changing Consumer Behavior

It is one of the leading companies which export many processed vegetables from India. “We saw that there is a scope of our products in the Indian market as people were importing the same products which were being exported. So we wanted to substitute imports and started our brand called ENTRÉE to cater to the Indian consumers,” states Pranav Madhusudan, CEO – India, Vishaal Natural Food Products.
 
“Once we started marketing our products and onboarding dealers and retailers all across India, we experienced an increase in demand for our products as consumer behavior is changing at a rapid pace and they having started using jalapeno peppers, paprika peppers, and olives in their kitchens,” he further adds.
 
Product Portfolio
The product range of the brand comprises processed vegetables and fruits which are used in many cuisines.
 
“We offer Gherkins, Jalapeno Peppers, Paprika Peppers, Jalapeno Relish, Gherkin Relish, Babycorn In Brine, Sweetcorn In Brine, Chilli Flakes, Herbs like Oregano, Rosemary, Thyme and many more. We also offer pastes like Sriracha Paste, Tomato Paste, and Peri Peri Chilli Paste to name a few,” he asserts.
 
Tech Integration
 The brand has been investing heavily in various technologies. It has been doing SEO and SCM optimization, investing in Facebook ads, Amazon ads, Flipkart ads, etc. Next was integrating ourselves with players like Dotpe, HELO, Mydukaan, and many more.
 
“We also have our D2C website for customers to come and buy our products directly from us, “ he shares.
 
Future Plans
The brand is available on general trade stores along with online players BigBasket and Amazon.  
 
The brand has been experiencing 10-20 percent growth in retail sales and has seen more than a 50 percent jump in its HoReCa sales as more pizza chains and outlets have opened in the recent past.
 
“Going ahead, we are planning to launch our pizza sauce soon,” he concludes.

READ MORE: How FMCG Industry is Expected to Perform in 2022

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