Through the course of the past two years, smart-tech-enabled lifestyles have gained an impetus in India. Apparently, today’s consumers are increasingly adopting smart consumer tech devices to connect, collaborate, control, shop or socialize from the confines of their homes.
While many consumer technology brands have traditionally been operating in the market, with an array of tech products – from wearables to laptops, and, from air purifiers to robotic vacuums cleaners amongst others, the advent of the Internet of Things (IoT) has opened up growth avenues for new market entrants, such as Smartphone OEMs.
The Smartphone OEMs category are tapping emerging smart lifestyle opportunities with their Smartphone + IoT product portfolio and in doing so, they are competing against traditional consumer tech brands, as per CMR Connected Consumer Survey 2021.
For connected consumers, the biggest expectations from consumer tech products and appliances include ease-of-use (96 percent), affordability (89 percent), and innovative design aesthetics (88 percent), amongst others. Laptops (39 percent), tablets (31 percent) and smart bands (29 percent) are amongst the top three smart tech products and appliances that consumers are currently using.
“Today’s connected consumers are yearning for more democratized tech lifestyle experiences. To satisfy this consumer need, many smartphone brands have forayed into new consumer product segments. Of these, the smartphone brands that enjoy a strong brand salience amongst their users, are winning big on the consumer trust,” said Prabhu Ram, Head- Industry Intelligence Group (IIG), CyberMedia Research (CMR).
Realme enjoys the highest brand trust score of 55 percent, Samsung was placed second with 51 percent, while Apple was placed third with 49 percent, the survey found.
“Our research highlights that while some of the consumer product segments may have incumbent champion brands, a clear trend is of platform smartphone consumer tech companies gaining consumer trust, recommendation and preference. The high brand affinity and brand trust that some smartphone brands enjoy amongst consumers is translating into increased adoption of new consumer tech products from them,” added Satya Sundar Mohanty, Head- Industry Consulting Group (ICG), CyberMedia Research (CMR).