Are your customers bored of what you have been offering to them? Do you think people just come to your store but don't buy anything and sometimes just pass by it? You must be in a mess of taking certain decisions to uplift your store. But what one should do is try to adapt to the changes that the retail segment is going through.
If you are a retailer, you have probably heard of experiential retail. But what exactly is it? Experiential shopping is simply the combination of online and offline marketing, which allows retailers to target consumers with personalized experiences they are unable to get on their phones or computers.
When it comes to customer engagement, it's time to wake up for the marketers as customer engagement is more than just a product. It is about delivering an experience that helps you connect with your customers on a deeper level and it's about making sure they know exactly how your brand can help them get the most out of their time and money.
Do you know what makes a great shopping experience? When you feel like you are a part of a community when you are treated like a VIP and can get all of your questions answered when you can check out without feeling like a charity case - and then walk out into the world feeling like an absolute King/Queen.
That's exactly what experiential retail does. It creates an immersive and shareable experience that prioritizes customer engagement - not sales. It inspires new approaches to selling online and offline, stimulating your customers' senses with great design and functionality. It's not just about using technology to make things easier for customers, it's about making experiences that are designed specifically for them, so they can stay immersed in whatever it is they are doing as long as possible.
Amazon’s smart store is a good example of how experimental retail is driving consumer engagement. The e-commerce behemoth is setting up physical stores with software to keep a digital log of their inventory in the store as well as a QR code for this India-specific program. Customers may use their Amazon app to scan this QR code as they come into the store to view everything it has to offer, any current promotions, and past customer reviews. They may choose the items they desire and pay for them using Amazon Pay, making it a unique retail space that provides a personal and shareable shopping experience.
Immersive Experiences Keep Consumers Coming Back for More
The reason why these experiences work so well is that they provide something no other retail outlet can provide: A sense of personalization - a personalized experience tailored specifically to each customer’s needs or desires! This makes it easier for customers to engage with brands on their terms instead of relying on traditional advertising tactics like billboards or TV ads, which don't offer many incentives beyond general awareness about what someone might want from them specifically.
Experiential retail like the Amazon Smart Store gives consumers something that they cannot get online, which is a 'Physical Touch' shopping experience. This is the key to understanding why experiential retailers have been so successful and why their success will continue to grow.
Experiential stores are intended to engage customers by offering them something they cannot get anywhere else: in-person interactions with the brand and its products. Customers at the Amazon smart store, for example, can scan the QR code on each piece of clothing to create a list of items they want to try on in a changing room or pick up to purchase. Customers can also order clothing from Amazon.in, have them brought to the store, and then return them if they don't fit.
At the end of the day, customers are people too. They want to be treated like human beings and not just numbers. That's why experiential retail is such a great way for brands to connect with their customers. With a little bit of creativity and technology, businesses can create an environment that makes customers feel like kings and queens.