Homegrown wearable and audio brand Fire-Boltt brand has registered a 394 percent Quarter-on-Quarter (QoQ) growth during Q3 2021 to become the fastest growing smartwatch brand.
Globally, Fire-Boltt ranked alongside Apple and Realme as the fastest growing smartwatch players during the given timeframe. The company holds 17 percent of the market share, as per a report by Counterpoint Research.
“The success of the brand can be attributed to various factors, including our back-to-back launches and collaborations with the likes of Virat Kohli and Vicky Kaushal. We, however, firmly believe that it is our organic outreach over the initial few years of inception that has laid the foundation of our phenomenal growth story that is akin to the scripting of a history,” said Aayushi and Arnav Kishore, Co-Founders of Fire-Boltt.
The company recently forayed into the international market. Fire-Boltt’s brand ambassador Virat Kohli last month unveiled the company’s entire smartwatch line for the UAE market. The Indian brand is slated to further expand its presence across other markets like the Middle East, Sharjah, and other Emirates within the next few weeks.
“It is a matter of pride that not global but home-grown brands contribute to nearly 75 percent of the Indian smartwatch market share, clocking a QoQ growth of 159 percent and YoY growth rate of a whopping 293 percent,” the Founders said.