How the Footwear Industry is Innovating To Match the Changing Demands

India, which is the second-largest producer and buyer of shoes in the world, now has this unique opportunity to leverage innovation, technology and customer demand to take the industry to new heights.
How the Footwear Industry is Innovating To Match the Changing Demands

Evolving fashion trends and changing style statements have piqued the interest of fashion lovers for footwears. Apart from being a necessity, footwears today are helping the fashion-conscious population to leave a lasting impression of their personality and style on others. Irrespective of genders, people are evaluating all aspects such as design, comfort, sustainability, style, craft before choosing the perfect pair for them. This heightened interest has accelerated demand in the industry and as per report, the footwear industry is expected to grow 8-fold by 2030.  

India, which is the second-largest producer and buyer of shoes in the world, now has this unique opportunity to leverage innovation, technology and customer demand to take the industry to new heights.  Moreover, digitalisation, large-scale tech adoption, endeavours like Make-in-India and Startup India have unlocked new opportunities, leading to shaping up of new trends contributing to growth.
 
Taking it to the next level with technology: Technology has taken footwear manufacturing to another level. With the help of new-age technologies like AI, AR, VR, 3D printing, etc, the makers are streamlining their production process and accelerating their manufacturing abilities. With the help of augmented reality, the makers can visualise and check or validate the products before manufacturing them.

They can use high-end graphics to get a clear image which helps in cost-cutting and saving time and even raw materials. Also, technology is helping brands to offer personalized services. It has become the key for brands to offer personalised products for customers as per their choice or requests. Today, 3D  printing has completely changed the game in manufacturing. The companies can make quality products. This not just eliminates the extensive manufacturing process but also helps in automation, better use of resources and generates higher profits.

India in focus: With initiatives like Make in India and self-reliant India, the brands are focusing on products which are central to India's culture and needs. Efforts are going around bringing our Indian Standard specification or Indian foot sizing system for sizing and fitting of footwear. specific to Indian customers

This will help companies to offer products by accommodating the demographics and diverse features of Indians to offer more comfort to them.  Also, brands have realised the interest of customers in designs which promote India's heritage. To satiate this, they are offering ethnic footwear with Indian designs, hand block printing, dyes, and etc to carve a niche for themselves. 
 
Sustainability and demand for vegan products:
The demand from climate-conscious customers have pivoted the focus of products in offering products which are climate-friendly. They are coming up with innovative solutions to offer footwear made of cotton and other raw materials which are eco-friendly and sustainable.  

Vegan fashion is gaining popularity and significance and many brands are launching their products to cater to this niche segment. Consumers are enquiring for vegan sneakers, shoes, stilettos and in the coming time, vegan fashion will definitely become a part of the mainstream footwear
industry. 
 

READ MORE: India's FY23 Footwear Industry Growth Expected Between 8-10 pc

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