How Tata Cliq Is Able To Drive More Users To Their Apps

The company faced the challenge of sifting through numerous data sources in tracking their KPIs (Key Performance Indicator) and the inability to scale affiliate partner network activity
How Tata Cliq Is Able To Drive More Users To Their Apps

Tata CLiQ, the flagship digital commerce initiative of the Tata Group, was facing the challenge of figuring out how to drive more users to their apps and drive loyalty. Besides, the company also faced the challenge of sifting through numerous data sources in tracking their KPIs (Key Performance Indicator) and the inability to scale affiliate partner network activity.

Upon solving the challenges, the company was able to clock a 300 percent increase in conversions, 400 percent increase in ARPU (Average Revenue Per User) and also 40 percent improvement in team productivity. 

The company implemented AppsFlyer’s fraud protection solution Protect360 to test new media sources without fear of fraud and set validation rules that allowed them to define which installs should be attributed to a given media source. 

Moreover, to solve the issue of the web-to-app journey, the team started using Smart Banners Powered by OneLink - AppsFlyer’s deep linking and engagement solution. (Smart Banners have the unique ability to route users to the right content regardless of OS, device models, or browser.)

Divesh Sawhney, Head - Performance Marketing- CliQ said, “AppsFlyer has been a very valuable partner who has not only helped us on the fundamental implementation of marketing analytics and attribution but also worked with us to implement other innovative features such as P360 and Audiences. This has led our achieving better efficiency even while scaling our investments.”

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