How Nutraceutical Products Transformed to Become Lifestyle Consumer Products

The global dietary supplements market size was at US$ 140 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of more than 8.5 percent for the current decade.
How Nutraceutical Products Transformed to Become Lifestyle Consumer Products

Everyone will agree that ‘health is wealth” yet, not everyone puts sincere efforts to build this hugely important health-oriented-wealth, by design. 

To put it simply, when we adopt regular exercise, a balanced diet, and a happy state of mind as a part of our daily habits, this is what creates superior ‘health-oriented wealth’. These practices are difficult to apply on a regular basis to our daily lives and hence humans observe numerous physical health issues. 

The more we extract out of the body, the more we need to take care of it. Strenuous exercise means high wear and tear of muscles; more sweat means loss of electrolytes and water leading to possible electrolyte imbalance and dehydration. Staying indoors more means inadequate exposure to sunlight which leads to vitamin D deficiency-driven issues. Additionally, being vegetarian or vegan means a lesser intake of proteins and that leads to muscles losing strength and so on. 

On the upside, educated, aware, and affording population amongst millennials, GenY proactively avoids deficiencies in their food by balancing their exercise regime and supplemented dietary habits, particularly in urban areas. They tend to exercise more, be it sports or any other regular fitness regime or activity. They also supplement their normal food by adding missing vital elements, be it proteins, vitamins, minerals, electrolytes, amino acids, etc.

In the developed world, statistics indicate that almost 30-45 percent of different age profile people are taking one or more supplements on a regular basis. Among them, the use of vitamin and/or mineral supplements are significantly associated with people belonging to a higher age group, non- or ex-smokers, people with lower BMI, or those indulging highly in physical leisure activities and having a higher educational level.

Today in India, sports are being taken more seriously than ever, be it cricket, hockey, boxing, football, kabaddi, and more. Even those who don’t enjoy sports are taking to activities like cycling, running, gym, trekking, etc to stay active. Senior citizens, who may not indulge in any games are staying active with their daily routine of walking. This awareness of staying healthy through an active life is increasingly becoming a part of our lifestyle. While this is positive, due to ignorance and lack of affordability, physical activity is not being complemented by increasing the intake of vital missing inputs. Thus, the possibility of health issues emerges sooner or later.

This gap must be addressed through balanced and properly cooked food that is rich in proteins, minerals, vitamins, etc. The need for supplements arises when this balance is not possible for working professionals, vegetarians, vegans, and for those who choose to live on processed food, fast, trendy, and tasty food. They run the risk of extracting more from their body and depriving it of vital needs, resulting in health issues, which can be serious and irreversible sometimes. So they need to fill in the blanks by taking supplements regularly as part of their lifestyle. 

The global dietary supplements market size was at US$ 140 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of more than 8.5 percent for the current decade. In fact, this is faster than the growth of the pharmaceutical industry which was growing at around 3.5 percent annually for a decade during the pre-Covid period ($0.9 trillion in 2010 to $1.27 trillion in 2020). 

Dietary supplements are becoming a part of emerging lifestyle for health needs, increased awareness, rising economic indices, and also due to technological advancement in contemporary delivery formats like effervescence tablets, meal shakes, on-the-go squeezable gels, and gummies. This takes away the negative feeling attached to tablets or capsules as a conventional delivery system that associates deeply, with sickness and enhances convenience, bioavailability, and experience.

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